Connected Vehicles—Service Providers: Service Providers at a Crossroads
Service Provider Survey · 2016-03-28 · best interest and help them find reputable service...
Transcript of Service Provider Survey · 2016-03-28 · best interest and help them find reputable service...
Service ProviderSurvey
MARCH 2016
March 2016 1
Panel Size: 8901
Responses Received: 1138
Response Rate: 13%
* All respondents are registered on HAR.com
Response Profile
2March 2016
Observations• Consumers DO trust their agent to look out for their
best interest and help them find reputable service providers
• Buyers lean on agents more than Sellers do for Service Providers
• Overall agents are doing a good job of providing support with service providers
• Buyers rely on agents for service provider support more than than Sellers do
• Agents are not leveraging the support they provide as much as they probably could
3March 2016
Recommendations• Remind listing agents that they CAN play a strong
role in helping prepare, sell and transition OUT of a home
• Promote consumer’s satisfaction and TRUST with agents’ recommendations for service providers
• Clearly articulate ALL service provider support provided in listing presentation; Set expectations about the process of looking for a home to closing on a home so surprises don't pop up.
4March 2016
82% of respondents believe REALTOR® shouldhelp find service providers
March 2016 5
82%
18%
Do you believe that one of the key roles of a REALTOR is to help you find the service providers you need to complete a transaction?
Yes
No
81% satisfied with the support of their REALTOR® in finding service providers
March 2016 6
48%
33%
16%
4%
Extremely satisfied Very Satisfied Somewhat satisfied Not at all satisfied
Overall, how satisfied were you with the support your REALTOR provided in finding the service providers you used during your transaction?
87% are likely to recommend their REALTOR®
March 2016 7
62%
25%
10%
3%
Extremely likely Very likely Somewhat likely Not at all likely
How likely are you to recommend your REALTOR to others?
8March 2016
Buyer Questions
March 2016 9
Yes66%
No34%
Have you asked your REALTOR to help you find service providers to complete your
transaction?
Yes86%
No14%
Has your REALTOR offered to help you find the service providers you need to complete
your transaction?
54%
26%
8%13%
A lot Some A little None
How much has your REALTOR helped you find the resources you are looking for to complete your transaction?
86% of REALTORS® offered help; More than ½ found them helpful
March 2016 10
84%
86%
90%
91%
91%
94%
95%
Found me several options for resources like mortgage, title per myrequest
Helped me understand what to look when choosing service providers
Found me resources that were competitively priced
Made it a LOT easier for me find the right resources to close thetransaction
Found me professional resources that helped me a lot
Found me resources where the (Realtor) had worked with them inthe past and had a good experience
Truly had my best interest in mind
How would you rate your REALTOR on the help they provided you to find the resources to complete your transaction?
High ratings for REALTOR® helpfulness
Seller Questions
March 2016 11
REALTORS® are conveying their support
March 2016 12
79%
15%6%
Did your REALTOR talk about how they would support you in preparing your home for sale in their
listing presentation to you?
Yes
No
Not Sure
65%
35%
Has your REALTOR offered to help you find the service providers you need to
complete your transaction?
Yes
No
27%20% 17%
37%
A lot Some A little None
How much has your REALTOR helped you find the service providers you are looking for to complete your transaction?
About ½ say the promised support made a difference in their decision
March 2016 13
27%
23%20%
31%
A lot A little Not much Not at all
How much did the promised support to choose pre-listing service providers promised by your REALTOR affect your decision to work with
them?
86% believe the REALTOR® has their best interest in mind
March 2016 14
71%
71%
73%
79%
79%
86%
88%
Found me several options for resources like mortgage, titleper my request
Helped me understand what to look when choosing serviceproviders
Found me professional resources that helped me a lot
Found me resources that were competitively priced
Made it a LOT easier for me find the right resources toclose the transaction
Truly had my best interest in mind
Found me resources where the (Realtor) had worked withthem in the past and had a good experience
How would you rate your REALTOR on the help they provided you to find the service providers to complete your transaction.
Completed Transactions
March 2016 15
68% say their REALTOR® helped a lot
March 2016 16
68%
24%
5% 3%
A lot Some A little None
How much did your REALTOR help you find the service providers you used to complete your transaction?
6%
11%
31%
53%
My REALTOR chose them for me
I chose them all
I chose some and my REALTOR chose others
My REALTOR recommended them and then I chose them
Who was involved in the choices of service providers you used to complete your transaction?
More than 90% feel the REALTOR® truly had their best interest in mind
March 2016 17
81%
83%
86%
89%
89%
91%
91%
Helped me understand what to look when choosingservice providers
Found me several options for resources like mortgage,title per my request
Found me professional resources that helped me a lot
Found me resources that were competitively priced
Made it a LOT easier for me find the right resources toclose the transaction
Truly had my best interest in mind
Found me resources where the (Realtor) had workedwith them in the past and had a good experience
How would you rate your REALTOR on the help they provided you to find the resources to complete your transaction?
Additional Findings
March 2016 18
What other suggestions do you have about ways that REALTOR better
serve your needs in completing your real estate transaction?
• Set expectations about the process of looking for a home to closing on a home so surprises don't pop up.
• Be proactive on behalf of the client• Attention to detail
– Eliminate listing errors, no missed papers, attractive photos etc.
• Knowledgeable about market areas• Consistent communication throughout the entire
process
March 2016 19
March 2016 20
79%
11%
10%
Have you been pre-qualified for a mortgage so you know the price of the home you can truly afford?
Yes
No
In the process
Most are pre-qualifying for a mortgage
29%
34%
23%
39%
2013 2014 2015 2016
Respondents “Just looking for fun”
March 2016 21