September 11-12th, 2017 - Las Vegas · 2017. 5. 9. · Tapping Into Native Advertising to Increase...

Improve Targeting. Increase Transparency.Drive ROI. Stop Wasteful Spending.

September 11-12th, 2017 - Las Vegaswww.programmaticusa.com

Programmatic Insights Summit is the most comprehensive Programmatic Marketing event. Period. The Programmatic Insights conference was created to fill a need for a comprehensive,advertiser-driven conference that educates and offers solutions. One that focuseson the entire programmatic ecosystem– from Brands, Agencies, Publishersto Ad Tech.

3www.programmaticusa.com Save $500 by registering now using code EARLYAGENDA

Who Should Attend?Advertisers, publishers, ad tech companies and advertising agencies. Basically, if you’re a part of the programmatic ecosystem, this event is for you! This conference showcases leading brands and advertisers that are paving the way with their programmatic advertising programs.

Advertiser/BrandLeading programmatic advertisers will deliver actionable insight

that will help you take your programmatic program execution and management to the next level

PublishersDiscover what advertisers really think at the industry’s only brand-

led conference and get exclusive insight into how publishers and advertisers can work closer together

AgencyLearn how the programmatic industry is rapidly evolving, gain

insight into your growth challenges and understand how to better partner with your clients and their specific needs

AdTechDelve into the ecosystem between brands, agencies and

publishers and learn how you can make a change and lead to their future success


Your Key To Our Agenda

Fireside Chat:A 20 minute one-on-one

deep dive with an industry expert on a specific topic

led by the day’s chair.

Champagne Roundtables:

Roundtable discussions are small peer-led group

discussions focusing on a niche topic.

AdTech Innovation Spotlight:

A 10 minute rapid-fire presentation led by ad

tech innovator highlighting the latest in tools and

technology.

Case Study REMIX:A 20 minute success story

or lesson learned style presentation followed by 10 minutes of audience

discussion around a specific challenge area.

Panel REMIX:A 30 minute panel

discussion followed by 10 minutes of audience

discussion around a specific challenge area.

Top Challenges Roundtable Discussions:

Using the top challenges submitted by your peers during our day one morning ice breaker, these free flow discussions

will be your chance to take a deep dive into the specific areas you came to discuss. You will have a chance to

participate in two separate 30 minute discussions and tackle two challenges

you face in your role head on.

Advertiser Interactive Boardroom:

An advertising specific facilitated strategy discussion addressing

challenges and sharing lessons learned within the advertising community. Boardrooms will be available for

advertisers conducted alongside the main day content.

Publisher Interactive Boardroom:A publisher specific facilitated strategy discussion addressing challenges and sharing lessons learned within the publishing

community. Boardrooms will be available for publishers, conducted

alongside the main day content.

Media Transparency Open Forum

Join this lively discussion! Chat with your peers (and industry experts) around the level of transparency

that advertisers should expect, as well as demand, in the future. This

session will be moderated by an advertiser. No question is off limits.


A Sample Of Our Current Speaker Faculty

Mary Hennen CMO The Tile Shop

Jarred Goldberg CMO Bouqs

Kathy Hecht CMO Silver Star Brands

Ricky Joshi Co-Founder Saatva, Inc.

Christopher Murphy Chief Strategy Officer OMG Programmatic

Chris Ryan VP Programmatic Business Insider

Edmund Mackey VP Digital Defenders

Jean-Marx Mantilla VP Marketing APMEX

Lisa Archambault Sr. Director Global Advertising Caesars Entertainment Corp.

Ericka Carr Executive Director Media MGM Resorts International

Daniel McKinney Director Digital Platforms Comcast

Akin Tosyali Director Digital Marketing W.W. Grainger

Carly Dahlen Director Customer Acquisition Marketing Fabletics

Brett Rudolph Director Online Marketing GlassesUSA

Anjie Moin Director Engagement Marketing Kaplan University

Aaron Covaleski Director Search Marketing Lightingnewyork.com

Lori Dekker Global Programmatic Media Lead Cisco

Mark Deruyter Advisor Soccerloco

Amy Boaz US Media Strategy and Planning Manager Cisco

Donnie Ager Digital Marketing Manager Commando

Speaker Company Discounts For Advertisers, Publishers and Advertising Agencies:

Is your company speaking at Programmatic Insights? Join your co-workers at an additional 20% off the current price. Register using code: PROGSPEAKERPlease note: Speaker company discounts cannot be used in conjunction with group discounts


Day One: Mapping The Programmatic Landscape7:30 Registration And Networking Breakfast

8:15 Welcome Address & Ice Breaker

8:25 Chairperson’s Opening Remarks

8:40 KEYNOTE FIRESIDE CHAT: Defining Your Strategy and Creating Your Programmatic Roadmap

In the last year, there have been many hurdles as well as advances in the programmatic space. There is no one size fits all the programmatic strategy, so now it’s time to define your strategy going forward and create a plan for where you want to go programmatically. In this session you’ll hear about: · Determining your data, tech, and service

strategy for the long term · Innovating both internally and through

agency partners to increase transparency · Cultivating relationships with partner

agencies so that you can increase transparency and security

· Looking ahead to the future of programmatic and understanding what opportunities exist

9:00 KEYNOTE FIRESIDE CHAT: Peeling Back the Layers – Exploring the Programmatic Ecosystem

At one stage or another we’ve all found ourselves pondering the inner-workings of the programmatic ecosystem. This session will explore that ecosystem and address how

data and content can be activated to drive ROI. Takeaways will include: · Evaluating whether the upper marketing funnel

(prospecting and promotions) or the lower funnel (retargeting and loyalty) is where you should be focusing, vs. the entire funnel

· Following your media budget investment through the ecosystem to it’s final display destination

· Integrating data and content to drive ROI

9:25 MEDIA TRANSPARENCY OPEN FORUM: Addressing the Elephant in the Room - Strategies to Combat and

Prevent Fraud

Fraud is quite possibly one of the largest challenges in the programmatic ecosystem, keeping marketers, agencies, and publishers, up at night. While fraud may never be completely eliminated from the programmatic space, How can brands demand greater transparency? Join this lively discussion to chat with your peers and industry experts on what level of transparency is to be expected and demanded now and going forward. No question is off limits.

SEPT 11, 2017Monday


9:50 Morning Networking And Refreshment Break

10:40 KEYNOTE: Mistakes Made, Lessons Learned, Value Gained: Bringing Programmatic In-House

Bringing programmatic in-house is no small feat, but it has been done. Learn why and how one advertiser made the decision to being programmatic in-house and the evolution within their marketing team that has taken place. You’ll walk away with: · Developing a checklist of what to consider to

bring it in-house · Uncovering lessons learned and pitfalls to

avoid along that journey · Considering how you find or train the right

talent to operate programmatically · Understanding the financial investment

required to bring it in-house as well as the potential savings

Ericka Carr, Executive Director Media, MGM Resorts International

11:05 Executive Presentation Interested in being a part of Programmatic

Insights? Contact Paul Massoud at

[email protected]

11:25 KEYNOTE GROUP PANEL: Tapping Into Native Advertising to Increase Brand Engagement

Native advertising presents a wonderful

opportunity to increase creativity and UX while generating brand awareness.

Takeaways from this session will include: · Simplifying your media buying with native

programmatic · Enhancing your customer insights by

targeting and reaching your ideal customer base

· Efficiently reaching a larger audience across multiple websites

· Reaping the benefits of tailored ads that enhance your customers experience

11:55 Executive Presentation Interested in being a part of Programmatic

Insights? Contact Paul Massoud at

[email protected]

12:20 KEYNOTE PANEL REMIX: Data Is the Future

We’re increasingly living in a data driven world. Perhaps programmatic media is just the tip of the iceberg in terms of how we’re utilizing and living with rich data. Technology has already begun to anticipate our needs as consumers, getting smarter each year and becoming increasingly astute at understanding our behavior. This session will explore where data application is taking us and what this means for how programmatic will evolve in the future.

1:00 Networking Lunch For All Attendees

Day One: Mapping The Programmatic Landscape SEPT 11, 2017Monday


AFTERNOON SESSIONS: CHANNEL OPTIMIZATION

2:00 FIRESIDE CHAT: Programmatic and the Power of MobileKnowing how to create hyper-relevant programmatic mobile campaigns has been shown to increase CTR, engagement rates and viewability. In this case study you’ll hear about how a successful mobile campaign was created and the resulting benefits. Key takeaways will include:

· Adapting your ads to mobile programmatic in order to increase engagement · Creating ads that are optimized for mobile so that you can deliver unique mobile optimized content · Tackling mobile ad fraud (looking at traffic source quality scoring, device interrogation, and ID level activity pattern recognition) · Determining the right KPIs for mobile success

Advertiser Interactive BoardroomAn advertising specific facilitated strategy discussion focused on addressing challenges and

sharing lessons learned within the advertising community.

Publisher Interactive BoardroomA publisher specific facilitated strategy discussion focused on addressing challenges and sharing

lessons learned within the publishing community.

TOPIC: Picking the Best Programmatic PartnersDiscuss with peers to support your comparison of different strategies for sifting through the vast array of programmatic solutions providers. Host:

TOPIC: The Internal Dilemma – Direct Sold Teams and Open Exchange Operators Your Direct Sold teams want to protect their jobs and sales, while your open exchange operators want direct sold to compete with RTB. Hear different ways your peers are addressing this challenge. Host:

2:25 AdTech Innovation Spotlight Interested in being a part of Programmatic Insights? Contact Paul Massoud at [email protected]

2:35 CASE STUDY REMIX: Maintaining A Successful Programmatic Video CampaignProgrammatic video can increase engagement, brand awareness, and enable you to target the marketing upper funnel (prospecting and promotions). In this session you’ll learn about the benefits of utilizing programmatic video. Takeaways will include:

· Creating objectives for your campaign · Understanding the benefits of video advertising over display and how vide · Combining video programmatic with other creative formats to drive customers through the conversion funnel · Delivering video ads at scale · Measuring effectiveness and engagement in real time

Advertiser Interactive BoardroomAn advertising specific facilitated strategy discussion focused on addressing challenges and

sharing lessons learned within the advertising community.

Publisher Interactive BoardroomA publisher specific facilitated strategy discussion focused on addressing challenges and sharing

lessons learned within the publishing community.

TOPIC: Managing Your Client’s Brand SafetyProtecting your clients safety can sometimes feel like a game of programmatic whack-a-mole. Hear about the different strategies your peers are using and discuss different strategies that you can adopt going forward.

TOPIC: Understanding What’s ValuableThis roundtable will address how to increase the value of your inventory by leveraging technology and data to increase revenue.



CONCURRENT SESSIONS

3:05 Networking And Refreshment Break In The Innovation Lab

3:55 GROUP PANEL: Creating a Cross Device Strategy While Maintaining the Customer ExperienceWe live in a multi-device world, so how can you create a cross device strategy? Furthermore, how do you create a cross device strategy that doesn’t loose sight of the customer experience? This session will explore the challenges and rewards of programmatic cross-device advertising. Key takeaways will include: · Creating a continuous brand experience with cross

channel marketing · Reviewing lessons learned when tracking data

across devices · Understanding your audience’s behavior and

increasing your customer insights to better utilize your data, diver conversion and ROI

Mark Deruyter Advisor Soccerloco

Invite Only VP-Level Think Tank Exclusive, by-invite-only small group discussion in a private room on pressing, mission critical topics. This is open exclusively to our VP and above advertisers and brands.Interested in joining?Contact Georgianna Kearney-Lederman at [email protected]



CONCURRENT SESSIONS

4:25 FIRESIDE CHAT: Programmatic TV – Can It Be Done?Traditional planning and buying models of TV

advertising are being re-evaluated as programmatic enters into the TV space, but in a much different way then it exists digitally. In this session, you’ll gain a better understanding of how TV programmatic operates, how it is evolving and what it could mean for your media strategy going forward. Takeaways will include: · Identifying who key programmatic TV players are · Developing an understanding of what the

marketplace looks like · Adopting a TV programmatic mindset and asking the

right questions · Learning the role of data in programmatic TV and

how to measure the quality of your video · Reaching your target audience using their real-time

intent signals to drive conversion and ROI

Invite Only VP-Level Think Tank continued

4:50 Interactive RoundtablesThis is your opportunity to break into small groups and brainstorm with agencies, brands and publishers on specific topics in the programmatic space. Feel free to select any topic you’d like!

5:30 Welcome

6:30 Conclusion of Day One



Meet your rep and become a Programmatic Insights Sponsor…

Paul MassoudSponsorship Director

Phone: +1 (646) 200-7490

Hi! I’m Paul – I’ll be your point of contact for all things Programmatic Insights Sponsorship.

Our attendees are actively looking for solutions to improve their programmatic marketing strategies. Put simply, sponsorship puts your brand in the spotlight - Can you think of a more powerful way to reach your target audience?

Opportunities are limited. For more information, contact me! I’ll be in touch within 24 hours!

Programmatic Insights Offers a host of marketing and business development opportunities to vendors who want to demonstrate thought leadership, generate demand, and raise brand awareness.

Speaking, Sponsorship & Exhibiting opportunities sell out fast!Contact us today to reserve your place at Programmatic Insights 2017!

Gain Access to the Programmatic Insights Audience through Sponsorship

Branding – Feature your brand on the main agenda, in emails, on our website, and throughout the event floor space. Gain access to our extensive database.

Face time – Build relationships onsite. Generate new leads and engage your sales team with 150+ programmatic professionals at your booth, sessions, roundtables, and more.

Networking – Host your own private breakfasts & lunches, one-on-one meetings, cocktail parties and advance leads by demonstrating solutions face-to-face!

CONTACT PAUL

REQUEST A QUOTE NOW

mailto:sponsor%40wbresearch.com?subject=Contact%20Paul%20Massoud%3A%20Programmic%20Insights%20Sponsor

http://programmaticmktg.wbresearch.com/opportunities%20


Welcome to...

VEGAS!

Go All in with Strategy at Programmatic!


Day Two: Data & The Future of Programmatic7:50 Continental Breakfast In The

Innovation Lab

8:30 Welcome Remarks & Benchmarking Survey

8:40 Chairperson’s Opening Address

8:40 FIRESIDE CHAT: The Programmatic Identity Crisis – the Evolution of the Programmatic Landscape

The success of programmatic depends on everyone involved in the ecosystem; marketers, advertising and media agencies, and technology solutions. It raises the questions of what steps are being taken, or should be taken, to improve the ecosystem and drive results. Key takeaways from this session will include: · Analyzing different roles within the

ecosystem and how they’re evolving · Constructing collective strategies to boost

security and protect investments · Imagining an evolved programmatic

ecosystem and what the potential benefits could be

9:15 KEYNOTE PANEL REMIX: The New Data Strategy For Today’s Marketer

At the end of the day, it all comes down to data. Learn how one group of marketers decided to take control of their data and how they’re imagining the future of data from the brand marketing side.

You’ll hear their story and gain these takeaways: · Exercising ownership over first-party data · Taking steps to gain control of your first-party

data · Examining how the use of data is evolving and

what the future looks like Mary Hennen

CMO The Tile Shop

9:55 KEYNOTE FUTURE OUTLOOK PANEL: Peering Into The Future Of Programmatic

Programmatic is continuously evolving, moving out of its more conventional realm into TV and even radio. How are some of the ways that we can begin to imagine utilizing programmatic once it moves into these new data rich terrains? In this session you’ll learn: · Looking at how programmatic inventory is

evolving into different channels · Utilizing rich data that isn’t initially cookie driven · Figuring out new ways of data syncing

10:25 Morning Refreshment And Networking Break In The Innovation Lab

11:10 KEYNOTE: If Don Draper Went Programmatic –Creativity and Data

The undisputed value of programmatic is the rich segmented data that enables us to efficiently target our ideal audiences. But what about creating ads that are relevant to those various audiences?

SEPT 12, 2017Tuesday


Day Two: Data & The Future of Programmatic There’s a lot to be said for being able to tailor

your programmatic media for your audiences. Generating creative contextually relevant programmatic ads leads to higher conversions rates and happy customers. In this panel you’ll hear about: · Generating different creative strategies for

meeting multiple targeted customer needs · Targeting customers with creative and

relevant ads and bring them through the conversion funnel

· Increasing conversion rates and drive brand awareness through contextually relevant targeted messages

Anjie Moin Director Engagement Marketing Kaplan University

Christopher Murphy Chief Strategy Officer, Programmatic Omnicom Group

11:35 Executive Presentation Interested in being a part of Programmatic Insights? Contact Paul Massoud at [email protected]

11:55 KEYNOTE GROUP PANEL: Harnessing First-Party Data At Scale - Taking Control of Your Most Powerful Resource

It doesn’t matter how much data you have, if you aren’t leveraging and using it effectively. This panel will share their insights on how to create better targeting and personalization in

programmatic media across channels. Some takeaways will include:

· Getting an edge on your competition with data activation

· Enabling personalization across your campaigns and

· Leveraging first-party data to create predictive models

· Combining first-party data with real-time user and contextual data to effectively target instances of conversion

Daniel McKinney Director Digital Platforms Comcast Anjie Moin Director Engagement Marketing Kaplan University Edmund Mackey VP Digital Defenders Kathy Hecht CMO Silverstar Brands

12:35 Executive Presentation Interested in being a part of Programmatic Insights? Contact Paul Massoud at [email protected]

12:55 FIRESIDE CHAT: Measurement And ROI – Everything Your C-Suite Wants to Know

As the backend investment in technology and

data continues to grow, so too does the demand to demonstrate ROI. In the programmatic space, how is success being measured and what are some of the ways ROI is being determined ROI? In this session you’ll hear about: · Removing barriers within your organization · Demonstrating the value of programmatic

through data analytics · Optimizing spend across channels

1:20 Lunch for All Attendees

SEPT 12, 2017Tuesday


Day Two: Data & The Future of Programmatic SEPT 12, 2017Tuesday

AFTERNOON SESSIONS: MEASUREMENT, RESOURCING & THE CUSTOMER

2:20 FIRESIDE CHAT: Capitalizing on Micro Conversion Moments with Mobile ProgrammaticEngaging with your targeted audience when they’re active on their mobile device is the ultimate goal. What are the different ways that you can be delivering your marketing message at the right time? Hear from leading execs about their different programmatic mobile strategies and lessons learned along the way. You’ll hear about:Adapting your ads to mobile programmatic in order to increase engagement

· Differentiating between targeting existing customers and new customers · Layering first and third-party data to deepen data’s relevance and increase the number of usable targeting prospects · Identifying programmatic opportunities using recency and frequency analysis · Combining data to target your ideal customer base and increase conversion

Advertiser Interactive BoardroomAn advertiser specific facilitated strategy discussion focused on addressing challenges

and sharing lessons learned within the advertising community.

Publisher Interactive BoardroomA publisher specific facilitated strategy discussion focused on addressing challenges and

sharing lessons learned within the publishing community.

TOPIC 1: Developing Different Approaches to Ad TrackingThis roundtable let you discuss how peers are setting different measurement standards for ad tracking.Host:

TOPIC 1: The New Debate: Header Bidding vs. Server-to-ServerThis roundtable will allow you to address the pros and cons of both Header Bidding and Server-to-Server.Host:

2:45 AdTech Innovation Spotlight Interested in being a part of Programmatic Insights? Contact Paul Massoud at [email protected]

2:55 GROUP PANEL: The Attribution Predicament - Recognizing Your Most Valuable Customer Touch PointsWhile digital media has significantly progressed, it still isn’t an exact science. Nowhere is that more true when it comes to programmatic media. As programmatic becomes more heavily invested in, understanding which customer touch points are generating the high ROI and contributing to your customers buying journey, is increasingly more important. In this session you’ll learn about different steps being taken to improve attribution:

· Creating an attribution model that is right for your business · Working across departments to develop your attribution model and best practices · Measuring ROI and gaining insights on your marketing’s impact

3:20 Networking Break


Day Two: Data & The Future of Programmatic SEPT 12, 2017Tuesday

4:00 PUBLISHER AND BRAND PERSPECTIVES PANEL: Making Sure You Don’t Loose Sight of Your Customer The customer is still at the heart of programmatic and going forward the customer obsessed business will be the ultimate winner. Understanding how to maintain customer centricity is an important part to your programmatic success. In this session you’ll hear about: · Knowing your target customer demographic and behavior · Thinking about the delivery of your ads across channels · Meeting your customers needs and exceeding their expectations · Increasing your conversion rate through customer centric ads

Advertiser Interactive Boardroom Publisher Interactive Boardroom

TOPIC 2: Bridging the Creative and Programmatic Gap Serving the best creative ads to meet your client’s needs is the goal, but how are you bridging that gap between creative and programmatic in your organization. Come hear and discuss with peers about different approaches to bridging that gap. Host:

TOPIC 2: Assembling the Right Technology This roundtable will allow you to see if you are efficiently accessing demand and maximizing your revenue.Host:

4:30 CASE STUDY REMIX: Examining the Hybrid Operating ModelWhile there are really 3 operating models within programmatic, in-house, hybrid, and agency. As exciting as the prospect of bringing programmatic in-house may seem, a business may not have the resources and means to do so. Hybrid models provide a good middle ground, where a business can have a programmatic strategy while utilizing the resources of an agency. In this session, gain insights into the benefits of the hybrid model. Takeaways will include:

· Knowing your options and setting your goals to meet your programmatic needs · Understanding the technology landscape and ecosystem · Tapping into the resources and expertise of your agency · Achieving transparency and security through the hybrid model

5:00 CLOSING AGENCY KEYNOTE: The Evolution of the Agency ModelAs programmatic evolves, how will the agency model change? This session will explore what the evolution of programmatic means for the agency model going forward. Takeaways will include: · Adopting new roles, whether they be taking more of a consultancy approach or data analytical approach · Owning client relationships and strategy · Advancing data sharing practices to avoid data ownership conflicts and enhance customer data pools · Addressing accountability

5:25 Conclusion of Day Two


Advertisers, Publishers and Advertising Agencies

Solution Providers And Others

Speaker Company Discounts For Advertisers, Publishers and Advertising Agencies:

Is your company speaking at Programmatic Insights? Join your co-workers at an additional 20% off the current price. Register using code: PROGSPEAKER

$1,499 $999Register By Wednesday, May 31, 2017 | Save $500!

Full Access Pass to All Sessions (Sept 19 - 20)

All Networking Receptions

Access to Speaker Presentations, Post Event

Access to Official Event App - Set up meetings, message other attendees or even take a selfie!

All Meals and Refreshments

$2,699Access to executives looking to buy your solutions!

All Networking Receptions

Access to Speaker Presentations, Post Event

Access to Official Event App - Set up meetings, message other attendees or even take a selfie!

All Meals and Refreshments

Register Now Register Now

Stuff you really need to know:

• Cancellation Policy: Because we are in the live event experience business, please be aware that we have a strict cancellation policy. Unfortunately, we cannot provide refunds but will issue a 90% credit voucher for the price paid for registration if notification is sent via email to [email protected] at least eight (8) days prior to the event. You also have the option of transferring the registration to a colleague, without any extra charge. We do this because we are committed to providing a quality conference for ALL participants including attendees, speakers and sponsors. The minute you register for our event, WE undertake the overhead costs of hosting you onsite. We look forward to having you join us at the event just as much (if not more!) as you look forward to being there!

• Solution Providers & Others Include: Any service provider to advertisers and publishers - Including software vendors, internet developers, technology vendors, solution providers, third party logistics providers, consultants or companies with primary revenues resulting from commissions, subscriptions and/or advertising. Worldwide Business Research reserves the right to enforce the rate for Non-Retailers.

• Accommodation is not included in the above price packages. But we have secured a special discount rate at the hotel for our attendees. Once registered, you will receive your hotel discount code from our customer service department.• A 6.35% sales tax will be added for Connecticut Residents.• Our Customer Service team is available Monday-Thursday

9am - 5:30pm and Friday 9am – 3:30pm

Two Day Conference (Sept 11-12) Two Day Conference (Sept 11-12)

Please note: Speaker company discounts cannot be used in conjunction with group discounts

Pricing & Registration

September 11-12th, 2017 - Las Vegas · 2017. 5. 9. · Tapping Into Native Advertising to Increase...

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