service design a new design discipline

September 2009

Service design,a new

design discipline.

31VOLTS

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The first service design office in The Netherlands

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Marcel Zwiers

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‘Design is a Verb’

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part 1

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The changingrole of Design

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20th centuryDesign

8Design based on a craft

9Designing for industry

10Designers became Rockstars

11Designing for Interactions

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A natural shiftfrom tangible...

Products

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... to interactionsServices

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part 2

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73,5% GDP:Service industry

http://nl.wikipedia.org/wiki/Economie_van_Nederland

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21st centuryChallenges...

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What if you sell insurance ‘products’...

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... that HEMA offers next to candybars.

Insurance policies here!

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What if you are used to talk to architects...http://www.flickr.com/photos/vincentteeuwen/

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... while the difference is made here!

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What if you are one of these brands...

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What if you want to help these people...

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What do youdo then?

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part 3

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21st centuryDesign

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Service Design

Service

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A service consists of ...

Servicetechnologie

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Technology +

Service

business

technologie

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Technology + Business +

Service

mensen business

technologie

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Technology + Business + People

Service

mensen business

technologie

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Service Designers focus on People

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part 4

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How?

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Holistic Approach

http://en.wikipedia.org/wiki/Holistic

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Design Thinking

http://en.wikipedia.org/wiki/Design_thinking

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User Centered

http://en.wikipedia.org/wiki/User-centered_design

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Read also:

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Service Design 101

http://www.31v.nl/2009/04/service-design-101/

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What doesMc Donalds do?

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What doesNokia do?

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What are yougoing to do?

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+31 (0)30 [email protected]@31Volts

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