Service Design

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SERVICE DESIGN

description

This module was taken to understand and explore design intervation in the field of service design. First, we need to study any service provided by any small company/organization in and around of NID campus and design servince in NID campus.

Transcript of Service Design

Page 1: Service Design

SERVICE DESIGN

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Methodology

Strategizing the service

Finalization of Games

Refining of games

Launch of service

Updating Facebook

content

Understanding Need

and Scope

Detailed description of

each games

Developing Promotional

Material

Conducting Sessions and

Maintaining Accounts

Developing Scenario

Pilot Testing

Developing (Take Away)

Documentation and

Feedback

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What is Paheli?

Paheli is an initiative by Strategic Design Management students of National Institute of Design. It is a service to

help in team building and communication skills through community engagement and social

interaction.

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Paheli : Need

Being designers, students always end up working in teams in real life scenarios. Paheli is a platform,

that provides students team building, co-operation and communication skills by creating stress free

environments for them.

We felt Paheli could help them loosen up by combining the need of social interaction and rope them

into group activities which will help them break their monotonous routine.

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Paheli : Scope

The student community in NID is mostly stressed due to individual projects and strict

deadlines. This pushes them to invest their time and energy in recreational activities to take a break

from work.

We felt Paheli could help them release their stress and leave them with a thought

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Scenario

Scene

1

I really need a break!I

have been staring at the

screen for hours now!

This stitching is tiring! I

want to stretch and give

myself some rest!

The workshop is so hot!

I need some fresh air and

a mental break for a free

mind!

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Scene

2

We really need

something interesting to

do !!

But not a

movie-

takes too

much of

our time!!

And it takes only 15-20

minutes! We should

definitely try it out!!

Hey !

Paheli ? What

luck!!

This is just the

break we

wanted!

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Scene

3

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Scene

4

Co-operation

Communication

Team building

Performer’s Recognition

Chart

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Scene

5

Yes, definitely. Now I

have a free mind to

continue working!!

It was a good break and

was not time-consuming!

We’ll

come with

more

people

and play

again!

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Business Model

WHOHOWWHAT

Engaging in free time in :

Games

Tasks

Informal Interactions

Reaching them through:

Print

Online

To NID Student community

over weekends

Min 15 Minute Sessions

Bringing people together to

interact from their busy

schedules

Enabling discussions

Building Group Dynamics

Personality Perception and

Assessment

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Revenue Model

PAY-TO-PLAY

Registration fee of Rs.10/- per session per individual

If a person play 3 games, the fourth one will be free of cost

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Before Launch Planning

1.Identifying Conducive environments:

Mess area

Khopcha (Community hang –out spot)

Spacious Classrooms

2.Equipment

Stationery

Blind folds

Paper Chits

Chits Collection Box

3.Freebies

Badges

Chai coupons

Thought note

4. Performers Recognition Chart

PROMOTIONS

1. Promotional Posters

2. Event - Emails

3. Teasers

4. Word of Mouth Publicity

5. Social Media Marketing

Facebook Page

Introduction of Paheli

Engaging Games

Explanation of the day‟s session

Recognition of performers by tags

Regular updates of Paheli‟s activities

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Promotions

Posters

Facebook Page : updates, links, sharing of photographs of sessions

Emailer

Foot steps to Khopcha (Community hang –out spot)

Word of Mouth

Take Away

Performers Recognition Chart

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Posters

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Posters- Locations

Mess Academic Block

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Facebook

Page

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Take Away

Free tea coupons

Batches

Paheli quotes

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Performers

Recognition

Chart

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Emailer

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Games and Activities

Games are divided into:Co-operation

Communication

Perception

Trust

Team Building

Before playing : Each player lets himself fall backwards and is caught by another player/team members.

This is done to build Trust, courtesy and gentle handling of the group‟s members.

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Games Played

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Opening Game : Barn YardConcept

Barn Yard is a game for initiating

co-operation amongst team members.

Play Time: 5 min

Equipment required:

Chalk or rope to define boundaries,

Cloth Blindfolds,

Chits in a bowl

Stationery

Group:

3/4/5 groups with 4 people each

Task:

Individuals have to make respective animal

sounds to find their herds (Groups)

Instructions:

Four groups with four chits each containing 4 different animal‟s

names:e.g-Goat, Donkey, Dog, Horse

Divide equal number of people in groups

Ask them to pick chits individually and remain secretive about

animal chosen

Blindfold individuals and lead them to the play area

Hands up for bumpers

Disqualification Criteria:

Blindfolds cannot be removed until every individual has found

his/her herd

No talking is allowed

Winners:

Group that assembles first with all members wins

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Game : De-CodeConcept :

Communication

Perception

Equipment:

Paper chits

Writing material

No.of people required: More than 4

Task:

1st person writes a short sentence

2nd person enacts

3rd person guesses and writes down whatever

has been understood

4th person enacts again

This goes on till the last person guesses aloud.

Time limit: 1 minute per person

Instructions:

The group must remain silent throughout the

game

Only gesticulation is allowed

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Game : Jhoota Kaun

Concept: Trust

Equipment:

Chits

Writing material

1 Bowl for collection of chits

Number of people : 6 or more

Time: 20 minutes

Task:

3 chits given to each person

Each individual writes 2 true and 1 false

statement about themselves on the chits marking

them as “true” or “false” along with their names

All the chits are collected by the moderator and put in a bowl

The Moderator randomly picks up a chit and only reads out the

statement

The group discusses among themselves and makes a guess on

who has written the statement and whether it is „True‟ or „False‟.

If the group judges correctly then the person is out of the game

and all his chits are withdrawn ,otherwise the game continues.

When two individuals remain, the group judges the statements

until one player remains.

Instructions:

Participants remain secretive about statements written on chits.

Defending oneself during a debate is allowed.

Winners:

Last Person who has not been found out by others group mates

wins!

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Game : Non-Sense

Concept: Communication

Equipment:

2 newspaper pages,

Cloth Blindfolds

Number of people :

2 students in a team.

Time Limit: 5 minutes

Task:

One participant in each team is blindfolded while

the other participant is Mute.

Each team is provided with a newspaper

The mute participant has to instruct the

blindfolded participant to make a boat, plane, bird

etc. out of paper provided.

Instructions:

The mute participant is not allowed to speak

He/she is not allowed to touch the paper at any given

point of time

He/she is not allowed to hold the team mate‟s hand and

make him/her fold the paper

Winners:

The first team to complete the task correctly wins!

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Pilot Testing

A pilot test was conducted before the games

were launched with a small group of 4-5 people

in the studio.

Experience:

After pilot testing, preparation for the games was

organized and segmented according to:

a. How the service should be launched

b. Time and venue for the first game in terms of

attraction and footfall

c. Environment to be created to retain suspense

and the mood of each game

d. The area for the game to be played in

e. Number of players

f. Equipment required per person

g. Arrangements of takeaways

h. Registration fee collection

i. Feedback collection

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Pilot Testing

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Session 1

Date : 21st September

Day : Friday

Time : 6:00 p.m-7:00 p.m

Place : Mess

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Session 2

Date : 22nd September

Day : Saturday

Time : 7:00 p.m-8:00 p.m

Place : Mess

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Session 3

Date : 23rd September

Day : Sunday

Time : 7:00 p.m-8:00 p.m

Place : Mess

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Session 4

Date : 23rd September

Day : Sunday

Time : 8:30 p.m-9:30 p.m

Place : ADM studio

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Session 5

Date : 23rd September

Day : Sunday

Time : 10:00 p.m-11:00 p.m

Place : NMD studio

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Accounts Session Number :

Game :

Name Game Amount

Paid

Amount

Balance

Total

Session Number Amount Received

Total

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Feedback

I enjoyed the game. I

wish to play more…

Everyone was talking about it. Now I

feel good talk we also played..

After a long time we are sitting

together. I get to know what

people think about me…

You need to develop few more games in such a way

that it seems different levels. once you have played

one, you move to next level.

I don‟t know what kind of learning this

game has provided me but it definitely

helped me to know few more people…

I loved the truth and lie game.Every participant got a chance to argue

and defend themselves. It was

interesting to hear the arguments.

The game made

us find out crazy

and surprising

things about each

other

The blind and mute act was

crazy… It made me think how

can I communicate without

actually talking

The ambiguity

created in the barn

yard was nice.. But

we expected a little

more out of it

The truth and lie was a shock for us… we

did know each other well but didn‟t knew

who would strategize what.. As most of us

wrote things that we knew remained

common for us

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Expenses

Raw material for games : 40

Take Away : 20 and Rest

From College

Prints for promotion : 18 + 25

+ 72

Expense Chart

To Amount Paid by

Total

Amount Received

- Amount Spent

Profit

Profit / 4

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Future Expansion

Addition of more games which are relevant to develop managerial skills

Addition of corporate games or tasks to enable students to get a chance to taste the flavor of larger

organization‟s working

Addition of department specific games so that student inculcate more faith among each other

Addition of more activities like ( case studies, workshops, dramas, dances ) other than games to engage

students leading to overall development of the campus

Formation of social interaction clubs

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Paheli TeamJagdish Kohle

Jyotika Bindra

Nikita Iyer

Vikram Borar