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Seoul International Sourcing Fair 2017

Post Show Report

Show Profile

Title Seoul International Sourcing Fair 2017 (SIPREMIUM 2017)

Venue Coex Hall A, Seoul, Korea

Periods March 23rd (Thursday) – March 26th (Sun), 2017

Organizer Coex

Sponsored by

- The Ministry of Trade, Industry and Energy

- Korea International Trade Association (KITA)

- Small & Medium Business Corporation

- Incheon Metropolitan City

- Gangnam-gu District

- Korea Exhibition Company (KOECO)

- Embassy of India

Overseas Partners

Giftionery Taipei 2017, Mega Show 2016, Singapore Gift Show 2017,

Singapore Gifts & Premiums Fair (SGPFair) 2017, Gifts & Home

Shanghai 2017, East China Fair 2017 Gifts Expo 2016, Las Vegas

Souvenir & Resort Gift Show 2016, Indian Stainless Steel Houseware

Show 2017

Media Partners EC21, Global Sources Publications (Holdings) Ltd.,

ThaiFranchiseCenter.com, Global Trade Promotion 2017

Scales

- Exhibitor : 400 companies 500 booths

Overseas 81 companies 86 booths from 9 countries, including

Japan, China, India, Thailand, Malaysia, Vietnam, Bangladesh)

- Visitor : 17,500 (1,340 international visitors)

Exhibit Items

Gift items, Household goods, Health & Beauty items, Jewelry &

accessories, Sales promotional items, ‘Design idea’ items,

Electronics, Home decorations, Office supplies, Bath items,

Character-branded items

Concurrent Event

1:1 Biz-Matching (Business Meeting) Program Business Meeting with International Buyers

Total of 871 meetings 815 overseas buyers (17 countries, 58 companies) Total of 291 Korean exhibitors

Business meeting with Korean MD Association Total of 600 meetings 60 domestic buyers from 30 companies

Website www.sipremiumseoul.com

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Hall A Layout

Exhibitor Profile

The Exhibitors present products and services from the following sectors:

Sales Promotion & Gifts

Stationery & Office Supplies

Beauty & Cosmetics

Health Food & Products

Kitchenware & Home Appliances

Smart & IT

Handmade / Crafts

Fashion Accessories / Jewelry

Living & Home Interior

Visitor Profile

The visitors to this year’s show will come from some of the following backgrounds:

Manufacturers

Importers

Exporters

Wholesalers/Distributors

Chain Stores

Associations

Retailers

OEM Providers

Other

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Show Analysis- Exhibitors (Overseas)

81 companies 86 booths from 9 countries

Purpose of Exhibit

Exhibitor’s route to SIPREMIUM 2017

Searching Distributors

40%

Promoting new

products

20%Building brand image

4%

General PR

3%

Product consultation

and contracts

4%

Studying market

trends/collecting

information

14%

Managing/

Maintaining business

networking

12%

Other

3%

Searching Distributors

Promoting new products

Building brand image

General PR

Product consultation and

contracts

Studying market

trends/collecting information

Managing/ Maintaining business

networking

Other

Participating Again

8%

Related

organization/associa

tion/media

28%

Organizer’s online

promotion (ie.

newsletter)

10%

Organizer’s

telemarketing

2%

Domestic Agents

28%

Business partner’s

recommendation

4%

Magazine,

Newspaper,

Show Directory,

AD

4%

Social media

promotion

8%

Other trade shows

2% Others

6%

Participating Again

Related

organization/association/media

Organizer’s online promotion (ie.

newsletter)

Organizer’s telemarketing

Domestic Agents

Business partner’s

recommendation

Magazine, Newspaper, Show

Directory, AD

Social media promotion

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Exhibitor’s satisfaction with the Business Meetings

Exhibitor’s satisfaction with overall service of organizer

Satisfied

59%

Unsatisfied

41% Satisfied

Unsatisfied

Very Satisfied

18%

Satisfied

42%

Average

36%

Unsatisfied

4%

Very Satisfied

Satisfied

Average

Unsatisfied

Very Unsatisfied

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Rate on SIPREMIUM as an exhibition and its brand competitiveness

Recognition of Coex as an exhibition organizer

SIPREMIUM’S international competitiveness

Very Satisfied

7%

Satisfied

43%

Average

45%

Unsatisfied

5%

Very Satisfied

Satisfied

Average

Unsatisfied

Very Unsatisfied

Satisfied

83%

Unsatisfied

17%

Satisfied

Unsatisfied

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Participation in Seoul International Sourcing Fair 2018 again

Survey results

- 68% of exhibitors were satisfied with their overall experience at SIPREMIUM 2017

- 69% of exhibitors were satisfied with their booth location at SIPREMIUM 2017

- 73% of exhibitors were satisfied with the organizer’s event promotion at SIPREMIUM

2017

Already confirmed

15%

Highly considering

21%

Might consider

33%

Not attending

31%

Already confirmed

Highly considering

Might consider

Not attending

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Show Analysis- Buyers (Overseas)

Buyer Overall Result- 58 companies, 85 hosted overseas buyers, 871 meetings

Items of interest

*Other includes: Health & Beauty, Home Interior, Medical instruments, Home appliances, Baby

items, Life-style items and car-related products

Buyer’s satisfaction with the business meeting

Sales Promotion

Materials

15%

Gift Items

24%

Design

Accessories

11%

Kitchenware

10%

Stationery &

Office Supplies

9%

Sports & Leisure

Items

6%

Others

25%Sales Promotion Materials

Gift Items

Design Accessories

Kitchenware

Stationery & Office Supplies

Sports & Leisure Items

Others

Very Satisfied

22%

Satisfied

54%

Average

24%Very Satisfied

Satisfied

Average

Unsatisfied

Very Unsatisfied

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Buyer’s satisfaction with the JUBLIA Business Matching System

Buyer’s satisfaction with overall management

Survey results

- 83% of buyers were able to meet with suppliers of interest and 89% were satisfied with

their business meetings

- 98% of buyers were satisfied with overall performance at SIPREMIUM 2017

- 75% of buyers are highly considering or already confirmed to participate again in 2018

Very Satisfied

20%

Satisfied

56%

Average

20%

Unsatisfied

4%

Very Satisfied

Satisfied

Average

Unsatisfied

Very Unsatisfied

Very Satisfied

51%

Satisfied

47%

Average

2%

Very Satisfied

Satisfied

Average

Unsatisfied

Very Unsatisfied

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Overseas Exhibitor Testimonial

Adi Arifin (Managing Director / PHY Resources Sdn. Bhd. / Malaysia)

“[SIPREMIUM 2017] has been a fantastic show for us. We had the opportunity to showcase

our products at the show and the response was excellent. The show gave us the opportunity

to educate the market on the effectiveness and up to date technologies of our proud products.

We met visitors not only from the South Korea, but also from countries like U.A.E, Taiwan,

Japan, Indonesia, Hong Kong and Australia. The quality of the visitors was excellent and we

are pleased with the organisation of the event. Well done COEX team for making it happened.”

Overseas Buyer Testimonial

Mavis Lin (Business manager / Shang Cai Trading Co., Ltd / China)

“Very happy to be able to participate in this COEX. I also thank you very much for assisting

me. I think this exhibition is a good exchange. We meet a lot of very good partner in this

exhibition and for the bilateral cooperation is a good start. Really looking forward to the next

COEX. Thanks again!”

Cenk Baladura (Foreign Trade Specialist / Trade-Labs International Trade Company

/ Turkey)

“I would like to say thank you for your organization and giving benefits due to attend to

SIPREMIUM. I found SIPREMIUM really useful and great source point for discovering unique

Korean products. Buyer’s benefits and organization structure are really remarkable and

amazing. Thank you for your effort and contribution to my company. Looking forward to

joining next SIPREMIUM.”

Ann Teo (Director / C.D. COM ASIA PTE. LTD. / Singapore)

“On behalf of our Singapore Gifts Association and our members, we thank you and your

management of COEX for inviting us to attend the SIPREMIUM 2017 and the signing of MOU

to facilitate our future cooperation. Your kind hospitality and warmth welcome is most

appreciated and all our members find your show very well organized and well-coordinated.

Right from pick-up to hotel accommodation to biz-matching & interpreter are all excellent and

we do look forward to your next invitation.”

Audrey Ng (General Manager / Orion China Limited / China)

“Thank you for your invitation to the SIPREMIUM 2017 Fair. We are thankful for the dedicated

support from the team, right down to the detailed planning of our visit to the booths as well as

an appointed interpreter to trail us as we conversed with the exhibitors. We were impressed

with the different kinds of products available at the fair, and are very optimistic with the

discussions we had with some of the exhibitors. Look forward to the next SIPREMIUM Fair.”

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Photo Gallery

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For more inquiry

Seoul International Sourcing Fair Secretariat

T. 82-2-6000-8126 F. 82-2-6944-8302 E. sipremium.info@coex.co.kr

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