Service Design Jam
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Transcript of Service Design Jam
Jam me a service Designing a cross-channel experience
The story about
= Customer eXperience= salesmen pitch
:(
:) = “The big picture” approach= easier to explain/sell than UX
Service Design
Maribor, Slovenia
Global Service Design Jam
48 hours to design an innovative service
About the Jam then
15 (regular) participants + 3Gardeners, artists, nurses, developers, designers, students, elderly.
About the Jam then
- SWOT. - Business plan+ users
Double Diamond
The tools
User Journey Map, User ShadowingPersonas, Brainstorming, Design BriefExperience Prototyping, Service BlueprintsScenarios, Experience Maps
The Challenge(s)
UCD & PD, UX & IxD with non-designersDiverse audienceActive participation / motivationLateral, design thinking
8/16 Halfway done
- 2 participants the first day
“I don’t get it, sorry.“
Data. Data. Data.
So, how are we?
Data into information into insight
Information onto journey map = reference point
Design & show & tell & repeat
Make sense, please
Glue & bridge. “Aaah, we are on the same page.“
Tool for synthesizing ideas
Tool for sense making
Tool for service prototyping
IA as a...
Designing a true cross-channel experience
Users = wicked designers
More please
More, please
Damjan Obal@damjanobalUniverza v Mariboru /blok_blok
not me, but Jernej >