Helping Graduates Connect and Grow through a Joint Academy Community

1

Service Academy Society(212) 671-0309

Agenda

• About SAS • Alumni needs• Chapter Needs• Demo

2

Service Academy Society

• The Service Academy Society is the first Joint Service Professional Networking Site (PNS).

• Our Mission:– Connect, Engage and Serve the Graduates of the Nation’s

Service Academies through an exclusive Professional Networking Site.

• Mission Objective: – To be the Premier Global Joint Academy Alumni network

exclusively developed by Grads for Grads, rivaling the Ivy League institutions in spheres of networking, influence, opportunity, and endowment

3

Guiding Principles: Service. Growth. Relevance.

• Service– SAS will establish programs to enrich the military and corporate careers – Encourage continued service and leadership in the military and nation

• Growth– Access to opportunities, capital, information and relationships– Fostering a sense of Community – Professional & Career Development

• Relevance– AOG partner with SAS to provide value-added services– Promoting / highlighting Success of Academies and Graduates– Enabling the graduate community to drive value– Focused on the needs of the graduates from the 5 academies throughout

their life cycle

4

Our TeamMike Traw, USAFA ’94, Co-Founder• 5 Years active duty as a Finance and Program Manager overseeing Joint Service Multi-Million Dollar high tech defense

programs • 2 Years as Account Executive at leading Military Recruiting Agency consistently opening new doors of opportunity for

separating military members• 9 years experience in Business Development and Sales Leadership managing $30M year revenue • Board Member of a Home School Association supporting over 1700 families• Experienced in delivering value through Enterprise Software Solutions• Devoted Husband to Grad and Passionate father of 5+1 future grads

Paul Lima, USMA ’95, Co-Founder• Experienced product development in designing and commercializing technical applications for large financial services

applications• In 2004, Paul founded a digital agency that helps companies develop, deploy and measure their digital strategies• Management of Technology Masters from Penn Engineering and the Wharton School• Board member of the West Point Society of Philadelphia (Technology Committee Chair)• Board member Wharton School Alumni Board (Technology Committee member)• Current Chairman of the Greater Philadelphia Hispanic Chamber of Commerce and former Executive Vice President of the

National Society of Hispanic MBA’s (Philadelphia Chapter)• Deputy Commander for Army Reserve unit for the Defense Information Systems Agency (DISA) for 4 years (13 years

combined active duty and reserve career)

5

Our Team

Rich Olszewski, USNA ’96, Legal Officer• University of Virginia School of Law - J.D.• Corporate/M&A Attorney (licensed in PA and NJ) - Duane Morris LLP • Currently Product Line Manager for ADS/Transicoil, a components manufacturer for aerospace and medical device

industries• Officer, US Naval Academy Alumni Association of Philadelphia• Submarine Officer on USS Albany and National Recruiting Coordinator at Navy Recruiting Headquarters

Matt Brogdon, USAFA ’94, Business Development• Ten years experience as a recruiter, conference coordinator and event planner, sales manager, and regional manager in

the largest national military recruiting firm. • Responsible for all sales in the western third of the US• Top Candidate Recruiter 2001, 45% average annual growth as a regional manager, responsible for over $9.4M in revenue• Founded a recruiting consultancy that helps companies and schools create, develop, and analyze their military recruiting

strategies and processes • Cross Commissioned Army Officer

Mike Mills, USAFA ’95, Financial Officer• 11 years of experience leading wealth management team focused on protecting, growing, and distributing

multigenerational wealth• Founded Mike Mills Wealth Management, LLC - Family Office: Specializing in helping “producers” produce. • Mike’s expertise is in designing strategies to maximize efficiency – reduce wealth eroding factors & increase returns

ultimately adding value to families and communities via wise stewarding of capital• Involved in DFW Community Organizations – Currently on the Board of GRACE; and Board of Southlake Kiwanis• Chosen Best Certified Financial Planner: D Magazine, Texas Monthly, Southlake Times, Southlake Journal

6

Relevant Experience

• Board Chairs/Members of peer university Alumni Program

• Non-Profit Experience with sophisticated organizations

• Junior Military Officer & Military Recruiting• Corporate Recruiting• Military Backgrounds & Academy Graduates• Application Development & Commercialization• Digital Strategy Development

7

How is this Different?

1. It’s joint.2. It’s exclusive.3. It’s a chapter management platform &

PNS.4. Comprehensive Life-Cycle approach

8

It’s a Singular Professional Networking Site (PNS) dedicated to uniting the interests of the alumni of the Nation’s 5 Academies

Agenda

• About SAS • Alumni needs• Chapter Needs• Demo

9

What do Graduates want?

10

What is the top member benefit service the AOG's should provide?

What are the Obstacles to Engagement?

• Isolation: Events and networks are segregated by Academy, Class Year, Geography, Special Interest and Industry.

• Uber-Volunteer Dependent : Chapters that try to improve what the AOG’s have given them are person dependent, not process dependent.

• Security: Popular PNS/SNS do not provide the appropriate security to interact within the profession of arms.

• Lost in the crowd: Other sites do not address the needs of the former and current SA graduates

• “Engagement is an estimate of the degree and depth of visitor interaction on the site against a clearly defined set of goals.” - Eric Peterson of Web Analytics Demystified

• Deploying tools requires a comprehensive and integrated strategy

• Benefits to jointly accomplishing this are greater than each academy going alone

So What is Engagement?

12

The Engagement Value Chain

13

SAS Professional Networking Platform

Value

Relevance

Existing Alumni Associations

Contributions

Engagement=

=

Unified to Help Grads• Collaborate• Network• News & Education• Community• Common Services• Leadership Opps• Mentoring• Support for Chapters• Enabling community Outreach• Inject Academy Ethics,

Leadership, & Experience in Public Sphere

SAS DeliversWeb 2.0 CollaborationPlatform to Larger Community

Community Engagement Drives Contributions

AOG’s deliversRelevant & Valuable Services

Use Appropriate Engagement Strategies for each Segment

Leaving a Legacy

Cadets & Midshipmen

Four year experience bonds all graduates

Transitioning Alumni and those in the workforce – includes Reservists

Executives

Officers

Aspirants

Active Military experience working for the world’s largest corporation (DoD)

Attracting the best & brighest for the right reasons

Alumni who have the time or desire to give back

14

SAS Facilitates Engagements and AOG Increases Relevance

• Professional Networking Site• Professional Development Services• Career Services• Physical Networking

15

Line up Offerings by Segment

Cadets Officers Executives Legacy

Professional NetworkingProfessional DevelopmentCareer Services

Physical Networking

16

Use Appropriate Engagement Strategies for each Segment

Need the Service Offering

May need the Service Offering

Don’t need the Service Offering

Agenda

• About SAS • Alumni needs• Chapter Needs• Demo

17

Current Challenges for Chapters

• Membership Management• Event Management + Event Marketing• Communications and Marketing• Donations• Creating Vibrant business networks• Recruit candidates to the Service Academies

Abbreviated list of Chapter Mgmt Features• Membership Management

– Join and pay dues/donations as a member– Print out a list of current members– Allow non-paid alumni to “follow” the group with

restricted access– Paypal, Credit Card, Google Checkout– Approve/Decline Memberships– View profiles– Surveys– Invite unregistered profiles in your area to join– Manage recurring payment memberships– Track outstanding A/R and Donations– Maintain internal database of members– Search membership by various filters (industry, year

group, etc…)– Email members and message members directly from

website– See members on a Google Map– Establish other leadership as Admins– Maintain a publicly facing Chapter homepage hosted

on the SAS domain– Limited to Academy graduates and friends

• Event Management– Create events– RSVP for events– Pay for events– Automatic event reminders– Option to post to all local chapter calendars– Set recurring events– View, print, or email directions via Google Maps– Add events to Outlook– Send events to others– Option to allow others to see who has RSVP’d– Promote events to other Alumni based on any filter

(region, Academy, industry, etc…)– Print Name tags prior to event

• Content– Participate in Academy Alumni blogs and forums

moderated by leading authors– Upload documents, membership applications– Upload photos/videos– Share content via links– Post on a wall– Create a forum thread– See local job offerings– Post or comment on linked news items– Chat with other SAS members• Email members (Chapter Admins only)

Chapter Management Platform

20

SAS Abbreviated General Features List

• Career Services– Exclusive job matching service for

employers– Virtual Job Fairs– Exclusive Grad Only Jobs– Access to millions of Jobs– Personalized Job Matching

Services– Job Search– Trends on Salary, Openings– Career Advise Knowledge Mgt

• Physical Networking Services– Local Chapter Support– Membership Mgt– Event Mgt– Collaboration Tools– Membership Dues Module

• Online Professional Networking Service▫ Personal Profile▫ Colleagues Connection▫ Community Groups Affiliation▫ Message Communications▫ Personal Blog▫ Message Board▫ Project Collaboration Tools▫ Document Repository

• Professional Development Services▫ Publish Original Editorial content▫ Success Stories▫ Press Releases▫ Op/Ed Contributions▫ Thought Leadership▫ Leadership Speakers / Seminar

Bureau

21

Search for Grads Feature

22

Agenda

• About SAS • Alumni needs• Chapter Needs• Demo

23

To View the Beta Environment

• http://www.dev.academyalum.com• Create a userid and password• Link it to facebook if you like

24

Helping Graduates Connect and Grow through a Joint Academy Community

Paul Lima (212) 671-0309Mike Traw (512) 743-1066Matthew Brogdon (619) 807-3123

Follow Us On by clicking here: