Sep Now 09 Mp

Now in its seventh year of publication, separationsNOW.com isa fully interactive destination for original and expert contenttargeted to the global community of separation scientistsworking in the life and physical sciences.

Our dedicated team of online editors, reporters and industryexperts provide invaluable perspective and insight on issuesimportant to the global chromatography and electrophoresiscommunity.

The 43,000+ registered users of separationsNOW.com enjoyfree access to a wealth of information, including peer-reviewedpapers from Wiley’s extensive stable of chromatography andseparations science journals, specially commissioned articlesfrom well-known science writers and up-to-the minuteseparation science news, as well as a host of tutorials, primers,glossaries and links directories.

separationsNOW.com is constantly evolving to offer itssubscribers and advertisers an ever-greater insight and accessto the rapidly developing world of separations science.

separationsNOW.com is published by John Wiley & Sons, the leading global publisher of scientific, technical and medicalcontent with a two hundred year pedigree.

• TARGET thousands of separation scientists by technique. No other website offers this level ofaudience segmentation.

• ACCESS key decision makersGlobal Reach Site Visitor Job Functions

• REACH our thriving and fast-growing community of users of separation science equipment:

Growth of monthly e-newsletters Growth of registered users

55% of our users are involved inmaking procurementdecisions

GC HPLC

Sample Preparation

Electrophoresis

Detectors InformaticsProteomics & Genomics

Monthly Traffic Figures

• Unique Users – 30,000 - 50,000

• Visits – 35,000 - 55,000

Ion Chromatography

separationsNOW.comthe targeted online solution for separation science advertisers

e-Newsletter Sponsorship

separationsNOW.com sends out over 82,000 e-Newsletters each month toover 43,000 registered subscribers. Whilst providing users of the site withimportant information on current site content, they also give advertisers aplatform through which they can promote a detailed message torecipients of these popular bulletins.

• separationsNOW.com newsletters have a huge presence within thecommunity and new subscriptions are increasing by over 1000 permonth.

• Each monthly channel newsletter highlights new features, e-zines, newsstories and special offers on the site.

• Advertisers can sponsor a newsletter - your message is positioned in itsown column adjacent to the news content as the subscriber views it.

• Graphics and hypertext links can all be included.

• By targeting down to specific technique you can be sure that you arereaching the appropriate target audience.

• Sponsorship is also available for the monthly ‘Separation Sciencedigest’ e-Newsletter that gives a summary of all new contentthroughout the site.

Options1. “Email sponsorship - highly visible placement adjacent to the news

bulletin on our widely read and ever growing newsletters. Target ourwhole audience or further segment by geographical region.Rates: US$475 per thousand. Geographical targeting US$575.00per thousand

2. Third party e-blast - send a detailed solus e-mail to our subscriber listcontaining only your message.Rates: US$575 per thousand.

Traditional Online Advertising

Solus Advertorial / Vendor Profile

The site homepage and each channel carries the facility for one vendorauthored advertorial zone per calendar month allowing advertisers topost detailed product information, case studies or application notes of upto 2000 words supported by graphics and links.

Solus advertorials enable the communication of detailed productinformation, explaining the technical benefits of deploying a specificsolution. The detailed nature of the advertorial zones allow the reader tomore fully evaluate the broader advantages of partnering with theadvertiser to develop new business models, more efficient workingpractices and improved productivity.

• A solus positioning on our technique channel homepages enables youto strongly promote your message ahead of the competition.

• A large advertorial zone box at the top of the channel homepage linkedto the advertorial page gives you the facility to convey a large amountof information to drive users to the advertorial.

• The advertorial page is yours to design, can include one tower banner(120 x 230 pixels), and will not include banner advertising from anyother companies.

• Ideal for the promotion of product launches, seminars or exhibitionpromotions.

• Creates a strong impact through the combined use of text, graphicsand links.

Rates: US$2,200 - US$3,150 per calendar month.

Rich Media Advertising

Webinars

You can now host and run webinars (online web seminars) in association with separationsNOW.comand spectroscopyNOW.com.

During a webinar, you broadcast an audio presentation live over the web - both the presenters andparticipants take part from their desks via their PCs. Webinars are typically between 30 minutes and 1 hour induration and are recorded so that they can be made available on demand after the event. Popular formats includeround table discussions, presentations and interviews. There is also the potential to turn your webinar into a podcast.

Webinars may be focussed, for example, around a new product launch or an emerging technology. However, werecommend that interaction with the audience is best when the webinar subject takes the form of an educationaltutorial, rather than a sales pitch.

Participants are required to pre-register their full contact details and any other relevant profile information requestedby you. Quick and easy login is provided on the day of the event.

When you host a webinar, you will:

• Obtain several hundred qualified and relevant sales leads.

• Improve brand awareness and encourage webinar registrationsthrough channel-focused marketing to our database of users.

• Communicate with a new audience. Questions may be asked – andanswered by the presenters - at any time during the presentation.All participant questions from both the live and archived versions ofthe webinar will be directly accessible to you.

An archive of all our webinars is available athttp://www.separationsnow.com/webinars

Rates: please contact us for more information.

New in 2008! Videocasts

Video is becoming an increasingly important vehicle on the web for relaying product informationnow that embedded players are commonplace and large bandwidths are available.

The exciting launch of online Flash video is a great opportunity for advertisers to present to andinteract with the separationsNOW.com and spectroscopyNOW.com readership and generate valuable sales leads.Our audience will be able to view a wide variety of rich media videos including, for example, productdemonstrations and conference reports.

You retain the copyright and you can embed the video into your own site. Registration can be incorporated into theFlash players to provide direct lead generation.

Videos will become an integral part of your product marketing, delivering a return on investment by giving youqualified and relevant sales leads.


Podcasts

We offer two sponsorship options:

• General sponsorship of an entire series.• Specific sponsorship of a single podcast, with the

option to choose your own subject matter.

An archive of all our podcasts is available athttp://www.separationsnow.com/podcasts


E-Zines Sponsorship

separationsNOW.com features the facility to sponsor our popularmonthly E-zines featuring specially commissioned articles along withnew scientific papers direct from Wiley Interscience. Advertisers nowhave the opportunity to exclusively sponsor these pages, alsofeaturing papers and articles authored by the advertiser.

• Solus sponsorship of the widely read ezines

• On the channel homepage: Logo and sponsored by “companyname” with link for the duration of that issue (1 month).

• On the E-Zine index page: Sponsorship box on ezine contents page.Text, image and link.

• Links within the article itself, e.g. link on authors name, techniquedescription, company name or actual instrumentation.

• Inclusion of vendor authored articles (guidelines apply).

Rates: US$3,225 - 4,650 each per calendar month.

Brand Advertising

Banner advertising onseparationsNOW.com promotes yourproduct to the most targeted audiencein the field of separation science whileassociating your brand with content ofthe highest quality.

separationsNOW.com serves over650,000 banner adverts to 55,000unique users each month.

Banner Advertising

Banner advertising is a highly effective means of pointing users to an advertiser’s own online resources as well asbeing hugely useful in maintaining brand awareness and share of voice in an increasingly competitive market.

Detailed ReportingWe provide independent reporting from our ad-server DoubleClick. These reports enable you to judge how yourcampaign is performing by showing how many visitors are viewing your banners, how many are clicking to yourwebsite and which of your banners are performing the best. Information reported includes:

• Creative details

• Targeting details

• Number of times a banner is shown (impressions)

• Number of times a banner is clicked (clicks)

• Ratio of clicks to impressions (click-through rate)

• Time and frequency

Rates: US$1,100 - 1,575 per calendar month.

Keyword Search Sponsorship

Your name and link is displayed first in all relevant search and browse results. • Keyword association search.

• Your company name and description with link will appear with a priority placement in relevant search results, andall relevant product directory categories.

• Sponsor a specific word and when a user searches for that word, your company name will appear in a priorityplacement, highlighting the supplier to the customer.

• A maximum of only 5 sponsors is allowed per keyword.

• Priority placement within relevant product directory categories.

Rates: US$600 per quarter for 2 keywords.

RSS News Feeds Advertising

All news on separationsNOW.com will be syndicated across the internet via this exciting new technology. Sponsor our RSS feeds with your banner.

• An easier way for subscribers to keep track of content. Once the software is installed, they simply enter theaddresses of the desired RSS feed and the program will regularly check each of them, alerting the subscriber to anynew items it finds. This is a very convenient way of staying up-to-date with the content of a large number of sitesinstead of trawling through numerous websites.

• The subscriber will receive the regularly updated content with a “sponsored by” logo or banner.

Rates: Pleae contact us for more information.

Product Directory FocusseparationsNOW.com has relaunched the product directory pages to include an advertorial zone. This provides a newsponsorship opportunity for advertisers to promote their solutions in the same way as the channel homepageadvertorial zone.

• Solus monthly advertorial within the product directory.

• Available to one customer only per month throughout the whole of the product directory.

Rates: US$2,600 per calendar month.

Further Advertising Opportunities

HPLC

Target by technique - 8 channels to choose from:

Our most popular channel, covering all aspects of liquid chromatography: HPLC and LC-MS, GPC, SEC, UPLC

Monthly Traffic FiguresUnique Users - 7,600 Visits - 9,500 Newsletter Circulation - 16,000

Covering gas-based separations, including GC, GC-MS, GCxGC, SPME


GAS CHROMATOGRAPHY

Electroseparations, including gel and capillary electrophoresis, gel-based proteomics, and microfluidics


ELECTROPHORESIS

The web’s only channel devoted to ion-selective separations: ion-exchange, cation exchange, ion exclusion; routineion analysis; trace analysis; and process quality control


ION CHROMATOGRAPHY

Statistics

Target by technique - 8 channels to choose from:

Covering all aspects of sample collection, purification, storage and automation for separation science


PROTEOMICS AND GENOMICS

LABORATORY INFORMATICS

SAMPLE PREPARATION

Covering the application of separation science to systems biology


Covering the detection and identification of separated species


DETECTORS

Covering the acquisition, manipulation and management of data for separation scientists


Statistics

Integrated Online and Print Campaigns

Create maximum effect by supporting your web advertising with print advertising in Wiley’s range ofhigh-impact journals.

Talk to us about a tailored, combined package that will best achieve your objectives.

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Rate Card Summary

Technique e-NewsletterSponsorshipper thousand

Solus Advertorial /Vendor Profile

Banner Ads E-zineSponsorship

separationsNOW.com US$475 US$2,750 pcm US$1,375 pcm US$4,050 pcm

HPLC US$475 US$3,150 pcm US$1,575 pcm US$4,650 pcm

GC US$475 US$2,750 pcm US$1,375 pcm US$4,050 pcm

Electrophoresis US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm

Ion Chromatography US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm

Genomics & Proteomics US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm

Sample Preparation US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm

Informatics US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm

Detectors US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm

3rd Party Emails: US$575 per thousand (minimum payment US$2,500).

Product Directory Focus: US$2,600 per calendar month.

Keyword Search Sponsorship: US$600 for 2 words per quarter.

Webinars: Please contact us for more information.

Videos: Please contact us for more information.

Podcasts: Please contact us for more information.

RSS News Feeds Advertising: Please contact us for more information.

What Should I Do Now?

To discuss how separationsNOW.com can be a part of your advertising strategy, please contact:

Interested in Spectroscopy?• separationsNOW.com has a sister site – spectroscopyNOW.com – dedicated to spectroscopy. With over 90,000 visitor

sessions and 70,000 unique users each month spectroscopyNOW.com is the most highly targeted website withinthe field of spectroscopy in analytical chemistry and the life sciences. If you are interested in advertising in this area,contact us to discuss options.

Rate Card

Wayne FrostSenior Account Manager

John Wiley & Sons, Ltd.The AtriumSouthern GateChichesterPO19 8SQUK

Tel: +44 (0)1243 770350Fax: +44 (0)1243 770432Email: [email protected]

Julian Wakfield-HarreyAccount Manager

John Wiley & Sons, LtdThe AtriumSouthern GateChichesterPO19 8SQUK

Tel: +44 (0)1243 770272Fax: +44 (0)1243 770432Email: [email protected]

Sep Now 09 Mp

Technology

Transcript of Sep Now 09 Mp