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nextlevelexchange

WELCOME

Presented byDarren McDougal

Managing Partner, Marketing Communications

3x3 Tips to Optimize Marketing

Recruiting Best Practices

Online | Just-In-Time | Customized

Overview - Top 3 Tips to Optimize

1. Website

2. Social (LinkedIn)

3. Email marketing

Why These 3? Marketing Changes.

1. Audience change

2. Marketing is different

3. Social proof in buying flow

4. Nimble (digital) media evolves

5. ROI – proven exponentially higher

Know

Like

Trust

Try

Buy

Repeat

Refer

GOAL: Attain Clients and Engage Candidates

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Website - Content Management System

• Nimble: Easy to add/update pages

• Scalable: Add functionality

• Content Hub: Content, Social, Blog

• Video Ready: Integrate interview prep.

Website – Content Marketing

• Create a content plan & schedule

• Add a blog

• Connect to social media

• Cross-post to socials

Content examples:

• Recent placements

• Current positions

• Industry news & career tips

Website – “Harden” Calls-to-Action

• Blog Posts with Action buttons

• Resume “Upload”

• Search Request

• Referral Forms

• Current Positions = ATS or Form

• Blog Posts with Action buttons

• Landing pages with promotions

• Contact pages for general inquiries

• Contact page for media inquiries

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Website – 3 Tips

CMS

Content

Calls-to-Action

LinkedIn: Recruitment Strategy

Why?

• Be the most searched recruiter and

company in your network.

• Build that network to include primarily passive candidates

• Become the “Go-to” person in your niche

• Client in-bound lead generation

• Build your brand

LinkedIn – Optimize Personal ProfileFIRST STEPS:1 – Privacy & Settings / Privacy Controls, Turn Off Activity Broadcasts

2 – Turn off Connections visibility

3 - Add your photo, update your company

overview, links, description and fill in the basic Personal profile sections

4 – Get # of connections to at least 500

5 - Change your headline to include what you do

"steak" and add "sizzle" with headlines, and specialty characters... "The most connected

recruiter in ___________ industry.”

6 - Add documents - Such as "Recent Searches", Your Recruiting practice brochure

7 - Get recommendations

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LinkedIn – Optimize Personal Profile

NEXT LEVEL STEPS

1 – Define Keywords for your niche

Keywords to get you found by Candidates and

Clients. Example: “Recruitment Marketing”

2 – Apply these keywords to your profile – Don’t just copy/paste/stuff…weave into your verbiage.

- Headline

- Summary background

- Specialties

- Experience (your employer)

- Recommendations

3 – Test, adjust, and test in search tools

LinkedIn – Publish Content

• Share your content from your blog (website)

• Follow “Influencers” on LinkedIn

• Like and share good stories by influencers

• T. Boone Pickens - BP Capital

• Richard Branson - Virgin Group

• Guy Kawasaki - Motorola

LinkedIn – Optimize Company Page

1 - Company logo, header image,

contact information, location

2 - Services page & image – add up to

25 services (practice areas)

3 – Add Keywords

4 - Publish content:

• Current searches (ATS)

• If using LinkedIn Recruiter (autopost)

• From your blog

• From influencers

• From relevant blogs

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LinkedIn – 3 Tips

Personal Profile

Content Marketing

Company Page

Email Marketing – Brand and Plan

Create branded newsletter

Create a message calendarSend on a consistent basis (monthly)

Content:• Send your blog posts (summary – linked)

• Create "candidate" specific or "client"

specific messages…or a blend• Start simple, then build, improve and grow

• Watch your "Spam words" in Headlines and

body copy• Test and send

• Track clicks and follow up!

Email Marketing – Do It or Outsource It

NOW:

Just do it or get someone to send for you.Inexpensive

Drives traffic and responses

High ROIEnhances SEO

Brand is consistency in the marketplace

LATER:

Email marketing is the starting point of a bigger “Marketing Automation” business

development system you can scale into.

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Email Marketing – Add to Mix

Integrate into out-bound marketing

touch plan

Emarketing content:

Market updatesIndustry newsletters

Whitepapers

Recent placementsCurrent positions

Social media / candidate career tips

Video messagesE-Cards

Surveys

BONUS = SEO!

= SEO Results

“Big Rocks” - Top 3 Tips to Optimize

1. Website

2. Social (LinkedIn)

3. Email marketing

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More Marketing Ideas?Contact:Darren McDougaldarren@nextlevelexchange.com

214.556.8010

Follow our Marketing Blog:www.nlmarcom.com/blog

We Blog About:

Video marketing ideas

Lead generationContent marketing

NewslettersSocial media

Mobile marketingInfographs

nextlevelexchange

THANK YOU

Presented byDarren McDougal

Managing Partner, Marketing Communications

3x3 Tips to Optimize Marketing

Recruiting Best Practices

Online | Just-In-Time | Customized