Service Marketing Swapna
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Transcript of Service Marketing Swapna
8/6/2019 Service Marketing Swapna
http://slidepdf.com/reader/full/service-marketing-swapna 1/13
SERVICE MARKETING
Swapna V. MuhammedSwapna V. Muhammed
Lecturer, MES College, Marampally
8/6/2019 Service Marketing Swapna
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SERVICES
The sector of Explosive growth
More than 50% of the average family¶s
budget is spent on services
Share of services in the country¶s GDP is
about 60% & likely to grow
Service sector is expected to grow @7%
8/6/2019 Service Marketing Swapna
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MAJOR BENEFITS OF
SERVICE SECTOR
To provide largest no. of jobs
Least affected by recession & highlystable
Potential for global trade in services
with the implementation of WTO
8/6/2019 Service Marketing Swapna
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EXPANDING HORIZONS OF
SERVICES
1. Financial services
Banking
Insurance
LeasingMerchant banking
Venture Capital
2. Postal & Courier servicesMass mailing services
Insurance
Space for advertisements
8/6/2019 Service Marketing Swapna
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EXPANDING HORIZONS OF
SERVICES«..
3. Transport
4. Tourism
5. Hotel/ Hospitality
6. Health care
7. Personal care
Beauty
Hairstyle
Gym
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8. Education
9. Professional services
Taxation
Career counselling
Legal counselling
Investment Management
Consultancy
Construction ± Turn key projectsEvent Management
- Trade exhibition,seminars, meetings,workshops, marriages
EXPANDING HORIZONS OF
SERVICES«..
8/6/2019 Service Marketing Swapna
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10. Entertainment / Leisure
- Cinema, Water park
11. News Agencies
- T.V., Net, Paper, Radio12. Information Services
- Yellow pages, Ask me
13. Public Utilities
- power, Sanitation
14. Information Technology15. Product Support Services
- Installation, Repair & Maintanence
EXPANDING HORIZONS OF
SERVICES«..
8/6/2019 Service Marketing Swapna
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16. Domestic services
- Laundry, Gardening, Child care, security,Pest Mgt
17. Govt. Services
- Birth certificate, cast certificate( network between Panchayaths & Munciplaities)
18. Social & Not- For-Profit service
- police
- Polio immunization- Protection of Environment
EXPANDING HORIZONS OF
SERVICES«..
8/6/2019 Service Marketing Swapna
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Significance of Service
Marketing
Intensive competition
Growing consumer awareness
Increasing specialization (hospitals,hotels)
Market sophistication
Technology
8/6/2019 Service Marketing Swapna
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Marketing has revolutionized
the Service sector
Tangibilising the intangibles
eg. Changing the smell of hospital
Comfortable stay at hospital
Network class room
Managing Differentiation in terms of offering,
Delivery & Image
Managing service Quality
Customer is the Boss & Boss is always right
Standardization & customisation
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Industrialising the services Synchronising the Demand & Supply
Internal Marketing
( satisfy our own employees)
Interactive marketing( Interaction with customers)
Relationship Marketing
( establishing relationships with customers)
Application of Technology( Airways- print ticket from computer)
Marketing has revolutionized the
Service sector««««
8/6/2019 Service Marketing Swapna
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Why should you Focus on service
marketing Tremendous scope for employment
Highly rewarding
Globalised opportunities
Challenging
Scope for innovation
Scope for self employment (we help)
Suited for women ( customer courtesy)