Sephora togo app
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Transcript of Sephora togo app
July 28, 2011
#advsmnyu
sephoratogo
description
It’s everything you love about Sephora—at your fingertips.
This app allows you to:
• Buy products
• See the latest launches
• Read ratings and reviews
• Look up previous purchases
• Access your Beauty Insider account (loyalty program)
• Create shopping lists
features
Search bar
Brands - to access the complete list of brands offered
Scanning option - bar codes
features
benefits to consumers
Convenience:
Shop by product category directly on the App
Tracking / Monitoring:
Access to shopping history
In-the-know:
Product updates and launches in real time
Information:
Reviews and ingredients
potential for marketers
Opportunity
Offer cross marketing through out all platforms:
- In-store
- Online (Corporate website & Sephora.com)
- Facebook (references on FB profile)
- Mobile App
Offer exclusive promotion, in real time
Encourage product reviews
Engage in a dialogue with the consumer
Encourage cross marketing between brand products
potential for marketers
Interactive tools,
such as Sephora by OPI