Service related technology business
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Service Related Technology Business Georgi Kadrev, Imagga Ltd.
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Brief overview of services-related technology business
Transcript of Service related technology business
Service Related Technology Business
Georgi Kadrev, Imagga Ltd.
Product vs. Service?
• Not that clear line any more• Service a substantial part of the product• Example: Sage's accounting software– The software is not the best one, however– 5.8M customers– 14.5K employees–Survived attacks from Microsoft and Intuit–Reassurance, familiarity, and support
Georgi Kadrev, Imagga Ltd.
XYZ as a Service
• Internet allowed and defined it
• Infrastructure as a Service• Platform as a Service• Technology as a Service• Software as s Service …
Georgi Kadrev, Imagga Ltd.
Pricing Model
• Subscription• Pay-as-you-go
* Allows for the Freemium model* Low initial investment for the client* Kind of success fee for the vendor
Georgi Kadrev, Imagga Ltd.
Customer's point of view
• On-demand• Low setup cost• Frequent updates• Easy Integration• Thin clients
Georgi Kadrev, Imagga Ltd.
Behind the Scene
• On-demand – Scalability (tech and $-wise)• Low setup cost - Automation• Frequent updates - Own software• Easy Integration - API-friendly
Georgi Kadrev, Imagga Ltd.
Adoption Challenges
• Data Storage and Security• Latency• Not Customization-oriented• Little Economies of Scale
Georgi Kadrev, Imagga Ltd.
Listen to Customers
• Customer development is an iterative process• Reduce the blind guesses• And thus eliminate waste
• Be careful as average customer always wants just cheaper and faster• But it's better be disruptive (sometimes)
Georgi Kadrev, Imagga Ltd.
Repeating Customers
• It's cost effective
• Deliver more than expected (be proactive)• Create peace of mind (minimize risk)• Cultivate relationships
• This will create “Switching Cost”
Georgi Kadrev, Imagga Ltd.
Growth and Scale
• New come because of the actions of the old• Not necessarily viral, but “net promoter”• Reinvest profit in advertising• Reuse, make use of IT
Georgi Kadrev, Imagga Ltd.
About Imagga
• StockPodium.com– Image marketplace
– ~ 5000 daily visitors (~60% from US)
– We see at it as a service for finding images
Georgi Kadrev, Imagga Ltd.
• Imagga API– Technology as a Service
– Several million images processed so far
– Small Setup + Monthly Pay-as-you-go fees
– High “net promoter” rate :)
– Currently expanding in the Platform as a Service field
