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SERVICE QUALITY MANAGEMENT FOR RSRTC OPERATIONS · 2018-08-13 · Draft Final Report Service...
Transcript of SERVICE QUALITY MANAGEMENT FOR RSRTC OPERATIONS · 2018-08-13 · Draft Final Report Service...
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SERVICE QUALITY MANAGEMENT FOR
RSRTC OPERATIONS
DRAFT FINAL REPORT
FEBRUARY 2012
Prepared by
CENTRAL INSTITUTE OF ROAD TRANSPORT PUNE
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ACKNOWLEDGEMENTS
The consultants express their appreciation and gratitude to Dr Manjit Singh IAS,
Chairman & Managing Director, Rajasthan State Road Transport Corporation for
entrusting this study to CIRT and offering valuable suggestions to the study team
during the course of the study.
Due credit is accorded to the officials from all the Departments of Rajasthan
State Road Transport Corporation for their interactions with the study team. The
study team thanks the employees of Rajasthan State Road Transport Corporation
without whose help and support this report could not have been completed.
Special thanks are extended to the entire team of employees at Sindhi Camp
Bus Stand for their cooperation to the study team during the primary surveys and
for providing valuable inputs.
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CHAPTER SCHEME
ACKNOWLEDGEMENTS
Chapter 1. INTRODUCTION ................................................................................... 3
1.1 Need for the Study ................................................................ 3
1.2 Objectives of the Study ........................................................ 4
1.3 Scope of Work ........................................................................ 4
1.4 Terms of Reference ............................................................... 4
1.5 Study Methodology .............................................................. 5
1.6 The Report ............................................................................... 6
Chapter 2. STUDY AREA DETAILS .......................................................................... 7
2.1 RSRTC – An Introduction ....................................................... 7
2.2 Objective ................................................................................ 7
2.3 Organisation Structure .......................................................... 8
2.4 Services .................................................................................... 8
2.5 Summary .................................................................................. 10
Chapter 3. LITERATURE REVIEW & DATA COLLECTION ..................................... 11
3.1 Literature Review ................................................................... 11
3.2 Data Collection ..................................................................... 15
Chapter 4. DATA ANALYSIS AND RESULTS .......................................................... 18
4.1 Introduction ............................................................................ 18
4.2 Passenger Characteristics ................................................... 18
4.3 Passenger Opinion ................................................................ 23
4.4 SERVQUAL Analysis ................................................................ 63
4.5 SERVQUAL GAP ANALYSIS .................................................... 68
4.6 Summary .................................................................................. 71
Chapter 5. STUDY RECOMMENDATIONS ............................................................ 72
5.1 Areas of Focus ........................................................................ 72
5.2 Recommendations ............................................................... 75
5.3 Summary .................................................................................. 81
Chapter 6. CONCLUSIONS .................................................................................... 82
ANNEXURES ............................................................................................................... 83
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Chapter 1
INTRODUCTION
1.1 Need for the Study
Public transportation services play a predominant role amongst the services
extended to the citizens. Public transportation is an operation which is effected
with the help of huge manpower and buses with certain geographical and
administrative restrictions in any territory. Assurance of quality in public
transportation services through the joint collaboration of the Government, local
bodies and the transportation companies is crucial in improving the image of the
services rendered to the public and maximisation of revenues.
The strategy of gradually focusing on the quality of service and customer
satisfaction has proved to be very profitable for both the companies and
customers all over the globe, particularly for the transport companies and
passengers. This is because improvements in the quality of services provided can
attract additional users and this alone has the potential to resolve many
problems such as reducing traffic congestion, energy consumption, air and noise
pollution reducing the use of individual transport.
Today service quality has become very important than ever before in any area,
because service providers have realised that they have to provide customer-
perceived values. As competition increases, customers have more options to
choose from and of course service quality will become their priority when
spending their (customers) money, especially as they try to maximise the value in
return as well as satisfaction for every unit of money spent. For this reason, the
customer’s perception on the services used is necessary because service quality
can be approached only from the consumer point of view. These measuring
techniques allow critical aspects of the supplied services to be identified and
customer satisfaction to be increased. It is absolutely necessary to correlate the
expectations of customers with perceptions regarding the transportation
services, making the outcome essential in evaluating the quality of service.
SERVQUAL instrument is one of the tools used today in order to measure the
quality of service rendered. The SERVQUAL instrument has been utilised to
measure the gaps in different spheres of the service in public transportation.
Through this instrument, the researchers were able to determine the level of
perceived service performance of Rajasthan State Road Transport Corporation
(RSRTC) and then use these measurements to determine the gaps in each area
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of the service. The difference between the service performance (perceived
service quality) and the highest possible grading a customer could rate a service
(Customers’ expectation) shall be the amount of quality improvements the
commuter still expects from RSRTC in that particular area of service.
1.2 Objectives of the Study
To assess the commuter perception on the bus transport services being offered
through RSRTC in Rajasthan by applying the SERVQUAL approach.
1.3 Scope of Work
The scope of work is as follows:-
(a) Study the operations of RSRTC to evaluate the sample size
distribution and identify survey locations at Jaipur. The data collection shall
take into consideration the type of service used by the respondents (i.e.,
intercity and mofussil services terminating at Jaipur) along with various
parameters such as age and gender.
(b) Conduct primary survey in an attempt to describe the customer’s
opinion on five dimensions of service – reliability, responsiveness,
assurance, empathy and tangibility along with their social and economic
status. The above survey will help the study team to identify the customer
perceptions on RSRTC service quality.
(c) To undertake data analysis through SERVQUAL method to
complete the survey through evaluating quantitatively abstract
dimensions of transport services.
(d) Identify the gaps in quality of services offered by RSRTC and
suggest areas of improvement.
The above steps will help RSRTC in identifying gaps in the existing system and take
policy decisions to fill quality gaps and improve service quality.
1.4 Terms of Reference
For the study, the following terms of reference were agreed upon:-
(a) To study the existing RSRTC facilities at Jaipur, carry out passenger
opinion survey and interact with the passengers to assess the problems
being faced by them and offer suggestions to relieve the grievances of
passengers.
(b) Secondary data on the traffic volume, buses, schedules, types of
services, infrastructure, existing schemes of concessions and facilities being
provided are to be furnished by RSRTC.
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1.5 Study Methodology
The study methodology is split into six tasks. The study methodology has also been
depicted in the form of a flow chart in Figure 1.1.
(a) Task 1: Mobilisation and reconnaissance
This task primarily includes the familiarisation with the project area while
establishing logistical and administrative support for the study team.
(b) Task 2: Review of relevant data
This task aims at collection of secondary data to have a preliminary
understanding of the services offered by RSRTC, physical and financial
characteristics of the services and traffic handled by the Jaipur CBS.
(c) Task 3: Primary surveys
This task involves carrying out passenger opinion surveys at Jaipur CBS and
selected locations in the city.
(d) Task 4: Data analysis
This task involves analysis of primary survey data for determining passenger
characteristics such as age, gender, education level, type of service used,
type of service, frequency of usage of RSRTC services, and their opinion on
various identified parameters. The problems and suggestions of the
passengers have also been collected and discussed.
(e) Task 5: Recommendations and Areas of Focus
This task shall entail suggesting recommendations to RSRTC which can
help the organization in alleviating passenger problems. It also prioritizes
the areas of focus based on the level of importance and satisfaction
levels of the passengers.
(f) Task 6: Formulation of recommendations
This task shall entail formulation of study recommendations based on
discussions with RSRTC employees, primary and secondary data analysis
and inferences.
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1.6 The Report
This report is divided into six chapters and ch
(a) Chapter 2 describes the Rajasthan State Road Transport
Corporation (RSRTC), its organizational str
characteristics.
(b) Chapter 3 describes the
conducted as part of the study and presents details on the secondary
and primary data collected.
(c) Chapter 4 deals with analysis of secondary and primary surveys
carried out at Jaipur and survey findings.
(d) Chapter 5 presents the recommendations for alleviating passen
problems and highlights the areas of focus for RSRTC to improve its image.
(e) Chapter 6 presents conclusions and recommendations based on
the survey findings and opinions sought from passengers.
Service Quality Management for RSRTC Operations
Figure 1.1 Study Methodology
This report is divided into six chapters and chapter-wise details are given below:
Chapter 2 describes the Rajasthan State Road Transport
Corporation (RSRTC), its organizational structure and the operational
Chapter 3 describes the literature review and primary surveys
part of the study and presents details on the secondary
and primary data collected.
Chapter 4 deals with analysis of secondary and primary surveys
carried out at Jaipur and survey findings.
Chapter 5 presents the recommendations for alleviating passen
problems and highlights the areas of focus for RSRTC to improve its image.
Chapter 6 presents conclusions and recommendations based on
the survey findings and opinions sought from passengers.
6
wise details are given below:-
Chapter 2 describes the Rajasthan State Road Transport
ucture and the operational
primary surveys
part of the study and presents details on the secondary
Chapter 4 deals with analysis of secondary and primary surveys
Chapter 5 presents the recommendations for alleviating passenger
problems and highlights the areas of focus for RSRTC to improve its image.
Chapter 6 presents conclusions and recommendations based on
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Chapter 2
STUDY AREA DETAILS
2.1 RSRTC - Introduction
RSRTC was established on 01st October 1964 and is the largest provider of intercity
bus transportation in Rajasthan. With its head quarters located in Jaipur, the
corporation serves a diverse customer base. RSRTC fleet has increased to 4802
from 421. RSRTC is currently transporting about 10.74 lac passengers daily and
operating on routes connecting 32 districts of Rajasthan and neighboring states.
The corporation buses daily cover over 1.5 million kilometers through 54 depots
spread over the state catering to nearly 1 million passengers through its network
of over 13000 services to all-important places in Rajasthan and adjoining states of
Gujarat, Haryana, Punjab, Delhi, Uttar Pradesh, Himachal Pradesh, Madhya
Pradesh and Maharashtra. RSRTC is operating regular air-conditioned and super
deluxe buses between Jaipur and Delhi.
To keep impeccable safety standard RSRTC maintains a high turnover of buses,
not keeping a bus in service on average for more than seven years. RSRTC has
an enormous in-house facility for maintenance and engineering. Buses are
fabricated with latest specifications. The major items of consumption such as
tyres, spare parts are purchased from the manufacturers and their recognized
original equipment manufacturer under the purchase policy. The scrap material
like condemned buses; spares and tyres are sold through open auction at Jaipur,
Ajmer and Jodhpur.
2.2 Objectives
The corporation's main objectives are:
(a) To provide efficient, adequate, economical, safe and well
coordinated passenger transport service.
(b) Development of the virgin desert land of Rajasthan for the national
economy through the development of transport facility.
With these objectives, RSRTC has been providing services not only on notified
routes but also on sub non-nationalised routes for the convenience of a large
number of general public residing in remote areas of the state. Interstate services
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are also being extended to the neighboring states for a coordinated transport
service system.
2.3 Organisation Structure
RSRTC is headed by the Chairman & Managing Director who oversees the
operations of the corporation supported by the Executive Directors (of
Administration, Traffic, Legal and Engineering), Financial Advisor, Superintending
Engineer (Civil) and the Secretary. The organisation chart of RSRTC is given at
Figure 2.1.
Figure 2.1 Organisation Structure
Source: Webpages of RSRTC
2.4 Services
2.4.1 Types of Bus Services
The details of various types of services offered by RSRTC are outlined in the
succeeding paragraphs:-
(a) Volvo air-conditioned services
RSRTC provides Volvo buses for convenient and comfortable journey
between Jaipur-Delhi, Delhi-Jodhpur and Delhi via Jaipur, Udaipur,
Ahmedabad, Jaipur-Ganganagar. RSRTC launched India's most luxury bus
services with pantry and LCD screens between Jaipur and Delhi and other
tourist destinations using state of art Volvo Buses which provide a new
traveling experience. These buses provide passengers with great
convenience, low fares and luxury travelling experience.
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(b) Sleeper A/c coach
For night service, RSRTC provides facilities of A/c sleeper coach from
Jaipur to Ahemdabad, Haridwar, Jodhpur, Udaipur, Mount Abu etc.
(c) Sleeper Non - A/c coach
There are 8 Non A/c sleeper coaches operating from Jaipur to Gwalior,
Viratra Mata, Jaisalmer and Lucknow.
(d) Air conditioned (Pink line services)
RSRTC provides air conditioned services for a convenient and comfortable
journey in the main routes from Jaipur to Delhi, Agra and Udaipur.
(e) Super deluxe (Silver line services)
More than 150 deluxe bus services were made available connecting
district head quarters as well as towns and cities within and outside the
neighboring states.
(f) Long distance express and night services (Blue line services)
RSRTC operates express bus services all over the state and to the
neighbouring states with better bus condition at lesser travelling time and
for the convenience of the passengers, operates night services throughout
the state and neighbouring states.
(g) Interstate services
RSRTC operates interstate services to the neighbouring states of Delhi,
Haryana, Utter Pradesh, Punjab, Chandigarh, Madhya Pradesh, Gujarat,
Maharashtra, Uttaranchal, Himachal Pradesh and Jammu & Kashmir.
(h) Ordinary services
For short distance and village travelers, RSRTC operates services
connecting towns and panchayats to the district and tehsils as well as to
the nearby villages.
(i) Mela services
Catering to the services for the social and religious gatherings, RSRTC
operates special mela services.
(j) CTS services
For extending travelling facility to the far end colonies in and around
Jaipur, RSRTC operates city busses. The city services have been transferred
to Jaipur City Transport Services Limited (JCTSL) but operated by RSRTC.
(k) Sub urban services
To reduce the mounting pressure of urbanisation, RSRTC has been
operating sub urban services connecting the cities with nearby towns and
villages.
2.4.2 IT Applications in RSRTC
RSRTC happens to be one of the highest spenders in implementing the latest IT
applications. RSRTC has deployed IT applications in the functional areas of
operations, maintenance, inventory management system, accounts and
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administration. RSRTC is one of the most efficient organisations in operations
management. The corporation has major plans for the future through the
efficient use of IT. Effective use of IT has helped RSRTC in ensuring the following:-
(a) Providing better services to passengers.
(b) Ensuring effective managerial controls.
(c) Reduction in work load and waiting time at the counters.
(d) Effective maintenance management of vehicles.
(e) Faster communication of information for decision support system.
(f) Reduction of passenger's waiting time for booking journey ticket.
(g) Better inventory control to check purchase and disposal of material.
(h) Standardisation and simplification.
2.4.3 Passenger Facilities
For better convenience of the passengers, RSRTC has set up bus stands at
important locations throughout Rajasthan. RSRTC has introduced online
reservation system for its premium segment services such as the volvo and deluxe
services. Passengers can also book their tickets through the 50 Kiosks situated in
Jaipur. RSRTC is also socially conscious and affords concessional rates to senior
citizens, physically challenged persons and relatives of soldiers who died in war.
2.5 Summary
RSRTC is uniquely positioned to serve a broad and growing market with the
following features:-
(a) Low fares for passengers on any given day.
(b) Bus stands with amenities for waiting and in-transit passengers.
(c) Regularly scheduled intercity transportation to most cities, towns
and small villages across the state and neighboring states.
(d) Online reservation facilities for premium segment buses.
(e) Additional services during peak travel periods to accommodate
passengers.
(f) Concession offers in fares and facilities to students, physically
challenged, sick, freedom fighters, widows and families of soldiers who
died in war.
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Chapter 3
LITERATURE REVIEW & DATA COLLECTION
3.1 Literature Review
3.1.1 Introduction
Higher service quality is an important factor driving the perceived value of any
service. Superior service quality helps in enhancing customer loyalty and
improving service provider‘s image, sales and profitability. Since satisfaction is
basically a psychological state of mind, adequate care should be taken in an
effort to measure it in quantitative terms. The work carried out by Parasuraman,
Zeithaml and Berry provides the basis for measuring customer satisfaction of a
service by using the gap between the customer's expectation of performance
and their perceived experience of performance. This provides us with a
satisfaction gap which is objective and quantitative in nature. According to
Garbrand, customer satisfaction equals perception of performance divided by
expectation of performance.
3.1.2 Customer
The word “customer” is derived from "custom," which means "habit". A customer
is someone who frequents a particular shop, making it a habit to purchase goods
of the sort the shop sells rather than elsewhere, and with whom the shopkeeper
has to maintain a relationship to keep his or her "custom," meaning expected
purchases in the future. A customer, also called client, buyer, or purchaser, is
usually used to refer to a current or potential buyer or user of the products of an
individual or organisation. This is typically through purchasing or renting goods or
services. In the field of public transport, a customer can be described as one
who has a habit of using the services provided by the transport operator over
other service providers in the market. In this study, customer means a person who
travels by a RSRTC bus.
3.1.3 Satisfaction
Satisfaction is the contentment that one derives upon fulfilling a desire, need, or
expectation. It may be noted that in the current study, customers agreement
(agree & strongly agree) with the survey‘s statements will indicate their
satisfaction levels.
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3.1.4 Customer Satisfaction
Customer satisfaction is a measure of how products and services supplied by a
company meet or surpass customer’s expectation and can be seen as a
key performance indicator. In a competitive marketplace, customer satisfaction
is seen as a key element of business strategy. In this study, customer satisfaction
will be treated as at a good level if it has CSI score of four or more when overall
weighted satisfaction is measured.
3.1.5 Need to Measure Customer Satisfaction
With the phenomenal increase in the country's population and increased
demand for transport services; speed, comfort, convenience, connectivity,
service quality and customer satisfaction are going to be key differentiators for
each service provider’s future success. Thus it is for the State Transport
Undertakings to get useful feedback on their services and customer service
quality aspects, which in turn will help them take positive steps to run
organisations while maintaining a competitive edge over the private operators.
In today’s competitive world, organisations are increasingly interested in retaining
the existing customers while targeting new customers. In this scenario, measuring
customer satisfaction provides an indication of how successful the organisation is
at providing services to the people. Since measuring a parameter is an important
step in improving, measurement of customer satisfaction assumes significant
importance if we are to improve customer satisfaction level.
It is becoming increasingly evident that placing a high priority on customer
satisfaction is critical for improving organisational performance. With better
understanding of customers' perceptions, companies can determine the actions
required to meet the customers' needs. They can identify their own strengths and
weaknesses, chart out a path for future progress and improvement. Customer
satisfaction measurement helps to promote an increased focus on factors which
are important to the customers and encourage improvements in the work
procedures and processes adopted.
3.1.6 Customer Satisfaction Measurement Model
There are various models that are used in measuring customers’ satisfaction. In
the current study, importance, expectation & perception and gap scores have
been calculated to measure customer satisfaction as they show the results in
terms of numbers considering various factors. Customer satisfaction represents
the overall satisfaction level of customer as one number, usually as a
percentage.
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3.1.7 Survey Questionnaire
The consultants have adopted the process of conducting face to face
interview in measuring the customers’ satisfaction level in the study. Five key
dimensions of service quality namely reliability, responsiveness, assurance,
empathy and tangibles have been identified to collect information by using the
SERVQUAL instrument. SERVQUAL is a widely recognized and used tool for
measuring customer satisfaction level. It can be applicable to a large number of
industries and remains the most comprehensive attempt to conceptualise and
measure service quality. The SERVQUAL instrument has been the predominant
method used to measure consumers’ perceptions of service quality with five
generic dimensions or factors of service quality that are stated as follows:-
(a) Reliability: Ability to perform the promised service regularly,
dependably and accurately.
(b) Responsiveness: Willingness to help customers and provide prompt
service including competence, courtesy, credibility and security and
knowledge and courtesy of employees.
(c) Tangibles: Physical facilities, equipment and appearance of
infrastructure.
(d) Assurance: Ability to inspire trust and confidence.
(e) Empathy: Ability to understand the customers and their needs.
Using this SERVQUAL instrument, we have collected customers‘ degree
of concurrence with 39 different statements categorised under five major
dimensions which indicate various influencing forces in satisfying customers. The
parameters covered by this SERVQUAL instrument are as follows:
(a) Reliability
• Maintaining departure times
• Maintaining arrival times
• Operating regular bus services
• Capability of employees to handle problems like breakdown
during journey
• Interest shown by RSRTC in solving passenger problems
• Maintaining journey time
(b) Responsiveness
• Cooperation from drivers and conductors at times of personnel
problems during journey
• Response of employees to problems /needs of children, women,
seniors and handicapped
• Arrangements of alternatives made quickly when there is
excessive demand
• Informs changes in services like timings of arrival, departure and
cancellation immediately
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• Employees ‘ readiness to serve passengers
• Knowledge of employees regarding information of RSRTC’s
services
(c) Tangibles
• Ticket price is reasonable
• Comfort able seats in the bus
• Sufficient leg space
• Spacious luggage racks
• Buses are neat and clean
• Bus stations/shelters are neat and clean
• Toilets at bus stations are neat and clean
• Waiting halls/space are adequate
• Display signs at bus stands and route information on buses are
helpful
• Announcements are audible
• Emergency services provided like medical support when need
arises
• Visual appeal of buses
• Employee cooperation at booking counters
• Employee cooperation at enquiry counters
• Employee cooperation at complaint cell
• Ease of boarding and alighting
• Bus stand/station facilities
• Smoothness of journey
• Water facilities provided
• Toilet & refreshment facilities on the route
• Temperature inside bus (only for ac)
• Website / online services (if used)
(d) Assurance
• RSRTC ensures safe journey
• Consistency in providing quality services
(e) Empathy
• Bus routes are suitable for your specific needs
• Bus timings are scheduled to your convenience
• RSRTC understands the specific needs of passengers
(f) Overall service
3.1.8 Rating Scale
Customers’ responses have been recorded by using a five point scale where the
customers were asked to evaluate each statement to rate their degree of
agreements or disagreements with each of 39 statements. These degrees
of agreements or disagreements were plotted on the 5 point Likert Scale where
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point 1 indicates “Strongly Disagree” and point 5 indicates “Strongly Agree” with
the statement.
3.1.9 Cut-Off Score
Generally researchers prefer to concentrate on the responses in the higher end
of the scale i.e. scores of 4 or 5 out of 5. It is argued that these are the scores that
are required to create genuine satisfaction and loyalty. It has been argued that
a rating of 9 or 10 out of 10 is required on most of the key issues that drive the
buying decision. This is because if the service provider fails to achieve such high
ratings, customers show indifference. Capricious consumers are at risk of being
wooed by competitors, readily switching suppliers in the search for higher
standards. In the current study, a 80% score or point 4 out of 5 is considered as
the cut off score in measuring customer satisfaction i.e. if the average score is 4.0
or more then the customers will be treated as completed satisfied.
3.1.10 Gap Score
Gap score is the difference between the expectation and perception levels of
the customer. It indicates the reality gap based on the interviewer‘s perception.
a) Expectation
This indicates the customer’s anticipation considering the service
providers’ limitations. Under this section, the level which RSRTC should
possess for the various features/dimensions from the customer’s point of
view ie., a number that best shows the customer’s expectations from
RSRTC.
b) Perception
This indicates the customers’ response on the statements taken under the
SERVQUAL instrument.
3.2 Data Collection
3.2.1 Introduction
Physical and financial performance data of RSRTC was collected from the
concerned departments in an effort to understand the operations of RSRTC. A
reconnaissance survey was conducted to study the survey locations, sample size
and distribution of samples to be collected. The reconnaissance survey enabled
the consultants’ to interact with the RSRTC’s passengers and employees to
design a survey format for collection of primary data. In order to assess the
passenger opinion on the services offered by RSRTC, data related to the
satisfaction levels and relative importance of various parameters has been
collected. In addition, passenger characteristics were also collected which
would help us in identifying the specific requirements of commuters categorically
based on the type of service used, age, gender, income, usage and education
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levels. Problem areas from the passengers’ point of view were also identified
through the primary surveys. The primary data was collected through the
passenger opinion surveys at Jaipur.
3.2.2 Reconnaissance Survey
A reconnaissance survey has been conducted on 01st October 2011 to examine
the City Bus Stand (CBS) at Sindhi Camp which is the primary study area and
consult the passengers to have an understanding of their problems, opinions and
suggestions. Accordingly survey formats have designed to capture the
passengers’ characteristics, satisfaction levels, relative importance of various
parameters and their recommendations.
3.2.3 Secondary Data
The following secondary data was collected from the various offices of RSRTC.
(a) Statistics department of RSRTC:-
(i) Performance Indicators
• Financial: Income, expenditure and net profit/loss.
• Physical: Fleet held, fleet utilisation, load factor, routes,
operated kilometers, passengers carried/day, punctuality,
employee strength and infrastructure.
(b) CBS at Sindhi Camp, Jaipur:-
(i) Layout of CBS
(ii) Passengers
(iii) Number of buses being operated
(iv) Major routes being operated
(v) Facilities at CBS: Booking counters, waiting halls, food stalls,
passenger information system, parking facilities, complaint cell, enquiry
counters, security and washrooms.
3.2.4 Primary Data
The primary surveys carried out at CBS, Jaipur include the passenger opinion
survey and problems & suggestions from passengers. These surveys have been
conducted during 02 - 06 October 2011 which covered passenger traffic during
a weekend, weekdays as well as vacation period. Apart from CBS, few
passengers were also consulted at Narayan Singh Circle, Transport Nagar,
Durgapura, Chowmukuliya and 200’ Bypass Road. The survey locations are
shown in Annexure 3.1. The survey locations were selected based on the
reconnsaissance survey conducted, secondary data collected and in
consultation with the officials of RSRTC. The duration of the survey typically
extended from 0800 hrs to 2000 hrs.
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Survey mainly includes interviewing commuters above the age of 15 years,
waiting for the buses and who have used RSRTC services atleast once prior to
being interviewed with the help of trained enumerators. The survey was carried
out at CBS, Jaipur. The survey proforma for passenger opinion survey is given at
Annexure 3.2.
The aim of the survey was to know the passengers’ characteristics (such as the
type of service used, age, gender, educational qualifications, service/vocation,
monthly household income and frequency of bus usage), opinion on RSRTC
services and their relative importance. It also seeks first hand information on the
kind of problems encountered by the commuters while travelling on RSRTC buses.
A survey has also been conducted wherein the passengers were asked to
indicate their problems and suggestions to improve RSRTC services. The survey
proforma for passenger opinion survey is given at Annexure 3.3.
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Chapter 4
DATA ANALYSIS AND RESULTS
4.1 Introduction
RSRTC offers different types of services for various passenger categories. An
attempt has been made to capture the satisfaction levels amongst different
groups of passengers in this study. In order to capture the passengers’
characteristics, opinion on the satisfaction levels and level of importance
attached to various parameters of RSRTC services, passenger opinion survey has
been carried out at CBS (Sindhi Chowk), Narayan Singh Circle, Transport Nagar,
Durgapura, Chowmukuliya and 200’ Bypass Road. Information on the problems
being faced and suggestions to improve RSRTC services were also collected. The
analysis of the same is carried out and presented in subsequent paragraphs.
4.2 Passenger Characteristics
The passenger opinion survey was carried out to understand the characteristics
of the passengers using RSRTC services from CBS at Sindhi Chowk and other
selected locations in the city along with the passenger opinion. The survey details
such as the dates and locations have already been presented in Chapter 3. This
survey reveals characteristics such as the type of service used, age, gender,
educational qualifications, service/vocation, monthly household income and
frequency of bus usage. The survey findings shall be used in identifying the
satisfaction levels and problems of different categories of passengers using RSRTC
services. Thus RSRTC can have a better understanding on the requirements of
various categories of passengers.
4.2.1 Type of Service Used
During the course of interactions with officials, it was revealed that RSRTC
operates different types of schedules. For the purpose of survey and analysis, the
type of services have been grouped under five different categories namely AC &
volvo, sleeper, deluxe, semi deluxe and ordinary. Figure 4.1 depicts the
classification of respondents based on the type of service used. 14% of the
respondents belong to the premium segment of services such as AC & volvo. 65%
of the respondents used the ordinary type of services. 21% of the respondents
used buses under the category of sleeper, deluxe and semi deluxe services.
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Draft Final Report
Service Quality Management for RSRTC Operations
Central Institute of Road Transport 19
Figure 4.1: Service Type being used by the Respondents
4.2.2 Gender
87% of the survey respondents were males as shown in Figure 4.2. Only 13% of the
survey respondents were females. In fact, this is a constraint/limitation of the
survey since the females were highly apprehensive about responding to the
survey questionnaire inspite of the best possible efforts of the consultants and
enumerators.
Figure 4.2: Gender of Respondents
4.2.3 Monthly Household Income
The categorisation of respondents based on the monthly household income is
shown in Figure 4.3. About 36% of the respondents have a monthly household
AC &
Volvo, 14%Sleeper, 6%
Deluxe , 8%
Semi Deluxe, 7%
Ordinary, 65%
Service Type Used by Respondents
Male, 87%
Female , 13%
Gender of Respondents
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Service Quality Management for RSRTC Operations
Central Institute of Road Transport 20
income upto Rs 10,000. 50% of the total respondents have a monthly household
income upto Rs 15,000.
Figure 4.3: Monthly Household Income of Respondents
The categorisation of respondents based on the monthly household income and
the type of service used is shown in Figure 4.4. In the AC & volvo sector, 50% of
the respondents have a monthly household income of Rs 20,001 – Rs 40,000. In
the sleeper sector, 73% of the respondents have a monthly household income of
Rs 5,001 – Rs 25,000. 84% of the respondents in the ordinary category have a
monthly household income upto Rs 25,000.
Figure 4.4: Service wise Monthly Household Income of Respondents
12.7%
23.3%
14.0%13.0%
10.4%
7.0%
4.4%
5.2%
1.4% 3.0%
4.3%
1.1%0.3%
Income of Respondents
Rs 0 - 5000
Rs 5001 - 10000
Rs 10001 - 15000
Rs 15001 - 20000
Rs 20001 - 25000
Rs 25001 - 30000
Rs 30001 - 35000
Rs 35001 - 40000
Rs 40001 - 45000
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Total Volvo Sleeper Deluxe Semi Deluxe Ordinary
% S
ha
re o
f R
esp
on
de
nts
Type of Service
Monthly Household Income
Rs 0 - Rs 10000 Rs 10001 - Rs 20000 Rs 20001 - Rs 30000 Rs 30001 - Rs 40000
Rs 40001 - Rs 50000 Rs 50001 - Rs 100000 Rs 100001 - Rs 30000
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Draft Final Report
Service Quality Management for RSRTC Operations
Central Institute of Road Transport 21
4.2.4 Profession
The categorisation of respondents based on the profession of the respondents is
shown in Figures 4.5. About 12% of the respondents are in government service
while 39% in private. 28% of the total respondents are students.
Figure 4.5: Profession of Respondents
The categorisation of respondents based on the profession and the type of
service used is shown in Figure 4.6. About 28% - 43% of the respondents in every
category of bus service are in the private sector. 20% - 31% of the respondents in
every category of bus service are students.
Figure 4.6: Service wise Profession of Respondents
12%
39%
7%
28%
5%
1%
1%
6%
1%
Profession of Respondents
Government Service
Private Service
Business
Student
Homemaker
Unemployed
Retired
0
5
10
15
20
25
30
35
40
45
Volvo Sleeper Deluxe Semi Deluxe Ordinary Total
% S
ha
re o
f R
esp
on
de
nts
Type of Service
Profession of Respondents
Government Service Private Service Business
Student Homemaker Unemployed
Retired Others Agriculture
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Service Quality Management for RSRTC Operations
Central Institute of Road Transport 22
4.2.5 Educational Qualification
The educational qualification of the respondents is shown in Figure 4.7. 43% of the
respondents are graduates followed by 35% who are high school graduates. 3%
of the respondents are uneducated.
Figure 4.7: Educational Qualification of Respondents
4.2.6 Age
Passengers who were above 15 years have only been surveyed in the study. 91%
of the respondents are in the age group of 15 – 45 years. About 78% of the survey
respondents were in the age group of 15 – 35 years. About 54% of the
respondents are in the age group of 15 – 25 years.
Figure 4.8: Age of Respondents
High
School, 35%
Graduate, 43%
Post
Graduate
, 18%
Doctorate, 1% Uneducated, 3%
Education Level of Respondents
15 - 25
yrs, 53.7%26 - 35
yrs, 27.0%
35 - 45
yrs, 10.5%
46 - 55 yrs, 5.2%
56 - 65 yrs, 2.2%
66 - 75 yrs, 1.1%
76 - 85 yrs, 0.3%
Age of Respondents
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Service Quality Management for RSRTC Operations
Central Institute of Road Transport 23
4.3 Passenger Opinion
The primary surveys carried out to seek the opinion of passengers on various
parameters. 39 attributes have been categorised under five dimensions whose
importance, expectation and perception levels have been noted. Passengers’
views on the overall service provided by RSRTC have also been taken.
Passengers have also been requested to come forward and indicate their
problems and recommendations for improvement of RSRTC services. Detailed
analysis of the data collected in the primary surveys has been carried out and
presented in the succeeding paragraphs.
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Service Quality Management for RSRTC Operations
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4.3.1 Reliability
4.3.1.1 Statement: Maintaining departure times.
The above statement refers to the maintainance of departure timings of buses
from the bus stands/stations as per the schedule provided. The survey results are
shown in Table 4.1 and the general satisfaction levels with respect to departure
times are shown in Figure 4.9 which seem to be encouraging. The AC and Volvo
categories registered the highest percentage of “highly satisfied” people at 36%,
while Deluxe and Semi deluxe categories registered 66% and 67% people
“satisfied”. The results indicate that for all categories, the share of satisfied and
highly satisfied customers is 81%. About 12% customers are dissatisfied with the
service.
Table 4.1: Survey results for “maintaining departure times”
Degree of
Perception Frequency
Percentage of
Frequency
Cumulative
Percentage Mean Mode
Standard
Deviation
Highly
Dissatisfied 17 2% 2%
3.91 4 0.95
Dissatisfied 69 10% 12%
Neutral 56 8% 20%
Satisfied 400 56% 75%
Highly
Satisfied 177 25% 100%
Figure 4.9: Service wise results for “Maintaining departure times”
36 39
16
8
24 25
51 50
66 67
55 56
27 7
12 9 88 511 12 10 10
3 0 0 2 3 2
0
20
40
60
80
AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total
% S
ha
re o
f P
ass
en
ge
rs
Type of Service
Maintaining Departure times
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly
Dissatisfied
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Service Quality Management for RSRTC Operations
Central Institute of Road Transport 25
4.3.1.2 Statement: Maintaining arrival times.
The above statement refers to the maintainance of time of arrival of buses at the
bus stands/stations as per the schedule provided. The total satisfaction levels for
maintenance of arrival times are 70% (i.e. highly satisfied and satisfied) as shown
in Table 4.2 and Figure 4.10. This shows a clear difference of 11% with respect to
maintenance of departure times, indicating that travel times are not maintained.
Only 65% of the respondetns in the ordinary type of service are satisfied.
Table 4.2: Survey results for “Maintaining arrival times”
Degree of
Perception Frequency
Percentage of
Frequency
Cumulative
Percentage Mean Mode
Standard
Deviation
Highly
Dissatisfied 21 3% 3%
3.74
4
1.00
Dissatisfied 76 11% 13%
Neutral 121 17% 30%
Satisfied 350 49% 79%
Highly
Satisfied 151 21% 100%
Figure 4.10: Service wise results for “maintaining arrival times”
34 34
11 10
1921
48
43
6462
4649
7
16
9
21 2017
8 7
14
4
12 11
20 2
4 3 3
0
10
20
30
40
50
60
70
AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total
% S
ha
re o
f P
ass
en
ge
rs
Type of Service
Maintaining Arrival times
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly
Dissatisfied
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Service Quality Management for RSRTC Operations
Central Institute of Road Transport 26
4.3.1.3 Statement: Operating regular bus services.
The above statement refers to the operation of RSRTC buses as per the schedule
provided. The regularity of bus services has positive results as indicated at Table
4.3 and Figure 4.11. Of the total respondents, about 72% were satisfied and only
9% were dissatisfied with the regularity of bus services. With some measures to
avert bus cancellations, RSRTC can ensure that the services are operated
regularly to attain higher satisfaction levels.
Table 4.3: Survey results for “Operating regular bus services”
Degree of
Perception Frequency
Percentage of
Frequency
Cumulative
Percentage Mean Mode
Standard
Deviation
Highly
Dissatisfied 12 2% 2%
3.84 4 0.91
Dissatisfied 52 7% 9%
Neutral 134 19% 28%
Satisfied 360 50% 78%
Highly
Satisfied 159 22% 100%
Figure 4.11: Service wise results for “Operating regular bus services”
37 38
712
20 22
4743
67 67
4850
13
19 1813
21 19
2 0
5 610
7
0 0 2 22 2
0
10
20
30
40
50
60
70
80
AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total
% S
ha
re o
f P
ass
en
ge
rs
Type of Service
Operating regular bus services
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly
Dissatisfied
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Service Quality Management for RSRTC Operations
Central Institute of Road Transport 27
4.3.1.4 Statement: Capability of employees to handle problems like
breakdown during journey.
The above statement refers to the response capability of employees to handle
situations like breakdown during journey. It may be noted that only 48%
customers are satisfied with this attribute of service. This shows that incase of
unforeseen incidences such as mechanical breakdown enroute, the employees
are unable to deal with the situation in a satisfactory manner.
Table 4.4: Survey results for “Capability of employees to handle problems like
breakdown during journey”
Degree of
Perception Frequency
Percentage of
Frequency
Cumulative
Percentage Mean Mode
Standard
Deviation
Highly
Dissatisfied 37 5% 5%
3.28
4
1.02
Dissatisfied 131 18% 23%
Neutral 208 29% 52%
Satisfied 280 39% 91%
Highly
Satisfied 62 9% 100%
Figure 4.11: Service wise results for “Capability of employees to handle problems
like breakdown during journey”
14
5 5
15
7 9
4951
56
29
35
39
22
30
24
17
3229
11 1215
33
19 18
3 20
6 6 5
0
10
20
30
40
50
60
AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total
% S
ha
re o
f P
ass
en
ge
rs
Type of Service
Capability of employees to handle problems like breakdown during journey
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly
Dissatisfied
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Draft Final Report
Service Quality Management for RSRTC Operations
Central Institute of Road Transport 28
4.3.1.5 Statement: Interest shown by RSRTC in solving passenger problems.
The above statement refers to the willingness of RSRTC management in solving
passenger problems. The survey results have been tabulated in Table 4.5 and
shown in Figure 4.12. The satisfaction levels were less than 50 percent in this area,
indicating the poor opinion wrt response shown by RSRTC to customer problems.
It may be noted that while 29% have clearly indicated their dissatisfaction on this
aspect, another 25% have remained neutral in this regard.
Table 4.5: Survey results for “Interest shown by RSRTC in
solving passenger problems”
Degree of
Perception Frequency
Percentage of
Frequency
Cumulative
Percentage Mean Mode
Standard
Deviation
Highly
Dissatisfied 43 6% 6%
3.17
4
1.05
Dissatisfied 166 23% 29%
Neutral 180 25% 54%
Satisfied 279 39% 93%
Highly
Satisfied 50 7% 100%
Figure 4.12: Service wise for “Interest shown by RSRTC in
solving passenger problems”
15
9 710
57
41
32
4946
37 39
20
27
20 20
27 25
17
30
22 22 24 23
62 2 2
7 6
0
10
20
30
40
50
60
AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total
% S
ha
re o
f P
ass
en
ge
rs
Type of Service
Interest shown by RSRTC in solving passenger problems
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly
Dissatisfied
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Service Quality Management for RSRTC Operations
Central Institute of Road Transport 29
4.3.1.6 Statement: Maintaining journey time.
This parameter addresses the travel time which takes into account the amount of
time a bus takes to make a trip and the speed at which the passengers travel
while making their trips. It also takes into account whether the bus has performed
a trip as per the scheduled time of arrival and departure. The survey results have
been presented in Table 4.6 and Figure 4.13. Maintaining journey time has a 54%
satisfaction level. This also justifies the difference between satisfaction for
maintenance of departure times and arrival times. It may be interesting to note
that the satisfaction level is more incase of high end services like AC & sleeper
than those of ordinary services which is affecting the overall satisfaction level on
this attribute.
Table 4.6 : Survey results for “Maintaining journey time”
Degree of
Perception Frequency
Percentage of
Frequency
Cumulative
Percentage Mean Mode
Standard
Deviation
Highly
Dissatisfied 42 6% 6%
3.43
4
1.05
Dissatisfied 90 13% 18%
Neutral 196 27% 46%
Satisfied 298 41% 87%
Highly
Satisfied 92 13% 100%
Figure 4.13 Service wise results for “Maintaining journey time”
19 18
7 912 13
40 41
5258
39 41
26 25 24 2429 27
911 11
7
14 136 5 6 2
6 6
0
10
20
30
40
50
60
70
AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total
% S
ha
re o
f P
ass
en
ge
rs
Type of Service
Maintaining journey time
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly
Dissatisfied
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Service Quality Management for RSRTC Operations
Central Institute of Road Transport 30
4.3.2 Responsiveness
4.3.2.1 Statement: Cooperation from drivers and conductors at times of
personal problems during journey.
The above statement refers to the attitude/response of drivers and conductors
towards solving customers’ personal problems/inconvenience during the course
of the journey. Cooperation from drivers and conductors makes travelers
comfortable and reassured. The survey results for this attribute of service are
shown in Table 4.7 and Figure 4.14. The cooperation of drivers and conductors for
personal problems is at 59%. The AC, volvo, deluxe and semi deluxe service
passengers have satisfaction levels around 77%. For sleeper and ordinary
categories, the satisfaction levels seemed to be low compared to others.
Table 4.7: Survey results for “Cooperation from Drivers and Conductors at times of
personnel problems during journey”
Degree of
Perception Frequency
Percentage of
Frequency
Cumulative
Percentage Mean Mode
Standard
Deviation
Highly
Dissatisfied 46 6% 6%
3.41
4
1.11
Dissatisfied 127 18% 24%
Neutral 119 17% 41%
Satisfied 340 47% 88%
Highly
Satisfied 86 12% 100%
Figure 4.14: Service wise results for “Cooperation from Drivers and Conductors at
times of personnel problems during journey”
28
11 11 10 912
48 45
66 67
4347
7
27
13 1218 17
12 11 11 10
2118
5 50 2
8 6
0
10
20
30
40
50
60
70
AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total
% S
ha
re o
f P
ass
en
ge
rs
Type of Service
Cooperation from Drivers and Conductors at times of personnel problems during
journey
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly
Dissatisfied
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Draft Final Report
Service Quality Management for RSRTC Operations
Central Institute of Road Transport 31
4.3.2.2 Statement: Response of employees to problems/needs of children,
women, seniors and handicapped.
The above statement refers to the response of employees to special problems
and needs of children, women, seniors and handicapped during the course of
the journey. The survey results for this attribute of service are indicated at Table
4.8 and Figure 4.15. The response of employees did not gain very high satisfaction
ratings at 55% but, for ‘sleeper’ and ‘ordinary’ categories the dissatisfaction levels
are very high. The percentage of dissatisfied customers is 31% and 30% for sleeper
and ordinary categories respectively implying these to services are faring
particularly bad when compared to the other categories.
Table 4.8: Survey results for “Response of employees to problems/needs of
children, women, seniors and handicapped”
Degree of
Perception Frequency
Percentage of
Frequency
Cumulative
Percentage Mean Mode
Standard
Deviation
Highly
Dissatisfied 57 8% 8%
3.30
4
1.10
Dissatisfied 131 18% 26%
Neutral 131 18% 44%
Satisfied 339 47% 92%
Highly
Satisfied 61 8% 100%
Figure 4.15: Service wise results for “Response of employees to problems/needs
of children, women, seniors and handicapped”
24
9 7 10 5 8
4843
70
53
44 47
14 16
7
18 21 18
10
2013 14
21 18
411
4 69 8
0
20
40
60
80
AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total
% S
ha
re o
f P
ass
en
ge
rs
Type of Service
Response of employees to problems /needs of children, women, seniors and
handicapped
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly
Dissatisfied
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Service Quality Management for RSRTC Operations
Central Institute of Road Transport 32
4.3.2.3 Statement: Arrangements of alternatives made quickly when there is
excessive demand.
The above statement refers that demands for buses on any route might increase
on certain days and alternative arrangements need to be made to adjust for the
situation. Prompt alternative arrangements in case of excessive demand help
absorb higher passenger volumes without compromising on passenger comfort
(standing passengers etc.). Having insufficient buses available may mean that
some vehicle runs never get made, which, in turn, reduces service availability,
increases the level of crowding on the subsequent trips, and affects passengers’
perceptions of reliability. The ordinary category passengers are the least satisfied
and this might be because fluctuating demands are the most common in this
category. About 25% of the total respondents are still dissatisfied over this
attribute.
Table 4.9 : Survey results for “Arrangements of alternatives made quickly when
there is excessive demand” Degree of
Perception Frequency
Percentage of
Frequency
Cumulative
Percentage Mean Mode
Standard
Deviation
Highly
Dissatisfied 54 8% 8%
3.29
4
1.08
Dissatisfied 119 17% 24%
Neutral 173 24% 48%
Satisfied 307 43% 91%
Highly
Satisfied 65 9% 100%
Figure 4.16: Service wise results for “Arrangements of alternatives made quickly
when there is excessive demand”
19
9 7 8 7 9
4551 54 54
3943
20
3025 23 24 24
9 9 11 12
2017
60
4 49 8
0
10
20
30
40
50
60
AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total% S
ha
re o
f P
ass
en
ge
rs
Type of Service
Arrangements of alternatives made quickly when there is
excessive demand
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly
Dissatisfied
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Draft Final Report
Service Quality Management for RSRTC Operations
Central Institute of Road Transport 33
4.3.2.4 Statement: Informs changes in services like timings of arrival, departure
and cancellation immediately.
Due to various circumstances, there might be changes in schedules. The above
statement refers to the fact that customers need to be informed of the changes
at the earliest in order to avoid any further inconvinience. The survey results are
shown in Table 4.10 and Figure 4.17. This attribute has only 46% satifaction level
and customers are facing problems due to it. The results indicate that the system
of disbursement of information regarding the latest schedule can be improved
further.
Table 4.10: Survey results for “Informs changes in services like timings of arrival,
departure and cancellation immediately”
Degree of
Perception Frequency
Percentage of
Frequency
Cumulative
Percentage Mean Mode
Standard
Deviation
Highly
Dissatisfied 79 11% 11%
3.12
4
1.15
Dissatisfied 145 20% 31%
Neutral 162 23% 54%
Satisfied 276 38% 92%
Highly
Satisfied 56 8% 100%
Figure 4.17: Service wise results for “Informs changes in services like timings of
arrival, departure and cancellation immediately”
127
118 7 8
41 40
6461
3238
26 26
11 10
25 23
1117
11 14
2420
10 104
812 11
0
10
20
30
40
50
60
70
AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total
% S
ha
re o
f P
ass
en
ge
rs
Type of Service
Informs changes in services like timings of arrival, departure and cancellation
immediately
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly
Dissatisfied
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Draft Final Report
Service Quality Management for RSRTC Operations
Central Institute of Road Transport 34
4.3.2.5 Statement: Employees’ readiness to serve passengers.
The above statement shows the willingness of RSRTC employees to serve
passengers. The survey results are presented in Table 4.11 and Figure 4.18. The
overall passengers’ satisfaction level for this category is at 44%, but for the
category of semi-deluxe services, the satisfaction level is 69%. This category is
clearly much ahead of others in this respect and the other categories should be
brought to this level at least. The ordinary category scores particularly low on this
aspect.
Table 4.11: Survey results for “Employees’ readiness to serve passengers”
Degree of
Perception Frequency
Percentage of
Frequency
Cumulative
Percentage Mean Mode
Standard
Deviation
Highly
Dissatisfied 40 6% 6%
3.21
4
1.05
Dissatisfied 151 21% 27%
Neutral 203 28% 55%
Satisfied 261 36% 91%
Highly
Satisfied 62 9% 100%
Figure 4.18: Service wise results for “Employees’ readiness to serve passengers”
1614
712
6 9
37 37
45
57
3336
24
30 30
18
30 28
1519
1410
2421
7
04 4
6 6
0
10
20
30
40
50
60
AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total
% S
ha
re o
f P
ass
en
ge
rs
Type of Service
Employees ‘ readiness to serve passengers
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly
Dissatisfied
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Draft Final Report
Service Quality Management for RSRTC Operations
Central Institute of Road Transport 35
4.3.2.6 Statement: Knowledge of employees regarding information of RSRTC
services.
The above statement refers to the availability of information with the employees
when approached by the customers. Knowledge of employees regarding
RSRTC’s services helps them deal with customer enquiries. The survey results are
presented in Table 4.12 and Figure 4.19. The satisfaction level is at 54%. Semi
Deluxe category scored a high 77% satisfaction level and AC & Volvo 73%.
Ordinary category fared badly with 46% satisfaction level.
Table 4.12: Survey results for “Knowledge of employees regarding information of
RSRTC’s services”
Degree of
Perception Frequency
Percentage of
Frequency
Cumulative
Percentage Mean Mode
Standard
Deviation
Highly
Dissatisfied 37 5% 5%
3.28
4
1.02
Dissatisfied 131 18% 23%
Neutral 208 29% 52%
Satisfied 280 39% 91%
Highly
Satisfied 62 9% 100%
Figure 4.19: Service wise results for “Knowledge of employees regarding
information of RSRTC services”
2723
1116 14 16
46
40
48
61
3238
1419
29
10
2623
6
1411
8
2117
75
2 47 6
0
10
20
30
40
50
60
70
AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total
% S
ha
re o
f P
ass
en
ge
rs
Type of Service
Knowledge of employees regarding information of RSRTC services
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly
Dissatisfied
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Draft Final Report
Service Quality Management for RSRTC Operations
Central Institute of Road Transport 36
4.3.3 Tangibles
4.3.3.1 Statement: Ticket price is reasonable.
Ticket pricing is a important indicator to the customer opinion on the level of
service being provided in leiu of the price payed by customer. The suvey results
for this attribute are provided in Table 4.13 and Figure 4.20. The ticket pricing for
deluxe category shows very high dissatisfaction, with more than one-third of the
people being dissatisfied. The overall levels are better but still 27% people are not
satisfied with the pricing especially in the deluxe bus category(36%). The pricing
satisfaction is related to the service offered and hence if other attributes are
improved upon, pricing satisfaction will automatically improve.
Table 4.13: Survey results for “Ticket price is reasonable”
Degree of
Perception Frequency
Percentage of
Frequency
Cumulative
Percentage Mean Mode
Standard
Deviation
Highly
Dissatisfied 49 7% 7%
3.41
4
1.18
Dissatisfied 143 20% 27%
Neutral 112 16% 42%
Satisfied 293 41% 83%
Highly
Satisfied 121 17% 100%
Figure 4.20: Service wise results for “Ticket price is reasonable”
24
12 118
17 17
34 35 34
54
42 41
13
26
2017
14 16
21
16
29
19 19 20
7
127
2
7 7
0
10
20
30
40
50
60
AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total
% S
ha
re o
f P
ass
en
ge
rs
Type of Service
Ticket price is reasonable
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly
Dissatisfied
-
Draft Final Report
Service Quality Management for RSRTC Operations
Central Institute of Road Transport 37
4.3.3.2 Statement: Comfortable seats in bus.
The above statement refers to the comfort level of the seats provided in the
buses. Seat comfort includes seat size, amount of padding and leg room. The
suvey results for this critical service attribute are shown in Table 4.14 and Figure
4.21. The levels of satisfaction for comfortable bus seats are very high for AC &
Volvo and Semi Deluxe at around 85%. This level should be maintained. The
overall result is also at 69% which needs some attention. Ordinary class scored
less than 69%.
Table 4.14 : Survey results for “Comfortable seats in bus”
Degree of
Perception Frequency
Percentage of
Frequency
Cumulative
Percentage Mean Mode
Standard
Deviation
Highly
Dissatisfied 15 2% 2%
3.68
4
0.97
Dissatisfied 98 14% 16%
Neutral 106 15% 31%
Satisfied 382 53% 84%
Highly
Satisfied 116 16% 100%
Figure 4.21: Service wise results for “Comfortable seats in bus”
36
18
916
1316
48
59
67 69
51 53
9
18
5 6
1815
4 5
1610
1714
2 0 2 0 2 2
0
10
20
30
40
50
60
70
80
AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total
% S
ha
re o
f P
ass
en
ge
rs
Type of Service
Comfortable seats in the bus
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly
Dissatisfied
-
Draft Final Report
Service Quality Management for RSRTC Operations
Central Institute of Road Transport 38
4.3.3.3 Statement: Sufficient leg space.
Leg space in buses is an important factor for comfortable seating arrangement
and journey. The suvey results for this important service attribute are shown in
Table 4.15 and Figure 4.22. At 67%, two out of every three respondents were
satisfied with the leg space in buses. This attribute performs very well in all
categories except semi-deluxe and ordinary, which is quite normal.
Table 4.15: Survey results for “Sufficient leg space”
Degree of
Perception Frequency
Percentage of
Frequency
Cumulative
Percentage Mean Mode
Standard
Deviation
Highly
Dissatisfied 17 2% 2%
3.64
4
0.95
Dissatisfied 89 12% 15%
Neutral 130 18% 33%
Satisfied 378 53% 86%
Highly
Satisfied 103 14% 100%
Figure 4.22: Service wise results for “Sufficient leg space”
32
9 710
1214
48
66
75
56
5053
13 14
7
28
20 18
4
119
6
1612
30 2 0
3 2
0
10
20
30
40
50
60
70
80
AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total
% S
ha
re o
f P
ass
en
ge
rs
Type of Service
Sufficient leg space
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly
Dissatisfied
-
Draft Final Report
Service Quality Management for RSRTC Operations
Central Institute of Road Transport 39
4.3.3.4 Statement: Spacious luggage racks.
Proper storage space for luggage helps passengers in a bus to travel
comfortably. The survey results are indicated in Table 4.16 and Figure 4.23. Only
14% customers were not satisfied according to the survey. This indicates
customers are generally satisfied with the luggage space.
Table 4.16: Survey results for “Spacious luggage racks”
Degree of
Perception Frequency
Percentage of
Frequency
Cumulative
Percentage Mean Mode
Standard
Deviation
Highly
Dissatisfied 25 4% 4%
3.59
4
0.96
Dissatisfied 73 10% 14%
Neutral 166 23% 37%
Satisfied 358 50% 87%
Highly
Satisfied 95 13% 100%
Figure 4.23: Service wise results for “Spacious luggage racks”
28
1611 12 10 13
5448
69
49 47 50
9
25
9
33
2623
5 711
612 10
3 50 0
4 4
0
10
20
30
40
50
60
70
80
AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total
% S
ha
re o
f P
ass
en
ge
rs
Type of Service
Spacious luggage racks
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly
Dissatisfied
-
Draft Final Report
Service Quality Management for RSRTC Operations
Central Institute of Road Transport 40
4.3.3.5 Statement: Buses are neat and clean.
The cleanliness and neatness of buses has a direct and indirect impact on the
passengers’ perceptions of service quality and their overall sense of system
reliability. The survey results for this attribute of high significance are given in
Table 4.17 and Figure 4.24. Customer satisfaction for cleanliness of buses is very
low for ordinary category of buses. The overall satisfaction is also very less (45%)
indicating low cleanliness standards in buses are very less. Only AC & Volvo have
more than two thirds of the people within ‘satisfied and highly satisfied’
categories which is still not upto the mark considering the fact that it is a premium
service.
Table 4.17: Survey results for “Buses are neat and clean”
Degree of
Perception Frequency
Percentage of
Frequency
Cumulative
Percentage Mean Mode
Standard
Deviation
Highly
Dissatisfied 54 7% 7%
3.14
4
1.09
Dissatisfied 168 23% 31%
Neutral 177 25% 56%
Satisfied 265 37% 92%
Highly
Satisfied 55 8% 100%
Figure 4.24: Service wise results for “Buses are neat and clean”
23
94
104
8
45
39
59
50
3137
16
27
17
26 27 25
9
1619
10
2923
7 9
2 48 7
0
10
20
30
40
50
60
70
AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total
% S
ha
re o
f P
ass
en
ge
rs
Type of Service
Buses are neat and clean
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly
Dissatisfied
-
Draft Final Report
Service Quality Management for RSRTC Operations
Central Institute of Road Transport 41
4.3.3.6 Statement: Bus stations/shelters are neat and clean.
The above statement refers to the cleanliness of bus stations and bus shelters.
Neatness of bus stations/ shelters is one of the first attributes a customer notices
and experiences. The survey results are indicated in Table 4.18 and Figure 4.25.
Only 39% of the total passengers are satisfied with the neatness and cleanliness
of bus stations/shelters.
Table 4.18: Survey results for “Bus stations/shelters are neat and clean”
Degree of
Perception Frequency
Percentage of
Frequency
Cumulative
Percentage Mean Mode
Standard
Deviation
Highly
Dissatisfied 55 8% 8%
3.04
4
1.06
Dissatisfied 186 26% 34%
Neutral 194 27% 61%
Satisfied 244 34% 95%
Highly
Satisfied 39 5% 100%
Figure 4.25: Service wise results for “Bus stations/shelters are neat and clean”
169
4 2 35
3947
62
54
2634
19 21 17 15
3227
1421
1321
3126
11
2 48 8 8
010203040506070
AC & Volvo Sleeper Deluxe Semi
Deluxe
Ordinary Total% S
ha
re o
f P
ass
en
ge
rs
Type of Service
Bus stations/shelters are neat and clean
Highly
Satisfied
Satisfied
Neutral
Dissatisfied
Highly
Dissatisfied
-
Draft Final Report
Service Quality Management for RSRTC Operations
Central Institute of Road Transport 42
4.3.3.7 Statement: Toilets at bus station are neat and clean.
The above statement refers to the cleanliness of toilets at bus station. The survey
results are indicated in Table 4.19 and Figure 4.26. For all categories of
passengers, low satisfaction levels are seen in this parameter. Toilet cleanliness
was found to be unsatisfactory by 43% of the survey respondents. The cleanliness
of toilets should be maintained properly and needs immediate attention as this is
the lowest scoring attribute in the whole survey with a mean score of 2.8 which is
less than 3.0.
Table 4.19: Survey results for “Toilets at bus station are neat and clean”
Degree of
Perception Frequency
Percentage of
Frequency
Cumulative
Percentage Mean Mode
Standard
Deviation
Highly
Dissatisfied 91 13% 13%
2.80
4
1.11
Dissatisfied 217 30% 43%
Neutral 189 26% 69%
Satisfied 185 26% 95%
Highly
Satisfied 36 5% 100%
Figure 4.26: Service wise results for “Toilets at bus station are neat and clean”
10
04 4 5 5
3437
39
44
20
2622
2017
24
2926
17
3230
24
3330
17
12 11
4
13 13
0
10
20
30
40
50
AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total
% S
ha
re o
f P
ass
en
ge
rs
Type of Service
Toilets at bus stations are neat and clean
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly
Dissatisfied
-
Draft Final Report
Service Quality Management for RSRTC Operations
Central Institute of Road Transport 43
4.3.3.8 Statement: Waiting halls/spaces are adequate.
This refers to the waiting halls/spaces at bus stations/stands and their adequacy.
The survey results are presented in Table 4.20 and Figure 4.27. A sqeezing rush at
the bus stand while waiting for buses is uncomfortable and only 50% of the
respondents feel the space is sufficient.
Table 4.20: Survey results for “Waiting halls/spaces are adequate”
Degree of
Perception Frequency
Percentage of
Frequency
Cumulative
Percentage Mean Mode
Standard
Deviation
Highly
Dissatisfied 41 6% 6%
3.35
4
1.01
Dissatisfied 100 14% 20%
Neutral 209 29% 49%
Satisfied 304 42% 91%
Highly
Satisfied 65 9% 100%
Figure 4.27: Service wise results for “Waiting halls/spaces are adequate”
17
129
12
79
4542
4750
41 42
18
35
22
31 32 29
129
22
4
15 14
9
20
46 6
0
10
20
30
40
50
60
AC & Volvo Sleeper Deluxe Semi
Deluxe
Ordinary Total
% S
ha
re o
f P
ass
en
ge
rs
Type of Service
Waiting halls/space are adequate
Highly
Satisfied
Satisfied
Neutral
Dissatisfied
Highly
Dissatisfied
-
Draft Final Report
Service Quality Management for RSRTC Operations
Central Institute of Road Transport 44
4.3.3.9 Statement: Display signs at bus stands and route information on buses
are helpful.
Display signs indicate the bus timetable, route information and bus destination
etc. The survey results are given in Table 4.21 and Figure 4.28. 55% of the
respondents are satisfied with RSRTC on this attribute and 27% are neutral. This
shows that the present condition requires some attention. It may be noted that
the AC and volvo categories have higher satisfaction levels compared to rest .
Table 4.21: Survey results for “Display signs at bus stands and route information on
buses are helpful”
Degree of
Perception Frequency
Percentage of
Frequency
Cumulative
Percentage Mean Mode
Standard
Deviation
Highly
Dissatisfied 51 7% 7%
3.42
4
1.08
Dissatisfied 82 11% 19%
Neutral 191 27% 45%
Satisfied 301 42% 87%
Highly
Satisfied 93 13% 100%
Figure 4.28: Service wise results for “Display signs at bus stands and route
information on buses are helpful”
19
12
6
29
1113
49
39
49
4340 42
14
34
2318
3027
11 12
19
2
12 117
2 48 8 7
0
10
20
30
40
50
60
AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total
% S
ha
re o
f P
ass
en
ge
rs
Type of Service
Display signs at bus stands and route information on buses are helpful
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly
Dissatisfied
-
Draft Final Report
Service Quality Management for RSRTC Operations
Central Institute of Road Transport 45
4.3.3.10 Statement: Announcements are audible.
The above statement refers to the capability of announcements being heard at
the bus stations/shelters. Announcements are not effective if their audibility is
limited. The survey results for this attribute are presented in Table 4.22 and Figure
4.29. The share of respondents satisfied with the audibility of announcements was
only 38% overall, but for ordinary category it was just 30%. The satisfaction levels
were more than 50% for all other categories.
Table 4.22: Survey results for “Announcements are audible”
Degree of
Perception Frequency
Percentage of
Frequency
Cumulative
Percentage Mean Mode
Standard
Deviation
Highly
Dissatisfied 80 11% 11%
3.01
4
1.14
Dissatisfied 167 23% 34%
Neutral 192 27% 61%
Satisfied 225 31% 93%
Highly
Satisfied 53 7% 100%
Figure 4.29: Service wise results for “Announcements are audible”
17
7
0
8 6 7
34
47
53 52
24
31
23
16
2623
2927
15
2319
12
2723
117
26
13 11
0
10
20
30
40
50
60
AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total
% S
ha
re o
f P
ass
en
ge
rs
Type of Service
Announcements are audible
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly
Dissatisfied
-
Draft Final Report
Service Quality Management for RSRTC Operations
Central Institute of Road Transport 46
4.3.3.11 Statement: Emergency services provided like medical support when
need arises.
This statement refers to the provision of medical emergency services if needed.
The survey results are indicated in Table 4.23 and Figure 4.30. Only 36% of the 179
customers who responded say that they are satisfied with the emergency
services provided, which indicates that the emergency medical support service
is not up to the mark. The percentage for semi-deluxe and AC & volvo are more
than 50% showing that the customers of these categories are m