September/October 2012 Vol. 33, No. 7 - ABORL-CCF · SEPTEMBER/OCTOBER 2012 Facial Plastic Times 1...

SEPTEMBER/OCTOBER 2012 Facial Plastic Times 1

September/October 2012Vol. 33, No. 7

WHAT’S NEW AT THE AAFPRS? PATIENT BROCHURES

GET A MAKEOVER, INNOVATIVE RHINOPLASTY DVD

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Sixteen years ago, the Publications Com- mittee of the AAFPRS decided it was time

to change the look of ourpatient education series.Louie Patseavouras, MD, ledthe committee to developean attractive set of 14different titles. Now, severalyears later, Academy mem-bers felt the need to, onceagain, give our series amakeover.

Last year’s membersurvey indicated that therewas a desire to have thebrochures more closelyresemble the recently up-dated Face Book. Thanks tothe hard work of the mem-bers of the PublicationsCommittee (Stuart H. Bent-kover, MD, administrativechair; J. Randall Jordan,MD, chair; Terry L. Donat,MD; Richard D. Gentile, MD;Jim E. Gilmore, MD; Scott A.Tatum, MD; Ivan Wayne, MD;Brian Downs, MD; Grant S.Hamilton, MD; Sam M. Lam, MD;and Raffi Der Sarkissian, MD)and our Chicago-based designersFaust and Associates, we arepleased to announce the new andimproved patient informationbrochure series. All 14 titles havebeen extensively reworked withthe most current information, theaddition of before and afterphotos, and a modern layoutwith actual photography. Thetitles include: chin surgery,

otoplasty, blepharoplasty, facelift,treatment of facial wrinkles,rhinoplasty, skin resurfacing,forehead and brow, hair replace-ment, laser surgery, lip augmen-tation, scar revision, cleft lip andpalate, and what is a facialplastic surgeon.

The new brochures will belaunched at the Annual Meetingof the AAFPRS in Washington,D.C., this September and will beavailable for purchase to themembership thereafter. If youplan to attend the meeting, pleasestop by the AAFPRS booth to take

a look at these excellentnew products and to placeyour order! Enclosed inthis issue of Facial PlasticTimes is an order form foryour convenience as well.

Brand new rhinoplasty DVDAlso to be released at theFall Meeting is a rhinoplastyDVD called, “PoweredMicrosaw Rhinoplasty.” Thesurgery was performed byAAFPRS member RamiBatniji, MD, and was spon-sored by Bien Air. Dr.Batniji utilized a set ofspecial tools designed foreach stage in the functionaland aesthetic process. Theinstrumentation and proce-dure were innovative,precise, and safe, prevent-ing multiple complicationsassociated with manualosteotomies. Because bluntforce fractures made with

the traditional chisel and ham-mer method seldom permit fineand precise bone reduction, thepowered microsaw rhinoplastytechnique has become the bestalternative to manual boneremoval, with minimal trauma tothe patient.

There are over 275 DVD titlesin the John Dickinson MemorialVideo Library including a recentrelease on ptosis repair by DonKikkawa, MD; MACS-Lift byPatrick Tonnard, MD; and threeDVDs on functional and cosmetic See Video Learning Center, page 6

2 Facial Plastic Times SEPTEMBER/OCTOBER 2012

PRESIDENT’S MESSAGE:

WE OVERCAME OBSTA-

Articles signed by their authors express theviews of those authors only and do notnecessarily express official policy of theAcademy. The Academy does not necessarilyendorse the products, programs, and servicesthat appear in paid, non-AAFPRS advertise-ments.

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Executive Editor: Stephen C. DuffyMedical Editor: David Reiter, MD, DMDManaging Editor: Rita Chua MagnessFreelance Writer: Lynnette SimpsonFacial Plastic Times is published by theAmerican Academy of Facial Plastic andReconstructive Surgery (AAFPRS)310 S. Henry St., Alexandria, VA 22314;Phone: (703) 299-9291; Fax: (703) 299-8898E-mail: [email protected]; www.aafprs.org.

September/October 2012Vol. 33, No. 7

BOARD OF DIRECTORSBOARD OF DIRECTORSBOARD OF DIRECTORSBOARD OF DIRECTORSBOARD OF DIRECTORS

Tom D. Wang, MD*President

Jonathan M. Sykes, MD*Immediate Past President

Robert M. Kellman, MD+President-elect

Stephen S. Park, MD*Secretary

Paul J. Carniol, MD*Treasurer

John L. Frodel, Jr., MD+Group VP for Education

Mary Lynn Moran, MD*Group VP for Membership & Society Relations

Edwin F. Williams, III, MD*Group VP for Public & Regulatory Affairs

Minas Constantinides, MD+Group VP for Research, Development, and

Humanitarian Programs

Fred G. Fedok, MD+Group VP for Education-elect

Craig S. Murakami, MD+Group VP for Research, Development, and

Humanitarian Programs

Scott A. Tatum, MDDirector-at-Large

Harvey D. Strecker, MDCanadian Regional Director

David A. Sherris, MDEastern Regional Director

Harrison C. Putman, III, MDMidwestern Regional Director

Richard E. Davis, MDSouthern Regional Director

Sam P. Most, MDWestern Regional Director

Grant S. Hamilton, MDYoung Physician Representative

J. David Kriet, MDMidwestern Regional Director-elect

Stephen C. Duffy+Executive Vice President

*Member of the Executive Committee+ Ex-officio member of the Executive Committee

It has been an honor and privilege for meto serve as president of the AmericanAcademy of Facial Plastic and Recon-structive Surgery for this past year. As

anticipated, it has been an exciting andproductive time. There have been a numberof challenges encountered and overcome andgoals which were set and met. I’d like toshare a few of these highlights with you. One of the key roles and goals of the

president is serving as spokesperson for our Academy and member-ship. With the help of our public relations firm, Green Room, and withthe assistance of Edwin F. Williams, III, MD, and our PR Committee, Ihad the opportunity to represent our interests to numerous mediaoutlets, conveying the message of our expertise and excellence in thespecialty of facial plastic surgery.

Improvement of inter-specialty relationships was one of my goalsfrom the outset. However, one of the challenges we encountered earlyon were instances of flagrant negative media articles—renderinginaccurate and misleading information—portraying otolaryngologists asbeing unqualified to perform facelifts. These articles stem from the“white coat deception” ad campaign launched by the American Societyof Plastic Surgery (ASPS) last year. The underlying premise of thiscampaign is the ASPS assertion that the American Board of PlasticSurgery (ABPS) is the only American Board of Medical Specialties(ABMS) accredited board that certifies physicians to practice plasticsurgery. That is, of course, incorrect. Compounding matters further,this was picked up by a news service employed by the American Societyof Aesthetic Plastic Surgery (ASAPS), providing further unfavorablecommentary and, entirely un-vetted, was published on their Web site.

Shortly prior to this, at the invitation of our AAFPRS FoundationBoard of Directors, the president of the ASAPS, Jeffery Kenkel, MD, andtheir immediate past president, Monte Eaves, MD, attended our winterBoard meeting and observed the Aging Face course. During this visit, itwas clear we shared commonality in multiple areas and this allowed usto have some frank exchanges regarding inter-specialty relationshipand rivalry on both the national and local levels. This meeting was feltby all to be a solid beginning to “bridge-building” and improving ourinter-specialty relations.

When the ASAPS Web site article went online, I immediately con-tacted Dr. Kenkel and conveyed our strong consternation and disap-pointment with this development. This was especially galling in light ofour recent constructive efforts. Dr. Kenkel expressed genuine dismayand noted he had been entirely unaware of this article as the servicethey hired did not go through any vetting process prior to publication.He acknowledged this was a flaw in their system and indicated editorialoversight will be applied to all articles from that point forward, prior topublication onto their Web site. To their credit, ASAPS quickly removedthe offending post and published an Editor’s Correction, openly apolo-gizing and retracting the article while acknowledging and thankingAAFPRS and our members for our continued joint efforts to promote ourareas of commonality, including patient safety, public education, andadvancement of evidence-based medicine.

Seizing upon the adage, “out of adversity arises opportunity,” Dr.Kenkel and I drafted and published an Op Ed piece clarifying our jointposition of mutual respect and collegiality, while stressing the impor-


CLES, ACCOMPLISHED GOALS...THANKS FOR YOUR SUPPORT

tance of patient safety. We alsoemphasized appropriate recogni-tion for the specialty of facialplastic surgery and of our fulland legitimate scope of practice.This joint statement between ourtwo organizations was a first,publically setting a precedentand moving us another stepforward in improvement of inter-specialty interactions.

Another goal of mine was tosustain and expand upon ourefforts to integrate evidence-based medicine (EBM) into allaspects of facial plastic surgery,initiated by Jonathan M. Sykes,MD, and Peter A. Hilger, MD. Ihave just returned from thesecond Evidence Based MedicineSummit, held in Park City, Utahon August 3-5, 2012. This washosted jointly by the AAFPRS, theASPS, and the ASAPS; it is thefollow up to the meeting held twoyears ago. The AAFPRS wasrepresented by Dr. Sykes, one ofthe meeting coordinators, withDr. Hilger; Ira D. Papel, MD; JohnS. Rhee, MD; Robert M. Kellman,MD; and myself, along with Mr.Steve Duffy. We joined the leader-ship of the other two organiza-tions and had meaningful ex-changes on ways to furtherincorporate EBM into our educa-tional endeavors and journalpublications. You will be hearingabout some of the new initiativesgenerated from this meeting inthe near future. Although EBMwas the focus of the meeting,there was no question that thecollegiality among all attendeeswas genuine, leading to improvedoverall benefits of strongerrelationships and mutual re-spect. We will continue to workwith our ASAPS and ASPS col-leagues to promote areas ofcommon interest for the better-ment of our patients and ourmembership.

Education remains one of theprimary pillars of our organiza-tion. One important aspect of our

education is our superb fellow-ship training program. Ourfellowship structure is a peer-reviewed process, under theguidance of Theda C. Kontis, MD,chair of the Fellowship Commit-tee, ensuring strict standards ofexcellence that are second tonone. Our fellowship graduatesdeserve recognition by all licens-ing bodies for their expertise infacial plastic surgery, but thathas not always been the case.This year, I assembled an ad-hoccommittee to revisit the value ofACGME accreditation of ourfellowships. I am pleased toreport that, after rigorous discus-sion, our Foundation Board ofDirectors has directed that wemove forward to seek an ACGMEaccreditation pathway for facialplastic surgery fellowships. Ourultimate goal is global recognitionand acceptance of our qualifica-tions. There is no question thisprocess will be time-consuming,more akin to a marathon than asprint. Importantly, through thisentire process, we will not losesight of the fact that we are facialplastic surgeons, first and fore-most.

Another aspect of our educa-tion is our superb meetings andcourses. Since the founding ofthe AAFPRS 48 years ago, theAcademy has created the highestquality in educational programsdesigned to teach excellence toour members. This tradition ofeducational excellence hascontinued under the capabledirection of our vice president foreducation, John L. Frodel, Jr.,MD.

We have had a number ofoutstanding meetings andcourses this year. These includedthe Rejuvenation of the AgingFace 2012, our return to COSM,and the 7th IFFPSS Rome Con-gress. In addition, we are prepar-ing for our Annual Fall Meetingin Washington, D.C., which againpromises to be an exemplary

opportunity for the exchange ofknowledge and ideas. These andmore were highlighted in myprevious president’s message inthe August issue of Facial PlasticTimes.

Merging our goals of contin-ued educational excellence withimproved inter-specialty rela-tions, our Academy’s Advances inRhinoplasty will be held May 8-11, 2013. Directed by Dr. Hilger;Minas Constantinides, MD; andDavid W. Kim, MD, this course, asbefore, will be held in Chicago.The directors have assembledanother distinguished andmultidisciplinary internationalfaculty and arranged ampleopportunities for attendees tointeract with them. Once again,there will be significant focus oninteractive panel discussions andcase reviews, augmented by videopresentations. Two new surgicalvideos will be filmed specificallyfor this event, to be screened atthe meeting and available forpurchase and download on site.The perennially popular cadaverlab will once again be availableon a first-come first-served basisand will be staffed by seniorfaculty. This is an invaluableadjunct that allows participantsto receive essentially one-on-onetutoring in the art of rhinoplastyfrom those acknowledged to bebest in the world.

Of note is that the coursedirectors sought and receivedASAPS endorsement of thismeeting, encouraging theirmembership to attend. Thisendorsement sets another prece-dent along the path of “bridge-building” between our two spe-cialties.

Of course, a prime accom-plishment this year is thecompletion of the Academy’sCapital Campaign: The ManyFaces of Generosity. The cam-paign efforts began in April,2011, with the organization of a

See Education, page 6

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By David Reiter, MD,DMD, Medical Editor,Facial Plastic Times

I firmly believe thata facial plasticsurgeon must bean expert on all aspects of the

face. This includes a thoroughworking knowledge and under-standing of the psychosocialaspects of facial appearance, asregards both the bearer and theviewer of the face. The jury is stillout on whether we are what weeat. But there’s growing evidencethat Socrates was right—we tryto be what we “wish to seem.”Polls over the years continuallydemonstrate that people equatecertain physical characteristicswith specific personality traits.So it’s not surprising that theywant to have the facial charac-teristics they believe will be seenby others as indicative of desir-able traits.

I recently discovered the workof Anthony Little, PhD, a Britishpsychologist at the University ofStirling, whose life’s work is thepsychology of the face. He haspublished a treasure trove ofscientific study of the varied andcomplex relationships betweenfacial characteristics and percep-tions of personality—and there’sgold in them there hills. Percep-tions about facial appearanceturn out to be strongly correlatedwith perceptions about theowners of those faces1, includingtrustworthiness2, happiness3,goodness4, masculinity5 andoverall health6. There are evenhormone-associated changes inperception of facial attractive-ness and associated beliefs abouthealth and commitment inrelationships7.

Given the intimate associa-tion among one’s face, one’sbelief about himself or herself,and others’ beliefs based onappearance, it’s not surprisingthat facial plastic surgery isgrowing in popularity amongusers of social media incorporat-

ing real time video interactionamong participants online. Forexample, mentoplasty is now oneof the fastest growing proceduresin all of plastic surgery. The mostrecent ASPS data report a 66percent increase in chin aug-mentation from 2010 to 2011 forwomen and a 76 percent increasefor men. Although without evi-dence stronger than expertopinion, this is widely cited tohave occurred because of amassive increase in use of video-inclusive social media—and thathypothesis deserves testing(fellowship directors take note!).

Dr. Little also offers a fasci-nating demonstration that acutealcohol consumption increasesratings of facial attractiveness8. Alarge body of work suggests thatfacial asymmetry is perceived asunattractive. After demonstrationby Jones, Leary, Moller andothers that “…individuals whoare more exposed to environmen-tal or gene stressors duringdevelopment exhibit a greaterdivergence from structuralsymmetry,” a 1994 Watson andThornhill study9 went so far as tosuggest that the degree of sym-metry in bilateral elements of thebody provides “…a veritableindication of phenotypic quality.”So Dr Little tested the hypothesisthat acute alcohol consumptionreduces one’s ability to detectasymmetry in faces. Using Lon-don students and bar staff as hissubjects, he had each rate (forattractiveness) paired pictures ofthe same people altered to makeone of each symmetrical and oneasymmetrical. He also usedsingle pictures of faces andasked subjects to rate them assymmetrical or asymmetrical.Subjects, all of whom partici-pated voluntarily, were matchedfor sobriety or intoxication. Bothsober and intoxicated subjectspreferred symmetric to asymmet-ric faces, and all results werefound to be normally distributedamong each group. But soberparticipants were 30+ percent

more likely to identify symmetrythan intoxicated participants. Asmany studies show a preferencefor symmetry in faces, we maynow have a scientific explanationfor the often sung truth thateveryone looks better at closingtime.

The implications for the facialplastic surgeon are clear. Com-bine the strong (although totallyunsubstantiated) belief that onecan come to know and under-stand another person fromlooking at his or her face with thegrowing popularity of face-onlyinteraction between people, and asteady rise in requests for facialplastic surgery is inevitable. Byhelping prospective patientsvisualize their postoperativeonline images, video imaging mayin fact become an essential toolfor working with patients tounderstand and deliver whatthey want (as well as to identifyand decline to treat those withunrealistic expectations). Onceagain, your face is your callingcard—and high definition videomakes it much easier to see thatface in detail than ever before.

The connection with alcoholis also of more than casualinterest, as many studies show asignificant increase in the rate ofbinge drinking and overall alco-hol consumption by heavy usersof social media, along with in-creased social isolation anddecreased social skills among thesame group. This suggests anincrease in young adults who willseek cosmetic surgery to over-come social problems that de-velop from virtual socialization.As another word of caution,consider that when computerdating and mating were based onwritten descriptions, deceptionwas common. Now that onecannot avoid being seen veryclearly during initial contact withpotential dates and mates, facialplastic surgery is in danger ofbecoming an instrument of thesame deception. A word to the See Do No Harm, page 23

MESSAGE FROM THE MEDICAL EDITOR: IT’S THE ENVIRONMENT

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will be an opportunity to not onlycelebrate the completion of thecampaign and to thank alldonors, but also to showcase ademonstration of the Web portalby CECity along with updatereports on the Research andHumanitarian projects. Thisevent is by invitation only and allcampaign donors will be invited. Isincerely hope to see you there.

It has been an honor andprivilege for me to serve as yourpresident. My experiences of thispast year have only reinforced myconviction and enthusiasm forthe overall outstanding strengthand high level of commitment ofour members to our Academy.I was fortunate to have had theable assistance of our dedicatedexecutive vice president, Mr.Steve Duffy; our astute legalcounsel, Thomas Rhodes, Esq.;our devoted and efficient Acad-emy staff; and our experiencedand decisive Board of Directors tohelp us meet our challenges andachieve our goals. I know mysuccessor, Robert M. Kellman,MD, will provide excellent leader-ship as the next president of ourAcademy.

As I noted one year ago, thiscontinues to be an exciting timefor facial plastic surgery and aspecial time to be a facial plasticsurgeon. We have successfullyovercome numerous past ob-stacles and are reaching towardthe next level in our evolution asan organization and as a spe-cialty. Most importantly, I thankeach and every one of you foryour generous support andinvolvement to help us ensureour continued success.

We indeed have a brightfuture ahead. Thank you verymuch.

Tom D. Wang, MD

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From President’s Message, page 3National Steering Committeedrawn from the leadership of theAAFPRS and industry. We arefortunate to have Vito C.Quatela, MD, and Dr. Sykes asnational co-chairs. In addition,Ted A. Cook, MD, and M. EugeneTardy, Jr., MD, are the honoraryco-chairs, and Keith A.LaFerriere, MD, is chair of thePresident’s Club.

Other key leaders includeAndrew C. Campbell, MD; Neil A.Gordon, MD; and Andrew A.Jacono, MD, as co-chairs of theLeadership Committee; Daniel E.Rousso, MD, and William H.Truswell, MD, as member co-chairs; and Edwin F. Williams, III,MD, and Mr. Richard Linder,president/CEO of PCA SKIN ascorporate co-chairs. Assisting Dr.Rousso and Dr. Truswell with themember initiative are Harrison C.Putman, MD, as Major Gift chair;

Cynthia M. Gregg, MD, as Ad-vanced Gift chair; and Shan R.Baker, MD, as Special Gifts chair.

I am proud to note that themajority of the funds raised werepledges from the Academy leader-ship and membership, demon-strating the absolute strongcommitment we all have for ourorganization and our collectivefuture.

The three areas of needidentified from the initial feasibil-ity study of Academy membersincluded education, research,and humanitarian programs.Over the past year, significantwork has gone into each of theseareas. The Web Portal Committee,chaired by Dr. Tardy and com-prised of Dr. Hilger; Dr. Kontis;Dr. Rhee; Dr. Sachin Pawar, MD;and myself, along with KarenSloat, Caryl Bryant, Ann Jenne,and Steve Duffy, reviewedproposals from different vendorsand selected CECity to be theservice provider for our Webportal. The Academy Board hasapproved this selection andcontract negotiations are inprogress.

The Research Center Projectis being established and will becomprised of two committees,Academic and Clinical. Invita-tions have been issued to pro-spective members of each com-mittee and will be finalized in thenear future.

The Humanitarian ProgramsProject is in the process of hiringa project coordinator to helpbring our already well-estab-lished three arms of FACE TOFACE programs to the next level.We are fortunate to have theassistance of Michael Sullivan,MD, MBA, to guide us on possibleexciting new directions for ourinternational programs.

In celebration of the conclu-sion of our Capital Campaign:The Many Faces of Generosity, aspecial reception is scheduledduring our Fall Meeting in Wash-ington, D.C., for the evening ofFriday, September 7, 2012. This

EDUCATION, RESEARCH, HUMANITARIAN PROGRAMS

From Cover Story, page 1rhinoplasty by AAFPRS membersMinas Constantinides, MD;Edward H. Farrior, MD; andStephen W. Perkins, MD.

The Academy’s Video Librarytravels to various meetings and isvery well-attended, and usually,is standing room only. It will be atthe AAFPRS Fall Meeting thisSeptember; the Advances inRhinoplasty meeting in May 2013;and the AAFPRS 2013 Fall Meet-ing in New Orleans. This is agreat opportunity for physiciansto view the DVDs of their choiceprior to their purchase. To peruseall DVD titles, contact theAcademy’s Pulications Depart-ment at (703) 299-9291, ext. 234for a catalog or go to theAcademy’s online store on theWeb at www.aafprs.org, underPhysician navigation, AAFPRSStore. M

VIDEO LEARNING

CENTER


By: Joseph J Rousso, MD,AAFPRS Fellow

The New York Center forFacial Plastic & LaserSurgery held their bian-nual facial aesthetic

injectables course on Tuesday,August 7, 2012. The courseparticipants were otolaryngologyresidents and facial plasticsurgery fellows from the greaterNew York City area(N.Y., N.J., Conn.,Pa.). Those whoparticipated injectedpatients under thesupervision ofcourse directorAndrew Jacono, MDand co-director MattWhite, MD.

David Lieberman, MD, ofMenlo Park, Calif.,earned the highest scoreon the 2012 ABFPRS

examination and will be honoredwith the Jack R. Anderson Prizefor Scholastic Excellence at theAAFPRS Fall Meeting in Washing-ton, D.C.

When asked if other careeroptions might have enticed him,Dr. Lieberman confessed that atan early age he tried to imaginesomething other than medicineas his profession. "Nothing elsefelt right to me," he notes. "I knewthat becoming a physician was aperfect blend of what I was pas-sionate about: service, humancontact, science, technology,communication, and art. When Ihave had the opportunity toadvise students as they makecareer decisions, I always saythat medicine is the right choicewhen your gut tells you it's right,"says Dr. Lieberman.

Lieberman's father, Carl M.Lieberman, MD, is an otolaryn-gologist who has practiced facialplastic surgery for 40 years. "He

never put pressure on me topursue medicine, but once Idecided that was my goal, myfather and my mother, who wasan educator, provided uncondi-tional support and encourage-ment throughout my training," headds.

The encouragement to excelin his training continuedthroughout his residency atStanford under Sam P. Most, MD,and Richard L. Goode, MD, whohelped Dr. Lieberman fine tunehis goal to embrace facial plasticsurgery as his specialty choice.

When Dr. Lieberman decidedon the next step—pursuing facialplastic fellowship training—afellowship with Vito C. Quatela,MD, proved to be the perfect fit. "Iwill spend the rest of my careerindebted to Dr. Quatela and theexperience he imparts to sur-geons beginning their careers.Over the course of the year, hehelps his fellows perfect theiroperating techniques, instructsthem on how to develop a prac-tice, and provides the ultimateexamples for positive patient

LIEBERMAN EARNS TOP SCORE

The 2013 examination will take placein Washington, D.C., June 22-23. Toregister for the exam or to apply forcertification, visit www.abfprs.org. Orcontact the ABFPRS office, (703)549-3223; [email protected].

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COURSE FOR RESIDENTS AND FELLOWS

interaction and medical treat-ment. Dr. Quatela cares deeplyabout his fellows and their fu-tures and remains a mentor toeach of us throughout our ca-reers," Dr. Lieberman stresses. "Ireally think that my winning theAnderson Award is a testament tohim and the incredible experiencehe provides for his fellows."

Dr. Lieberman has recentlyreturned to the San FranciscoBay area with his wife, Liza, andtheir two children, and is im-mersed in building a facial plasticand reconstructive surgerypractice with Sachin Parikh, MD,a former fellow of Andrew Jacono,MD. "Our goal is to build a prac-tice that offers the full comple-ment of facial plastic and recon-structive surgery services,"explains the Anderson winner."As cornerstones for any facialplastic surgery practice, my Dadhelped me realize early on howimportant the AAFPRS and theABFPRS are to each person in ourspecialty. Now that my practice isbecoming established, I am proudto be following in his footstepsand to be involved in these twovital organizations," saysLieberman. "I have to pay mydues—especially since my Daddid his residency at Mount Sinaiwith Bobby Simons!" he adds. M

Dr. Jacono began the coursewith a lecture and live patientdemonstration. After learning thedidactic and practical aspects,the attendees were each assignedto a station with two patients andseveral vials of filler andneuromodulator product. Partici-pants learned to obtain pertinenthistory and physical exam,including the patients’ individualaesthetic desires. M

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By Robert Baxter, Surgeons Advisor

We recently came acrossa Forbes.com articleabout how SearchEngine Optimization

(SEO) will "be dead in two years"due to Google's changes in searchalgorithms. This is certainlystrong food for thought, but isthere any truth to it? Specifically,will backlinks and other externalSEO practices eventually have noimpact on site rankings?

The Google Penguin andPanda algorithm updates havecertainly affected search resultsas well as created a stir with "un-natural links" being identified forsome Web sites. For the most part,however, good sites have beenspared.

So why exactly do they suggestSEO will become obsolete? Chieflybecause there will be more em-phasis on social media and strongcontent than in previous years.The growth of social sites andusers has played a role. Also, toomany people have posted fakearticles and content solely forrankings, and Google and theother search engines are combat-ing this.

Google believes that if youhave social links to your content

then it's likely more authentic.People won't tweet, pin, facebook,or plus-one your content if it's notrelevant. As a result, Google isviewing these social media postsas a barometer for validity.

The bottom line is that SEO isand always will be necessary. YourWeb site isn't going to rank inGoogle search results unless youhave strong, unique content. Butyou need to be active with socialmedia as well, and Internetmarketing efforts in general.That's to say, link building andon-page optimization aren'tenough anymore, but are still verymuch relevant.

News on the reputation front:Google buying Frommer's andApple integrating Yelp into iOS6Apparently Google's acquisition ofZagat was just the beginning.They're now planning to acquireFrommer's Travel Guides as well.Local, ratings, reviews, restau-rants, travel, and more—Googleseems to be neatly packagingeverything through new servicesand acquisitions.

At the same time, Apple ismaking some major moves in thisspace as well. Apple is dumpingGoogle and heavily integra-ting Yelp with iOS6. That means

iPhones andiPads enablingYelp Check-insand integrationwith Maps and Siri.It also means aestheticphysicians need to get their Yelpstrategies in place ASAP. Withmobile becoming so popular, andApple nearly everywhere, Yelpreviews are certainly going tobecome much more important.

Here are a few tips: First, askyour patients if they are Yelpusers. One-off reviews will getfiltered, so you need real userswith real history. Second, targetactive Yelp users themselves. Youcould do so by advertising withYelp. That's not to suggest you willnecessarily make lots of moneythrough Yelp advertising, but youwill be targeting active Yelp us-ers—users who have Yelp ac-counts and history and would bemore prone to write a review if yougive them great results!

Site engagementWe have been testing avisitor engagement platform andso far it seems to work. For thelast month, the test has resultedin approximately 20 percent morevery cost-effective leads. Becausewe have not even implemented themost aggressive methods avail-able, we believe conversions canimprove even further. What is thisengagement platform? Well, it'sbasically live chat on every page ofa site and manned by U.S.-basedsupport personnel. They grab sitevisitors and provide information,answer questions, initiate click-to-calls, and ultimately act as leadgenerators.

We think this is a very effectivetechnology for an aesthetic physi-cian; especially since it's manned24 hours a day, seven days aweek, and gives people moreopportunities to interact with aphysician's practice. It is anotherpiece of the conversion puzzle—the "other half of the battle"—getting visitors to take action oncethey're already at your site. M

INTERNET INSIDER: IS SEO OBSOLETE?

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PRACTICE OPPORTUNITIESO Facial plastic surgeon needed to take over practice for transition ascurrent surgeon prepares for retirement. Practice is located within theAtlanta metro area with an in-office surgery center and beautifully designedand decorated large office space. Interested candidates may contact AnnaPaulk at (404) 252-9991; [email protected] Seeking a physician for a plastic surgery office in Bellevue. Interestedparties should call (425) 990-3223.O Busy metro Seattle area—facial plastic surgeon wants associate to takeover practice; very desirable area. Interested parties may e-mail Rita ChuaMagness at the Academy office, [email protected] The Department of OTO-HNS at Washington University School of Medicineis seeking a BC/BE fellowship-trained otolaryngologist to join the full-timefaculty to practice both elective facial cosmetic surgery and reconstructivesurgery. This full-time position on the clinician/educator track joins ourestablished facial plastic community-based office in the west part of St.Louis County. This position includes responsibility for direct patient careand supervision of residents, as well as teaching and interdisciplinarycollaborations in a very supportive and stimulating academic department.Send curriculum vitae to: Richard A. Chole, MD, PhD, Lindburg Professorand Head, Department of Otolaryngology, Washington University School ofMedicine, [email protected]; Phone: (314) 362-7395.


CORPORATE DONORS

Leadership Circle ($100,000 - $249,999) Patron's Circle ($50,000 - $74,999)

Platinum Circle ($10,000 - $24,999)

Gold Circle ($5,000 - $9,999)

The Many Faces of Generosity: Facing the Future and Beyond


Ambassador Circle($250,000 - $499,999)Andrew Campbell, MDAndrew A. Jacono, MD

Leadership Circle ($100,000- $249,999)Benjamin West Cilento, MDNeil A. Gordon, MDCalvin M. Johnson, Jr., MDDr. Keith and Mrs. Randy LaFerrierePhilip Miller, MDVito C. Quatela, MDDavid Rosenberg, MD and Jessica Lattman, MDIfeolumipo O. Sofola, MDJonathan M. Sykes, MDEdwin F. Williams, III, MD

Patron's Circle ($50,000 -$74,999)Ted A. Cook, MDSteven Dayan, MDYadro Ducic, MDJeffrey S. Epstein, MDJ. David Holcomb, MDPaul S. Nassif, MDDaniel E. Rousso, MDM. Eugene Tardy, Jr., MDDr. William H. and Mrs. Lynn Truswell

Benefactor's Circle ($25,000- $49,999)Anonymous DonorBenjamin Bassichis, MDMark M. Beaty, MDEdward D. Buckingham, MDW. Gregory Chernoff, MDDr. Minas and Mrs. Melissa ConstantinidesEdward H. Farrior, MDRichard T. Farrior, MDJ. Charlie Finn, MDJulio F. Gallo, MDCarla C. Graham, MDCynthia M. Gregg, MDMarcelo Hochman, MDMac Hodges, MDSam Lam, MDDeirdre Smith Leake, MDBenjamin C. Marcus, MDJon E. Mendelsohn, MDCyrus Moayad, MD*Amir Moradi, MDJames Newman, MD

William O’Mara, MDBradford S. Patt, MDBrock D. Ridenour, MDDr. David and Mrs. Lisa SherrisHarvey Strecker, MDMichael Sullivan, MDTom D. Wang, MDIvan Wayne, MD

Platinum Circle ($10,000 -$24,999)Eugene L. Alford, MDRoger A. Allcroft, MDRami Batniji, MDDaniel Becker, MDPaul J. Carniol, MDJ. Kevin Duplechain, MDFred G. Fedok, MDGlasgold GroupRobert F. Gray, MDGrant S. Hamilton, III, MDMark Hamilton, MDJill L. Hessler, MDPeter A. Hilger, MDJohn Hoffmann, MDRobert M. Kellman, MDMatthew Kienstra, MDJ. David Kriet, MDThomas T. Le, MDDavid D. Magilke, MDCraig Murakami, MDWilliam A. Portuese, MDShepherd G. Pryor, V, MDHarrison C. Putman, III, MDDouglas M. Sidle, MDStephen P. Smith, Jr., MDJacob D. Steiger, MDFred J. Stucker, MDChristopher J. Tolan, MDDean M. Toriumi, MDThomas L. Tzikas, MDDr. Mark and Mrs. Roberta Wax

Gold Circle ($5,000 - $9,999)Manoj Timothy Abraham, MDDr. Peter and Mrs. Nora AdamsonDaniel S. Alam, MDBryan Ambro, MD and Christine Ambro, MDKhalid Ansari, MDBabak Azizzadeh, MDShan R. Baker, MDJose Enrique Barrera, MDStuart H. Bentkover, MD

William J. Binder, MDDerek Kofi Owusu Boahene, MDCharles M. Boyd, MDGregory H. Branham, MDAnthony Edwin Brissett, MDSydney Butts, MDPatrick J. Byrne, MDRandolph B. Capone, MDDr. Mark V. and Mrs. Jeanne ConnellyRichard E. Davis, MDJaimie DeRosa, MDDr. Timothy and Mrs. Patricia DoerrJohn L. Frodel, Jr., MD and Debra Atkins, MDStephen A. Goldstein, MD and Melanie McCarty, MDH. Devon Graham, III, MDTessa Hadlock, MDDavid B. Hom, MDCarlo P. Honrado, MDMaurice Khosh, MDDavid W. Kim, MDWayne F. Larrabee, Jr., MDSamson Lee, MDPaul Leong, MDCorey S. Maas, MDKeith A. Marcus, MDHarry Mittelman, MDSteven Ross Mobley, MDMary Lynn Moran, MDSam P. Most, MDThomas H. Moulthrop, MDDr. Sam and Mrs. Susie NaficyIra D. Papel, MDStephen S. Park, MDKrishna Patel, MDSteven J. Pearlman, MDAmir Rafii, MDWm. Russell Ries, MDAnthony P. Sclafani, MDDr. Craig and Mrs. Karen SendersCharles Shih, MDFrank Simo, MDTravis Tollefson, MDRichard W. Westreich, MDGeorge Yang, MD

Silver Circle ($1,000 - $4,999)Anonymous DonorMichael J. Brenner, MDC.W. David Cheng, MDDonn R. Chatham, MDRobert J. Chiu, MDJohn R. Coleman, Jr., MDRoger L. Crumley, MDLouis DeJoseph, MDGerald G. Edds, MDAndrew S. Frankle, MDOren Friedman, MDRichard L. Goode, MDEdward J. Gross, MDLisa Ishii, MD and Masaru Ishii, MDAnn H. JenneJ. Randall Jordan, MDJohn Joseph, MDMichael C. Jungkeit, MDDr. and Mrs. Sheldon S. KabakerDavid J. Kiener, MDTheda Kontis, MDRussell W. H. Kridel, MDJennifer Levine, MDDevinder S. Mangat, MDJeffrey Moyer, MDNorman J. Pastorek, MDWilliam Portnoy, MDKevin Robertson, MDRobert O. Ruder, MDFrank W. Shagets, MDWilliam E. Silver, MDJeffrey Spiegel, MDSherard A. Tatum, MDJ. Regan Thomas, MDCarlos Wolf, MDMarc S. Zimbler, MD

Friends of the AAFPRS(<$1,000)Vishal Banthia, MDVictor Gentile, MDCarl M. Lieberman, MDDino Madonna, MDJonathan Morgan, MDTodd Morrow, MDMichael Reilly, MDJohn S. Rhee, MDClaus Walter, MDThomas A. Wustrow, MD

The Many Faces of Generosity: Facing the Future and Beyond

* In special recognition of those physicians who have been longstanding friends of the AAFPRS, we would like to acknowledge thespecial gifts made in memory of this exceptional individual:Cyrus Moayad, MD.

List as of 08/28/2012


Lee E. Smith, MD, hasbeen chosen to receivethe 2012 Larry D.Schoenrock Distinguished

Service Award, which will bepresented during the AAFPRSFall Meeting in Washington, D.C.The American Board of FacialPlastic and Reconstructive Sur-gery grants the award annuallyto an individual who has madesignificant contributions to thefacial plastic surgery examina-tion program, its financialsecurity, or its support withinthe specialty, organized medi-cine, and state legislative andregulatory bodies.

"I just always knew I wasgoing to be a doctor—no othercareer could match the thrill ofmedicine," relates Dr. Smith,when he was asked what led himto medicine as a career. "If youcan't tell from my accent, Massa-chusetts is my home state so Iheaded straight to the BostonUniversity School of Medicinewhere I became very interested inthe complexities of head and neckanatomy. I had a great professor,Bill McNary, MD, who made me apreceptor and I did the head andneck dissections for the incomingmedical school students. My starpupil was Ira D. Papel, MD. I justlove the irony in that," Dr. Smithchuckles.

Dr. Smith's continuing fasci-nation with otolaryngologysteered him to Stanford for hisresidency and once he arrived, hecame under the influence ofRichard L. Goode, MD. "DickGoode became my mentor andmade me realize that facialplastic surgery was the greatestthing there ever was," Dr. Smithconfides. "I was also fortunate tocome in contact with HarryMittelman, MD, and Mark Rafaty,MD, while I was at Stanford.These two wonderful surgeonsalso took me under their wingsand let me watch and assist whilethey did facial plastic surgeryprocedures in their offices," Dr.Smith adds. "After I came under

the spell of these three icons, noother specialty could entice me—Iwas so hooked."

In 1982, after Dr. Smith'sresidency at Stanford was fin-ished, he started thinking abouthis next move—should he receivemore specialty training or jumpright into practice? "Back then,the AAFPRS fellowship programhadn't really been developed likeit is now and even though I waskeen to receive more training, Ialso had to think about earning aliving," states Dr. Smith. Dr.Goode convinced Dr. Smith tostay an additional year atStanford so he could earn a livingon the Stanford faculty whileperforming both reconstructiveand cosmetic procedures. "Thatadditional year was key to myfuture," confesses Dr. Smith,"because it helped me realize thatreconstructive facial plasticsurgery would be my ultimatecalling."

As much as Dr. Smith lovedStanford, he wanted his ownpractice and decided to head toWest Virginia because there wereno reconstructive facial plasticsurgeons for over 100 miles. Dr.Smith relates, "It was great. I hada unique practice opportunityfrom day one and I've lovedworking with my partner, RobertM. Jones, MD, for over 29 years."

With his practice firmlyestablished, Dr. Smithbegan a long involvementwith the ABFPRS. He tookthe Board examination in1996 and immediatelyrecognized how importantthe ABFPRS certificationprogram would become forestablishing facial plasticsurgery expertise in stateand national medicalorganizations. Dr. Smithcontacted his good friend,Richard W. Fleming, MD, toask what he could do tohelp the ABFPRS. Dr.Fleming contacted Wayne F.Larrabee, Jr., MD, whosuggested that Smith would

be a good fit for the ABFPRSCredentials Committee. Dr. Smithwas appointed to that committeein 1997 and his expertise led tohis being named CredentialsChairman in 2000. "I absolutelyloved being involved on theCredentials Committee," relatesDr. Smith. "That committee doessuch vital work, not just onbehalf of the ABFPRS, but inestablishing necessary operativeand procedural criteria for whatconstitutes competency in ourspecialty. I believe our Boardmeets and exceeds the strictest,most valid standards of anycertifying board in the country,"Dr. Smith asserts.

Dr. Smith was elected to theABFPRS Board of Directors in1999 and has served on theExecutive Committee as itssecretary since 2009. Due to hisappreciated expertise in review-ing, evaluating, and determiningstandards for surgical compe-tence, Dr. Smith achieved na-tional recognition via his electionas Chairman of the Federation ofState Medical Boards (FSMB) andhis appointment as the FSMBdelegate to the American Board ofMedical Specialties.

"Lee Smith is one of ourspecialty's greatest advocates,"says Dr. Papel, ABFPRS See 2013 Nominations, page 16

LEE SMITH IS SCHOENROCK AWARD RECIPIENT

DR. SMITH AND HIS WIFE, MAY SKOGLI, ARE SEEN HEREDURING THEIR HIKE ON THE SVALBARD ARCHIPELAGO,AN ISLAND 500 MILES SOUTH OF THE NORTH POLE.

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From Lee Smith, page 14president. "Lee has worked behindthe scenes to help ensure that ourBoard's credential is recognized bynational medical organizationswhen equivalency issues havebeen raised. For the past 12 years,this has been Lee's way of cement-ing the Board's reputation as thegold standard of certification forfacial plastic surgeons—a causethat Larry Schoenrock proudlychampioned," concludes Dr. Papel.

Nominations for the 2013Schoenrock award should beaddressed to the ABFPRS Execu-tive Committee in care of ABFPRS,115-C South Saint Asaph Street,Alexandria, VA 22314, or [email protected]. M

2013 NOMINATIONS

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By Thomas Rhodes, Esq.

The Academy has longstood in the forefront oforganized medicine inrequiring truth in adver-

tising. For decades, the Academyhas worked with the AMA, statemedical boards, and other organi-zations to ensure that patientsreceive truthful, accurate, andhelpful information from physi-cians.

The Academy adopted in 1998the Guidelines for Truthful Adver-tising of Physician Services thatwere prepared by a consortium ofspecialty societies with guidancefrom the AMA and input from theFederal Trade Commission. Thoseguidelines are available to mem-bers on the Academy's Web site at:www.aafprs.org.

Two recent practices havecome to the attention of theAcademy's Ethics Committee.

First, some Academy membershave advertised that they are "thebest" in their cities. Usually thatlabel is self-awarded. Physicianethics generally discourage claimsthat a physician has unique skillsexcept where such uniquenesscan be empirically demonstrated.Accordingly, Academy members

should consider carefully whetherthey have a demonstrable empiri-cal basis for claiming superiorityover other surgeons in their areas.

Second, the Ethics Committeehas considered advertising claim-ing "board-certified facial plasticsurgeon" where the advertisingsurgeon was not certified by theAmerican Board of Facial Plasticand Reconstructive Surgery. Inone case, the actual certificationwas by a board of oral surgery.The Committee noted that there isnow only one generally recognizedallopathic board using the name"facial plastic surgery"—theAmerican Board of Facial Plasticand Reconstructive Surgery. Theconsuming public has the right toexpect that a claimed certificationusing the specific name of acertifying board is, in fact, acertification by the board of thatname. That is reflected in the legalrequirement in some states that aphysician advertising "boardcertified" must disclose the fullname of the board. Among ac-cepted medical boards, the Ameri-can Board of Otolaryngology andthe American Board of PlasticSurgery examine comprehensivelyin facial plastic surgery. TheEthics Committee would not

consider member advertising to befalse that stated, for instance,"Certified American Board ofOtolaryngology, including facialplastic and reconstructive sur-gery," or "Certified AmericanBoard of Plastic Surgery, perform-ing facial plastic and reconstruc-tive surgery." But a claim to be a"board-certified facial plasticsurgeon" will be deemed to violatethe Academy's advertising guide-lines if the surgeon is not, in fact,certified by the American Board ofFacial Plastic and ReconstructiveSurgery. M

TRUTH IN ADVERTISING, BOARD CERTIFICATION

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ADDRESS CHANGESStaff will begin working on the2013 Membership Directory inNovember. If you moved officesafter October 2011, please makeyour address change directlyonline by going to the AcademyWeb site: www.aafprs.org. Log inas a member and click on “editprofile.” Please make thischange before November 1, 2012to have your listing current inthe 2013 directory.


Research Grants and Award RecipientsCongratulations to the following AAFPRS members who will be recognized onWednesday, September 5, 2012, at 11:00 a.m., for their outstanding research infacial plastic surgery and their contributions to the field and service to theAcademy.

Vijay R. Ramakrishnan, MDEndoscopic Repair of Skull Base Defects withSynthetic Hydrogel MatricesLeslie Bernstein Investigator DevelopmentGrant $15,000

Gregg William Schmedes, MDNovel Biofeedback Therapy for Facial Paresis/ParalysisLeslie Bernstein Resident Research Grant $5,000

Michael J. Lipan, MDDevelopment of a Classification System forSubjective Nasal ObstructionJohn Orlando Roe Award

Judy W. Lee, MDAge Related Histologic Changes in Human NasalCartilageSir Harold Delf Gillies Award

Amit Bhrany, MDEvaluation of a Sphere Templated TissueScaffold as a Subcutaneous ImplantIra Tresely Research Award

Lucio Pereira, MDStability of Midface Fracture Repair UsingAbsorbable Plate and Screw System Pilot HolesDrilled and Pin Placement at Angles Other than90 DegreesBen Shuster Memorial Award

David W. Kim, MDF. Mark Rafaty Award

Benjamin C. Marcus, MDWilliam Wright Award

Shan R. Baker, MDJohn Dickinson Teacher of the Year Award

Sanaz Harirchian, MDSafety of Cranial Fixation in EndoscopicBrow LiftsResidency Travel Award

Timothy M. Haffey, MDUse of Angular Vessels in Free Tissue Transfer for Head and NeckReconstructionResidency Travel Award

Dr. Ramakrishnan Dr. Schmedes

Dr. Lipan Dr. Lee

Dr. Bhrany Dr. Pereira

Dr. Kim Dr. Marcus

Dr. Baker Dr. Harirchian

Dr. Haffey

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The Academy's annualsurvey continues to helpbolster media pickupincluding coverage in top

tier publications such as USAToday, Forbes, Shape, Bloomberg,HealthDay, LA Times and FOXBusiness. Coverage buoyed mediaresults more than 100 percentover last year's numbers withmore than 700 million audienceimpressions to date. The momen-tum continues into the fall as thenational women's magazine,Redbook, is considering a storyfeaturing Academy survey re-sults.

Social media updateMany of you have probably heardof the latest social media craze:Pinterest. The virtual bulletinboard allows users to create andmanage theme-based imagecollections such as events,interests, hobbies, and more.Users can browse other pin-boards for inspiration, re-pinimages to their own collections, orlike photos. Pinterest is thefastest growing social media sitewith 10.4 million registered usersto date. The site also is fullysearchable and will providegreater visibility for the Academyto showcase its before and afterphotos as well as popular facialplastic surgery procedures. It isthe third most popular socialmedia network behind Facebookand Twitter and the users arelargely female (96 percent). GreenRoom will develop pinboards thatbest visually represent AAFPRSand give it an identity (i.e., localmedia events, procedures, FACETO FACE, and FACES OFHONOR).

Be sure to "like" our Facebookpage, which can be found here:www.facebook.com/AAFPRS. OurTwitter account has seen anincrease in traffic, jumping up toalmost 350 followers includingjournalists, beauty bloggers, andsurgeons in the cosmetic surgeryindustry and can be found here:https://twitter.com/#!/AAFPRS. M

PR REPORT


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GLOBAL PERSPECTIVES

By Tracy DrummOFPSA President

I have alwaysenjoyed thesaying thatyou must look

within for values,but must look beyond for perspec-tive. Being from a small Midwesttown of roughly 15,000, mychildhood perspective reachedthe depths of the bullpens sur-rounding my neighborhood.Perhaps as a result of theselimiting borders, I have a deep-rooted love of adventure, foreignenvironments, and an apprecia-tion for new cultures.

Over the past two yearsworking with the AAFPRS leader-ship team and the over 300OFPSA members nationwide, myperspective of this great specialtyhas been drastically broadened. Asurprising side effect of my manyinteractions within the "culture"of this society is an appreciationfor the differences and similari-ties that truly make facial plasticsurgery unique.

When taking over as presi-dent in 2010, I relied on myexperiences abroad and remem-

bered the way to adapt to a newenvironment is to listen. Bylistening to members from prac-tices of all shapes and sizes, mymind was opened to a rathersophomoric revelation. It was thesimple notion that every practiceis not like ours! This lesson hasserved as my compass over thepast two years.

Working with practices fromcoast-to-coast, I quickly learnedthat both the AAFPRS and theOFPSA are in fact their owncommunities. Much like anyculture, we speak our own lan-guage and often have sharedcharacteristics and pasts. Thetwo groups offer an environmentthat transforms strangers intoallies through commonalities andan appreciation of our differ-ences.

It is for these reasons that wehave chosen to devote the lastOFPSA digital magazine of 2012to one that truly embodies aglobal perspective of aesthetics.With facial plastic surgeons fromall over the world contributing tothis publication, the magazineoffers diversified perspectives ofbeauty and global progress.Please visit OFPSA.com to read

this issue that offers the ability totravel around the world in under40 pages.

Featured authors in thisOFPSA magazine include:

O Alireza Mesbahi, MD, IranO Ethem Brkovi, MD, CroatiaO Fazil Apaydin, MD, TurkeyO Holger Gassner, MD, GermanyO Mr. Julian Rowe-Jones, FRCS,

United KingdomO Khalid Alsebeih, MD, KuwaitO Norbert Górski, MD, PhD,

PolandO Peter Adamson, MD, CanadaO Pietro Palma, MD, ItalyO Steven Dayan, MD, U.S.A.O Tom Wang, MD, U.S.A.O Walaa Abu Shleib, MD, Egypt

It has been an incredibleexperience working with theOFPSA for the past two years. Myperspective of this great industryhas truly been enriched andbroadened by working with eachof your practices and staff. A veryspecial thank you to Steve Duffy,Rita Chua Magness, and AnnJenne for their dedication to theOFPSA and to our continuedgrowth. Finally, a tremendousthank you to my physician spon-sor Steven Dayan, MD. I amgrateful that you have allowed meto devote so much time to anorganization that has trulyimpacted me and for your contin-ued leadership and guidance. M

Classified AD: South FloridaPractice TransitionBoard certified facial plasticsurgeon is looking to transitionpractice over the next two to threeyears. Elegant office in veryupscale growing community;AAAHC certified operating room;the practice is 100 percent cos-metic fee for service. Please contact Ken Elkin at(772) 220-4455 or by e-mail [email protected].


2012SEPTEMBER 4FALL COMMITTEE MEETINGS(preceding the AAFPRS Fall Meeting)Washington, DC

SEPTEMBER 5-8FALL MEETINGWashington, DCCo-chairs: Craig S. Murakami, MD andDaniel S. Alam, MD

OCTOBER 27*SEVENTH NORTHEAST REGIONALFACIAL RECONSTRUCTION COURSENewark, NJCourse Director: Paul J. Carniol, MD

NOVEMBER 29-DECEMBER 1*THE CUTTING EDGE COURSEADVANCED SCULPTING OF THE NOSENew York, NYCourse Directors: Sherrell J. Aston, MD;Daniel C. Baker, MD; and Dean M.Toriumi, MD

FACIAL PLASTIC TIMES

SEPTEMBER/OCTOBER 2012

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2013MAY 8-11ADVANCES IN RHINOPLASTYChicago, ILCourse Directors: Peter A. Hilger, MD;Minas Constantinides, MD; andDavid W. Kim, MD

APRIL 10-14 (AAFPRS, April 13-14)Combined Otolaryngological SpringMeetings (COSM)Orlando, FLChairs: Fred G. Fedok, MD and TessaHadlock, MD

OCTOBER 19-21FALL MEETINGNew Orleans, LAChairs: William W. Shockley, MD andSteven H. Dayan, MD

2014FEBRUARY 5-8REJUVENATION OF THE AGING FACESan Diego, CACourse Directors: Sam P. Most, MD;Keith A. LaFerreire, MD; andH. Devon Graham, III, MD

MAY 27-3111TH INTERNATIONAL SYMPOSIUMNew York, NYSymposium Chair: Jonathan M. Sykes,MDProgram Chair: Anthony P. Sclafani, MD

* These courses are endorsed by theAAFPRS Foundation.

Meeting sponsored by societies belonging to the InternationalFederation of Facial Plastic Surgery Societies (IFFPSS)

International Milano MasterclassMarch 22-27, 2013Milan, ItalyDirectors: Paolo Castelnuovo, MD and Pietro Palma, MDwww.milanomasterclass.itContact: CQ Travel via e-mail [email protected]

From Medical Editor, page 4wise reduces risk exposure.A full understanding of thepsychosocial implications ofgrowing dependency on socialmedia and video interactionamong people will prepare thefacial plastic surgeon well for thecoming years. Do good by doingwell—and above all, do noharm. M

Endnotes1 Penton-Voak IS, Pound N, LittleAC, & Perrett DI. (2006). Accuracy inpersonality attributions made on thebasis of facial characteristics. SocialCognition 24, 607-6402 Buckingham G, DeBruine LM,Little AC, Welling L, Conway C,Tiddeman BP, Jones BC. (2006).Visual adaptation to masculine andfeminine faces influences generalizedpreferences and perceptions oftrustworthiness. Evolution andhuman Behaviour 27, 381-389.3 Penton-Voak IS, Pound N, LittleAC, & Perrett DI. (2006). Accuracy inpersonality attributions made on thebasis of facial characteristics. SocialCognition 24, 607-6404 Little AC, Burt DM, & Perrett DI.(2006). What is good is beautiful:face preference reflects desiredpersonality. Personality and Indi-vidual Differences 41, 1107-1118.5 DeBruine LM, Jones BC , Little ACet al. (2006). Correlated preferencesfor facial masculinity and ideal oractual partner’s masculinity.Proceedings of the Royal Society ofLondon B 273, 1355-1360.6 Little AC, McPherson J,Dennington L, & Jones BC. (2011).Accuracy in assessment of self-reported stress and a measure ofhealth from static facial informa-tion. Personality and IndividualDifferences, 51, 693-698.doi:10.1016/j.paid.2011.06.0107 Jones BC, Little AC, BoothroydLG, DeBruine LM, Feinberg DR, LawSmith MJ, Cornwell RE, Moore FR,Perrett DI (2005). Commitment torelationships and preferences forfemininity and apparent health infaces are strongest on days of themenstrual cycle when progesteronelevel is high. Hormones and Behav-ior 48, 283-2908 Halsey LG, Huber JW, BuftonRDJ, Little AC. An explanation forenhanced perceptions of attractive-ness after alcohol consumption.Alcohol 44: 307-313, 2010.9 Watson, P., and Thornhill, R.(1994). Fluctuating asymmetry andsexual selection. Trends Ecol. Evol.9, 21–25.

DO NO HARM

All advertisements in this issueare paid ads. Enclosed in this

issue of Facial Plastic Times are:Advances in Rhinoplasty brochure

and Annual Fund Envelope.

September/October 2012 Vol. 33, No. 7 - ABORL-CCF · SEPTEMBER/OCTOBER 2012 Facial Plastic Times 1...

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Transcript of September/October 2012 Vol. 33, No. 7 - ABORL-CCF · SEPTEMBER/OCTOBER 2012 Facial Plastic Times 1...