BUZZmarketing at its fin

est

the

September 2016 • Volume 2, Issue 21

our visionWe want to be

the best furniture company!

• reduce cost

• be profitable• stay in business

• improve quality

• do more business

our mission

FRENZYacebook

1. Determine your goal

Are you selling products, creating an event, or focused on getting more likes? You must have a goal before moving forward. Otherwise, you’re wasting your time.

With all of this talk about Facebook, I figured my next write up should be about best practices.

5. 3’s a charm

Show 3 images if you can. Multiple angles, mood shots, etc will tell the visual story of the products. Videos are excellent too.

2. Focus on the proper demographic

This will maximize your budget by pushing your ads to the best possible leads. If the demo doesn’t match your intended direction, you’re not maximizing your budget.

acebook 6. Hyperlink your messages

Direct the shoppers to your website top learn more.

4. Keep your messages short & sweet

I like to focus on no more than 4 sentences. If you need more detail, include a link which directs the customers to a place to gather more information.

8. ABA. Always Be Aspiring

Pending your brand, change up your posts so you’re not always pushing furniture in consumers’ faces. Be aspiring and focus on impacting the customer through a variety of posts.

9. Learn as you go

In my opinion, how many people view the posts doesn’t mean much. I’m focused on the engagement level and clicks. The higher the engagement level, the better your post and opportunity to selling furniture. If the engagement level is weak, change up your demographic. Learn from your posts and improve.

3. Text free images

Have your images be as clear from copy as possible. Your message should be in the body of the post.

7. Call to Action

-- Must have a call to action. Are you selling online? Great -- send them to your site. Trying to boost likes? Awesome -- post something interesting and fun.Want to generate foot traffic in the store? Fabulous -- inform the customer in your message. Example: “Only 3 left @ $297. Available in store only.”-- You must have a call to action.

One last thing: People don’t go on Facebook to buy. They go on Face-book to learn. You’re targeting a customer in the middle of their gossip scroll... How likely are they to stop and buy a $499 sofa? Think about what you’re posting and ask yourself “Would I stop to buy/click/learn/engage with this post?”

As always, let me know how I can help. Cole Sianko

MICRO-MOMENTS

DISCOVER MOREWE’VE CREATED MULTIPLE PRESENTATIONS TO HELP

YOU LEARN MORE ABOUT THIS TOPIC.

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WHAT IS A MICRO-MOMENT?A micro-moment is an intent-rich moment when a person turns to a device to act on a need - to know, go, do or buy.

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I-WANT-TO-GO

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THE BASICS OF MICRO-MOMENTS

1OF5

I-WANT-TO-BUY

5OF5

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4 OF5

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Parking Lot SignageExtra CircularsIn-store CouponsWall or Floor Graphics

Spider StandsBannersHang TagsWindow Displays

Three Elements of Advertising

ROPBillboards

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eCommerceeCatalogeCirculareCouponsWeb Banners/SalesMobile OptimizationOnline Videos

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PinterestFacebookTwitterGoogle +YelpInstagram

EMAILS WITH COUPONS HAVECONSUMERS FEEL GETTING A

COUPONS

WHEN IT COMES TO

OF CONSUMERS WANT COUPONS

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THE NUMBER OF

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750 x 300px Website Banner 300 x 250px Website Banner

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Advertise all categories!

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601.965.9550

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embraceUNEXPECTED STYLE

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your requests.Check out the ads that have been requested from

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Attention:We are now on Instagram!

Special Thanks

www.Instagram.com/AshleyFurnDecor/

to the Marketing Specialists on the Instagram Team!

Go here to be inspired with great pics and cool floor displays!

41

ATTENTION!

You Now Can Follow Us On Pinterest!

Check Us Out Today For Inspiration & Style!

www.Pinterest.com/Ashley

FurnDecor/

May

142012Vol. 36No. 35

$10T H E B U S I N E S S N E W S PA P E R O F T H E F U R N I T U R E I N D U S T R Y

By Gary Evans

BENTO GONCALVES, Brazil — Movelsul Brasil closed out the largest furniture trade show in Latin America in late March with record attendance and sales expected to be more than initially predicted.

Movelsul is held every two years here inBento Goncalves, a furniture townof 102,000 in southeast Brazil, amajor furniture manufacturingarea in a mountainous part of the

country dotted with vineyards and wineries. The five-day event drew 38,148 visitors

and 317 exhibitors, which ranged from up-holstery, mattress and case goods vendors to

see Brazil, p20

By David Perry

CARTHAGE, Mo. — Leggett & Platt is entering a new cate-gory — rap music — to tout one of its core businesses: inner-spring mattresses.

L&P teamed with Sec-ond City Communications to create “Get Hybrid,” afast-paced music video thatblends humor, rap music andbedding insights to tout what L&P calls “the Ultimate Hy-brid,” sleep sets that featureL&P’s encased Comfort Core innersprings.

see Hybrid, p28

L&P promotes ‘Hybrid’ in rap

By Larry Thomas

MONTERREY, Mexico — Grupo Famsa, a Mexican retailer of furniture, appli-ances and electronics, an-nounced it will close nearly half of its U.S. stores due to deteriorating sales and in-creased operating losses in

the U.S. market.The Top 100 retailer said

it will shut down all 24 of its stores in California, Ne-vada and Arizona later this year. That will leave Famsa with 22 U.S. stores in Texas and three in Illinois.

No timetable for the closings was announced,

but the publicly traded company listed its westernU.S. stores as discontinued operations on its financial report for the quarter ended March 31.

The company said the 24 stores to be closed hada net loss of approximately

see Famsa, p10

Brazil show reportsrecord attendance

Famsa closing 24 storesWill exit West Coast, keep 25 U.S. units

Singers perform the “Get Hybrid” song as a crowd of extras looks on.

ECRU, Miss. — Promotional upholstery source American Furni-ture’s sales declined 15.7% in the first quarter to $30.3 million, par-ent company Compass Diversified Holdings reported in a Securities and Exchange Commission filing.

American posted an operating profit of $289,000 for the quar-ter, a turnaround from the first quarter of 2011, when it had a loss of $8 million due mainly to a $7.7 million non-cash impairment charge to goodwill and its trade name.

Stationary upholstery sales were down about $6.3 million from a year ago and motion product sales fell about $500,000, the com-pany reported. But recliner sales were up $1.2 million as American

see American, p34

By Jay McIntosh

HIGH POINT — Ashley remains the leader on Furniture/Today’s annual Top Sources for the U.S. Furniture Market report, with the $3.3 billion giant adding more to its top line last year than the rest of the companies on the list combined.

But the real story is just below Ashley in the rankings, with agrowing La-Z-Boy overtaking a shrinking Furniture Brands Inter-national for the No. 2 slot.

La-Z-Boy’s 6.1% growth gave it sales in the U.S. market of $975 million in calendar year 2011, while a 5% decline at Furniture

see Top Sources, p14

Ashley remains top U.S. source

HIGH POINT — Three new International Pavilions at High Point’s Showtime fabric show next month will welcome 21 companies from Turkey, Taiwan and China making their U.S. show debuts.

Officials from International Market Centers and the Inter-national Textile Market Assn. said the exhibitors will be inSuites at Market Square, which IMC owns and operates. ITMA hosts Showtime, which is set for June 3-6.

see Showtime, p10

I N D E XBedding Benchmarks .........17Bedding Retail Playbook ...25Bedding Today ..................24Classifieds ..........................30Industry Numbers ..............34

Material ConneXion ...........22On the Water .....................11Opinion/staff listing ...........29Rug news ...........................26Trending: Entertainment ....12

www.furnituretoday.com

American Furniture sales fall 15.7%

Adding 21 international exhibitors Showtime goes global

FT001i35 1 5/11/2012 2:49:47 PM

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