SEO · WEB DESIGN · PPC · SOCIAL MEDIA · the customer journey. Obvious areas were search, paid...
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ANGEL, COIL & BARTLETT BIG STORM CASE STUDY SEO · WEB DESIGN · PPC · SOCIAL MEDIA ATTORNEYS AND COUNSELORS AT LAW
Transcript of SEO · WEB DESIGN · PPC · SOCIAL MEDIA · the customer journey. Obvious areas were search, paid...
ANGEL, COIL & BARTLETT
B I G S T O R M C A S E S T U D Y
S E O · W E B D E S I G N · P P C · S O C I A L M E D I A
ATTORNEYS AND COUNSELORS AT LAW
SEO, PPC & WEB DESIGN
FOR A BOZEMAN LAW FIRM
Angel, Coil & Bartlett has helped citizens know and understand their rights for many years. The
firm has represented many individuals in personal injury and criminal defense cases, along
with an array of other ventures including business, probate, real estate and more. Prior to
working with Big Storm, the firm largely focused on phone book and print advertising to reach
an audience that had moved on into the digital space. Big Storm started by creating targeted
content and optimizing existing content for search engines, client more visible on Google and
Bing. We then developed a PPC marketing strategy and implemented it on Google Adwords,
Bing Ads, and Facebook. While navigating the expensive world of paid search for attorneys,
we were able to cut costs, reduce wasted spend and optimize ongoing campaign efforts while
bringing in quality clients for the firm. We also designed two mobile-friendly websites and
improved Angel Coil and Bartlett’s search engine presence with minimal oversight due to our
trusting long-term business relationship.
BEFORE AFTER
At Big Storm, we set realistic expectations, vetted themes, and optimized the website to meet the
client’s specific needs. We used best practices and our own experience to provide custom-tailored
SEO recommendations. We worked side by side with PK, Courtney, Ray, Griff and the team at
Wisetail to provide a pleasant user experience that is both SEO-friendly and focused on driving
leads. We received valuable input from the sales team, took the time to gain customer insights
about their Learning Management System, and even got to know their dogs on a first name basis.
HOW WE HELPED
www.greatbigstorm.com
We worked directly with the marketing and sales team at Wisetail to find appropriate solutions.
Collaborated closely with Courtney Fitzpatrick and PK Kirwan of Wisetail, who brought the creative vision and helped put the website together.
We performed and integrated keyword research to better optimize our on-page content.
Provided guidance to better restructure content.
Optimized content for better search rankings.
Unified the platform under WordPress CMS and eliminated costs of additional landing page software.
Set up heatmap and visitor recording software to better under-stand the users and provide guidance on improvements.
Set up tracking and goals to better understand acquisition sources.
Set up acquisition funnels to drive more demo requests.
Designed and optimized landing pages for specific channels to drive more qualified leads.
NEW USERS
ORGANIC SEO TRAFFIC
OVERALL TRAFFIC
CONVERSIONS
94%
96%
126%
300%
+
+
+
+
REASONABLE SEARCH & SEIZURE
OUR APPROACH
We started with the end goal in mind: Obtaining new clients for Angel, Coil & Bartlett. First,
we identified the goals of a phone call or a contact form filled out. Next, we took steps
to identify the journey that potential clients would take to find them, using search trend
information. From there, we mapped the process and looked at where we could improve
the customer journey. Obvious areas were search, paid search, and social media. We also
looked at what potential clients needed in terms of trust and/or proof of credibility. Marrying
those elements with Angel, Coil & Bartlett’s core value of knowing their rights and their calm
demeanor, we worked vigorously to frame the firm with those ideas in mind. We then shifted
to implementation and were able to successfully run several campaigns within a limited budget
and allow ourselves to continue to improve over time.
At Big Storm, we set realistic expectations, vetted themes, and optimized the website to meet the
client’s specific needs. We used best practices and our own experience to provide custom-tailored
SEO recommendations. We worked side by side with PK, Courtney, Ray, Griff and the team at
Wisetail to provide a pleasant user experience that is both SEO-friendly and focused on driving
leads. We received valuable input from the sales team, took the time to gain customer insights
about their Learning Management System, and even got to know their dogs on a first name basis.
HOW WE HELPED
www.greatbigstorm.com
We worked directly with the marketing and sales team at Wisetail to find appropriate solutions.
Collaborated closely with Courtney Fitzpatrick and PK Kirwan of Wisetail, who brought the creative vision and helped put the website together.
We performed and integrated keyword research to better optimize our on-page content.
Provided guidance to better restructure content.
Optimized content for better search rankings.
Unified the platform under WordPress CMS and eliminated costs of additional landing page software.
Set up heatmap and visitor recording software to better under-stand the users and provide guidance on improvements.
Set up tracking and goals to better understand acquisition sources.
Set up acquisition funnels to drive more demo requests.
Designed and optimized landing pages for specific channels to drive more qualified leads.
NEW USERS
ORGANIC SEO TRAFFIC
OVERALL TRAFFIC
CONVERSIONS
94%
96%
126%
300%
+
+
+
+
Facebook Advertising
PPC Maintenance Services
PPC Campaign Build Out
Bing Advertising
Display Advertising
FOR THE PEOPLE BY OUR PEOPLE
HOW WE HELPED
Big Storm worked to reach the target audience by optimizing their “findability” in organic search
engine placements, expanding paid search and display placements. We found appropriate
keywords and seized appropriate placements for better visibility. In terms of demographics, we
identified that their audience was moving to digital and they were being discovered by people
using search engines and social media channels. On the website, we improved the brand by
ensuring photos of staff members were prominently displayed and that a philosophy of “We are
here to help” was incorporated throughout the site and content. Over time, we have continued
to make improvements to the website, social media, SEO and PPC for the firm.
At Big Storm, we set realistic expectations, vetted themes, and optimized the website to meet the
client’s specific needs. We used best practices and our own experience to provide custom-tailored
SEO recommendations. We worked side by side with PK, Courtney, Ray, Griff and the team at
Wisetail to provide a pleasant user experience that is both SEO-friendly and focused on driving
leads. We received valuable input from the sales team, took the time to gain customer insights
about their Learning Management System, and even got to know their dogs on a first name basis.
HOW WE HELPED
www.greatbigstorm.com
We worked directly with the marketing and sales team at Wisetail to find appropriate solutions.
Collaborated closely with Courtney Fitzpatrick and PK Kirwan of Wisetail, who brought the creative vision and helped put the website together.
We performed and integrated keyword research to better optimize our on-page content.
Provided guidance to better restructure content.
Optimized content for better search rankings.
Unified the platform under WordPress CMS and eliminated costs of additional landing page software.
Set up heatmap and visitor recording software to better under-stand the users and provide guidance on improvements.
Set up tracking and goals to better understand acquisition sources.
Set up acquisition funnels to drive more demo requests.
Designed and optimized landing pages for specific channels to drive more qualified leads.
NEW USERS
ORGANIC SEO TRAFFIC
OVERALL TRAFFIC
CONVERSIONS
94%
96%
126%
300%
+
+
+
+
KNOW YOUR RIGHTS
WORK DONE ON BEHALF OF OUR CLIENT
Keyword Research
Competition Analysis
SEO Position Reporting
Art Direction
Photographic Direction
Quality Assurance &
Testing
Content Creation
Web Development
Website Design
Google Analytics Setup
Goal Tracking
Continual Improvements
& Recommendations
Search Engine Optimization
Website Design Analytics & Tracking Paid Search / PPC
WITNESS ACCOUNT
WHAT ANGEL COIL & BARTLETT SAYS
“Big Storm provides Angel Coil & Bartlett quality work and services on time with great results
and minor supervision. Big Storm helped us design a website that meets our firm’s needs. They
manage our Paid Search, help with social media and optimize our site so we are found on Goo-
gle and Bing. They’re great to work with and understand the different practices of our firm. We
know we can count on them to do good work to manage our website, PPC and SEO day in and
day out.”
Mark Luebeck, Attorney and Partner at Angel Coil & Bartlett
At Big Storm, we set realistic expectations, vetted themes, and optimized the website to meet the
client’s specific needs. We used best practices and our own experience to provide custom-tailored
SEO recommendations. We worked side by side with PK, Courtney, Ray, Griff and the team at
Wisetail to provide a pleasant user experience that is both SEO-friendly and focused on driving
leads. We received valuable input from the sales team, took the time to gain customer insights
about their Learning Management System, and even got to know their dogs on a first name basis.
HOW WE HELPED
www.greatbigstorm.com
We worked directly with the marketing and sales team at Wisetail to find appropriate solutions.
Collaborated closely with Courtney Fitzpatrick and PK Kirwan of Wisetail, who brought the creative vision and helped put the website together.
We performed and integrated keyword research to better optimize our on-page content.
Provided guidance to better restructure content.
Optimized content for better search rankings.
Unified the platform under WordPress CMS and eliminated costs of additional landing page software.
Set up heatmap and visitor recording software to better under-stand the users and provide guidance on improvements.
Set up tracking and goals to better understand acquisition sources.
Set up acquisition funnels to drive more demo requests.
Designed and optimized landing pages for specific channels to drive more qualified leads.
NEW USERS
ORGANIC SEO TRAFFIC
OVERALL TRAFFIC
CONVERSIONS
94%
96%
126%
300%
+
+
+
+
CONTACT US
Big Storm LLC is a data-driven marketing company. Our goal is to be transparent, genuine,
valuable, and profitable in the work that we do for ourselves, our clients, and the things we
create. Responsibility for our agency’s reputation, as well as our clients and partners; drives us
to create lasting relationships that extend for years beyond the company boundaries. We aim
to contribute to the marketing, web design, and analytics communities by being a positive
influence on our industry. We focus on quality, empathy, generosity, honesty, hard work,
and profitability; while maintaining a fun company culture.
greatbigstorm.com
Big Storm LLC is a data-driven marketing company. Our goal is to be transparent, genuine,
valuable, and profitable in the work that we do for ourselves, our clients, and the things we
create. Responsibility for our agency’s reputation, as well as our clients and partners; drives us
to create lasting relationships that extend for years beyond the company boundaries. We aim
to contribute to the marketing, web design, and analytics communities by being a positive
influence on our industry. We focus on quality, empathy, generosity, honesty, hard work,
and profitability; while maintaining a fun company culture.
greatbigstorm.com
CONTACT US
Big Storm LLC is a data-driven marketing company. Our goal is to be transparent, genuine,
valuable, and profitable in the work that we do for ourselves, our clients, and the things we
create. Responsibility for our agency’s reputation, as well as our clients and partners; drives us
to create lasting relationships that extend for years beyond the company boundaries. We aim
to contribute to the marketing, web design, and analytics communities by being a positive
influence on our industry. We focus on quality, empathy, generosity, honesty, hard work,
and profitability; while maintaining a fun company culture.
greatbigstorm.com
CONTACT US
Big Storm LLC is a data-driven marketing company. Our goal is to be transparent, genuine,
valuable, and profitable in the work that we do for ourselves, our clients, and the things we
create. Responsibility for our agency’s reputation, as well as our clients and partners; drives us
to create lasting relationships that extend for years beyond the company boundaries. We aim
to contribute to the marketing, web design, and analytics communities by being a positive
influence on our industry. We focus on quality, empathy, generosity, honesty, hard work,
and profitability; while maintaining a fun company culture.
greatbigstorm.com
