SERVICE QUALITY MANAGEMENT FOR RSRTC OPERATIONS · 2018-08-13 · Draft Final Report Service...

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SERVICE QUALITY MANAGEMENT FOR RSRTC OPERATIONS DRAFT FINAL REPORT FEBRUARY 2012 Prepared by CENTRAL INSTITUTE OF ROAD TRANSPORT PUNE

Transcript of SERVICE QUALITY MANAGEMENT FOR RSRTC OPERATIONS · 2018-08-13 · Draft Final Report Service...

  • SERVICE QUALITY MANAGEMENT FOR

    RSRTC OPERATIONS

    DRAFT FINAL REPORT

    FEBRUARY 2012

    Prepared by

    CENTRAL INSTITUTE OF ROAD TRANSPORT PUNE

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    ACKNOWLEDGEMENTS

    The consultants express their appreciation and gratitude to Dr Manjit Singh IAS,

    Chairman & Managing Director, Rajasthan State Road Transport Corporation for

    entrusting this study to CIRT and offering valuable suggestions to the study team

    during the course of the study.

    Due credit is accorded to the officials from all the Departments of Rajasthan

    State Road Transport Corporation for their interactions with the study team. The

    study team thanks the employees of Rajasthan State Road Transport Corporation

    without whose help and support this report could not have been completed.

    Special thanks are extended to the entire team of employees at Sindhi Camp

    Bus Stand for their cooperation to the study team during the primary surveys and

    for providing valuable inputs.

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    CHAPTER SCHEME

    ACKNOWLEDGEMENTS

    Chapter 1. INTRODUCTION ................................................................................... 3

    1.1 Need for the Study ................................................................ 3

    1.2 Objectives of the Study ........................................................ 4

    1.3 Scope of Work ........................................................................ 4

    1.4 Terms of Reference ............................................................... 4

    1.5 Study Methodology .............................................................. 5

    1.6 The Report ............................................................................... 6

    Chapter 2. STUDY AREA DETAILS .......................................................................... 7

    2.1 RSRTC – An Introduction ....................................................... 7

    2.2 Objective ................................................................................ 7

    2.3 Organisation Structure .......................................................... 8

    2.4 Services .................................................................................... 8

    2.5 Summary .................................................................................. 10

    Chapter 3. LITERATURE REVIEW & DATA COLLECTION ..................................... 11

    3.1 Literature Review ................................................................... 11

    3.2 Data Collection ..................................................................... 15

    Chapter 4. DATA ANALYSIS AND RESULTS .......................................................... 18

    4.1 Introduction ............................................................................ 18

    4.2 Passenger Characteristics ................................................... 18

    4.3 Passenger Opinion ................................................................ 23

    4.4 SERVQUAL Analysis ................................................................ 63

    4.5 SERVQUAL GAP ANALYSIS .................................................... 68

    4.6 Summary .................................................................................. 71

    Chapter 5. STUDY RECOMMENDATIONS ............................................................ 72

    5.1 Areas of Focus ........................................................................ 72

    5.2 Recommendations ............................................................... 75

    5.3 Summary .................................................................................. 81

    Chapter 6. CONCLUSIONS .................................................................................... 82

    ANNEXURES ............................................................................................................... 83

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    Chapter 1

    INTRODUCTION

    1.1 Need for the Study

    Public transportation services play a predominant role amongst the services

    extended to the citizens. Public transportation is an operation which is effected

    with the help of huge manpower and buses with certain geographical and

    administrative restrictions in any territory. Assurance of quality in public

    transportation services through the joint collaboration of the Government, local

    bodies and the transportation companies is crucial in improving the image of the

    services rendered to the public and maximisation of revenues.

    The strategy of gradually focusing on the quality of service and customer

    satisfaction has proved to be very profitable for both the companies and

    customers all over the globe, particularly for the transport companies and

    passengers. This is because improvements in the quality of services provided can

    attract additional users and this alone has the potential to resolve many

    problems such as reducing traffic congestion, energy consumption, air and noise

    pollution reducing the use of individual transport.

    Today service quality has become very important than ever before in any area,

    because service providers have realised that they have to provide customer-

    perceived values. As competition increases, customers have more options to

    choose from and of course service quality will become their priority when

    spending their (customers) money, especially as they try to maximise the value in

    return as well as satisfaction for every unit of money spent. For this reason, the

    customer’s perception on the services used is necessary because service quality

    can be approached only from the consumer point of view. These measuring

    techniques allow critical aspects of the supplied services to be identified and

    customer satisfaction to be increased. It is absolutely necessary to correlate the

    expectations of customers with perceptions regarding the transportation

    services, making the outcome essential in evaluating the quality of service.

    SERVQUAL instrument is one of the tools used today in order to measure the

    quality of service rendered. The SERVQUAL instrument has been utilised to

    measure the gaps in different spheres of the service in public transportation.

    Through this instrument, the researchers were able to determine the level of

    perceived service performance of Rajasthan State Road Transport Corporation

    (RSRTC) and then use these measurements to determine the gaps in each area

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    of the service. The difference between the service performance (perceived

    service quality) and the highest possible grading a customer could rate a service

    (Customers’ expectation) shall be the amount of quality improvements the

    commuter still expects from RSRTC in that particular area of service.

    1.2 Objectives of the Study

    To assess the commuter perception on the bus transport services being offered

    through RSRTC in Rajasthan by applying the SERVQUAL approach.

    1.3 Scope of Work

    The scope of work is as follows:-

    (a) Study the operations of RSRTC to evaluate the sample size

    distribution and identify survey locations at Jaipur. The data collection shall

    take into consideration the type of service used by the respondents (i.e.,

    intercity and mofussil services terminating at Jaipur) along with various

    parameters such as age and gender.

    (b) Conduct primary survey in an attempt to describe the customer’s

    opinion on five dimensions of service – reliability, responsiveness,

    assurance, empathy and tangibility along with their social and economic

    status. The above survey will help the study team to identify the customer

    perceptions on RSRTC service quality.

    (c) To undertake data analysis through SERVQUAL method to

    complete the survey through evaluating quantitatively abstract

    dimensions of transport services.

    (d) Identify the gaps in quality of services offered by RSRTC and

    suggest areas of improvement.

    The above steps will help RSRTC in identifying gaps in the existing system and take

    policy decisions to fill quality gaps and improve service quality.

    1.4 Terms of Reference

    For the study, the following terms of reference were agreed upon:-

    (a) To study the existing RSRTC facilities at Jaipur, carry out passenger

    opinion survey and interact with the passengers to assess the problems

    being faced by them and offer suggestions to relieve the grievances of

    passengers.

    (b) Secondary data on the traffic volume, buses, schedules, types of

    services, infrastructure, existing schemes of concessions and facilities being

    provided are to be furnished by RSRTC.

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    1.5 Study Methodology

    The study methodology is split into six tasks. The study methodology has also been

    depicted in the form of a flow chart in Figure 1.1.

    (a) Task 1: Mobilisation and reconnaissance

    This task primarily includes the familiarisation with the project area while

    establishing logistical and administrative support for the study team.

    (b) Task 2: Review of relevant data

    This task aims at collection of secondary data to have a preliminary

    understanding of the services offered by RSRTC, physical and financial

    characteristics of the services and traffic handled by the Jaipur CBS.

    (c) Task 3: Primary surveys

    This task involves carrying out passenger opinion surveys at Jaipur CBS and

    selected locations in the city.

    (d) Task 4: Data analysis

    This task involves analysis of primary survey data for determining passenger

    characteristics such as age, gender, education level, type of service used,

    type of service, frequency of usage of RSRTC services, and their opinion on

    various identified parameters. The problems and suggestions of the

    passengers have also been collected and discussed.

    (e) Task 5: Recommendations and Areas of Focus

    This task shall entail suggesting recommendations to RSRTC which can

    help the organization in alleviating passenger problems. It also prioritizes

    the areas of focus based on the level of importance and satisfaction

    levels of the passengers.

    (f) Task 6: Formulation of recommendations

    This task shall entail formulation of study recommendations based on

    discussions with RSRTC employees, primary and secondary data analysis

    and inferences.

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    1.6 The Report

    This report is divided into six chapters and ch

    (a) Chapter 2 describes the Rajasthan State Road Transport

    Corporation (RSRTC), its organizational str

    characteristics.

    (b) Chapter 3 describes the

    conducted as part of the study and presents details on the secondary

    and primary data collected.

    (c) Chapter 4 deals with analysis of secondary and primary surveys

    carried out at Jaipur and survey findings.

    (d) Chapter 5 presents the recommendations for alleviating passen

    problems and highlights the areas of focus for RSRTC to improve its image.

    (e) Chapter 6 presents conclusions and recommendations based on

    the survey findings and opinions sought from passengers.

    Service Quality Management for RSRTC Operations

    Figure 1.1 Study Methodology

    This report is divided into six chapters and chapter-wise details are given below:

    Chapter 2 describes the Rajasthan State Road Transport

    Corporation (RSRTC), its organizational structure and the operational

    Chapter 3 describes the literature review and primary surveys

    part of the study and presents details on the secondary

    and primary data collected.

    Chapter 4 deals with analysis of secondary and primary surveys

    carried out at Jaipur and survey findings.

    Chapter 5 presents the recommendations for alleviating passen

    problems and highlights the areas of focus for RSRTC to improve its image.

    Chapter 6 presents conclusions and recommendations based on

    the survey findings and opinions sought from passengers.

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    wise details are given below:-

    Chapter 2 describes the Rajasthan State Road Transport

    ucture and the operational

    primary surveys

    part of the study and presents details on the secondary

    Chapter 4 deals with analysis of secondary and primary surveys

    Chapter 5 presents the recommendations for alleviating passenger

    problems and highlights the areas of focus for RSRTC to improve its image.

    Chapter 6 presents conclusions and recommendations based on

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    Chapter 2

    STUDY AREA DETAILS

    2.1 RSRTC - Introduction

    RSRTC was established on 01st October 1964 and is the largest provider of intercity

    bus transportation in Rajasthan. With its head quarters located in Jaipur, the

    corporation serves a diverse customer base. RSRTC fleet has increased to 4802

    from 421. RSRTC is currently transporting about 10.74 lac passengers daily and

    operating on routes connecting 32 districts of Rajasthan and neighboring states.

    The corporation buses daily cover over 1.5 million kilometers through 54 depots

    spread over the state catering to nearly 1 million passengers through its network

    of over 13000 services to all-important places in Rajasthan and adjoining states of

    Gujarat, Haryana, Punjab, Delhi, Uttar Pradesh, Himachal Pradesh, Madhya

    Pradesh and Maharashtra. RSRTC is operating regular air-conditioned and super

    deluxe buses between Jaipur and Delhi.

    To keep impeccable safety standard RSRTC maintains a high turnover of buses,

    not keeping a bus in service on average for more than seven years. RSRTC has

    an enormous in-house facility for maintenance and engineering. Buses are

    fabricated with latest specifications. The major items of consumption such as

    tyres, spare parts are purchased from the manufacturers and their recognized

    original equipment manufacturer under the purchase policy. The scrap material

    like condemned buses; spares and tyres are sold through open auction at Jaipur,

    Ajmer and Jodhpur.

    2.2 Objectives

    The corporation's main objectives are:

    (a) To provide efficient, adequate, economical, safe and well

    coordinated passenger transport service.

    (b) Development of the virgin desert land of Rajasthan for the national

    economy through the development of transport facility.

    With these objectives, RSRTC has been providing services not only on notified

    routes but also on sub non-nationalised routes for the convenience of a large

    number of general public residing in remote areas of the state. Interstate services

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    are also being extended to the neighboring states for a coordinated transport

    service system.

    2.3 Organisation Structure

    RSRTC is headed by the Chairman & Managing Director who oversees the

    operations of the corporation supported by the Executive Directors (of

    Administration, Traffic, Legal and Engineering), Financial Advisor, Superintending

    Engineer (Civil) and the Secretary. The organisation chart of RSRTC is given at

    Figure 2.1.

    Figure 2.1 Organisation Structure

    Source: Webpages of RSRTC

    2.4 Services

    2.4.1 Types of Bus Services

    The details of various types of services offered by RSRTC are outlined in the

    succeeding paragraphs:-

    (a) Volvo air-conditioned services

    RSRTC provides Volvo buses for convenient and comfortable journey

    between Jaipur-Delhi, Delhi-Jodhpur and Delhi via Jaipur, Udaipur,

    Ahmedabad, Jaipur-Ganganagar. RSRTC launched India's most luxury bus

    services with pantry and LCD screens between Jaipur and Delhi and other

    tourist destinations using state of art Volvo Buses which provide a new

    traveling experience. These buses provide passengers with great

    convenience, low fares and luxury travelling experience.

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    (b) Sleeper A/c coach

    For night service, RSRTC provides facilities of A/c sleeper coach from

    Jaipur to Ahemdabad, Haridwar, Jodhpur, Udaipur, Mount Abu etc.

    (c) Sleeper Non - A/c coach

    There are 8 Non A/c sleeper coaches operating from Jaipur to Gwalior,

    Viratra Mata, Jaisalmer and Lucknow.

    (d) Air conditioned (Pink line services)

    RSRTC provides air conditioned services for a convenient and comfortable

    journey in the main routes from Jaipur to Delhi, Agra and Udaipur.

    (e) Super deluxe (Silver line services)

    More than 150 deluxe bus services were made available connecting

    district head quarters as well as towns and cities within and outside the

    neighboring states.

    (f) Long distance express and night services (Blue line services)

    RSRTC operates express bus services all over the state and to the

    neighbouring states with better bus condition at lesser travelling time and

    for the convenience of the passengers, operates night services throughout

    the state and neighbouring states.

    (g) Interstate services

    RSRTC operates interstate services to the neighbouring states of Delhi,

    Haryana, Utter Pradesh, Punjab, Chandigarh, Madhya Pradesh, Gujarat,

    Maharashtra, Uttaranchal, Himachal Pradesh and Jammu & Kashmir.

    (h) Ordinary services

    For short distance and village travelers, RSRTC operates services

    connecting towns and panchayats to the district and tehsils as well as to

    the nearby villages.

    (i) Mela services

    Catering to the services for the social and religious gatherings, RSRTC

    operates special mela services.

    (j) CTS services

    For extending travelling facility to the far end colonies in and around

    Jaipur, RSRTC operates city busses. The city services have been transferred

    to Jaipur City Transport Services Limited (JCTSL) but operated by RSRTC.

    (k) Sub urban services

    To reduce the mounting pressure of urbanisation, RSRTC has been

    operating sub urban services connecting the cities with nearby towns and

    villages.

    2.4.2 IT Applications in RSRTC

    RSRTC happens to be one of the highest spenders in implementing the latest IT

    applications. RSRTC has deployed IT applications in the functional areas of

    operations, maintenance, inventory management system, accounts and

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    administration. RSRTC is one of the most efficient organisations in operations

    management. The corporation has major plans for the future through the

    efficient use of IT. Effective use of IT has helped RSRTC in ensuring the following:-

    (a) Providing better services to passengers.

    (b) Ensuring effective managerial controls.

    (c) Reduction in work load and waiting time at the counters.

    (d) Effective maintenance management of vehicles.

    (e) Faster communication of information for decision support system.

    (f) Reduction of passenger's waiting time for booking journey ticket.

    (g) Better inventory control to check purchase and disposal of material.

    (h) Standardisation and simplification.

    2.4.3 Passenger Facilities

    For better convenience of the passengers, RSRTC has set up bus stands at

    important locations throughout Rajasthan. RSRTC has introduced online

    reservation system for its premium segment services such as the volvo and deluxe

    services. Passengers can also book their tickets through the 50 Kiosks situated in

    Jaipur. RSRTC is also socially conscious and affords concessional rates to senior

    citizens, physically challenged persons and relatives of soldiers who died in war.

    2.5 Summary

    RSRTC is uniquely positioned to serve a broad and growing market with the

    following features:-

    (a) Low fares for passengers on any given day.

    (b) Bus stands with amenities for waiting and in-transit passengers.

    (c) Regularly scheduled intercity transportation to most cities, towns

    and small villages across the state and neighboring states.

    (d) Online reservation facilities for premium segment buses.

    (e) Additional services during peak travel periods to accommodate

    passengers.

    (f) Concession offers in fares and facilities to students, physically

    challenged, sick, freedom fighters, widows and families of soldiers who

    died in war.

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    Chapter 3

    LITERATURE REVIEW & DATA COLLECTION

    3.1 Literature Review

    3.1.1 Introduction

    Higher service quality is an important factor driving the perceived value of any

    service. Superior service quality helps in enhancing customer loyalty and

    improving service provider‘s image, sales and profitability. Since satisfaction is

    basically a psychological state of mind, adequate care should be taken in an

    effort to measure it in quantitative terms. The work carried out by Parasuraman,

    Zeithaml and Berry provides the basis for measuring customer satisfaction of a

    service by using the gap between the customer's expectation of performance

    and their perceived experience of performance. This provides us with a

    satisfaction gap which is objective and quantitative in nature. According to

    Garbrand, customer satisfaction equals perception of performance divided by

    expectation of performance.

    3.1.2 Customer

    The word “customer” is derived from "custom," which means "habit". A customer

    is someone who frequents a particular shop, making it a habit to purchase goods

    of the sort the shop sells rather than elsewhere, and with whom the shopkeeper

    has to maintain a relationship to keep his or her "custom," meaning expected

    purchases in the future. A customer, also called client, buyer, or purchaser, is

    usually used to refer to a current or potential buyer or user of the products of an

    individual or organisation. This is typically through purchasing or renting goods or

    services. In the field of public transport, a customer can be described as one

    who has a habit of using the services provided by the transport operator over

    other service providers in the market. In this study, customer means a person who

    travels by a RSRTC bus.

    3.1.3 Satisfaction

    Satisfaction is the contentment that one derives upon fulfilling a desire, need, or

    expectation. It may be noted that in the current study, customers agreement

    (agree & strongly agree) with the survey‘s statements will indicate their

    satisfaction levels.

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    3.1.4 Customer Satisfaction

    Customer satisfaction is a measure of how products and services supplied by a

    company meet or surpass customer’s expectation and can be seen as a

    key performance indicator. In a competitive marketplace, customer satisfaction

    is seen as a key element of business strategy. In this study, customer satisfaction

    will be treated as at a good level if it has CSI score of four or more when overall

    weighted satisfaction is measured.

    3.1.5 Need to Measure Customer Satisfaction

    With the phenomenal increase in the country's population and increased

    demand for transport services; speed, comfort, convenience, connectivity,

    service quality and customer satisfaction are going to be key differentiators for

    each service provider’s future success. Thus it is for the State Transport

    Undertakings to get useful feedback on their services and customer service

    quality aspects, which in turn will help them take positive steps to run

    organisations while maintaining a competitive edge over the private operators.

    In today’s competitive world, organisations are increasingly interested in retaining

    the existing customers while targeting new customers. In this scenario, measuring

    customer satisfaction provides an indication of how successful the organisation is

    at providing services to the people. Since measuring a parameter is an important

    step in improving, measurement of customer satisfaction assumes significant

    importance if we are to improve customer satisfaction level.

    It is becoming increasingly evident that placing a high priority on customer

    satisfaction is critical for improving organisational performance. With better

    understanding of customers' perceptions, companies can determine the actions

    required to meet the customers' needs. They can identify their own strengths and

    weaknesses, chart out a path for future progress and improvement. Customer

    satisfaction measurement helps to promote an increased focus on factors which

    are important to the customers and encourage improvements in the work

    procedures and processes adopted.

    3.1.6 Customer Satisfaction Measurement Model

    There are various models that are used in measuring customers’ satisfaction. In

    the current study, importance, expectation & perception and gap scores have

    been calculated to measure customer satisfaction as they show the results in

    terms of numbers considering various factors. Customer satisfaction represents

    the overall satisfaction level of customer as one number, usually as a

    percentage.

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    3.1.7 Survey Questionnaire

    The consultants have adopted the process of conducting face to face

    interview in measuring the customers’ satisfaction level in the study. Five key

    dimensions of service quality namely reliability, responsiveness, assurance,

    empathy and tangibles have been identified to collect information by using the

    SERVQUAL instrument. SERVQUAL is a widely recognized and used tool for

    measuring customer satisfaction level. It can be applicable to a large number of

    industries and remains the most comprehensive attempt to conceptualise and

    measure service quality. The SERVQUAL instrument has been the predominant

    method used to measure consumers’ perceptions of service quality with five

    generic dimensions or factors of service quality that are stated as follows:-

    (a) Reliability: Ability to perform the promised service regularly,

    dependably and accurately.

    (b) Responsiveness: Willingness to help customers and provide prompt

    service including competence, courtesy, credibility and security and

    knowledge and courtesy of employees.

    (c) Tangibles: Physical facilities, equipment and appearance of

    infrastructure.

    (d) Assurance: Ability to inspire trust and confidence.

    (e) Empathy: Ability to understand the customers and their needs.

    Using this SERVQUAL instrument, we have collected customers‘ degree

    of concurrence with 39 different statements categorised under five major

    dimensions which indicate various influencing forces in satisfying customers. The

    parameters covered by this SERVQUAL instrument are as follows:

    (a) Reliability

    • Maintaining departure times

    • Maintaining arrival times

    • Operating regular bus services

    • Capability of employees to handle problems like breakdown

    during journey

    • Interest shown by RSRTC in solving passenger problems

    • Maintaining journey time

    (b) Responsiveness

    • Cooperation from drivers and conductors at times of personnel

    problems during journey

    • Response of employees to problems /needs of children, women,

    seniors and handicapped

    • Arrangements of alternatives made quickly when there is

    excessive demand

    • Informs changes in services like timings of arrival, departure and

    cancellation immediately

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    • Employees ‘ readiness to serve passengers

    • Knowledge of employees regarding information of RSRTC’s

    services

    (c) Tangibles

    • Ticket price is reasonable

    • Comfort able seats in the bus

    • Sufficient leg space

    • Spacious luggage racks

    • Buses are neat and clean

    • Bus stations/shelters are neat and clean

    • Toilets at bus stations are neat and clean

    • Waiting halls/space are adequate

    • Display signs at bus stands and route information on buses are

    helpful

    • Announcements are audible

    • Emergency services provided like medical support when need

    arises

    • Visual appeal of buses

    • Employee cooperation at booking counters

    • Employee cooperation at enquiry counters

    • Employee cooperation at complaint cell

    • Ease of boarding and alighting

    • Bus stand/station facilities

    • Smoothness of journey

    • Water facilities provided

    • Toilet & refreshment facilities on the route

    • Temperature inside bus (only for ac)

    • Website / online services (if used)

    (d) Assurance

    • RSRTC ensures safe journey

    • Consistency in providing quality services

    (e) Empathy

    • Bus routes are suitable for your specific needs

    • Bus timings are scheduled to your convenience

    • RSRTC understands the specific needs of passengers

    (f) Overall service

    3.1.8 Rating Scale

    Customers’ responses have been recorded by using a five point scale where the

    customers were asked to evaluate each statement to rate their degree of

    agreements or disagreements with each of 39 statements. These degrees

    of agreements or disagreements were plotted on the 5 point Likert Scale where

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    point 1 indicates “Strongly Disagree” and point 5 indicates “Strongly Agree” with

    the statement.

    3.1.9 Cut-Off Score

    Generally researchers prefer to concentrate on the responses in the higher end

    of the scale i.e. scores of 4 or 5 out of 5. It is argued that these are the scores that

    are required to create genuine satisfaction and loyalty. It has been argued that

    a rating of 9 or 10 out of 10 is required on most of the key issues that drive the

    buying decision. This is because if the service provider fails to achieve such high

    ratings, customers show indifference. Capricious consumers are at risk of being

    wooed by competitors, readily switching suppliers in the search for higher

    standards. In the current study, a 80% score or point 4 out of 5 is considered as

    the cut off score in measuring customer satisfaction i.e. if the average score is 4.0

    or more then the customers will be treated as completed satisfied.

    3.1.10 Gap Score

    Gap score is the difference between the expectation and perception levels of

    the customer. It indicates the reality gap based on the interviewer‘s perception.

    a) Expectation

    This indicates the customer’s anticipation considering the service

    providers’ limitations. Under this section, the level which RSRTC should

    possess for the various features/dimensions from the customer’s point of

    view ie., a number that best shows the customer’s expectations from

    RSRTC.

    b) Perception

    This indicates the customers’ response on the statements taken under the

    SERVQUAL instrument.

    3.2 Data Collection

    3.2.1 Introduction

    Physical and financial performance data of RSRTC was collected from the

    concerned departments in an effort to understand the operations of RSRTC. A

    reconnaissance survey was conducted to study the survey locations, sample size

    and distribution of samples to be collected. The reconnaissance survey enabled

    the consultants’ to interact with the RSRTC’s passengers and employees to

    design a survey format for collection of primary data. In order to assess the

    passenger opinion on the services offered by RSRTC, data related to the

    satisfaction levels and relative importance of various parameters has been

    collected. In addition, passenger characteristics were also collected which

    would help us in identifying the specific requirements of commuters categorically

    based on the type of service used, age, gender, income, usage and education

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    levels. Problem areas from the passengers’ point of view were also identified

    through the primary surveys. The primary data was collected through the

    passenger opinion surveys at Jaipur.

    3.2.2 Reconnaissance Survey

    A reconnaissance survey has been conducted on 01st October 2011 to examine

    the City Bus Stand (CBS) at Sindhi Camp which is the primary study area and

    consult the passengers to have an understanding of their problems, opinions and

    suggestions. Accordingly survey formats have designed to capture the

    passengers’ characteristics, satisfaction levels, relative importance of various

    parameters and their recommendations.

    3.2.3 Secondary Data

    The following secondary data was collected from the various offices of RSRTC.

    (a) Statistics department of RSRTC:-

    (i) Performance Indicators

    • Financial: Income, expenditure and net profit/loss.

    • Physical: Fleet held, fleet utilisation, load factor, routes,

    operated kilometers, passengers carried/day, punctuality,

    employee strength and infrastructure.

    (b) CBS at Sindhi Camp, Jaipur:-

    (i) Layout of CBS

    (ii) Passengers

    (iii) Number of buses being operated

    (iv) Major routes being operated

    (v) Facilities at CBS: Booking counters, waiting halls, food stalls,

    passenger information system, parking facilities, complaint cell, enquiry

    counters, security and washrooms.

    3.2.4 Primary Data

    The primary surveys carried out at CBS, Jaipur include the passenger opinion

    survey and problems & suggestions from passengers. These surveys have been

    conducted during 02 - 06 October 2011 which covered passenger traffic during

    a weekend, weekdays as well as vacation period. Apart from CBS, few

    passengers were also consulted at Narayan Singh Circle, Transport Nagar,

    Durgapura, Chowmukuliya and 200’ Bypass Road. The survey locations are

    shown in Annexure 3.1. The survey locations were selected based on the

    reconnsaissance survey conducted, secondary data collected and in

    consultation with the officials of RSRTC. The duration of the survey typically

    extended from 0800 hrs to 2000 hrs.

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    Survey mainly includes interviewing commuters above the age of 15 years,

    waiting for the buses and who have used RSRTC services atleast once prior to

    being interviewed with the help of trained enumerators. The survey was carried

    out at CBS, Jaipur. The survey proforma for passenger opinion survey is given at

    Annexure 3.2.

    The aim of the survey was to know the passengers’ characteristics (such as the

    type of service used, age, gender, educational qualifications, service/vocation,

    monthly household income and frequency of bus usage), opinion on RSRTC

    services and their relative importance. It also seeks first hand information on the

    kind of problems encountered by the commuters while travelling on RSRTC buses.

    A survey has also been conducted wherein the passengers were asked to

    indicate their problems and suggestions to improve RSRTC services. The survey

    proforma for passenger opinion survey is given at Annexure 3.3.

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    Chapter 4

    DATA ANALYSIS AND RESULTS

    4.1 Introduction

    RSRTC offers different types of services for various passenger categories. An

    attempt has been made to capture the satisfaction levels amongst different

    groups of passengers in this study. In order to capture the passengers’

    characteristics, opinion on the satisfaction levels and level of importance

    attached to various parameters of RSRTC services, passenger opinion survey has

    been carried out at CBS (Sindhi Chowk), Narayan Singh Circle, Transport Nagar,

    Durgapura, Chowmukuliya and 200’ Bypass Road. Information on the problems

    being faced and suggestions to improve RSRTC services were also collected. The

    analysis of the same is carried out and presented in subsequent paragraphs.

    4.2 Passenger Characteristics

    The passenger opinion survey was carried out to understand the characteristics

    of the passengers using RSRTC services from CBS at Sindhi Chowk and other

    selected locations in the city along with the passenger opinion. The survey details

    such as the dates and locations have already been presented in Chapter 3. This

    survey reveals characteristics such as the type of service used, age, gender,

    educational qualifications, service/vocation, monthly household income and

    frequency of bus usage. The survey findings shall be used in identifying the

    satisfaction levels and problems of different categories of passengers using RSRTC

    services. Thus RSRTC can have a better understanding on the requirements of

    various categories of passengers.

    4.2.1 Type of Service Used

    During the course of interactions with officials, it was revealed that RSRTC

    operates different types of schedules. For the purpose of survey and analysis, the

    type of services have been grouped under five different categories namely AC &

    volvo, sleeper, deluxe, semi deluxe and ordinary. Figure 4.1 depicts the

    classification of respondents based on the type of service used. 14% of the

    respondents belong to the premium segment of services such as AC & volvo. 65%

    of the respondents used the ordinary type of services. 21% of the respondents

    used buses under the category of sleeper, deluxe and semi deluxe services.

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    Figure 4.1: Service Type being used by the Respondents

    4.2.2 Gender

    87% of the survey respondents were males as shown in Figure 4.2. Only 13% of the

    survey respondents were females. In fact, this is a constraint/limitation of the

    survey since the females were highly apprehensive about responding to the

    survey questionnaire inspite of the best possible efforts of the consultants and

    enumerators.

    Figure 4.2: Gender of Respondents

    4.2.3 Monthly Household Income

    The categorisation of respondents based on the monthly household income is

    shown in Figure 4.3. About 36% of the respondents have a monthly household

    AC &

    Volvo, 14%Sleeper, 6%

    Deluxe , 8%

    Semi Deluxe, 7%

    Ordinary, 65%

    Service Type Used by Respondents

    Male, 87%

    Female , 13%

    Gender of Respondents

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    Service Quality Management for RSRTC Operations

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    income upto Rs 10,000. 50% of the total respondents have a monthly household

    income upto Rs 15,000.

    Figure 4.3: Monthly Household Income of Respondents

    The categorisation of respondents based on the monthly household income and

    the type of service used is shown in Figure 4.4. In the AC & volvo sector, 50% of

    the respondents have a monthly household income of Rs 20,001 – Rs 40,000. In

    the sleeper sector, 73% of the respondents have a monthly household income of

    Rs 5,001 – Rs 25,000. 84% of the respondents in the ordinary category have a

    monthly household income upto Rs 25,000.

    Figure 4.4: Service wise Monthly Household Income of Respondents

    12.7%

    23.3%

    14.0%13.0%

    10.4%

    7.0%

    4.4%

    5.2%

    1.4% 3.0%

    4.3%

    1.1%0.3%

    Income of Respondents

    Rs 0 - 5000

    Rs 5001 - 10000

    Rs 10001 - 15000

    Rs 15001 - 20000

    Rs 20001 - 25000

    Rs 25001 - 30000

    Rs 30001 - 35000

    Rs 35001 - 40000

    Rs 40001 - 45000

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    45%

    50%

    Total Volvo Sleeper Deluxe Semi Deluxe Ordinary

    % S

    ha

    re o

    f R

    esp

    on

    de

    nts

    Type of Service

    Monthly Household Income

    Rs 0 - Rs 10000 Rs 10001 - Rs 20000 Rs 20001 - Rs 30000 Rs 30001 - Rs 40000

    Rs 40001 - Rs 50000 Rs 50001 - Rs 100000 Rs 100001 - Rs 30000

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    4.2.4 Profession

    The categorisation of respondents based on the profession of the respondents is

    shown in Figures 4.5. About 12% of the respondents are in government service

    while 39% in private. 28% of the total respondents are students.

    Figure 4.5: Profession of Respondents

    The categorisation of respondents based on the profession and the type of

    service used is shown in Figure 4.6. About 28% - 43% of the respondents in every

    category of bus service are in the private sector. 20% - 31% of the respondents in

    every category of bus service are students.

    Figure 4.6: Service wise Profession of Respondents

    12%

    39%

    7%

    28%

    5%

    1%

    1%

    6%

    1%

    Profession of Respondents

    Government Service

    Private Service

    Business

    Student

    Homemaker

    Unemployed

    Retired

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    Volvo Sleeper Deluxe Semi Deluxe Ordinary Total

    % S

    ha

    re o

    f R

    esp

    on

    de

    nts

    Type of Service

    Profession of Respondents

    Government Service Private Service Business

    Student Homemaker Unemployed

    Retired Others Agriculture

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    4.2.5 Educational Qualification

    The educational qualification of the respondents is shown in Figure 4.7. 43% of the

    respondents are graduates followed by 35% who are high school graduates. 3%

    of the respondents are uneducated.

    Figure 4.7: Educational Qualification of Respondents

    4.2.6 Age

    Passengers who were above 15 years have only been surveyed in the study. 91%

    of the respondents are in the age group of 15 – 45 years. About 78% of the survey

    respondents were in the age group of 15 – 35 years. About 54% of the

    respondents are in the age group of 15 – 25 years.

    Figure 4.8: Age of Respondents

    High

    School, 35%

    Graduate, 43%

    Post

    Graduate

    , 18%

    Doctorate, 1% Uneducated, 3%

    Education Level of Respondents

    15 - 25

    yrs, 53.7%26 - 35

    yrs, 27.0%

    35 - 45

    yrs, 10.5%

    46 - 55 yrs, 5.2%

    56 - 65 yrs, 2.2%

    66 - 75 yrs, 1.1%

    76 - 85 yrs, 0.3%

    Age of Respondents

  • Draft Final Report

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    4.3 Passenger Opinion

    The primary surveys carried out to seek the opinion of passengers on various

    parameters. 39 attributes have been categorised under five dimensions whose

    importance, expectation and perception levels have been noted. Passengers’

    views on the overall service provided by RSRTC have also been taken.

    Passengers have also been requested to come forward and indicate their

    problems and recommendations for improvement of RSRTC services. Detailed

    analysis of the data collected in the primary surveys has been carried out and

    presented in the succeeding paragraphs.

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    4.3.1 Reliability

    4.3.1.1 Statement: Maintaining departure times.

    The above statement refers to the maintainance of departure timings of buses

    from the bus stands/stations as per the schedule provided. The survey results are

    shown in Table 4.1 and the general satisfaction levels with respect to departure

    times are shown in Figure 4.9 which seem to be encouraging. The AC and Volvo

    categories registered the highest percentage of “highly satisfied” people at 36%,

    while Deluxe and Semi deluxe categories registered 66% and 67% people

    “satisfied”. The results indicate that for all categories, the share of satisfied and

    highly satisfied customers is 81%. About 12% customers are dissatisfied with the

    service.

    Table 4.1: Survey results for “maintaining departure times”

    Degree of

    Perception Frequency

    Percentage of

    Frequency

    Cumulative

    Percentage Mean Mode

    Standard

    Deviation

    Highly

    Dissatisfied 17 2% 2%

    3.91 4 0.95

    Dissatisfied 69 10% 12%

    Neutral 56 8% 20%

    Satisfied 400 56% 75%

    Highly

    Satisfied 177 25% 100%

    Figure 4.9: Service wise results for “Maintaining departure times”

    36 39

    16

    8

    24 25

    51 50

    66 67

    55 56

    27 7

    12 9 88 511 12 10 10

    3 0 0 2 3 2

    0

    20

    40

    60

    80

    AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total

    % S

    ha

    re o

    f P

    ass

    en

    ge

    rs

    Type of Service

    Maintaining Departure times

    Highly Satisfied

    Satisfied

    Neutral

    Dissatisfied

    Highly

    Dissatisfied

  • Draft Final Report

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    4.3.1.2 Statement: Maintaining arrival times.

    The above statement refers to the maintainance of time of arrival of buses at the

    bus stands/stations as per the schedule provided. The total satisfaction levels for

    maintenance of arrival times are 70% (i.e. highly satisfied and satisfied) as shown

    in Table 4.2 and Figure 4.10. This shows a clear difference of 11% with respect to

    maintenance of departure times, indicating that travel times are not maintained.

    Only 65% of the respondetns in the ordinary type of service are satisfied.

    Table 4.2: Survey results for “Maintaining arrival times”

    Degree of

    Perception Frequency

    Percentage of

    Frequency

    Cumulative

    Percentage Mean Mode

    Standard

    Deviation

    Highly

    Dissatisfied 21 3% 3%

    3.74

    4

    1.00

    Dissatisfied 76 11% 13%

    Neutral 121 17% 30%

    Satisfied 350 49% 79%

    Highly

    Satisfied 151 21% 100%

    Figure 4.10: Service wise results for “maintaining arrival times”

    34 34

    11 10

    1921

    48

    43

    6462

    4649

    7

    16

    9

    21 2017

    8 7

    14

    4

    12 11

    20 2

    4 3 3

    0

    10

    20

    30

    40

    50

    60

    70

    AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total

    % S

    ha

    re o

    f P

    ass

    en

    ge

    rs

    Type of Service

    Maintaining Arrival times

    Highly Satisfied

    Satisfied

    Neutral

    Dissatisfied

    Highly

    Dissatisfied

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    4.3.1.3 Statement: Operating regular bus services.

    The above statement refers to the operation of RSRTC buses as per the schedule

    provided. The regularity of bus services has positive results as indicated at Table

    4.3 and Figure 4.11. Of the total respondents, about 72% were satisfied and only

    9% were dissatisfied with the regularity of bus services. With some measures to

    avert bus cancellations, RSRTC can ensure that the services are operated

    regularly to attain higher satisfaction levels.

    Table 4.3: Survey results for “Operating regular bus services”

    Degree of

    Perception Frequency

    Percentage of

    Frequency

    Cumulative

    Percentage Mean Mode

    Standard

    Deviation

    Highly

    Dissatisfied 12 2% 2%

    3.84 4 0.91

    Dissatisfied 52 7% 9%

    Neutral 134 19% 28%

    Satisfied 360 50% 78%

    Highly

    Satisfied 159 22% 100%

    Figure 4.11: Service wise results for “Operating regular bus services”

    37 38

    712

    20 22

    4743

    67 67

    4850

    13

    19 1813

    21 19

    2 0

    5 610

    7

    0 0 2 22 2

    0

    10

    20

    30

    40

    50

    60

    70

    80

    AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total

    % S

    ha

    re o

    f P

    ass

    en

    ge

    rs

    Type of Service

    Operating regular bus services

    Highly Satisfied

    Satisfied

    Neutral

    Dissatisfied

    Highly

    Dissatisfied

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    4.3.1.4 Statement: Capability of employees to handle problems like

    breakdown during journey.

    The above statement refers to the response capability of employees to handle

    situations like breakdown during journey. It may be noted that only 48%

    customers are satisfied with this attribute of service. This shows that incase of

    unforeseen incidences such as mechanical breakdown enroute, the employees

    are unable to deal with the situation in a satisfactory manner.

    Table 4.4: Survey results for “Capability of employees to handle problems like

    breakdown during journey”

    Degree of

    Perception Frequency

    Percentage of

    Frequency

    Cumulative

    Percentage Mean Mode

    Standard

    Deviation

    Highly

    Dissatisfied 37 5% 5%

    3.28

    4

    1.02

    Dissatisfied 131 18% 23%

    Neutral 208 29% 52%

    Satisfied 280 39% 91%

    Highly

    Satisfied 62 9% 100%

    Figure 4.11: Service wise results for “Capability of employees to handle problems

    like breakdown during journey”

    14

    5 5

    15

    7 9

    4951

    56

    29

    35

    39

    22

    30

    24

    17

    3229

    11 1215

    33

    19 18

    3 20

    6 6 5

    0

    10

    20

    30

    40

    50

    60

    AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total

    % S

    ha

    re o

    f P

    ass

    en

    ge

    rs

    Type of Service

    Capability of employees to handle problems like breakdown during journey

    Highly Satisfied

    Satisfied

    Neutral

    Dissatisfied

    Highly

    Dissatisfied

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    4.3.1.5 Statement: Interest shown by RSRTC in solving passenger problems.

    The above statement refers to the willingness of RSRTC management in solving

    passenger problems. The survey results have been tabulated in Table 4.5 and

    shown in Figure 4.12. The satisfaction levels were less than 50 percent in this area,

    indicating the poor opinion wrt response shown by RSRTC to customer problems.

    It may be noted that while 29% have clearly indicated their dissatisfaction on this

    aspect, another 25% have remained neutral in this regard.

    Table 4.5: Survey results for “Interest shown by RSRTC in

    solving passenger problems”

    Degree of

    Perception Frequency

    Percentage of

    Frequency

    Cumulative

    Percentage Mean Mode

    Standard

    Deviation

    Highly

    Dissatisfied 43 6% 6%

    3.17

    4

    1.05

    Dissatisfied 166 23% 29%

    Neutral 180 25% 54%

    Satisfied 279 39% 93%

    Highly

    Satisfied 50 7% 100%

    Figure 4.12: Service wise for “Interest shown by RSRTC in

    solving passenger problems”

    15

    9 710

    57

    41

    32

    4946

    37 39

    20

    27

    20 20

    27 25

    17

    30

    22 22 24 23

    62 2 2

    7 6

    0

    10

    20

    30

    40

    50

    60

    AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total

    % S

    ha

    re o

    f P

    ass

    en

    ge

    rs

    Type of Service

    Interest shown by RSRTC in solving passenger problems

    Highly Satisfied

    Satisfied

    Neutral

    Dissatisfied

    Highly

    Dissatisfied

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    Service Quality Management for RSRTC Operations

    Central Institute of Road Transport 29

    4.3.1.6 Statement: Maintaining journey time.

    This parameter addresses the travel time which takes into account the amount of

    time a bus takes to make a trip and the speed at which the passengers travel

    while making their trips. It also takes into account whether the bus has performed

    a trip as per the scheduled time of arrival and departure. The survey results have

    been presented in Table 4.6 and Figure 4.13. Maintaining journey time has a 54%

    satisfaction level. This also justifies the difference between satisfaction for

    maintenance of departure times and arrival times. It may be interesting to note

    that the satisfaction level is more incase of high end services like AC & sleeper

    than those of ordinary services which is affecting the overall satisfaction level on

    this attribute.

    Table 4.6 : Survey results for “Maintaining journey time”

    Degree of

    Perception Frequency

    Percentage of

    Frequency

    Cumulative

    Percentage Mean Mode

    Standard

    Deviation

    Highly

    Dissatisfied 42 6% 6%

    3.43

    4

    1.05

    Dissatisfied 90 13% 18%

    Neutral 196 27% 46%

    Satisfied 298 41% 87%

    Highly

    Satisfied 92 13% 100%

    Figure 4.13 Service wise results for “Maintaining journey time”

    19 18

    7 912 13

    40 41

    5258

    39 41

    26 25 24 2429 27

    911 11

    7

    14 136 5 6 2

    6 6

    0

    10

    20

    30

    40

    50

    60

    70

    AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total

    % S

    ha

    re o

    f P

    ass

    en

    ge

    rs

    Type of Service

    Maintaining journey time

    Highly Satisfied

    Satisfied

    Neutral

    Dissatisfied

    Highly

    Dissatisfied

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    Central Institute of Road Transport 30

    4.3.2 Responsiveness

    4.3.2.1 Statement: Cooperation from drivers and conductors at times of

    personal problems during journey.

    The above statement refers to the attitude/response of drivers and conductors

    towards solving customers’ personal problems/inconvenience during the course

    of the journey. Cooperation from drivers and conductors makes travelers

    comfortable and reassured. The survey results for this attribute of service are

    shown in Table 4.7 and Figure 4.14. The cooperation of drivers and conductors for

    personal problems is at 59%. The AC, volvo, deluxe and semi deluxe service

    passengers have satisfaction levels around 77%. For sleeper and ordinary

    categories, the satisfaction levels seemed to be low compared to others.

    Table 4.7: Survey results for “Cooperation from Drivers and Conductors at times of

    personnel problems during journey”

    Degree of

    Perception Frequency

    Percentage of

    Frequency

    Cumulative

    Percentage Mean Mode

    Standard

    Deviation

    Highly

    Dissatisfied 46 6% 6%

    3.41

    4

    1.11

    Dissatisfied 127 18% 24%

    Neutral 119 17% 41%

    Satisfied 340 47% 88%

    Highly

    Satisfied 86 12% 100%

    Figure 4.14: Service wise results for “Cooperation from Drivers and Conductors at

    times of personnel problems during journey”

    28

    11 11 10 912

    48 45

    66 67

    4347

    7

    27

    13 1218 17

    12 11 11 10

    2118

    5 50 2

    8 6

    0

    10

    20

    30

    40

    50

    60

    70

    AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total

    % S

    ha

    re o

    f P

    ass

    en

    ge

    rs

    Type of Service

    Cooperation from Drivers and Conductors at times of personnel problems during

    journey

    Highly Satisfied

    Satisfied

    Neutral

    Dissatisfied

    Highly

    Dissatisfied

  • Draft Final Report

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    4.3.2.2 Statement: Response of employees to problems/needs of children,

    women, seniors and handicapped.

    The above statement refers to the response of employees to special problems

    and needs of children, women, seniors and handicapped during the course of

    the journey. The survey results for this attribute of service are indicated at Table

    4.8 and Figure 4.15. The response of employees did not gain very high satisfaction

    ratings at 55% but, for ‘sleeper’ and ‘ordinary’ categories the dissatisfaction levels

    are very high. The percentage of dissatisfied customers is 31% and 30% for sleeper

    and ordinary categories respectively implying these to services are faring

    particularly bad when compared to the other categories.

    Table 4.8: Survey results for “Response of employees to problems/needs of

    children, women, seniors and handicapped”

    Degree of

    Perception Frequency

    Percentage of

    Frequency

    Cumulative

    Percentage Mean Mode

    Standard

    Deviation

    Highly

    Dissatisfied 57 8% 8%

    3.30

    4

    1.10

    Dissatisfied 131 18% 26%

    Neutral 131 18% 44%

    Satisfied 339 47% 92%

    Highly

    Satisfied 61 8% 100%

    Figure 4.15: Service wise results for “Response of employees to problems/needs

    of children, women, seniors and handicapped”

    24

    9 7 10 5 8

    4843

    70

    53

    44 47

    14 16

    7

    18 21 18

    10

    2013 14

    21 18

    411

    4 69 8

    0

    20

    40

    60

    80

    AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total

    % S

    ha

    re o

    f P

    ass

    en

    ge

    rs

    Type of Service

    Response of employees to problems /needs of children, women, seniors and

    handicapped

    Highly Satisfied

    Satisfied

    Neutral

    Dissatisfied

    Highly

    Dissatisfied

  • Draft Final Report

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    Central Institute of Road Transport 32

    4.3.2.3 Statement: Arrangements of alternatives made quickly when there is

    excessive demand.

    The above statement refers that demands for buses on any route might increase

    on certain days and alternative arrangements need to be made to adjust for the

    situation. Prompt alternative arrangements in case of excessive demand help

    absorb higher passenger volumes without compromising on passenger comfort

    (standing passengers etc.). Having insufficient buses available may mean that

    some vehicle runs never get made, which, in turn, reduces service availability,

    increases the level of crowding on the subsequent trips, and affects passengers’

    perceptions of reliability. The ordinary category passengers are the least satisfied

    and this might be because fluctuating demands are the most common in this

    category. About 25% of the total respondents are still dissatisfied over this

    attribute.

    Table 4.9 : Survey results for “Arrangements of alternatives made quickly when

    there is excessive demand” Degree of

    Perception Frequency

    Percentage of

    Frequency

    Cumulative

    Percentage Mean Mode

    Standard

    Deviation

    Highly

    Dissatisfied 54 8% 8%

    3.29

    4

    1.08

    Dissatisfied 119 17% 24%

    Neutral 173 24% 48%

    Satisfied 307 43% 91%

    Highly

    Satisfied 65 9% 100%

    Figure 4.16: Service wise results for “Arrangements of alternatives made quickly

    when there is excessive demand”

    19

    9 7 8 7 9

    4551 54 54

    3943

    20

    3025 23 24 24

    9 9 11 12

    2017

    60

    4 49 8

    0

    10

    20

    30

    40

    50

    60

    AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total% S

    ha

    re o

    f P

    ass

    en

    ge

    rs

    Type of Service

    Arrangements of alternatives made quickly when there is

    excessive demand

    Highly Satisfied

    Satisfied

    Neutral

    Dissatisfied

    Highly

    Dissatisfied

  • Draft Final Report

    Service Quality Management for RSRTC Operations

    Central Institute of Road Transport 33

    4.3.2.4 Statement: Informs changes in services like timings of arrival, departure

    and cancellation immediately.

    Due to various circumstances, there might be changes in schedules. The above

    statement refers to the fact that customers need to be informed of the changes

    at the earliest in order to avoid any further inconvinience. The survey results are

    shown in Table 4.10 and Figure 4.17. This attribute has only 46% satifaction level

    and customers are facing problems due to it. The results indicate that the system

    of disbursement of information regarding the latest schedule can be improved

    further.

    Table 4.10: Survey results for “Informs changes in services like timings of arrival,

    departure and cancellation immediately”

    Degree of

    Perception Frequency

    Percentage of

    Frequency

    Cumulative

    Percentage Mean Mode

    Standard

    Deviation

    Highly

    Dissatisfied 79 11% 11%

    3.12

    4

    1.15

    Dissatisfied 145 20% 31%

    Neutral 162 23% 54%

    Satisfied 276 38% 92%

    Highly

    Satisfied 56 8% 100%

    Figure 4.17: Service wise results for “Informs changes in services like timings of

    arrival, departure and cancellation immediately”

    127

    118 7 8

    41 40

    6461

    3238

    26 26

    11 10

    25 23

    1117

    11 14

    2420

    10 104

    812 11

    0

    10

    20

    30

    40

    50

    60

    70

    AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total

    % S

    ha

    re o

    f P

    ass

    en

    ge

    rs

    Type of Service

    Informs changes in services like timings of arrival, departure and cancellation

    immediately

    Highly Satisfied

    Satisfied

    Neutral

    Dissatisfied

    Highly

    Dissatisfied

  • Draft Final Report

    Service Quality Management for RSRTC Operations

    Central Institute of Road Transport 34

    4.3.2.5 Statement: Employees’ readiness to serve passengers.

    The above statement shows the willingness of RSRTC employees to serve

    passengers. The survey results are presented in Table 4.11 and Figure 4.18. The

    overall passengers’ satisfaction level for this category is at 44%, but for the

    category of semi-deluxe services, the satisfaction level is 69%. This category is

    clearly much ahead of others in this respect and the other categories should be

    brought to this level at least. The ordinary category scores particularly low on this

    aspect.

    Table 4.11: Survey results for “Employees’ readiness to serve passengers”

    Degree of

    Perception Frequency

    Percentage of

    Frequency

    Cumulative

    Percentage Mean Mode

    Standard

    Deviation

    Highly

    Dissatisfied 40 6% 6%

    3.21

    4

    1.05

    Dissatisfied 151 21% 27%

    Neutral 203 28% 55%

    Satisfied 261 36% 91%

    Highly

    Satisfied 62 9% 100%

    Figure 4.18: Service wise results for “Employees’ readiness to serve passengers”

    1614

    712

    6 9

    37 37

    45

    57

    3336

    24

    30 30

    18

    30 28

    1519

    1410

    2421

    7

    04 4

    6 6

    0

    10

    20

    30

    40

    50

    60

    AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total

    % S

    ha

    re o

    f P

    ass

    en

    ge

    rs

    Type of Service

    Employees ‘ readiness to serve passengers

    Highly Satisfied

    Satisfied

    Neutral

    Dissatisfied

    Highly

    Dissatisfied

  • Draft Final Report

    Service Quality Management for RSRTC Operations

    Central Institute of Road Transport 35

    4.3.2.6 Statement: Knowledge of employees regarding information of RSRTC

    services.

    The above statement refers to the availability of information with the employees

    when approached by the customers. Knowledge of employees regarding

    RSRTC’s services helps them deal with customer enquiries. The survey results are

    presented in Table 4.12 and Figure 4.19. The satisfaction level is at 54%. Semi

    Deluxe category scored a high 77% satisfaction level and AC & Volvo 73%.

    Ordinary category fared badly with 46% satisfaction level.

    Table 4.12: Survey results for “Knowledge of employees regarding information of

    RSRTC’s services”

    Degree of

    Perception Frequency

    Percentage of

    Frequency

    Cumulative

    Percentage Mean Mode

    Standard

    Deviation

    Highly

    Dissatisfied 37 5% 5%

    3.28

    4

    1.02

    Dissatisfied 131 18% 23%

    Neutral 208 29% 52%

    Satisfied 280 39% 91%

    Highly

    Satisfied 62 9% 100%

    Figure 4.19: Service wise results for “Knowledge of employees regarding

    information of RSRTC services”

    2723

    1116 14 16

    46

    40

    48

    61

    3238

    1419

    29

    10

    2623

    6

    1411

    8

    2117

    75

    2 47 6

    0

    10

    20

    30

    40

    50

    60

    70

    AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total

    % S

    ha

    re o

    f P

    ass

    en

    ge

    rs

    Type of Service

    Knowledge of employees regarding information of RSRTC services

    Highly Satisfied

    Satisfied

    Neutral

    Dissatisfied

    Highly

    Dissatisfied

  • Draft Final Report

    Service Quality Management for RSRTC Operations

    Central Institute of Road Transport 36

    4.3.3 Tangibles

    4.3.3.1 Statement: Ticket price is reasonable.

    Ticket pricing is a important indicator to the customer opinion on the level of

    service being provided in leiu of the price payed by customer. The suvey results

    for this attribute are provided in Table 4.13 and Figure 4.20. The ticket pricing for

    deluxe category shows very high dissatisfaction, with more than one-third of the

    people being dissatisfied. The overall levels are better but still 27% people are not

    satisfied with the pricing especially in the deluxe bus category(36%). The pricing

    satisfaction is related to the service offered and hence if other attributes are

    improved upon, pricing satisfaction will automatically improve.

    Table 4.13: Survey results for “Ticket price is reasonable”

    Degree of

    Perception Frequency

    Percentage of

    Frequency

    Cumulative

    Percentage Mean Mode

    Standard

    Deviation

    Highly

    Dissatisfied 49 7% 7%

    3.41

    4

    1.18

    Dissatisfied 143 20% 27%

    Neutral 112 16% 42%

    Satisfied 293 41% 83%

    Highly

    Satisfied 121 17% 100%

    Figure 4.20: Service wise results for “Ticket price is reasonable”

    24

    12 118

    17 17

    34 35 34

    54

    42 41

    13

    26

    2017

    14 16

    21

    16

    29

    19 19 20

    7

    127

    2

    7 7

    0

    10

    20

    30

    40

    50

    60

    AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total

    % S

    ha

    re o

    f P

    ass

    en

    ge

    rs

    Type of Service

    Ticket price is reasonable

    Highly Satisfied

    Satisfied

    Neutral

    Dissatisfied

    Highly

    Dissatisfied

  • Draft Final Report

    Service Quality Management for RSRTC Operations

    Central Institute of Road Transport 37

    4.3.3.2 Statement: Comfortable seats in bus.

    The above statement refers to the comfort level of the seats provided in the

    buses. Seat comfort includes seat size, amount of padding and leg room. The

    suvey results for this critical service attribute are shown in Table 4.14 and Figure

    4.21. The levels of satisfaction for comfortable bus seats are very high for AC &

    Volvo and Semi Deluxe at around 85%. This level should be maintained. The

    overall result is also at 69% which needs some attention. Ordinary class scored

    less than 69%.

    Table 4.14 : Survey results for “Comfortable seats in bus”

    Degree of

    Perception Frequency

    Percentage of

    Frequency

    Cumulative

    Percentage Mean Mode

    Standard

    Deviation

    Highly

    Dissatisfied 15 2% 2%

    3.68

    4

    0.97

    Dissatisfied 98 14% 16%

    Neutral 106 15% 31%

    Satisfied 382 53% 84%

    Highly

    Satisfied 116 16% 100%

    Figure 4.21: Service wise results for “Comfortable seats in bus”

    36

    18

    916

    1316

    48

    59

    67 69

    51 53

    9

    18

    5 6

    1815

    4 5

    1610

    1714

    2 0 2 0 2 2

    0

    10

    20

    30

    40

    50

    60

    70

    80

    AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total

    % S

    ha

    re o

    f P

    ass

    en

    ge

    rs

    Type of Service

    Comfortable seats in the bus

    Highly Satisfied

    Satisfied

    Neutral

    Dissatisfied

    Highly

    Dissatisfied

  • Draft Final Report

    Service Quality Management for RSRTC Operations

    Central Institute of Road Transport 38

    4.3.3.3 Statement: Sufficient leg space.

    Leg space in buses is an important factor for comfortable seating arrangement

    and journey. The suvey results for this important service attribute are shown in

    Table 4.15 and Figure 4.22. At 67%, two out of every three respondents were

    satisfied with the leg space in buses. This attribute performs very well in all

    categories except semi-deluxe and ordinary, which is quite normal.

    Table 4.15: Survey results for “Sufficient leg space”

    Degree of

    Perception Frequency

    Percentage of

    Frequency

    Cumulative

    Percentage Mean Mode

    Standard

    Deviation

    Highly

    Dissatisfied 17 2% 2%

    3.64

    4

    0.95

    Dissatisfied 89 12% 15%

    Neutral 130 18% 33%

    Satisfied 378 53% 86%

    Highly

    Satisfied 103 14% 100%

    Figure 4.22: Service wise results for “Sufficient leg space”

    32

    9 710

    1214

    48

    66

    75

    56

    5053

    13 14

    7

    28

    20 18

    4

    119

    6

    1612

    30 2 0

    3 2

    0

    10

    20

    30

    40

    50

    60

    70

    80

    AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total

    % S

    ha

    re o

    f P

    ass

    en

    ge

    rs

    Type of Service

    Sufficient leg space

    Highly Satisfied

    Satisfied

    Neutral

    Dissatisfied

    Highly

    Dissatisfied

  • Draft Final Report

    Service Quality Management for RSRTC Operations

    Central Institute of Road Transport 39

    4.3.3.4 Statement: Spacious luggage racks.

    Proper storage space for luggage helps passengers in a bus to travel

    comfortably. The survey results are indicated in Table 4.16 and Figure 4.23. Only

    14% customers were not satisfied according to the survey. This indicates

    customers are generally satisfied with the luggage space.

    Table 4.16: Survey results for “Spacious luggage racks”

    Degree of

    Perception Frequency

    Percentage of

    Frequency

    Cumulative

    Percentage Mean Mode

    Standard

    Deviation

    Highly

    Dissatisfied 25 4% 4%

    3.59

    4

    0.96

    Dissatisfied 73 10% 14%

    Neutral 166 23% 37%

    Satisfied 358 50% 87%

    Highly

    Satisfied 95 13% 100%

    Figure 4.23: Service wise results for “Spacious luggage racks”

    28

    1611 12 10 13

    5448

    69

    49 47 50

    9

    25

    9

    33

    2623

    5 711

    612 10

    3 50 0

    4 4

    0

    10

    20

    30

    40

    50

    60

    70

    80

    AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total

    % S

    ha

    re o

    f P

    ass

    en

    ge

    rs

    Type of Service

    Spacious luggage racks

    Highly Satisfied

    Satisfied

    Neutral

    Dissatisfied

    Highly

    Dissatisfied

  • Draft Final Report

    Service Quality Management for RSRTC Operations

    Central Institute of Road Transport 40

    4.3.3.5 Statement: Buses are neat and clean.

    The cleanliness and neatness of buses has a direct and indirect impact on the

    passengers’ perceptions of service quality and their overall sense of system

    reliability. The survey results for this attribute of high significance are given in

    Table 4.17 and Figure 4.24. Customer satisfaction for cleanliness of buses is very

    low for ordinary category of buses. The overall satisfaction is also very less (45%)

    indicating low cleanliness standards in buses are very less. Only AC & Volvo have

    more than two thirds of the people within ‘satisfied and highly satisfied’

    categories which is still not upto the mark considering the fact that it is a premium

    service.

    Table 4.17: Survey results for “Buses are neat and clean”

    Degree of

    Perception Frequency

    Percentage of

    Frequency

    Cumulative

    Percentage Mean Mode

    Standard

    Deviation

    Highly

    Dissatisfied 54 7% 7%

    3.14

    4

    1.09

    Dissatisfied 168 23% 31%

    Neutral 177 25% 56%

    Satisfied 265 37% 92%

    Highly

    Satisfied 55 8% 100%

    Figure 4.24: Service wise results for “Buses are neat and clean”

    23

    94

    104

    8

    45

    39

    59

    50

    3137

    16

    27

    17

    26 27 25

    9

    1619

    10

    2923

    7 9

    2 48 7

    0

    10

    20

    30

    40

    50

    60

    70

    AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total

    % S

    ha

    re o

    f P

    ass

    en

    ge

    rs

    Type of Service

    Buses are neat and clean

    Highly Satisfied

    Satisfied

    Neutral

    Dissatisfied

    Highly

    Dissatisfied

  • Draft Final Report

    Service Quality Management for RSRTC Operations

    Central Institute of Road Transport 41

    4.3.3.6 Statement: Bus stations/shelters are neat and clean.

    The above statement refers to the cleanliness of bus stations and bus shelters.

    Neatness of bus stations/ shelters is one of the first attributes a customer notices

    and experiences. The survey results are indicated in Table 4.18 and Figure 4.25.

    Only 39% of the total passengers are satisfied with the neatness and cleanliness

    of bus stations/shelters.

    Table 4.18: Survey results for “Bus stations/shelters are neat and clean”

    Degree of

    Perception Frequency

    Percentage of

    Frequency

    Cumulative

    Percentage Mean Mode

    Standard

    Deviation

    Highly

    Dissatisfied 55 8% 8%

    3.04

    4

    1.06

    Dissatisfied 186 26% 34%

    Neutral 194 27% 61%

    Satisfied 244 34% 95%

    Highly

    Satisfied 39 5% 100%

    Figure 4.25: Service wise results for “Bus stations/shelters are neat and clean”

    169

    4 2 35

    3947

    62

    54

    2634

    19 21 17 15

    3227

    1421

    1321

    3126

    11

    2 48 8 8

    010203040506070

    AC & Volvo Sleeper Deluxe Semi

    Deluxe

    Ordinary Total% S

    ha

    re o

    f P

    ass

    en

    ge

    rs

    Type of Service

    Bus stations/shelters are neat and clean

    Highly

    Satisfied

    Satisfied

    Neutral

    Dissatisfied

    Highly

    Dissatisfied

  • Draft Final Report

    Service Quality Management for RSRTC Operations

    Central Institute of Road Transport 42

    4.3.3.7 Statement: Toilets at bus station are neat and clean.

    The above statement refers to the cleanliness of toilets at bus station. The survey

    results are indicated in Table 4.19 and Figure 4.26. For all categories of

    passengers, low satisfaction levels are seen in this parameter. Toilet cleanliness

    was found to be unsatisfactory by 43% of the survey respondents. The cleanliness

    of toilets should be maintained properly and needs immediate attention as this is

    the lowest scoring attribute in the whole survey with a mean score of 2.8 which is

    less than 3.0.

    Table 4.19: Survey results for “Toilets at bus station are neat and clean”

    Degree of

    Perception Frequency

    Percentage of

    Frequency

    Cumulative

    Percentage Mean Mode

    Standard

    Deviation

    Highly

    Dissatisfied 91 13% 13%

    2.80

    4

    1.11

    Dissatisfied 217 30% 43%

    Neutral 189 26% 69%

    Satisfied 185 26% 95%

    Highly

    Satisfied 36 5% 100%

    Figure 4.26: Service wise results for “Toilets at bus station are neat and clean”

    10

    04 4 5 5

    3437

    39

    44

    20

    2622

    2017

    24

    2926

    17

    3230

    24

    3330

    17

    12 11

    4

    13 13

    0

    10

    20

    30

    40

    50

    AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total

    % S

    ha

    re o

    f P

    ass

    en

    ge

    rs

    Type of Service

    Toilets at bus stations are neat and clean

    Highly Satisfied

    Satisfied

    Neutral

    Dissatisfied

    Highly

    Dissatisfied

  • Draft Final Report

    Service Quality Management for RSRTC Operations

    Central Institute of Road Transport 43

    4.3.3.8 Statement: Waiting halls/spaces are adequate.

    This refers to the waiting halls/spaces at bus stations/stands and their adequacy.

    The survey results are presented in Table 4.20 and Figure 4.27. A sqeezing rush at

    the bus stand while waiting for buses is uncomfortable and only 50% of the

    respondents feel the space is sufficient.

    Table 4.20: Survey results for “Waiting halls/spaces are adequate”

    Degree of

    Perception Frequency

    Percentage of

    Frequency

    Cumulative

    Percentage Mean Mode

    Standard

    Deviation

    Highly

    Dissatisfied 41 6% 6%

    3.35

    4

    1.01

    Dissatisfied 100 14% 20%

    Neutral 209 29% 49%

    Satisfied 304 42% 91%

    Highly

    Satisfied 65 9% 100%

    Figure 4.27: Service wise results for “Waiting halls/spaces are adequate”

    17

    129

    12

    79

    4542

    4750

    41 42

    18

    35

    22

    31 32 29

    129

    22

    4

    15 14

    9

    20

    46 6

    0

    10

    20

    30

    40

    50

    60

    AC & Volvo Sleeper Deluxe Semi

    Deluxe

    Ordinary Total

    % S

    ha

    re o

    f P

    ass

    en

    ge

    rs

    Type of Service

    Waiting halls/space are adequate

    Highly

    Satisfied

    Satisfied

    Neutral

    Dissatisfied

    Highly

    Dissatisfied

  • Draft Final Report

    Service Quality Management for RSRTC Operations

    Central Institute of Road Transport 44

    4.3.3.9 Statement: Display signs at bus stands and route information on buses

    are helpful.

    Display signs indicate the bus timetable, route information and bus destination

    etc. The survey results are given in Table 4.21 and Figure 4.28. 55% of the

    respondents are satisfied with RSRTC on this attribute and 27% are neutral. This

    shows that the present condition requires some attention. It may be noted that

    the AC and volvo categories have higher satisfaction levels compared to rest .

    Table 4.21: Survey results for “Display signs at bus stands and route information on

    buses are helpful”

    Degree of

    Perception Frequency

    Percentage of

    Frequency

    Cumulative

    Percentage Mean Mode

    Standard

    Deviation

    Highly

    Dissatisfied 51 7% 7%

    3.42

    4

    1.08

    Dissatisfied 82 11% 19%

    Neutral 191 27% 45%

    Satisfied 301 42% 87%

    Highly

    Satisfied 93 13% 100%

    Figure 4.28: Service wise results for “Display signs at bus stands and route

    information on buses are helpful”

    19

    12

    6

    29

    1113

    49

    39

    49

    4340 42

    14

    34

    2318

    3027

    11 12

    19

    2

    12 117

    2 48 8 7

    0

    10

    20

    30

    40

    50

    60

    AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total

    % S

    ha

    re o

    f P

    ass

    en

    ge

    rs

    Type of Service

    Display signs at bus stands and route information on buses are helpful

    Highly Satisfied

    Satisfied

    Neutral

    Dissatisfied

    Highly

    Dissatisfied

  • Draft Final Report

    Service Quality Management for RSRTC Operations

    Central Institute of Road Transport 45

    4.3.3.10 Statement: Announcements are audible.

    The above statement refers to the capability of announcements being heard at

    the bus stations/shelters. Announcements are not effective if their audibility is

    limited. The survey results for this attribute are presented in Table 4.22 and Figure

    4.29. The share of respondents satisfied with the audibility of announcements was

    only 38% overall, but for ordinary category it was just 30%. The satisfaction levels

    were more than 50% for all other categories.

    Table 4.22: Survey results for “Announcements are audible”

    Degree of

    Perception Frequency

    Percentage of

    Frequency

    Cumulative

    Percentage Mean Mode

    Standard

    Deviation

    Highly

    Dissatisfied 80 11% 11%

    3.01

    4

    1.14

    Dissatisfied 167 23% 34%

    Neutral 192 27% 61%

    Satisfied 225 31% 93%

    Highly

    Satisfied 53 7% 100%

    Figure 4.29: Service wise results for “Announcements are audible”

    17

    7

    0

    8 6 7

    34

    47

    53 52

    24

    31

    23

    16

    2623

    2927

    15

    2319

    12

    2723

    117

    26

    13 11

    0

    10

    20

    30

    40

    50

    60

    AC & Volvo Sleeper Deluxe Semi Deluxe Ordinary Total

    % S

    ha

    re o

    f P

    ass

    en

    ge

    rs

    Type of Service

    Announcements are audible

    Highly Satisfied

    Satisfied

    Neutral

    Dissatisfied

    Highly

    Dissatisfied

  • Draft Final Report

    Service Quality Management for RSRTC Operations

    Central Institute of Road Transport 46

    4.3.3.11 Statement: Emergency services provided like medical support when

    need arises.

    This statement refers to the provision of medical emergency services if needed.

    The survey results are indicated in Table 4.23 and Figure 4.30. Only 36% of the 179

    customers who responded say that they are satisfied with the emergency

    services provided, which indicates that the emergency medical support service

    is not up to the mark. The percentage for semi-deluxe and AC & volvo are more

    than 50% showing that the customers of these categories are m