September 24, 2014

6
CMYK By Kaylan Eudy Contributing Writer S FA is starting the second phase of a marketing campaign focused on attracting students to SFA. The campaign’s second phase is being headed by the Richards/Carlsberg group in Houston just as the first phase was. In July, SFA’s Board of Regents approved the new marketing plan, allocating $1.6 million for a two-phase approach. In addition to the fall and spring branding and enrollment campaigns, the plan includes funds for a redesign of the SFA website, high-profile media buys such as SFA signage recently placed inside Texas airports, campus signage and promotional materials. While the first phase of the marketing campaign, which carried a price tag of $1.25 million, focused on getting SFA’s name out there, the second phase of the campaign will focus on attracting students to come to school at SFA. Before the first phase, SFA hired a marketing research agency, Simpson Scarborough, to conduct research about the University. The firm found that people knew SFA and associated it with the color purple and with lumberjacks; however, 46 percent said they didn’t know what academic programs SFA was known for. Richards/Carlberg representatives told the board the marketing campaign’s first phase performed “above industry benchmarks,” citing that 276,000 unique guests were driven to an SFA web page created as part of the first phase. The executive director of University marketing and communications, Shirley Luna, said the goals of the second phase are to “increase enrollment of highly qualified students, to attract top-notch faculty and staff, and to increase pride among our alumni.” Luna stated that while these three goals were also included in the first stage, the second stage is focused on a call to action for prospective students to attend SFA. “There aren’t any plans right now to change the logo at present,” Luna said. “For the foreseeable future we will continue using the spirit logo.” The spring campaign, a part of the second phase, is set to end mid-May with most of the ads being taken down by then; however, the agency will still be working for SFA through the end of August. The $1.6 million for the marketing campaign’s second phase will go toward billboards, Pandora and Spotify ads, ads in Texas Monthly, airport signs, mall signs and other media costs. Luna said there is a monthly fee that is paid to the ad agency for their time and expertise. Then as the agency purchases a billboard or other media, they get the bill for that and it becomes a part of the monthly payment SFA makes to the ad agency. “We haven’t been advertising as much as a lot of these other schools,” she said. “We haven’t been devoting the funds to marketing in the last 10 years or so. All of our competitors have been outspending us, and we are playing catch-up so we can get our name back up there, increase pride and give our alumni a reason to say ‘Yeah, that’s my school’.” The success of the “Lumberjacks make great . . .” portion of the campaign was characterized as “especially encouraging,” by an agency representative, who told board members the tagline was adopted in social media by current students and alumni. New billboards utilizing the theme “Lumberjacks make great . . .” started going up in mid-September and will be coming down the first week in December. Luna said, “This time instead of buying 22 billboards, we are going to buy 66 billboards”. A billboard will be purchased for a month at a time, and once that month is up, the vinyl on the billboard will be moved to another billboard for a month. Luna said this way of advertising will give SFA more visibility as well as make the campaign appear bigger than it really is. The profession at the end of the billboard themes was decided on after emails asking for suggestions were sent out to current students, faculty and staff and alumnus. Out of about 800 responses received, SFA’s marketing department picked the top 22. Luna said they picked those 22 because they wanted the board to display “field(s) that a prospective student would see as exciting.” Luna said they plan to do a focus group among freshman this year in order to measure the effectiveness of the campaign. In this focus group, they want to ask freshman the following questions: Did you ever see a billboard? What made you want to come to SFA? They want to do this again this time next year so they can see if anything has changed. Volume 96 Issue 4 Twitter: @ThePineLog Instagram: @SFAPineLog Facebook: The Pine Log Vine: PineLog Youtube: http://www.youtube. com/user/TheSFAPineLog the The Independent Voice of Stephen F. Austin State University P INE L OG www.thepinelog.com Wednesday, September 24, 2014 Next Publication: Wednesday, October 1, 2014 Look for your copy every Wednesday morning in a newspaper rack near you. By Morgan McGrath Copy Editor Driving Jacks has released a app called “Driving Jacks” to the public. The app makes students more aware of the organization, not only what they do and the events they host for the Nacogdoches community, but also an easy calling feature for their hotline. The app is free to download in the Apple and Windows app stores and will be available to Google Play users in the near future. The app was created by Driving Jacks historian Katie Steves through a web- site called AppMachine and took about a month to complete. The website al- lows the user an easy and affordable way to design an app. The club hopes the app will raise awareness about the organization on campus and within the community. “I thought it would be a better way to connect with people and be able to let people know what we’re doing outside of the weekend because most people just know when we operate,” Steves said. “We also host events, like selling T-shirts (outside the student center,} and every other Sunday we host an activity like kick-ball. There are people that don’t really know that, and I thought it would be a better way to reach out to the community.” The app is easy to use in case the user is in an inebriated state. “I know that a lot of people say, ‘Well, I already have the number saved in my phone,’ but the app makes it easy because even if you do or don’t (have the number saved,) you can just press ‘call now’ in the app,” Steves said. “You don’t have to worry about remember- ing a number or remembering to put it in your phone. You’re drunk. You don’t know where to find things on your phone, but if you see an app and you go ‘Oh, Driving Jacks. That’s who I’m calling.’ You hit ‘call now,’ and it’s right there.” The service organization was born after an SFA student leader, Amy Shields, was killed in a drunken driving accident in 2004. Her dream was to create an organization much like A&M’s “Carpool.” After her death, Shields’ friends continued her legacy and created Driving Jacks in her name. The organization tries its best to raise awareness about having a sober ride home. Some students fear judgment when they call Driving Jacks. However, Steves assures people they should not be afraid of being judged. “We are a non-judgmental organi- zation. That’s one of the four things Jacks make great Campaigners University begins second marketing campaign phase at cost of $1.6 million Accelerate to safety Photos by itunes.apple.com A screenshot from the new Driving Jacks app, available for free on iTunes and Windows’ app store. The app contains several different features, including a button to call Driving Jacks directly. Driving Jacks app makes calling for ride home easy, promotes organization Driving Jacks, Page 3 The fifth annual Lumberjack Homecoming 5K run will be held Saturday, Oct. 25, instead of the Oct. 19 date previ- ously reported by The Pine Log. The race will begin at 8 a.m. at the parking lot behind the Schlief Tennis Complex and is a project of the SFA Alumni Association and the Rec Center. The Pine Log regrets the error. Homecoming 5K Correction For the full story on ROTC’s Nurse’s Day, check out Page 2. Photo Jonathen Ruesch/The Pine Log Graphic courtesy of SFA/University Marketing Communications SFA has begun the second phase in its marketing campaign, which costs $1.6 million. The main focus of the campaign is to draw future Lumberjacks to the University.

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Transcript of September 24, 2014

Page 1: September 24, 2014

CMYK

By Kaylan EudyContributing Writer

SFA is starting the second phase of a marketing campaign focused on attracting students to SFA.

The campaign’s second phase is being headed by the Richards/Carlsberg group in Houston just as the fi rst phase was.

In July, SFA’s Board of Regents approved the new marketing plan, allocating $1.6 million for a two-phase approach. In addition to the fall and spring branding and enrollment campaigns, the plan includes funds for a redesign of the SFA website, high-profi le media buys such as SFA signage recently placed inside Texas airports, campus signage and promotional materials.

While the fi rst phase of the marketing campaign, which carried a price tag of $1.25 million, focused on getting SFA’s name out there, the second phase of the campaign will focus on attracting students to come to school at SFA.

Before the fi rst phase, SFA hired a marketing research agency, Simpson Scarborough, to conduct research about the University. The fi rm found that people knew SFA and associated it with the color purple and with lumberjacks; however, 46 percent said they didn’t know what academic programs SFA was known for.

Richards/Carlberg representatives told the board the marketing campaign’s fi rst phase performed “above industry benchmarks,” citing that 276,000 unique guests were driven to an SFA web page created as part of the fi rst phase.

The executive director of University marketing

and communications, Shirley Luna, said the goals of the second phase are to “increase enrollment of highly qualifi ed students, to attract top-notch faculty and staff, and to increase pride among our alumni.”

Luna stated that while these three goals were also included in the fi rst stage, the second stage is focused on a call to action for prospective students to attend SFA.

“There aren’t any plans right now to change the logo at present,” Luna said. “For the foreseeable future we will continue using the spirit logo.”

The spring campaign, a part of the second phase, is set to end mid-May with most of the ads being taken down by then; however, the agency will still be working for SFA through the end of August.

The $1.6 million for the marketing campaign’s second phase will go toward billboards, Pandora and Spotify ads, ads in Texas Monthly, airport signs, mall signs and other media costs.

Luna said there is a monthly fee that is paid to the ad agency for their time and expertise. Then as the agency purchases a billboard or other media, they get the bill for that and it becomes a part of the monthly payment SFA makes to the ad agency.

“We haven’t been advertising as much as a lot of these other schools,” she said. “We haven’t been devoting the funds to marketing in the last 10 years or so. All of our competitors have been outspending us, and we are playing catch-up so we can get our name back up there, increase

pride and give our alumni a reason to say ‘Yeah, that’s my school’.”

The success of the “Lumberjacks make great . . .” portion of the campaign was characterized as “especially encouraging,” by an agency representative, who told board members the tagline was adopted in social media by current students and alumni.

New billboards utilizing the theme “Lumberjacks make great . . .” started going up in mid-September and will be coming down the fi rst week in December.

Luna said, “This time instead of buying 22 billboards, we are going to buy 66 billboards”.

A billboard will be purchased for a month at a time, and once that month is up, the vinyl on the billboard will be moved to another billboard for a month.

Luna said this way of advertising will give SFA

more visibility as well as make the campaign appear bigger than it really is.

The profession at the end of the billboard themes was decided on after emails asking for suggestions were sent out to current students, faculty and staff and alumnus.

Out of about 800 responses received, SFA’s marketing department picked the top 22.

Luna said they picked those 22 because they wanted the board to display “fi eld(s) that a prospective student would see as exciting.”

Luna said they plan to do a focus group among freshman this year in order to measure the effectiveness of the campaign.

In this focus group, they want to ask freshman the following questions: Did you ever see a billboard? What made you want to come to SFA?

They want to do this again this time next year so they can see if anything has changed.

Volume 96Issue 4

Twitter: @ThePineLog

Instagram: @SFAPineLogFacebook: The Pine Log

Vine: PineLogYoutube: http://www.youtube.

com/user/TheSFAPineLog

the

The Independent Voice of Stephen F. Austin State UniversityPINE LOG

www.thepinelog.comWednesday, September 24, 2014Wednesday, September 24, 2014

Next Publication: Wednesday, October 1, 2014 Look for your copy every Wednesday morning in a newspaper rack near you.

By Morgan McGrathCopy Editor

Driving Jacks has released a app called “Driving Jacks” to the public.

The app makes students more aware of the organization, not only what they do and the events they host for the Nacogdoches community, but also an easy calling feature for their hotline. The app is free to download in the Apple and Windows app stores and will be available to Google Play users in the near future.

The app was created by Driving Jacks historian Katie Steves through a web-site called AppMachine and took about a month to complete. The website al-lows the user an easy and affordable way to design an app. The club hopes the app will raise awareness about the organization on campus and within the community.

“I thought it would be a better way to connect with people and be able to let people know what we’re doing

outside of the weekend because most people just know when we operate,” Steves said. “We also host events, like selling T-shirts (outside the student center,} and every other Sunday we host an activity like kick-ball. There are people that don’t really know that, and I thought it would be a better way to reach out to the community.”

The app is easy to use in case the user is in an inebriated state.

“I know that a lot of people say, ‘Well, I already have the number saved in my phone,’ but the app makes it easy because even if you do or don’t (have the number saved,) you can just press ‘call now’ in the app,” Steves said. “You don’t have to worry about remember-ing a number or remembering to put it in your phone. You’re drunk. You don’t know where to find things on your phone, but if you see an app and you go ‘Oh, Driving Jacks. That’s who I’m calling.’ You hit ‘call now,’ and it’s right there.”

The service organization

was born after an SFA student leader, Amy Shields, was killed in a drunken driving accident in 2004. Her dream was to create an organization much like A&M’s “Carpool.” After her death, Shields’ friends continued her legacy and created Driving Jacks in her name. The organization tries its best to raise awareness about having a sober ride home.

Some students fear judgment when they call Driving Jacks. However, Steves assures people they should not be afraid of being judged.

“We are a non-judgmental organi-zation. That’s one of the four things

Jacks make greatCampaignersUniversity begins second marketing campaign phase at cost of $1.6 million

Accelerate to safety

Photos by itunes.apple.comA screenshot from the new Driving Jacks app, available for free on iTunes and Windows’ app store. The app contains several different features, including a button to call Driving Jacks directly.

Driving Jacks app makes calling for ride home easy, promotes organization

Driving Jacks, Page 3

T he f i f t h a n nua l Lumberjack Homecoming 5K run w il l be held Saturday, Oct. 25, instead of the Oct. 19 date previ-ously reported by The Pine Log. The race will begin at 8 a.m. at the parking lot behind the Schlief Tennis Complex and is a project of the SFA Alumni Association and the Rec Center.

The Pine Log regrets the error.

Homecoming 5KCorrection

For the full story on ROTC’s Nurse’s Day, check out Page 2.Photo Jonathen Ruesch/The Pine Log

Graphic courtesy of SFA/University Marketing Communications

SFA has begun the second phase in its marketing campaign, which costs $1.6 million. The main focus of the campaign is to draw future Lumberjacks to the University.

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Wednesday, September 24, 2014thePINE LOG

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Student’s restaurant design places fifth in contestBy Shelby Pesek

Contributing Writer

In the 2014 Spring Semester, interior design major Chau Phan was named a finalist in a regional lighting competition hosted by the Illuminating Engineering Society in Dallas.

Phan won fifth place and received $250 for her contemporary restaurant design. The competition required students to design lighting and some finishes for a restaurant in downtown Dallas called “Hip.”

“My purpose for my design was to incorporate nature. I wanted to create a cozy environment for professional people that worked all day long, and bring them back into nature,” Phan said.

Her natural design included LED lighting, which would last for a longer period of time and reduce the amount of heat the lights let off. She included fluorescent lighting in the

kitchen area so workers would have a clear amount of light for their working surface.

Phan encompassed the nature element by bringing in bare tree branches that were illuminated by ceiling and floor lights, along with an LED fiber optic lighting system on the ceiling that allowed every dinner to be enjoyed under a starry night.

Phan said she has always had a curious eye for the shapes and colors around her, even before she knew what interior design was.

“My mom always said ‘You’re kind of strange,’” Phan said with a laugh. “While other kids were playing with dolls, I was too busy being interested in things around me.”

Phan remembers when she used to wonder about shapes and noticing how her house looked larger than her neighbors’ solely because of her house’s shade of blue paint.

“My house was blue with beige colors, but my neighbor’s house was a darker blue.

[They] had more square footage, and my house still looked larger. It was stuff like that that made me curious.” Phan said.

Living in Vietnam for most of her life, Phan grew up in a small house. When she moved to Houston in 2008, Phan enrolled in Houston Community College where she was encouraged to take her talents to a four-year university—SFA.

With working full time every other weekend in Houston and taking on a load of 18 hours this semester, Phan is set to graduate in December 2015 and is beyond excited.

“I’m so ready to get out of school,” Phan said. “Before SFA, I didn’t have the guts to get out there and compete with other people for jobs, but after the lighting competitions and other contests, I feel that I am ready.”

With this newfound confidence, Phan now looks at projects as a challenge and is ready to compete.

“You don’t know if you can do something or not until you roll up your sleeves and jump into it,” Phan said.

Looking back on her time at SFA, Phan appreciates all her professors and the University have done for her and her preparation for the future.

“SFA has a great program that has prepared me for my major field and prepared me for post graduation” Phan said.

However, she takes no praise for herself and her accomplishments, and “has always been surrounded with great people and has always had good supportive friends.”

Once Phan graduates, her dream is to work for a commercial interior design firm, designing public spaces such as restaurants, offices and hospitals.

“In my heart and mind, I’ve always known I wanted to do commercial design,” Phan said.

By Evie SweetenStaff Writer

After 12-hour clinical rotations, scrubs and seemingly endless exams, SFA nursing students managed to find the energy to finish ROTC’s Nurse’s Day on Friday, Sept. 19.

Each year, ROTC invites nursing majors to try their hand at an obstacle course chosen for its difficulty, to test innovation and to challenge participants.

“I like how the students learned teamwork, working collaboratively, strategizing and communication,” Associate Professor of Nursing Rose Powell, said. “It is important that they learn these concepts in a different environment besides hospitals. It’s a fun day.”

The day started at 7:30 a.m. and kept going until noon.

Students were divided into two groups: One to start playing paintball behind University Woods first, and the other to complete the obstacle course first.

The course combined a mud crawl, sniper climb and wooden plank exercise. The mud crawl was made messier by cadets adding more water to the path between groups. The sniper climb is a 10-foot high wall that requires teamwork. The last exercise with wooden planks required planning beforehand, as not everyone could fit on the planks at once.

In addition to challenges, the obstacles themselves were made more difficult by requiring superb teamwork and communication.

“I enjoyed the sniper climb and working with my team to accomplish the goal,” nursing student, Meg Henning, said.

After spending some time at each obstacle, the participants put everything together for a timed relay race.

“It helped us work better as a team. I like how we got to do something outside of school together,” nursing student, Danielle Willard said.

While the agenda of Nurse’s Day was mainly centered on physical activities, other things such as teamwork and communication became more important over the course of the day.

“I like seeing all the nurses work together as a team. You’re going to be working together as a team anywhere you go,” Cadet Joao Spier, MS II, said.

For more information about SFA ROTC and programs like Nurse’s Day, call 936-468-4505.

[email protected]

By Sara ZavorkaStaff Writer

The SFA percussion studio received a donation from Vic Firth Inc. and has used it to create an SFA Percussion Studio Mallet Library.

The collection includes more than 200 pairs of sticks and mallets, and other various tools for percussion usage, including: marimba, timpani, xylophone, bell and vibraphone mallets, snare sticks, and drum set brushes.

Students can check out tools for a few days at a time, to “try and find the voice for the piece they’re playing,” the director of percussion studios and head of the mallet library, Dr. Brad Meyer, said.

Once a student locates just what they are searching

for, then they may decide to make a purchase of the tools for themselves.

“The students get to familiarize themselves, and the company was able to make an investment in us,” Meyer said.

Senior music major Nick Kelley agrees.“I think it’s a great resource because you get to try a lot of different things before you buy them. Finding the sound you want, especially when you’re on a college budget, I won’t end up buying something I won’t like.”

Music grad student Jeff O’Rear also attested to the college budget factor.

“A pair of mallets can range from $15 to $80, which isn’t awful. However, it can be hard to judge getting a set of

mallets without having ever tried them before,” O’Rear said. “The Vic Firth mallet library gives the students here an opportunity to spend a few days with different mallets to see which ones best fit our musical needs before we spend money just based on Internet reviews and videos.”

Meyer believes SFA is one of the few, if not the only school, to have received such an extensive mallet collection from a company.

“It’s really a blessing,” Meyer said. “We’re in Nacogdoches, so we don’t really have a big outlet for implementation.”

To hear some of the mallets in action, the Van Sice Multi-Tonal Series will be used during the Wind Ensemble concert at 7:30 p.m. on Oct. 14 in Turner Auditorium.

Donation helps build percussion studio

ROTC challenged nurses in obstacle courseStudents participate in mud crawl, sniper climb, wooden plank exercise

Photo by Sara Jones/ The Pine Log

Nursing majors battled through the mud crawl obstacle as part of the annual ROTC Nurse’s Day on Friday, Sept. 19. Obstacles tested students teamwork and communication skills.

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From page 1, Driving Jacks

the club lives by,” Steves said. “Free, confidential, non-judgemental and safe. So, we do not judge you. It’s completely confidential. You’re in a car with someone and the only peo-ple that know you went home with Driving Jacks is the two people up front in the car, and they aren’t even allowed to tell the people in the office who you are. Everybody gets drunk once in their life and everybody needs to be taken home.”

The organization is there for stu-dents to utilize, and the app should help accentuate that.

“We just want to keep everyone safe, so don’t be afraid to call us. That’s what we are here for. We want you to calls us,” Steves said. “We want to take you home. We want to keep you safe and we want you to know what else we do besides operations. We want you to help us raise money for the organization and we want you come out and just spend time with us on Sunday events. We want you to be involved with us and not just taking you home,” Steves said.

Driving Jacks offers their sober-ride-home service from 10 p.m. to 3 a.m. from Thursday through Saturday. The organization has given more 22,000 rides home since Jan. 25, 2007. Their hotline can be reached at

By David FletcherStaff Writer

The Lumberjack Quidditch team was in Huntsville this past

weekend to participate in the fourth annual Breakfast Taco Tournament.

They played Sam Houston, Baylor and Lone Star Quidditch Team 2, a community team from Austin and World Cup winning team Texas Quidditch from UT.

It was a tough showing for the Jacks as they failed to win a game in the tournament. However, there were some bright spots. They captured the snitch in the game vs. Baylor, in which they scored their highest-point total of the tournament with 40.

The snitch is a player with a ball attached to the waistband, as neutral athlete in a yellow uniform who uses any means to avoid being captured. Capturing the snitch is worth 30 points, and its capture ends the game.

The team is composed of three chasers who score goals worth 10 points each with a volleyball called the quaffle. Two beaters who use dodgeballs called bludgers to disrupt the flow of the game by “knocking out” other players. Each team also has a seeker who tries to catch the snitch,

according to USquidditch.org.The team learned a lot and is looking

forward to the next tournament.“It was definitely an experience,” The

president of Lumberjack Quidditch, Morgan McGrath, said. “I look at Quidditch in a whole different way now. Our first tournament was a really good opportunity for all of our players. We learned a lot as a team, fought hard and took our losses. I feel like we all did a good job and gave a 100 percent. We’re all ready to go to Oklahoma and do the best that we can do next weekend.”

The tournament was an eye-opener for the team, as members came face-to-face with the physicality of the team.

“The most important thing I learned is that Quidditch is a lot more rough when you’re playing against other people,” McGrath said. “We tend to go easy on each other in practice, and that’s not how other people play in actual games, so we need to be more tough on each other.”

This weekend, the Lumberjack Quidditch team will be in Oklahoma to participate in the third annual Oklahoma Kickoff Quidditch tournament.

The team will face off against Tribe Quidditch, a community team from Arkansas, Texas Tech and Silver Phoenix,

which is a branch of Texas A&M Quidditch team.

The Lumberjack Quidditch team will also be competing in the Lone Star Cup Nov. 15.

There is still time to join the Quidditch team. For more information visit their Facebook pages Lumberjack Quidditch players and Lumberjack Quidditch.

‘Fly or Die’Lumberjack Quiddtichgains experience at tournament

Sport Club

Courtesy Photo by Will Michels

Lumberjack Quidditich team member, senior Josh Cherry, captured the snitch during a the game against Baylor at the fourth annual Breakfast Taco Tournament in Huntsville on Saturday,

Wednesday, Sept. 17, was National Constitution Day and in commemoration, the American Democracy Project hosted a panel of four SFA university professors to discuss the topic, “The U.S. Constitution in Crisis?”

The panel was mediated by Dr. Steve Galatas, associate professor of political science. The speakers were: Dr. Charles Gregory, assistant professor of political science; Dr. Cindy Pressley, associate professor of public administration and political science; Dr. Donald Gooch, associate professor of political science and pre-law advisor; and Dr. Brook Poston, assistant professor of history. Gregory examined controversies surrounding presidential appointments and accusations of abuse of power by President Obama.

Pressley discussed the tensions between civil rights and law enforcement in light of the events in Ferguson, Mo. Gooch examined current understanding of religious liberty in light of the Hobby Lobby case. Poston addressed the U.S. constitution as an embodiment of civic religion.

Galatas, said the event’s purpose was to provide students with “A better understanding of the U.S. constitution and its impact on our current political situation. There are many issues that confront us as Americans.”

Galatas also said, “It may be uniquely American, but we as a society seem to discuss our politics largely through the concepts of rights, freedoms, limited

government, representation and equality found in the U.S. Constitution.”

Pressley’s presentation of the Ferguson case asked the question: Is this changing our understanding of equality and civil rights? The key concerns with the case were the use of force by the offi cer, stop, search and seizure processes and the concern regarding the military grade weapons issued to police.

When confronted about the facts of the case by a student in the audience, Pressley said the facts are still unclear.

“There are issues of privacy to be dealt with and the witnesses of the act coming forth with different stories,” Pressley said.

The offi cer has been taken in front of a grand jury at the state level, and the Federal government has become involved in this case. All four of the professors on the panel agreed the media has played a role in promoting racial tension.

Gooch covered the Hobby Lobby Case concerning the controversial ruling, which involved President Obama’s Affordable Care Act. Hobby Lobby is a for-profi t company, which had religious objections to providing fi ve of the 20 contraceptives covered in the Affordable Care Act. The case went to the Supreme Court level, and the ruling was made that the Constitution was breached on statutory grounds.

“When it comes to religious freedom, you have to apply strict scrutiny,” Gooch said. “Congress is free to act but should not trample on the judicial role.”

To read more about the panel, head over to thepinelog.com.

Driving Jacks: app release Panel hosted in honor of National Constitution Day:

Presented by the American Democracy Project

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By Jordan AllenContributing Writer

Hundreds of members of Greek-letter organizations gathered Sunday inside Banita Creek to enjoy an acoustic and free performance by Aaron Watson.

The singer from Amarillo shared his testimony about his life and relationship with God and his music.

The concert was put on and paid for by GreekWide, an organization run by SFA alumni Scott and Heather Allen, Vince and Autumn Walsh, Josh and Lyn Bass, Nicole Adams and Lori Christian. They each have full-time jobs as staff members of GreekWide.

“We have been around for about two years on campus,” Scott Allen said. “Our mission is to provide Greeks with a plat-form to grow in what they believe spiri-tually.”

The bio on their Twitter feed, @GreekWideSFA, reads, “Connecting Greeks at SFA to each other and to God.” This message is seemingly appreciated by the Greek community as a whole.

The organization worked for eight months to organize and pay for the event featuring Aaron Watson at Banita Creek. It is part of Anti-Hazing Week as well as Alcohol Awareness Week. All Interfraternity Council fraternities and Panhellenic sororities encouraged their

chapter members to attend. IFC and Panhellenic also contributed

funds to the event in order for it to be free for Greek students.

GreekWide has three different sorority Bible studies and five different fraternity Bible studies, all student led.

Scott Allen and his fellow GreekWide staff members believe the Greek com-munity is an influential one.

GreekWide has a meeting every month, but it does not always include an entertainment aspect, making this event a different approach to the usual forum. The organization hopes this event will inspire even greater attendance at meet-ings in the coming months.

By Steven CerkiewiczContributing Writer

“Godzilla” has not been around for a decade. The last film released was 2004’s “Godzilla: Final Wars,” which featured Godzilla fighting a lot of his popular enemies for a big finale.

This year, Gareth Edwards directed a new American-made Godzilla film for the 60th anniver-sary. Would this film fol-low a serious tone like the original film, or have a cheesier feel like the se-quels? Edwards’ “Godzilla” balances the seriousness with the cheesy action that many people know and love.

Fifteen years after an ex-plosion at a nuclear power plant, Joe Brody, played by Bryan Cranston is suspi-cious of the government hiding something in the radiated city. After a new monster emerges from the wreckage, his son, Ford Brody, played by Aaron Taylor-Johnson, has to try to make it home to be with his family. Godzilla appears and tries to fight the new monster. Ford gets caught up in working with the Navy to try and stop both

monsters from destroying San Francisco.

The first half of the film is really slow. There is a lot of exposition with the hu-mans, but rarely any sight-ings of monsters. I would be fine with this slow pacing if there was anything to keep our interest, but there is not any action until Godzilla shows up an hour into the film.

The second half of the film is definitely more action packed than the first half. We see more of Godzilla, but not a lot. All the scenes featuring him could be cut down to ten minutes out of a two hour movie. It felt like we were being pulled away from all the action in the film. Two doors close as soon as a cool fight was about to start. A lot of the fights were also viewed through television screens in the film. These cool scenes are happening, but we cannot see them.

Whenever there is ac-tion, it is absolutely fantas-tic. The scenes are huge, beautifully rendered and they made my jaw drop. They are creative, but ref-erence some of the cool things about Godzilla. The new monster and Godzilla

were also motion capture, which make the monsters feel real. The fights and ef-fects definitely make up for a slow first half.

Bryan Cranston’s charac-ter is great. You see him go from this scientist with a normal family life into a nut job obsessed with govern-ment conspiracies. Aaron Taylor-Johnson’s character is also pretty cool. He just got back from deployment and is trying to adjust to living at home again, then is thrown into this war be-tween monsters. It is cool to see how he deals with it. Elle Brody, Ford’s wife played by Elizabeth Olsen, was used to see how the citizens were dealing with the disaster. While she did not receive a lot of charac-ter development, it is nice to see the action from that vantage point.

This film looked beauti-ful. The wide shots show just how devastating the destruction is. The shots also made the monsters feel bigger and more menac-ing. I felt small after seeing Godzilla tower over these huge buildings in the city. The nuclear fallout near the start of the movie is also really cool. The overgrowth

made everything feel old. We get to see how the city looks before the accident, which makes the over-growth look more devastat-ing.

I would suggest buying this film. While the film is slow, the action is memo-rable and makes up for it.

The Blu-Ray and two-disc special edition DVD comes with four featurettes and a digital copy of the movie. The standard sin-gle-disc DVD only comes with the film.

If it is possible, go see this film in theaters or with surround sound at home. It makes ev-e r y t h i n g seem big-ger. When G o d z i l l a roars for the first time, you can feel the roar t r a v e l t h r o u g h your body. It really is an unfor-g e t t a b l e e x p e r i -ence.

By Sara ZavorkaStaff Writer

The annual Nacogdoches Farmer’s Market Fall Fling took place from 9 a.m. to 1 p.m. on Saturday next to the old Hitchin’ Post on 107 W. Pearl St.

This free event acts as a time for the weekly Nacogdoches Farmer’s Market to expand and provide activities and enter-tainment for children of all ages.

A petting zoo allowed people to feed the animals, which were provided by Roselake Ranch. These animals included pygmy goats, emus, llamas, St. Croix sheep, chickens, a baby pig, ponies and rabbits, which were for sale.

In the middle of the area was a stage for scheduled musicians. The lineup start-ed off with Young Violinists and moved to Rhythm Rocker, Cindy Grayson and Eversong Music.

The portion of the Fall Fling with the typical Farmer’s Market vendors was populated with homegrown food and homemade items of various mediums. The produce consisted of anything from foods to crafts. Country wine, bird hous-es, plants, sushi, vegetables, local honey, lotions, books and much more could be seen and purchased.

There was a music stage as well, with performances by Cindy Grasyon, SFA vi-olinist Emily Williams, El Camino Real, and Miki Lynn and Friends.

The Nacogdoches Farmer’s Market bi-weekly event originated about eight years ago. Several local citizens wanted to put together a farmer’s market in the city, but unbeknownst to them, the city

itself was trying to put a similar idea together two years earlier. Now, it is no longer a city-owned program, but a proj-ect all in itself.

Its main mission is to offer locally-grown produce and handcrafted items for the community.

The manager of the Nacogdoches Farmer’s Market, Buckley MacInerney, was a part of the founding group. He and several others noticed the former “Hitchlot” was not being used, and so he spoke to members of the Sierra Club, who helped get it started.

MacInerney confessed this project started out low-key, but has grown ex-ponentially since. One thing he loves is how supportive everyone is for each other. One stipulation for being a ven-dor is for all to abide by the idea that “Everything sold here has to be locally made or manufactured, which is value-added,” MacInerney said.

Every vendor has a different reason for coming out and doing what they do. One stand, run by a b rother and sister, said their dad was one of the original vendors when it first became an implemented project. He passed away recently, and so they are now running his store at the market.

Most others essentially want to revive the idea of farmer’s markets and intro-duce the younger generations to the idea of homemade, homegrown products and all-natural foods. As Kathy McCaffrey, of Kathy’s Farms, said: “Buy fresh. It’s always better.”

Some vendors take cards, but cash is preferred.

• Nacogdoches Public Library

• O’Malley Pets• Pals

Advocation League

• East Texas Child Passenger Safety

• Dawson’s Warriors

• Pineywoods Beekeeper Association

• Austin Heights Baptist Church

• GETCAP Head Start

• local Girl Scouts troop 1850

• La Leche League of Nacogdoches

• Healthy Nacogdoches Coalition

• Nacogdoches Animal Services

• People’s Climate Change

• Casa of Deep East Texas

• SFA Outdoor Pursuits

• SFA’s Student Association of Nutrition and Dietetics

• Stone Fort Museum

Vendors present at the event included:

Photos by Robbie Key/The Pine Log

in the

Photo by impawards.com

‘Godzilla’ stuns audienceReview

Fall

fun

sunCountry singer Aaron Watson performs for Greek group

Photo by aaronwatson.com

Hours of OperationSaturday

8 a.m. to noon.Wednesdays (Fall)

2 to 6 p.m.

After eight months of planning, GreekWide presented Aaron Watson in a concert at Banita Creek last Sunday.

• Nacogdoches Public Nacogdoches Public Nacogdoches

Library• O’Malley Pets

LibraryO’Malley PetsLibrary

• Pals O’Malley PetsPals O’Malley Pets

Advocation League

• East Texas Child Passenger Safety Passenger Safety Passenger

• Dawson’s Safety Dawson’s Safety

Warriors• Pineywoods

Beekeeper Pineywoods Beekeeper Pineywoods

Association• Austin

Heights Baptist Church

• GETCAP Head Start

• local Girl Scouts troop 1850

• La Leche League of NacogdochesLeague of NacogdochesLeague of

• Healthy NacogdochesHealthy Nacogdoches

Nacogdoches Healthy Nacogdoches Healthy

CoalitionNacogdoches CoalitionNacogdoches

• Nacogdoches Animal Nacogdoches Animal Nacogdoches

Services• People’s

Climate Change

• Casa of Deep Change Casa of Deep Change

East Texas• SFA Outdoor

Pursuits• SFA’s Student

Association of Nutrition and Dietetics

• Stone Fort Museum

Vendors present at the event included:

Vendors present at the event included:

Vendors present at

Hours of OperationSaturday

8 a.m. to noon.Wednesdays (Fall)

2 to 6 p.m.

Christian Greek community sponsors musical event Sunday

Page 5: September 24, 2014

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Wednesday, September 24, 2014

EDITOR-IN-CHIEF ROBBIE KEY

MANAGING EDITORBELEN CASILLAS

OPINION EDITORJOSEPH STEPNIEWSKI

SPORTS EDITORJORDAN MOSS

ADVERTISING MANAGER BETSY FOREMAN

PHOTO EDITORJENNIFER ROGERS

ENTERTAINMENT EDITORMARINA DONLEVY

COPY EDITORMORGAN MCGRATH

DESIGN EDITORKASI DICKERSON

WEB MASTERTORI VILLEMEZ

Fall 2014 Editorial Board

Would you smoke a c i g a r e t t e

in the middle of a classroom? Would you smoke a ciga-rette in the library? No, because it’s il-legal in most plac-es and just rude to those around you. But people seem to think smoking an E-cigarette in the middle of public places is perfectly OK. But is it really OK to smoke an E-cigarette in public, or is it just plain rude to make other peo-ple around you sit in a cloud of smoke?

I know nothing has been proven con-necting E-cigarettes to causing anything harmful like regular cigarettes do, but as someone who chooses to not put any form of smoke into their body, I would rath-

er not have to take the chance of find-ing out if E-cigarettes actually cause secondhand damage in the long run.

I think it’s nice to go outside when you need to smoke—whether it’s a real ciga-rette or an E-cigarette. I also know people claim the smoke from E-cigarettes don’t smell, but what smoke doesn’t smell bad?

The thing that makes me the angriest is that in several of my classes, I have had people try to smoke E-cigarettes in class. Of course the professor won’t let them, but on multiple occasions, I have walked in on people smok-ing E-cigarettes before class, so for the rest of the class it smells like whatever terrible flavor of smoke they have chosen that day.

Most of the people who seem to be so in love with their E-cigarettes have small pouches they wear around their necks to keep their E-cigarettes closer to them. In other classes, I have seen peo-ple just chew on them for the entire time.

So please, if you feel the need to smoke in any form, just be conscious of those around you and don’t smoke in the middle of class.

Net neutrality is the idea that all Internet traffic should be treat-ed the same by governments and

Internet Service Providers (ISPs) such as Comcast and Verizon, according to cnet.com. Federal Communications Commission (FCC) Chairman Tom Wheeler would ap-pear to agree with the net neutrality phi-losophy, having banned ISPs from being able to slow down specific websites. Yet, he proposed rules for regulating Internet traffic, which would allow high-speed “toll” lanes to be available for purchase by com-panies willing to pay to have their websites load faster, according to abcnews.com. His proposed rules have led to much debate be-tween ISPs, owners of individual websites, and a somewhat confused general public.

On Sept. 10, 2014, websites such as red-dit.com and upworthy.com participated in Internet Slowdown Day. They posted a mes-sage on their front page stating “slow” lanes for Internet data would lead to websites

like theirs loading slower for web users and asked visitors to request lawmakers “defend net neutrality,” according to abcnews.com.

Yet, according to nytimes.com, ISPs argue the ability to charge heavy-traffic sites for better speed, especially ones offering data-hogging video streaming such as Netflix, will cut down on broadband congestion and pro-vide consumers a faster Internet experience.

A recent spat between Comcast and Netflix.com is a good example of the animosity ex-isting between ISPs and individual website owners. Cnet.com’s Marguerite Reardon ex-plains that while Netflix has its own network to deliver content to Internet users, it has been seeking deals to connect its network to broadband networks such as Comcast’s.

The problem is, this creates a massive influx of Internet traffic onto the broadband networks Reardon describes as akin to at-taching a fire hose to a network only equipped to handle garden hoses. Obviously, for Netflix to work properly, the network needs

to add a few “fire hoses,” which costs money.Netflix argues this influx of traffic and the

means necessary to deal with it should be handled by the ISPs, who are getting better access to a popular service (Netflix), which will help them keep subscribers. But ISPs such as Comcast believe Netflix should pay for the extra data it’s loading on their networks.

The dispute between the two compa-nies begs the questions: Who’s abusing their power when it comes to net neutral-ity, and how can such abuses be prevented? Arguably, while requests Netflix pay for its own influx of data seem reasonable, could ISPs such as Comcast require smaller web-sites to pay for their traffic too if they wish to use broadband networks? If so, does that not limit access to certain websites, negat-ing the central tenet of net neutrality that all websites should be treated equally? What’s to stop ISPs from misrepresenting how much data certain websites actually use?

Ultimately, the best solution might be

to have the FCC regulate deals between ISPs and individual website owners so that each pays about half of the cost neces-sary to host a large website’s data, rather than simply having website owners them-selves pay for access to “express lanes.”

In any case, the difference in how much data is used by individual websites brings into question just how much sense it makes to treat all Internet traffic exactly the same, but legally disallowing ISPs to intentionally slow down websites is the right call. Freedom of speech must be protected, and ISPs must have limits placed on them to ensure they are not censoring any websites on purpose.

The private contracts being negotiated between ISPs like Comcast and Netflix, however, are a bit more complicated and deserve more scrutiny. Ultimately, per-haps more regulation is needed to en-sure these deals do not violate net neu-trality by overcharging website own-ers for access to broadband networks.

Regulating Net Neutrality: Is It Worth It?

Smoke kills, e-smoke annoys

Paul Stanley

Contributing Writer

Illustration by Rodney Keith Thomas Jr./ The Pine Log

SFA Smoking and Tobacco PolicyUnder the authority of sections 101.41 and 95.21(b), Texas Education Code, smoking and the use of tobacco products will be prohibited in all buildings, facilities and vehicles owned or leased by Stephen F. Austin State University, except in areas so designated by the University. Smoking and the use of tobacco is further prohibited within 20 feet of any entrance to a building or facility. The University shall attempt to maximize reduc-tions in the costs of insurance based upon the non-use of tobacco. The University shall develop on-going educational programs to acquaint students, faculty and staff with the health risks associated with tobacco use.

Source: sfasu.edu

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thePINE LOG Wednesday, September 24, 2014SPORTS

By Jordan MossSports Editor

Senior SFA running back Gus Johnson is going to go down as one of the most prolifi c rushers

in the history of the program, but it’s his growth as a person that might be the most remarkable thing about his time on campus.

Johnson enrolled at SFA in 2011 by way of Gilmer High School in Gilmer, Texas. He had scholarship offers from several Division I schools and had committed to play his college ball in Tulsa. Tulsa ended up pulling the scholarship offer, and Johnson found himself staying close to home and becoming a Lumberjack.

Staying close to home ended up being a blessing in disguise for Johnson, as it allowed his mother Lula Johnson to attend more of his games.

“It was great because my mother, ever since I was a little kid, has tried to make every single one of my games. I could probably count on one hand how many she’s missed,” Johnson said. “When she found out that I was coming here, she may have been even more excited than I was because she wasn’t going to miss any games.”

Family is important to Johnson. He has been playing football for a long time and recalls his cousin, former Oklahoma player Maynard Johnson, as one of earliest infl uences.

“When I was younger I had a cousin who went to Oklahoma and played receiver,” Johnson said. “I remember when was in the sixth grade before I started playing football for the school, he was already teaching me plays that I was going to be running in seventh and eighth grade, so he was a big part of it.”

After spending three years playing for former head coach J.C. Harper, Johnson is enjoying his fi nal season as a Lumberjack playing for new SFA head football coach, Clint Conque.

“When coach Conque fi rst got here, one of the very fi rst things he said to us was that he was going to change the culture around here, and that’s exactly what he did,” Johnson said. “He put in a lot of structure, scheduling

is down to p i n p o i n t timing; it’s been great.”

Johnson is majoring in radio/TV and plans to pursue a career in the fi eld should he not continue to play football at the next level. For now, he’s enjoying his senior year and the notoriety of being the all-time leader in rushing touchdowns in program history and just one touchdown shy of tying the overall record.

“It feels really good. I get a lot of congratulations walking across campus,” Johnson said.

While the personal accolades are nice, Johnson is far more focused on team glory during his fi nal campaign on the football fi eld as a Lumberjack.

“Well, we’ve kind of fallen short of being champions. We haven’t won any championships, gotten any rings or into the playoffs,” Johnson said. “My main goal is to lead this team to a championship and get us into the playoffs.”

The Jacks are off to a hot 3-1 start, already matching last season’s win total. But is a playoff run realistic? Is there an SLC championship in the future for SFA? Johnson didn’t hesitate with his response.

“Oh yes sir,” Johnson said. “We’ve got a bunch of talent and (with) the new system that coach Conque has put in, everybody gets to thrive in it and make plays.”

While a playoff run remains to be seen, what is evivdent already is Johnson’s love for the Lumberjacks fans and for the University itself. Johnson spoke about what he is most grateful for taking away from his time on campus.

“Being a great person. When I came here I was a good person, but when you get to a University with as much spirit and love for the University it just changes you and makes you into a better person,” Johnson said. “It just made me grow up a lot and mature.”

As for the fans, his message was simple.“We love y’all. Keep coming, pack the

stadium,” Johnson said with a smile on his face.

Johnson’s last words were for new students on campus, words that perhaps summarize the way the senior lives life, both on and off the fi eld, better than any others.

“Don’t quit, stick it through and you’ll love it,” Johnson said.

Rushing intotheRecord Johnson a winner on and off the field

Hometown: Gilmer, Texas

Major: Radio and Television

Football fact: One touchdown away from tying school record

Photo by Jennifer

Rogers/The Pine Log

Photo by Jennifer Rogers/The Pine Log