Rare Pride English Program First Training Phase- Week 3

September 20, 2010 – September 24, 2010

Go Philippine Reef Rangers!

9 Stars pose with the SerenaIsland Quail Dove

Pride English Program 2 Pride Methodology1st University Phase Locator

We are here!

1st University Phase Overall ObjectivesBy the end of the First Pride University Phase, the campaign managers will be able to:o Use the ‘PEP2 Rare Pride Methodology for Social

Marketing in the Philippines’ to develop a project plan for a successful social marketing campaign.

o Use Pride skills to manage projects.o Leverage effective communication skills to achieve

conservation results.

Objectives for Week 3

• Identify information gaps for a good site summary, and consult primary/secondary information, including experts to fill in the gaps.

• Describe the role of ‘data validation’ in a site assessment.

By the end of week 3, each CM should:• Explain four research methods and their distinct roles in the

project plan process.• Articulate the Pride Equation (ToC) that outlines the critical

components of each campaign.

Topics Taught in Week 3MODULE 1, UNIT 3• ORID Tool (Objective, Reflective, Interpretative,

Decisional)• Introduction to research methods• Measure of Success: 3C’s of Rare (Capacity,

Constituency, and Conservation)• Theory of Change• Introduction to project management

MODULE 2, UNIT 3• Multi-disciplinary nature of conservation• Introduction to a quality site assessment• MPA’s in the Coral Triangle: Bogor, Indonesia

Experience

Cont… Facilitation Tools: ORID Session

Objective, Reflective, Interpretative, Decisional

Session Objectives• By the end of the

session, CM’s will be able to:– Apply the technique of a

“focused conversation” (ORID)

– Practice the consensus workshop method and identify its uses during the campaign planning phase.

Facilitation Tools: ORID SessionObjective, Reflective, Interpretative, Decisional

• ORID is a basic method of the Technology of Participation (ToP) that:– Is a series of questions that guides the group on

its journey dialogue.– Optimizes group participation.– Helps focus and direct discussion to the

relevance of a topic and/or issue and the related experiences are viewed from a consensual perspective.

– Can be applicable in wide range of situations such as facilitating a meeting; inquiring or seeking relevant report or information from group members; handling and settling conflicts and institutional-based issues.

Introduction to Research Methods Session

Session Objectives• Differentiate between

Qualitative and Quantitative Research Methods

• Differentiate between Primary and Secondary Research Methods

• Give examples of proper Research Ethics

• Apply Primary Research skills through peer interviews

Cont… Introduction to Research Methods SessionQualitative and Quantitative Methods

Cont… Introduction to Research Methods SessionPrimary and Formative Research

Measure of Success: Rare 3C’s Session

Session ObjectivesBy the end of the session, CM’s will be able to:•Comprehend Rare 3 C’s•Give examples of what success will look like, using one of Rare’s 3 C’s

3C’s: How Rare Keeps Score

Building Capacity Indicators

Leading Indicators (Operational)• Likelihood of achieving capacity goals • Campaign timeliness• Grades on assignments • Partner satisfaction • Campaign Manager capacity development

Lagging Indicators (Impact)

• Campaign Manager graduation • Campaign Manager active in conservation

field

Leading Indicators (Operational)• Likelihood of achieving constituency goals• Stakeholders are discussing the campaign• Stakeholders are likely to change behavior• Number of friends on RarePlanet

Lagging Indicators (Impact)• Change in knowledge • Change in attitudes• Change in interpersonal communication

Building Constituency Indicators

Theory of Change (ToC) Session

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Session ObjectivesBy the end of this session, CM’s will be able to:• Define a Theory of Change• Apply the Theory of Change template

provided in this session to revise their draft Theory of Change.

• Evaluate and weigh their draft ToC through the scoring process

Theory of Change Session•ToC’s were revised based on the 3C’s, a review of ToC elements, data validation, and gaps indentified.•ToC’s were presented in visual form, illustrating the flow of K+A+IC+BR to achieve BC, TR, and ultimately CR.

Introduction to Project Management Session

Session ObjectivesBy the end of the session, CM’s will be able to:• Identify basic project management tools.• Apply project management skills with the Gantt chart tool.

Introduction to Pride Tools SessionSession ObjectivesBy the end of the session,

CM’s will be able to:• Explain the role of the Lola

Project Plan• Describe the baseline and

desired goals of the Lola Campaign

• Discover the project management tool Miradi

CM’s are introduced to Miradi,

and are given time

to familiarize themselves

with this software.

Multi-disciplinary Nature of Conservation Session

• CM’s learn how conservation requires one to specialize in a skill or discipline yet be open to all other disciplines, as conservation work is not just limited to hard science (marine biology, etc.) but also includes other branches of study such as psychology, law, communications, education, and many more.

• CM’s relate this multi-disciplinary nature of conservation to their roles as campaign managers in their respective communities.

Introduction to a Quality Site Assessment Session

Session Objectives• Analyze the cohort case study

site assessment against the site assessment checklist.

• Evaluate peers draft site assessments using the site assessment checklist.

• Analyze initial gaps in their own site assessment.

So What Makes a Good Site Summary?Criteria for Excellence1. Thoroughness

– Is the site summary thorough in that it covers all of the required topic areas?

2. Based on formative research– Is it based on solid factual information gained from formative

research? 3. Logically presented

– Is the information logically presented so that a reader can clearly understand how it relates to your planned campaign?

4. Clearly written– Is the site summary clearly written?

MPA’s in the Coral Triangle: The Bogor, Indonesia Experience

• Mr. Nigel Sizer, Rare’s Vice President for Asia and the Pacific, together with Mr. Steve Watkins, Rare’s VP for the Pride English Program, facilitated an open forum session where he talked about the experiences of the Marine Cohort in Bogor, Indonesia.

• Bogor’s overarching threat is also overfishing, but their main threat is large commercial fishers from neighboring Asian countries.

• MPA’s in Indonesia measure millions of hectares and are managed by district governments with populations in the millions. Very different from MPA setup in the Philippines.