Service Marketig Ppt
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Transcript of Service Marketig Ppt
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5/15/12
Entertainment
andMedia
TeamSangeetaSapnaRounakShaikSamad
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Introduction
The entertainmentindustry increasesalong with the
countrys economy. Television , film, radio
industries plays a
major role. Change in Indian
culture is spending
more on these factors.
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DEFINITION
Companies that provide,operate, or engage inamusements and attractions,entertainment exhibitions,ticket sales and also those
involved in providingentertainment through radio,television, films and theatre.
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Film Industry
The first Indian film wasreleased in the year 1898.
In the 20th century, Indiancinema found its marketabout more than 90countries in the world.
Indian film industry hasgone up to 5 billion USdollars in the year 2010.
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Radio Industry:
This is the oldestone in India.
From 2005 onwardsforeign investmentswere made andgrowth factor
increased randomly. The concepts like
satellite, internet
and community
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TelevisionIndustry:
Television is the majorsegment ofentertainment industry in
India.
It started its operationsin early 1980s.
Later in 1990s cableindustry started.
In 1992 governmentliberated its markets
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Music industry
The Indian music industryhas been affected bypiracy and had been
showing a very slowgrowth in the industry .
Mobile music and
licensed digitaldistribution have helped torecover the music industryall over the world.
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Strategic MediaManagement &
Planning
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The most innovative and highly creative advertisingin the world can fail if its presented to the wrongaudience, or if its presented at the wrong time, or if
its presented in the wrong place. The mediadepartment is responsible for placing advertisingwhere it will reach the right people at the right timeand in the place...and do so in a cost-effective way.
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The Blair WitchProject
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Case Study
A Mock Documentarymovie
Production budget35000$,
Total Revenue 250million $
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7Ps
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Product
The Blair Witch Project
Movie
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Place Internet
TV
Film Festivals
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Promotions Putting
Missingpersonposters.
Online Blog Online
trailers
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Success'sKey
Creation
ofmodern
Hoax
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People
Promotion Media
Productions Audience
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Price
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Physical
Evidence
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Process
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Due to the variouscompetition in the
entertainment industry ithas become important todevelop the new
innovative concept inmarketing to attract theaudience to the theaters.
Conclusion
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THANK YOU