Conclusion

Service Blue Print

Service Marketing Triangle

SWOT ANALYSIS

Physical Evidence

People

Process

Promotion

Place

Price

Products

A One Stop solution for yourPhysical conditioning needs

Products:

Customer is responsible for 99% perspiration – they would Take care of the 1% inspiration

Price:

Annual Membership

30000 RsOffer:

15800 Rs

Semi Annual Membership

16800 RsOffer:

8000 Rs

Off Peak membershipAnnual

Between 11 am- 4pm

8000 Rs

Couples16000 p.a.

MonthlyMembership

Currently working on pricingAround 1500

Place :

Promotion:

Process:Each Process is highly

customizedaccording to the clients

requirements

CustomerEnters

GreetedMade to

Feel Comfortable

RequirementsAssessed and

understood

Grandtour

Recommend Package

Signing up ofCustomer Measurements taken

Nutrition and workoutSchedule

given

Ready To

Workout

People & Physical evidence

OFFICE

Aerobics workout Area

Juices & Energy DrinksArea

Spinning Workout

Area

Lounge

Front desk

Lifts

Stair case

TREADMILLS

CROSSTRAIN

ERS

DEAD WEIGHT

UPPER BODY

CORE

LOWER BODY

Stair case

8TH FLOOR 7TH FLOOR

CHANGING ROOMSWITH

STEAM

SWOT:Strengths

Popular BrandImported Equipment

International Certified trainersMembership portability

Travel CardHygiene conscious Environment

WeaknessLow Awareness

Only a single outlet in Chennai

Facing problem with acquiring masseuse

OpportunityOpen more outlets

Generate more walkins

More Visual Merchandising

Campaigns educating customers

Free trails

ThreatsDilutions of Brand

Not maintain service standard

Over crowding of gym

Improper maintenance of Equipment

Service blueprint

Onstage Action

Backstage Action

Support Process

Customer Action

Line of interaction

Line of Visibility

Line of internal interaction

RequirementsDefined

Measurementstaken

Workout / nutrition plan

developed

Progress and feedback

Monitored

Necessary Modifications

made

Update, Reminders and

Recommendations given

Work out !Self / Assisted

Work out !Self / Assisted

With new recommendations

Service Marketing Triangle

Internal Marketing

External Marketing

CompanyManagement

CustomersEmployees

“enabling the promise” “Setting the promise”

“Delivering the promise”

Conclusion: It is a strong internationalBrand but it still lacks the

Capacity to integrate the localFlavor along with their global

Technologies