SERVICE DESIGN VALUE PRICING

Time

Do something now Produce effect in future

VALUE PRICING

Not based on the cost of delivering the service

Not based on the effort you put in

Not based on the 6me it took you to deliver it

The value experienced by the customer

Not based on what your compe6tors are charging

Product Leadership

Opera6onal Excellence Customer In6macy

Minimum threshold to compete

Process focus in order to be lean

Customer focus in order to be relevant

Customer insights in order to be crea6ve

Product Leadership

Opera6onal Excellence Customer In6macy

Stores

Website

Phone

Mail

PRODUCTS VS. SERVICES

Products Services

Can be touched Can’t be touched

Can be stored Can’t be stored

Can be cloned Always unique

Concrete Abstract

ALL SERVICES ARE CO-CREATED

TJÄNSTEDESIGN

Service Co-created to produce the effect “look great”

GeGng hair cut is merely a requirement for this

Service provider

+

customer

Co-creaIon

Products Effect (look great)

Channels

A STORY

PROOF OF VALUE

TOUCHPOINTS

ALL IN ALL

Value pricing comes out of pricing strategies connected with experienced value.

In services, value is co-created.

The producer and consumer of a service have to work effec6vely together in order to create value.

In order to work effec?vely together, the producer has to understand and work from the needs and behaviours of the customer.

This requires a thorough understanding of the customer up front, and an organisa?on that is set up to deliver on those needs specifically.