ServiceDesign Drinks #2

Design Services Create Experiences

wwwservicedesign-linzat

ServiceDesign Drinks 2

Axis Linz ndash Coworking Lo1048569

5 November 2014

Keynote Profin Birgit Mager (Service Design Network)




1 welcome Mit freundli1048554er Unterstuuml1048568ung der

Wirts1048554a1048569sagentur des Landes Oberoumlsterrei1048554



2 s1048554edule

1830 Uhr Einlass 1900 Uhr Begruumlszligung 1905 Uhr Keynote 1945 Uhr Q amp A Diskussion amp

Drinks 2100 Uhr doors closed



3 keynote

SERVICE DESIGN

Mittwoch 5 November 14


PRODUKT- UND TECHNOLOGIE PARADIGMA


Produkt- und Technologie Paradigma


Es ist nicht die Bahn die den Transport erfolgreich macht - es ist der Fahrplan

Lucius Burckhardt Design ist unsichtbar

MERKE


PRODUKT SERVICE SYSTEME


SERVICE DOMINANT LOGIC OF MARKETS

VargoLusch


SERVICE DESIGN


DESIGN


bdquo a discipline that uses the designerrsquos sensibility and methods to match peoplersquos needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunityldquo

Tim Brown Ideo

DESIGN


FAKTEN

Design Council UK 2005

41 aller produzierenden Unternehmen betrachten Design als integralen Bestandteil


FAKTEN


Design orientierte

Unternehmen sind

200 erfolgreicher an der Boumlrse


FAKTEN


6


SERVICE


bdquoServices sind komplexe Systeme in denen Menschen und Technologien choreografiert sind um einen Wert fuumlr andere zu kreieren


SERVICE DESIGN


Service Design gestaltet Service System die aus Nutzer-Perspektive nuumltzlich nutzbar und begehrenswert sind und aus Anbieter-Perspektive Wert und Differenzierung schaffen


EIN ERSTES SERVICE DESIGN EXPERIMENT


Stakeholder Map

Lukas GolysznyMittwoch 5 November 14

Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


1 EXPLORATION

2 CREATION

3

REF

LECT

ION

4 IM

PLEMENTATION

DER SERVICE DESIGN PROZESS


SERVICE DESIGN LEVELS

INTERFACE LEVEL

SYSTEM LEVEL

STRATEGIC LEVEL

Birgit Mager 2011


LANG-STRECKEN-FLUumlGE


Vom Transport zur Reise

STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft


Selbst- ExplorationTools



Selbst ExplorationTools


Selbst Exploration Tools




Online Tools


Design Games


Workshops









Service by SieMatic


SERVICE DESIGN Ganzheitliche Betrachtung des Systems

Interdisziplinaumlre Arbeit

In die Welt der Akteure eintauchen

Partizipativer und kreativer Designprozess

Visualisieren Mock Ups Prototypen

bdquoLearn to fail earlyldquo



BERLIN MAY 2010CAMBRIDGE OCT 2009

PARIS JUNE 2012SAN FRANCISCO OCT 2011 The SDN Conferences are a meeting point for the service design community that people will connect share and learn from each other nationally and internationally It is a platform to address service design issues and topics to promote and connect service design with business

MADEIRA OCT 2009

COLOGNE JUNE 2012SEOUL OCT 2012

AMSTERDAM MAY 2008

TOKYO MAY 2013 SAO PAULO AUG 2013 Seoul DC 2013

n a t i o n a l amp g l o b a l c o n f e r e n c e s

CARDIFF NOV 2013


Members Day - Nov 2013

September 2010v o l u m e 2 | n o 3 | 1 2 8 0 e u r o

-DQXDU

Connecting the Dots

bull Service Design as Business Change AgentMark Hartevelt and Hugo Raaijmakers

bull MyPolice ndash Service Designers as Entrepreneurs Just Doing ItLauren Currie and Sarah Drummond

bull Service Design at a Crossroads Lucy Kimbell

v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013

Cultural Change by Service Design

Living Service Worlds not How Will Services Know What You IntendShelley Evenson

Complete Small Affordable and Successful Service Design ProjectsBy Chris Brooker

A Time Machine for Service DesignersBy Julia Leihener and Dr Henning Breuer

2009

2010

2011

2012

2013

t o u c h p o i n t - o v e r v i e w


DANKE




4 discussion



Enjoy Praumlsentation slidesharenetServiceDesignLinzFacebook fbcomServiceDesignLinzTwi1048567er sdjlnzEmail JamServiceDesign-Linzat



1 welcome Mit freundli1048554er Unterstuuml1048568ung der

Wirts1048554a1048569sagentur des Landes Oberoumlsterrei1048554



2 s1048554edule





3 keynote

SERVICE DESIGN









MERKE





VargoLusch


SERVICE DESIGN


DESIGN



Tim Brown Ideo

DESIGN


FAKTEN




FAKTEN


Design orientierte

Unternehmen sind



FAKTEN


6


SERVICE




SERVICE DESIGN






Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


1 EXPLORATION

2 CREATION

3

REF

LECT

ION

4 IM

PLEMENTATION




INTERFACE LEVEL

SYSTEM LEVEL

STRATEGIC LEVEL

Birgit Mager 2011





STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion






2 s1048554edule





3 keynote

SERVICE DESIGN









MERKE





VargoLusch


SERVICE DESIGN


DESIGN



Tim Brown Ideo

DESIGN


FAKTEN




FAKTEN


Design orientierte

Unternehmen sind



FAKTEN


6


SERVICE




SERVICE DESIGN






Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


1 EXPLORATION

2 CREATION

3

REF

LECT

ION

4 IM

PLEMENTATION




INTERFACE LEVEL

SYSTEM LEVEL

STRATEGIC LEVEL

Birgit Mager 2011





STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion






3 keynote

SERVICE DESIGN









MERKE





VargoLusch


SERVICE DESIGN


DESIGN



Tim Brown Ideo

DESIGN


FAKTEN




FAKTEN


Design orientierte

Unternehmen sind



FAKTEN


6


SERVICE




SERVICE DESIGN






Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


1 EXPLORATION

2 CREATION

3

REF

LECT

ION

4 IM

PLEMENTATION




INTERFACE LEVEL

SYSTEM LEVEL

STRATEGIC LEVEL

Birgit Mager 2011





STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion




SERVICE DESIGN









MERKE





VargoLusch


SERVICE DESIGN


DESIGN



Tim Brown Ideo

DESIGN


FAKTEN




FAKTEN


Design orientierte

Unternehmen sind



FAKTEN


6


SERVICE




SERVICE DESIGN






Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


1 EXPLORATION

2 CREATION

3

REF

LECT

ION

4 IM

PLEMENTATION




INTERFACE LEVEL

SYSTEM LEVEL

STRATEGIC LEVEL

Birgit Mager 2011





STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion











MERKE





VargoLusch


SERVICE DESIGN


DESIGN



Tim Brown Ideo

DESIGN


FAKTEN




FAKTEN


Design orientierte

Unternehmen sind



FAKTEN


6


SERVICE




SERVICE DESIGN






Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


1 EXPLORATION

2 CREATION

3

REF

LECT

ION

4 IM

PLEMENTATION




INTERFACE LEVEL

SYSTEM LEVEL

STRATEGIC LEVEL

Birgit Mager 2011





STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion







VargoLusch


SERVICE DESIGN


DESIGN



Tim Brown Ideo

DESIGN


FAKTEN




FAKTEN


Design orientierte

Unternehmen sind



FAKTEN


6


SERVICE




SERVICE DESIGN






Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


1 EXPLORATION

2 CREATION

3

REF

LECT

ION

4 IM

PLEMENTATION




INTERFACE LEVEL

SYSTEM LEVEL

STRATEGIC LEVEL

Birgit Mager 2011





STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion




SERVICE DESIGN


DESIGN



Tim Brown Ideo

DESIGN


FAKTEN




FAKTEN


Design orientierte

Unternehmen sind



FAKTEN


6


SERVICE




SERVICE DESIGN






Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


1 EXPLORATION

2 CREATION

3

REF

LECT

ION

4 IM

PLEMENTATION




INTERFACE LEVEL

SYSTEM LEVEL

STRATEGIC LEVEL

Birgit Mager 2011





STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion




DESIGN



Tim Brown Ideo

DESIGN


FAKTEN




FAKTEN


Design orientierte

Unternehmen sind



FAKTEN


6


SERVICE




SERVICE DESIGN






Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


1 EXPLORATION

2 CREATION

3

REF

LECT

ION

4 IM

PLEMENTATION




INTERFACE LEVEL

SYSTEM LEVEL

STRATEGIC LEVEL

Birgit Mager 2011





STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion





Tim Brown Ideo

DESIGN


FAKTEN




FAKTEN


Design orientierte

Unternehmen sind



FAKTEN


6


SERVICE




SERVICE DESIGN






Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


1 EXPLORATION

2 CREATION

3

REF

LECT

ION

4 IM

PLEMENTATION




INTERFACE LEVEL

SYSTEM LEVEL

STRATEGIC LEVEL

Birgit Mager 2011





STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion




FAKTEN




FAKTEN


Design orientierte

Unternehmen sind



FAKTEN


6


SERVICE




SERVICE DESIGN






Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


1 EXPLORATION

2 CREATION

3

REF

LECT

ION

4 IM

PLEMENTATION




INTERFACE LEVEL

SYSTEM LEVEL

STRATEGIC LEVEL

Birgit Mager 2011





STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion




FAKTEN


Design orientierte

Unternehmen sind



FAKTEN


6


SERVICE




SERVICE DESIGN






Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


1 EXPLORATION

2 CREATION

3

REF

LECT

ION

4 IM

PLEMENTATION




INTERFACE LEVEL

SYSTEM LEVEL

STRATEGIC LEVEL

Birgit Mager 2011





STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion




FAKTEN


6


SERVICE




SERVICE DESIGN






Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


1 EXPLORATION

2 CREATION

3

REF

LECT

ION

4 IM

PLEMENTATION




INTERFACE LEVEL

SYSTEM LEVEL

STRATEGIC LEVEL

Birgit Mager 2011





STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion




SERVICE




SERVICE DESIGN






Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


1 EXPLORATION

2 CREATION

3

REF

LECT

ION

4 IM

PLEMENTATION




INTERFACE LEVEL

SYSTEM LEVEL

STRATEGIC LEVEL

Birgit Mager 2011





STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion






SERVICE DESIGN






Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


1 EXPLORATION

2 CREATION

3

REF

LECT

ION

4 IM

PLEMENTATION




INTERFACE LEVEL

SYSTEM LEVEL

STRATEGIC LEVEL

Birgit Mager 2011





STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion








Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


1 EXPLORATION

2 CREATION

3

REF

LECT

ION

4 IM

PLEMENTATION




INTERFACE LEVEL

SYSTEM LEVEL

STRATEGIC LEVEL

Birgit Mager 2011





STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion




Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


1 EXPLORATION

2 CREATION

3

REF

LECT

ION

4 IM

PLEMENTATION




INTERFACE LEVEL

SYSTEM LEVEL

STRATEGIC LEVEL

Birgit Mager 2011





STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion




Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


1 EXPLORATION

2 CREATION

3

REF

LECT

ION

4 IM

PLEMENTATION




INTERFACE LEVEL

SYSTEM LEVEL

STRATEGIC LEVEL

Birgit Mager 2011





STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion




Stakeholder Map


Stakeholder Map


Stakeholder Map


Stakeholder Map


1 EXPLORATION

2 CREATION

3

REF

LECT

ION

4 IM

PLEMENTATION




INTERFACE LEVEL

SYSTEM LEVEL

STRATEGIC LEVEL

Birgit Mager 2011





STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion




Stakeholder Map


Stakeholder Map


Stakeholder Map


1 EXPLORATION

2 CREATION

3

REF

LECT

ION

4 IM

PLEMENTATION




INTERFACE LEVEL

SYSTEM LEVEL

STRATEGIC LEVEL

Birgit Mager 2011





STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion




Stakeholder Map


Stakeholder Map


1 EXPLORATION

2 CREATION

3

REF

LECT

ION

4 IM

PLEMENTATION




INTERFACE LEVEL

SYSTEM LEVEL

STRATEGIC LEVEL

Birgit Mager 2011





STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion




Stakeholder Map


1 EXPLORATION

2 CREATION

3

REF

LECT

ION

4 IM

PLEMENTATION




INTERFACE LEVEL

SYSTEM LEVEL

STRATEGIC LEVEL

Birgit Mager 2011





STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion




1 EXPLORATION

2 CREATION

3

REF

LECT

ION

4 IM

PLEMENTATION




INTERFACE LEVEL

SYSTEM LEVEL

STRATEGIC LEVEL

Birgit Mager 2011





STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion





INTERFACE LEVEL

SYSTEM LEVEL

STRATEGIC LEVEL

Birgit Mager 2011





STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion







STRATEGIE


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion




Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion




Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion




Storyboarding


Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion




Storyboarding


Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion




Storyboarding


Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion




Storyboarding


Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion




Storyboarding



Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion





Schwangerschaft











Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion













Online Tools


Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion




Design Games


Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion




Workshops









Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion











Service by SieMatic












MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion














MADEIRA OCT 2009


AMSTERDAM MAY 2008



CARDIFF NOV 2013




-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion






-DQXDU

Connecting the Dots




v o l u m e 4 | n o 3 | 1 2 8 0 e u r o

January 2013





2009

2010

2011

2012

2013



DANKE




4 discussion




DANKE




4 discussion






4 discussion




ServiceDesign Drinks #2

Services

Transcript of ServiceDesign Drinks #2