Seraj Project Report

8/3/2019 Seraj Project Report

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A Brief Study on

Consumer Satisfaction Level of Different Brands of Cars at

Muzaffarpur , With Special Reference to Panday Moters

Chevrolet Spark

Submittted in Partical Fulfillment of the Requirement for the Award of the

MBA Degree from

B . R . A . Bihar University , Muzaffarpur

VAISHALI INSTITUTE OF BUSINESS & RURAL MANAGEMENTMUZAFFARPUR , BIHAR

( Approved By AICTE , N . Delhi & Affiliated to BRA Bihar University , Muzaffarpur )

Under The guidance of : 2010 2012 Submitted By:Prof. Pawan Choudhary SERAJ AHMADM.B.A (Marketing) M . B . A .( Marketing )Vaishali Inst. Of Business & Rural Roll No : 76 /2010Management , Muzaffarpur Reg. No : 122 / 2010


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PREFACE

Learning is a continuous process but this can be accomplished through practical

knowledge The MBA curriculum is so designed that student get enough practical

knowledge of business world which helps them to explore their skills in the

corporate world in future.

The MBA training helps the students to understand and gain

knowledge about the industry and market environment. It develops skills of

analyzing and interpreting problems through application of concepts and

techniques of management.

Trainee did a project for automobile industry in India with special

emphasizes on Chevrolet in PANDAY MOTORS Muzaffarpur.

SERAJ AHMAD


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DECLARATION

I,

Mr. SERAJ AHMAD, a student of

VAISHALI INSTITUTE OF

BUSINESS & RURAL MANAGEMENT, MUZAFFARPUR , BIHAR here by

declare that this project is the record of authentic work carried out by me during

the academic year 2010-2012 and has not been submitted to any other university or

Institute towards the award of any degree.

An attempt has been made by me to provide all relevant and important details

regarding the topic to support the theoretical edifice with concrete researchevidence. This will be helpful to clean the fog surrounding the various aspect of the

topic.

I hope that this project will be beneficial for the Organization.

Place:.. SERAJ AHMAD

Date:


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TABLE OF CONTENTS

CHAPTER NO. TITLE PAGE NO.

EXCUTIVE SUMMARY i

1. INTRODUCTION 1-20

1.1 About the company

1.2 SWOT Analysis

1.3 About the topic

2. DATA BASE AND RESEARCH METHODOLOGY 21-25

3. DATA ANALYSIS AND INTERPRETATION 32-45

4. FINDINGS , SUGGESTIONS AND LIMITATIONS 46-49

BIBLIOGRAPHY 50

ANNEXURE


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EXECUTIVE SUMMARY

The basic purpose of the department is to interact with different people

to provide awareness to them toward the cars i.e. Sales. Sales

department in Panday motors is divided in two parts on is general sale

i.e. Sale product to common man and the other is corporate sale i.e.

Sales the cars in different companies in bulk. Department also do many

promotional activities of to aware the customer .it do many kinds of

events like road shows , organizing events at public places .departmentalso provide many offers to customer like help in providing loans ,

insurance etc.

After observing above we can state that i have work in sales

department. In Padam motors first of all I have studied the features of

cars then after few 2-3 weeks I have go to market and organizing events.

I interact with people in showroom for the sale of the cars. I also have

visited many companies and firms in Ludhiana for corporate sales.


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1.1 INTRODUCTION TO COMPANY

General motor Company (NYSE: GM) is an American

multinational company and the world's second largest automaker. General Motor

Company Ltd. offers six brands namely Buick, Cadillac, Chevrolet Daewoo, GMC,

Holden to each niche of segment. It is based on worldwide vehicle sales. G.M.

engaged in socially responsible operations. It is dedicated to provide products and

services of such quality that its customers will receive superior value while our

employees and business partners will share in our success and their stock-holders

will receive a sustained superior return on their investment. GM's largest national

market is the United States, followed by China, Brazil, the United Kingdom,

Canada, Russia and Germany. GM's On Star subsidiary is the industry leader in

vehicle safety, security and information services.

SOME FACTS ABOUT GM:

Employees more than 244,500 across the world .

Manufacturing facilities in 35 countries and sells its product in

approximately in 200 countries.

Global industry sale leader for 77 years.

Sold 9.7 million cars & trucks in years 2007.

GM's largest national market is US followed by China, Brazil, UK, Canada,

Germany.


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COMPANY PROFILE

Type Public (NYSE:GM)

Founded: September 16, 1908

Founder: ''William Billy Crapo Durant''

Headquarters: Renaissance center in Detroit,

Michigan

Area served: Worldwide

Key people:

President and CEO -- Frederick A. Henderson

GM vice chairman, Global Product

Development-- Thomas G. Stephens

GM executive Vice President and Chief

financial officer-- Ray Young

Industry: Automotive

Products: Automotive goods and services

Employees: More than 317,000 across the world

Dealership: 3,600

Subsidiaries: Automotive components holdings

Website: www.gm.com
http://en.wikipedia.org/wiki/Renaissance_Centerhttp://www.gm.com/http://www.google.co.in/imgres?imgurl=http://www.united-states-flag.org/us-flag-640.gif&imgrefurl=http://www.united-states-flag.org/&h=320&w=640&sz=7&tbnid=02O2LueSDMSPGM:&tbnh=69&tbnw=137&prev=/images?q=US+FLAG&hl=en&usg=__x__v6uZk-cqKkHZi7QiRFqOKcsc=&ei=eR6RSvqTEoOVkAWMq-y7Cg&sa=X&oi=image_result&resnum=4&ct=imagehttp://www.gm.com/http://en.wikipedia.org/wiki/Renaissance_Center


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FOUNDER OF GENERAL MOTORS

William Crapo. Durant

Born 8-Dec-1861

Birthplace Boston, Massachusette, US

Died 18-Mar-1947

Location of death New York City

Cause of death Unspecified

Gender Male

Race or Ethnicity White

Sexual orientation Straight

Occupation Businessman, Industrialist

Nationality United States
http://www.nndb.com/lists/860/000106542/http://www.nndb.com/lists/860/000105545/http://www.nndb.com/lists/961/000106643/http://www.nndb.com/lists/457/000106139/http://www.nndb.com/lists/457/000106139/http://www.nndb.com/lists/961/000106643/http://www.nndb.com/lists/860/000105545/http://www.nndb.com/lists/860/000106542/


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MISSION AND VISION STATEMENTS:

MISSION STATEMENT:

"G.M. is a multinational corporation engaged in socially

responsible operations, worldwide. It is dedicated to provide products and

services of such quality that our customers will receive superior value while our

employees and business partners will share in our success and our stock-holders

will receive a sustained superior return on their investment."

VISION STATEMENT:

"GMs vision is to be the world leader in transportation

products and related services. We will earn our customers enthusiasm through

continuous improvement driven by the integrity, teamwork, and innovation of GM

people."


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BOARD OF DIRECTORS OF GM:

The board is now composed of 13 members. Of those, one is GM President and

CEO Fritz Henderson. The others were all nominated by the current owners of the

New GM: 10 nominated by the U.S. Treasury, one nominated by the governments

of Canada and Ontario and one by the United Auto Workers' Retiree Medical

Benefits Trust, These are:

Frederick A. Henderson President and Chief Executive Officer

Daniel F. Akerson Director since July 24, 2009

David Bonderman Director since July24, 2009

Erroll B. Davis, Jr. Director since July 10, 2009

Stephen J. Girsky Director since July 10, 2009

Kent Kresa Director since July 10, 2009

Philip A. Laskawy Director since July 10, 2009

Kathryn V. Marinello Director since July 10, 2009

Patricia F. Russo Director since July 24, 2009

Carol M. Stephenson Dean,
http://www.gm.com/corporate/about/board.jsphttp://www.gm.com/corporate/about/board.jsphttp://www.gm.com/corporate/about/board.jsphttp://www.gm.com/corporate/about/board.jsphttp://www.gm.com/corporate/about/board.jsphttp://www.gm.com/corporate/about/board.jsphttp://www.gm.com/corporate/about/board.jsphttp://www.gm.com/corporate/about/board.jsphttp://www.gm.com/corporate/about/board.jsphttp://www.gm.com/corporate/about/board.jsphttp://www.gm.com/corporate/about/board.jsphttp://www.gm.com/corporate/about/board.jsphttp://www.gm.com/corporate/about/board.jsphttp://www.gm.com/corporate/about/board.jsphttp://www.gm.com/corporate/about/board.jsphttp://www.gm.com/corporate/about/board.jsphttp://www.gm.com/corporate/about/board.jsphttp://www.gm.com/corporate/about/board.jsphttp://www.gm.com/corporate/about/board.jsphttp://www.gm.com/corporate/about/board.jsp


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CHEVROLET

Louis Chevrolet was a race-car driver and car designer. As head of Buick Motor

Company, prior to founding GM, Durant had hired Chevrolet to drive Buicks in

promotional races. Louis Chevrolet has been forced out of GM in 1910. He wanted

to use Chevrolet's designs to rebuild his own reputation.

In 1911 Chevrolet motor company of Michigan is in corporate in

November by Louis Chevrolet and William Durant.

In 1918 Chevrolet joins general motors corporation.

In 1924 GM starts building Chevrolets for sales in European countries.

In 1928 GM India started in India by assembling Cheverlert cars, trucks and

buses

In 1953 Chevrolet introduced worlds first volume production sports car

Chevrolet Corvette. It is the first production car with plastic body.

In 1984 Chevrolet corvette is introduced , with the cars first major styling

change in 15 years.

Chevrolet Corvette celebrates its 50th aniversary.

In 2005 all new Chevrolet Aveo sedan makes its world-wide debut at Auto

Shanghai, Chinas premier auto show.

In 2006 all new Chevrolet Captiva SUV makes its world-widedebut at Geneva

Motor show.
http://wiki/Louis_Chevrolethttp://wiki/Buick_Motor_Companyhttp://wiki/Buick_Motor_Companyhttp://wiki/Buick_Motor_Companyhttp://wiki/Buick_Motor_Companyhttp://wiki/Louis_Chevrolet


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GENERAL MOTORS INDIA

GENERAL MOTORS came in India in 1928 with its brand Chevrolet. General

Motor were the fist automobile company to open an assembly plant in India.

General Motors India Private Ltd. (GM India) is a wholly-owned subsidiary of

General Motors Corporation that is engaged in the automobile business in India.

Bangalore.

1st footprints in India:

1928: GM India started in India by assembling Chevrolet cars, trucks and

buses. The Indian venture eventually shut down in 1954

GMs 2nd

coming in India:

1994: General Motors India incorporated a 50-50 joint venture companywith the C.K. Birla Group of companies to produce and sell Opel branded Vehicles

1999: General Motors India became a full subsidiary of GM. GM bought out

the Hindustan Motors interest in 1999. GM India continued to produce Opel cars at

the Halol.

2003: After 40 years in July 2003 Chevrolet brand of GM made its return to

India with Chevrolet Optra.
http://en.wikipedia.org/wiki/Subsidiaryhttp://en.wikipedia.org/wiki/General_Motorshttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Bangalorehttp://en.wikipedia.org/wiki/Bangalorehttp://en.wikipedia.org/wiki/Bangalorehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/General_Motorshttp://en.wikipedia.org/wiki/Subsidiary


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GM Today:

GM India Plant is located at Halol, 45 kilometers northwest of

Vadodara ,inGujarat New GM India Plant is coming up at Talegaon , Maharashtra.

Its headquarters operation inGurgaon, Haryana

It has a large technical center inBangalore

Presently there are more than 100 dealership with 195 sale point

and 198 serviceoutlets, with network still being expanded.

Chevrolet has also tied up with Bharat petroleum corporation

(BPCL) to establish authorized service centers at select BPCL

workshops called V-CARE and is rapidly expanding this

parallel service centre.

Today General Motor India offers its one brand in India namely Chevrolet whose

following cars are in market.

CHEVEROLET SPARK

CHEVROLET AVEO U-VA

CHEVROLET AVEO

CHEVROLET TAVERA

CHEVROLET SRV

CHEVROLET OPTRA MAGNUM

CHEVROLET CAPTIVA
http://en.wikipedia.org/wiki/Gurgaonhttp://en.wikipedia.org/wiki/Gurgaonhttp://en.wikipedia.org/wiki/Gurgaonhttp://en.wikipedia.org/wiki/Bangalorehttp://en.wikipedia.org/wiki/Bangalorehttp://en.wikipedia.org/wiki/Bangalorehttp://en.wikipedia.org/wiki/Bangalorehttp://en.wikipedia.org/wiki/Gurgaon


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1.2 SWOT Analysis of Chevrolet:

Strengths weakness

1. Technology

2. Goodwill

3. Efficient Human Resources

1. Less diesel version cars.2. Fuel inefficient cars.3. Less sale point and service outlet in

India.

4. Lack of proper distribution system.

1. Demand for more cars.

2. To acquire the rival firm.

3. Enter either in new product line or innew business.

Eg. Chevrolet can make two

wheelers as increase in demand of

bikes.

1. Increase in competion.

2. Effect on image due to bankruptcy.3. New technology used by rivals eg.

Toyota

4.Change in customer need and tasteeg. more demand for fuel efficient

cars.

Opportunities Threats


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1.3 INTRODUCTION TO TOPIC:


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CHAPTER II

RESERCH METHOLOGY

OBJECTIVES OF STUDY

INTRODUCTION TO RM

2.1 RESEACH DESIGN

2.2 TARGET POPULATION

2.3 SAMPLE SIZE

2.4 SAMPLING TECHNIQUES

2.5 SCOPE OF STUDY

2.6 DATA COLLECTION METHOD


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OBJECTIVES OF STUDY:

1. To know the market share of Chevrolet Cars.

2. To know the factor of awareness of the cars.

3. To know the effective factors for preferring 4 wheelers

(CARS).

4. To know value of brand ambassador of cars.


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INTRODUCTION TO RM

Marketing research is the function which likes the consumers, customers &public t the marketer through information which is used to identify & define

marketing opportunities & problems, generate, refine & evaluate marketing

action; monitor marketing performances & improve understanding of marketing

as a process.

It has following steps:

I: PROBLEM DEFINITION

II: DEVELOPMENT OF AN APPROACH TO THE PROBLEM

III: RESEARCH DESIGN FORMULATION

IV: FIELDWORK OR DATA COLLECTION

V: DATA PREPARATION AND ANALYSIS

VI: REPORT PREPRATION AND PRESENTATION


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2.1 RESEACH DESIGN:

It is framework or blueprint for conducting the

market research project. It specifies the details of procedures necessary

for obtaining the information needed to structure and/or solve

marketing research problem. Research design broadly classified into

two parts :

Exploratory Research

Conclusive Research

EXPLORATORY RESEARCH:

Exploratory research looks for hypothesis in

well-established fields of study. Hypothesis usually comes from ideas developed

in previous researches or are delivered from theory. Hypothesis is tentative

answer to the question that serves as guide for most of the research projects

It seeks to discover new relationships. All

marketing research projects start with it. This is a preliminary phase & is

absolutely essential in order to obtain a proper definition of problems at hand.

The major emphasis is on the discovery of ideas & insight.

CONCLUSIVE RESEARCH:

Conclusive research provides information that helps the

executive so that he can make a rational decision. This study has done well while

attempting to arrive at a more clear description of an apparent problem.


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2.2 TARGET POPULATION:

The collection of elements or object that

possess the information sought by the researcher and about which inference are tobe made. In this project researcher choose the customer in Padam motors as

elements. Target population should be defined in term of Element and Sampling

unit.

ELEMENT:

Object that possess the information sought by the researcher and

about which inferences are to be made.

SAMPLING UNIT:

The basic unit containing the elements of the population

to be sampled . In this research the sampling units are the persons that comes with

customer {wife, children, parents, friends etc.}

2.3 SAMPLE SIZE:

Sample size refers to the number of elements to be

used in a study. In this research I have take the sample size of 80

Customer that comes in Padam Motors Ludhiana


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2.4 SAMPLING TECHNIQUES:

Sampling Techniques are of two types:

a) Non probability (non random)

b) Probability sampling (random sampling)

The sampling technique used in this research is Non - random sampling

techniques in which I have choose convenience sampling technique because it is

least expensive and least time consuming of all sampling techniques.

Convenience sample:

It is also known as "accidental" sample or "man-in-the-

street" samples. The researcher selects units that are convenient, close at hand, easy

to reach, etc. I have come in contact with peoples in retail outlet of Chevrolet

(Padam Motors, Ludhiana).

2.5 SCOPE OF STUDY:

The scope of the study will be useful in future.

Through this study we can know what is the market share of GM and

what are the factors that influence the customer for purchasing four

wheelers (cars). Through this study we will find out the factors of

awareness of cars.

Hence by implementing all the above on Chevrolet

we can increases its sales.


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2.6 DATA COLLECTION METHOD:

The data collection process can be relatively simple

depending on the type of data collection tools required and used during theresearch. Data collection tools are instruments used to collect information for

performance assessments, self-evaluations, and external evaluations. The data

collection tools need to be strong enough to support what the evaluations find

during research. Here are a few examples of data collection tools used within three

main categories.

I. Secondary participation: Secondary participation require

no direct contact to gather information. It involve:

Postal mail

Electronic mail

Telephone

Web-based surveys

II. In-person observations: Data collection tools used in

personal contact observations are used when there is face to face contact

with the participants. Some examples of this type of data collection tool

would include:

In-person surveysused to gain general answers to basic questions

Direct or participatory observationswhere the researcher is directly

involved with the study group

Interviewsused to gain more in depth answers to complex questions


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Focus groupswhere certain sample groups are asked their opinion

about a certain subject or theory.

III. Case Studies And Content Analysis:

Case studies and content analysis

are data collection tools which are based upon pre-existing research or a search of

recorded information which may be useful to the researcher in gaining the required

information which fills in the blanks not found with the other two types during the

data collection process. Some examples of this type of data collection tool would

include:

Expert opinionsleaders in the field of study

Case studiesprevious findings of other researchers

Literature searchesresearch articles and papers

In this project researcher Inderbir Singh used In-Person Observations

method in which I have undergo surveysused to gain general answers to basic

questions , Interviewsused to gain more in depth answers to complex

questions.

I also used case studies and content analysismethod in which I was

in contact with Expert opinionsleaders in the field of study (sales persons).


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CHAPTER III

DATA ANALYSIS

AND

INTERPRETATION


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Q1. Which car you have?

Interpretation:

This question is prepare to know the market share of GM.

But survey is conducted in only city Ludhiana. It was found that in this city market

share of GM is 10% but if we see overall India its share is less than 3%

Cars Brand No. of cars in samplespace

%market share

Maruti 27 34

G.M. 8 10

Hyundai 14 17

Honda 14 17

Ford 6 8

Toyota 9 11

Skoda & Tata 1 + 1 = 2 3

HYUNDAI

17%

HONDA

17%

G.M.

10%FORD

8%

MARUTI

34%

TOYOTA

11%

SKODA&TATA

3%


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Q2. How did you come to know about this car before purchasing?

INTERPRETATION:

From this question we have conducted that customer came

to know about cars by advertisement. In India television is most popular way of

advertise the product. Most of the GM customers came to know about their vehicle

through Friends and relatives because there are very few advertisement of

Chevrolet in India.

friends and

reletives 19

12%

advertisment

32%

car expert

10%

sale's person visit

24%

automagzine

22%

No. of persons % of persons

Friends, relatives 19 12

Advertisements 22 32

Car experts 7 10

Sales persons visit 17 24

Auto magazines 15 22


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Q3. To which media do you get expose regularly?

INTERPRETATION:

From this analysis we come to know that most of the customers

are interested in watching televisions, which is a good media for communicating

with people and delivering our intentions about product.

television

45%

magazine

21%

News paper

33%

F.M/Radio

1%

media that expose by customer

Media No. of customers %age of

customer

Televisions 36 45

Magazines 17 21

News papers 26 33

F.M/Radio 1 1


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Q4. Which kind of T.V. channels do you watch regularly?

T.V. channels No. of Customer %age no. of Customer

National news channels 17 21

Regional news channel 20 25

Sports channels 7 9

Entertainment channels 36 45

INTERPRETATION:This question is meant to know the interests and

preferences of customers towards T.V. channels. More than quarter of the sample

size showed interest only on the entertainment channels and next preference goes

to the regional news channels. So to increases the sale of Chevrolet it should have

to use entertainment channels to increases its sale.

National news

channels

21%

Regional news

channel

25%

Sports Channels

9%

Entertainment

channels

45%


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Q5. Which factor below influence your decision?

INTERPRETATION:

From this question we analysis that many customer

are influence by quality and after this they influence by look and shape but during

research it was found that segment A cars customer are influence by price,

mileage, resale value etc. but high profile customer see quality, look and shape.

price14%

Mileage

21%

Quality

26%

Resale value

7%

Maintainance

11%

look and shape

21%


Price 13 32.5

Mileage 20 50Quality 25 62.5

Resale value 7 17.5

Maintenance 10 25Look & shape 20 50

Brand Image 7 17.5

Pick up 6 15


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Q6. Does advertisement influence your decision in choosing Car?

INTERPRETATION:

This question is also conducted to know the

factors that influence customer for purchase car. From this question we

have find out that 60% customer are not affected by advertisement.

Yes

40%

No

60%

%age of person


Yes 32 40

No 48 60

Total 80 100


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Q7. What kinds of offers influence yours decision before purchase new car?

INTERPRETATION:By the result of this question we come to know about

the various promotional techniques/offers which attract the customers. From the

above analysis many customers are expecting the finance availability with 0%

interest from the various offers given to them.

free insurance

30%

special discount on

sale of cars

15%

extending

service period11%

finance availability

with 0% intrest

44%

Offers No. of customers %age no. of customer

Free insurance 24 30

Special discount on sale ofcars

12 15

Extending the service period 9 11Finance availability with0%interest

35 44


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Q8 Where do you get your car serviced regularly?

INTERPRETATION:

This question is prepare to know the value of the

authorized service centers of cars. From this question it is find out that many

customer give preference to authorized centre for service of their cars. More the

service outlet more will be sale. Hence Chevrolet has to open more service outlets

in India to increases its market share.

Authorized service

centre

77%

local sevice centre

23%

Place of service No. of customers %age of customer

At authorized servicecentre 41

62 77

At a local workshopnear home

18 23


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Q9. Whats your opinion on a Brand Ambassador for the cars?

Customer opinion onambassador

No. of customers %age no. of customer

Very necessary 63 79

Not needed 17 21

Waste of money for

manufacturer

0 0

INTERPRETATION:

This question is meant to know about the importance

of Brand Ambassador for a car in the customers point of view. Most of the

Chevrolet customers think that a Brand Ambassador is very necessary for

promoting a car.

very necessary

79%

not needed

21%


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Q10. Whats your opinion about the present Ambassador Saif Ali Khan for theCar Chevrolet ?

INTERPRETATION:

Most of the Chevrolet customers think that the present

Brand Ambassador Saif Ali Khan for the car Chevrolet not full filled the purpose

and he is not able to increase the sales of the cars U-VA.

full filled the

purpose

29%

unable to attract

the customer

71%

Customer opinion No. of customers %age no. of customer

Full filled the purpose 23 29

Unable to attract customers 57 71


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Q11. Whom do you suggest as a right person for promoting a car?

customer suggestion No. of customers %age no of customer

Sports person 28

Film stars 35

Car expert 14

Any celebrity 3

INTERPRETATION:

Most of the customers suggest a film star as the best

ambassador. Because many of them get attracted only to their favorite film stars

other than other brand ambassadors.

sports person

35%

film star

44%

car expert

17%

any celebrity

4%


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FINDINGS

1. In Ludhiana market share of GM is 10% while in India it is 3%.

2. Customer comes to know about the car through advertisement, but Chevrolet

has less advertisement so GM Customer come to know about it from friends

or relatives.

3. Television is best media for communicating with people and delivering their

intentions about product. Large no. of customer see entertainment channel

regularly.

4. Most of segment A class car user are effected by mileage, price, Brand

Image and resale value. Segment B & C class car user are effected by

maintence cost, Look and shape and mileage while segment D&E class car

user are influence by quality, Pick up, Look & Shape.

5. Advertisement has few effect on customer to purchase the car.

6. Many customers are expecting the finance availability with 0% interest from

the various offers given to them.

7. Many customer give preference to authorized centre for service of their cars.

8. Large no. of customer feel that brand Ambassador is necessary for

promoting the cars and film star can attract the customer than any other

celebrity but Chevrolet ambassador is unable to attract the customer.

9.GM has a lot of competition from other automobile companies like Honda,

Hyundai, Skoda, Maruti, Ford, Toyota, etc.


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SUGGESTIONS

1. Please try to increase the number of Service outlet and sale point.

2. Advertisements through televisions can influence many categories of

people. So try to concentrate on this segment. We dont see or find much

of the Chevrolet Car advertisements in T.V except U-VA.

3. Try to provide financial facility at 0% interest.

4. Mileage of the cars is not up to the expectations. Mileage of Magnum is

very worst its giving only 9 to 11 Kms per liter. Please try to rectify it

.

5. The sales people present in the showroom respond to us properly when we

come to purchase a new car, but they do not respond when we come to tell

our problems regarding the cars.

6. Change the brand ambassador of Chevrolet.

7. Blower of Chevrolet cars should be also on rear seats.

8. If Service & Spare parts of Chevrolet available throughout India then

its sales will increases.

9. Chevroletshould introduce some diesel version car.


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LIMITATIONS

1. Research work was carried out in one District of Punjab (LUDHIANA) only

the finding may not be applicable to the other parts of the country because of

social and cultural differences.

2. The sample was collected using connivance-sampling techniques. As such

result may not give an exact representation of the population

3. Shortage of time is also reason for incomprehensiveness.

4. The views of the people are biased therefore it doesnt reflect true Picture

5. To know customer perception regarding different cars.


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BIBLIOGRAPHY

www.google.com

www.gm.com

www.fourwheeler.com

www.gmindia.com
http://www.google.com/http://www.google.com/http://www.gm.com/http://www.gm.com/http://www.fourwheeler.com/http://www.fourwheeler.com/http://www.gmindia.com/http://www.gmindia.com/http://www.gmindia.com/http://www.fourwheeler.com/http://www.gm.com/http://www.google.com/


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ANNEXURE

QUESTIONNAIRE

1. Which car you have?

.

2. How did you come to know about this car before purchasing?

From friends, relatives (buzz) Advertisements

Car experts Sales persons visit

Auto magazines

3. To which media do you get expose regularly?

Televisions Magazines

News papers F.M/Radio

4. Which kind of T.V. channels do you watch regularly?

National news channels Regional news channels

Sports channels Entertainment channels


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7. Which factor below influence your decision?

a) Price b) Maintenance

c) Mileage d) Look &Shape

e) Quality f) Brand Image

g) Resale value h) Pick up

8. Does advertisement influence your decision in choosing Car?

a) Yes b) No

9. What kinds of offers influence yours decision before purchase new car?

a) Free insurance

b) Special discount on sale of cars

c) Extending the service period

d) Finance availability with 0% interest

10. Where do you get your car serviced regularly?

a) At authorized service centre

b) At a local workshop near my home


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11. Whats your opinion on a Brand Ambassador for the cars?

a) Very necessary b) Not needed

c) Waste of money for manufacturer

12. Whats your opinion about the present Ambassador Saif Ali Khan for the

Car Chevrolet?

Full filled the purpose

Unable to attract customers

13. Whom do you suggest as a right person for promoting a car?

Sports person Film stars

Car expert Any celebrity

14. Any suggestion for General Motors.

....

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Seraj Project Report

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