SeraShine® EM 802Outstanding conditioning

from silicone and Argan oil in one emulsion

Benefits• Optimised blend of silicone and Moroccan Argan oil• Improvement in wet and dry combing• Exceptional smoothing enhancement• Repairs damage in both shampoos and conditioners• Enhances shine• Organic, cold-pressed, deodorised, Moroccan sourced Argan oil• Enhanced dimethicone profile• Cost effective• IECIC listed

Applications• Damaged hair shampoos and conditioners• Smoothing treatments• Intensive conditioners• Premium and Salon haircare

w w w . k c c - b e a u t y . c o mBasildon Chemicals, Kimber Road, Abingdon, Oxon. UK. +44 (0)1235 526677 info@kcc-beauty.com

Typical properties:

INCI NameArgania Spinosa (Argan) Kernal Oil (and) Dimethicone (and) Laureth-4 (and) C12-14 sec-Pareth-9

% Active 52

Particle Size (µm) 1-2

Viscosity (cP @ 25°C) 9000

Emulsifier Type Non-ionic

Preservative Phenoxyethanol (and) Decylene Glycol (and) Caprylyl Glycol

Combing Studies

Shampoo

Combing studies show that emulsifying Argan oil significantly improves the conditioning benefits when incorporated into shampoo. Adding neat Argan oil shows a detrimental effect in most cases.

Fig. 1 Dry combing of neat argan oil vs. SeraShine® EM 802 in shampoo (Strong bleached European)

Fig. 2 Wet combing of neat argan oil vs. SeraShine® EM 802 in shampoo (Strong bleached European)

Conditioner

Combing studies show that adding both neat and emulsified Argan oil into conditioner improves the condition. However, emulsifying Argan oil shows a significant improvement in dry combing over neat oil when incorporating only 1% active into the formulation.

Fig. 3 Dry combing of neat argan oil vs. SeraShine® EM 802 in conditioner (Strong bleached European)

Fig. 4 Wet combing of neat argan oil vs. SeraShine® EM 802 in conditioner (Strong bleached European)

SEM ImagesAfter one wash

After Ten washes

Fig. 8 Hair washed once with non-conditioning Fig. 9 Hair washed once with 2% active SeraShine® EM 802shampoo shampoo - smoother, less damaged cuticles

Fig. 5 Smoothness improvement of 2% active SeraShine® EM 802 in shampoo on bleached Caucasian hair

Fig. 6 Smoothness improvement of 2% active SeraShine® EM 802 in conditioner on bleached Caucasian hair

Shine Enhancement

In a panel of 11 people, 73% chose hair washed with shampoo & conditioner containing 2% active SeraShine® EM 802 as more glossy versus shampoo & conditioner without silicone.

Fig. 7 Pie chart to show gloss enhancement via visual panel of shampoo and conditioner containing SeraShine® EM 802

Fig. 10 Hair washed ten times with control shampoo (no emulsion)

Friction Studies

Both shampoo and conditioner improve friction when incorporating SeraShine® EM 802 at 2% active.

Fig. 11 Hair washed ten times with shampoo containing 2% active SeraShine® EM 802

Guide Formulations

Argan Oil Shampoo with SeraShine® EM 802

Raw Material INCI Name/Supplier %w/w

Water Aqua (Water) to 100

Celquat SC230M Polyquaternium-10/Azelis 0.25

Surfac G995V Glycerin/Surfachem 0.25

Steol CS 230KE (28%) Sodium Laureth Sulfate/Surfachem 33.68

Carbopol Aqua SF-1 Acrylates Copolymer/Surfachem 4.00

Sodium Hydroxide Liquor 32% Sodium Hydroxide/Univar 0.40

Surfac B4 (30%) Cocamidopropyl Betaine/Surfachem 8.57

Tego Pearl N300 Glycol Distearate (and) Laureth-4 (and) Cocamidopropyl Betaine/Surfachem

3.00

SeraShine® EM 802 Argania Spinosa (Argan) Kernal Oil (and) Dimethicone (and) Laureth-4 (and) C12-14 sec-Pareth-9/KCC Beauty

3.85

Green Beauty Fragrance Parfum (fragrance)/Expression parfumees 0.70

Colourant - q.s.

Euxyl K701 Phenoxyethanol (and) Benzoic Acid (and) Dehydroacetic Acid (and) Ethylhexylglycerin/Schülke

1.00

Sodium Chloride PVD Sodium Chloride/British Salt q.s.

Argan Oil Conditioner with SeraShine® EM 802

Raw Material INCI Name/Supplier %w/w

Water Aqua (Water) to 100

Surfac G995V Glycerin/Surfachem 1.00

Natrosol 250 HHR-PC Hydroxyethylcellulose/Ashland 0.75

Citric Acid Monohydrate Citric Acid/Surfachem 0.40

Crodacol CS90 Cetearyl Alcohol/Croda 5.00

Crodacol S95 Stearyl Alcohol/Croda 3.00

Incroquat Behenyl TMC-85 Behentrimonium Chloride (and) Isopropyl Alcohol/Croda 1.00

SeraShine® EM 802 Argania Spinosa (Argan) Kernal Oil (and) Dimethicone (and) Laureth-4 (and) C12-14 sec-Pareth-9/KCC Beauty

3.85

Green Beauty Fragrance Parfum (fragrance)/Expression parfumees 0.50

Colourant - q.s.

Euxyl K700 Phenoxyethanol (and) Benzyl Alcohol (and) Potassium Sorbate (and) Aqua (and) Tocopherol/Schülke & Mayr

1.00

Method: Add the water to the vessel. Premix the glycerin and polyquaternium-10, add to the water and stir until clear. Add the SLES. Stir until homogenous and add the acrylates copolymer. Adjust to pH 6.50 – 7.50 using sodium hydroxide. Add the rest of the ingredients in order. Adjust to pH spec, ideally ~ 6.0, and 9,000 - 11,000cP (Brookfield RVT, Sp 3, 10 rpm).

Method: Add the water to the vessel. Premix the Glycerin with the Natrosol and add to the batch. Stir until fully dispersed and thickened. Begin to heat gently to 85°C. Add the fats and stir until melted. Homogenise at 3000rpm until smooth. Allow to cool to room temperature with stirring. Add the rest of the ingredients, stirring until homogenous. Adjust to pH 3.5 – 4.5. Initial viscosity 10,000 – 20,000cP (Brookfield Helipath, T Bar C, 10rpm).