SEO Trends & Tips: Beyond The Basics
-
Upload
our-kids-media -
Category
Business
-
view
2.535 -
download
0
description
Transcript of SEO Trends & Tips: Beyond The Basics
1
Search Engine OptimizationBeyond the basics
November 2010
20Tuesday, November 30, 2010
2
SEO Basics
Research: Know what terms people search for
Keywords: In URLs, metatags and content
Content: New, relevant and keyword focused
Google.ca/places: List your local business
Backlinks: Inbound and outbound
xwww.dialogueonline.ca/marketing-SEO-meeting-schools-2010.php
November 2010
21Tuesday, November 30, 2010
3
Do you know what’s happening?Google is always changing
More prominent ‘Google Places’ results
Multiple results for individual domains
Website previews prior to clicking
Personalized results... there is no ‘norm’
November 2010
22Tuesday, November 30, 2010
4
Do you know what’s happening?Google is always changing
Places
multiple results
November 2010
23Tuesday, November 30, 2010
5
Do you know what’s happening?Google is always changing
Preview
November 2010
24Tuesday, November 30, 2010
6
Four strategies for 2011 Beyond basic SEO
Blogging
Community Involvement
Social Media Optimization
Backlinks
November 2010
25Tuesday, November 30, 2010
7
Blogging or content developmentStrategy #1
Know what is happening in your industry
Focus on unique and relevant content
Promote via all media sources: Twitter, Facebook, Newsletters...
Submit your blog to directoriesblog.botw.orggoogle.com/newsblogged.comEzineArticles.comArticleDashboard.com
No time, guest blog
November 2010
26Tuesday, November 30, 2010
8
Blogging or content developmentStrategy #1
November 2010
27Tuesday, November 30, 2010
9
Community and forum involvementStrategy #2
Provide advice and answers to questions
Add a hyperlink to your website
Reach a new audience
Be an expert
November 2010
28Tuesday, November 30, 2010
10
Strategy #2Community and forum involvement
!"#$%&&$'()**&'$%(("#+,-#+.
!"##$%&'()(&'(&*$+,-..#+$/%+-%&0$*.$%++1($-%0-$+,-..#$,2('%*+$*./32'+$*-($4&*32%.$5(,.&'326$5,-..#$7%)#.83$94557:$81+*$;($+1,,(++<1##6$%&+)(,*('$;6$*-($=%&%+*26$.<$>'1,3?.&$(@(26$.*-(2$6(32AAA$B!
""!#$%&!#'(%)$*+!,*-$%'.!/(0(%$1.*!.2!3*0(4(*0(*-!567..89
!C-(2($32($3$&18;(2$.<$3'@3&*30(+$.<$,-..+%&0$3$+,-..#$*-3*$;(#.&0+$*.$3&$3++.,%3?.&AAA$B!
""!:(.%;(!#%';;9+!<.*2(%(*6(!.2!3*0(4(*0(*-!567..89
x
November 2010
29Tuesday, November 30, 2010
6
Social media optimizationStrategy #3
Focus on proactive online reputation building
Deliver a consistent message across all platforms
Always think about repurposing content
Remember SEO basics: content, titles, keywords
November 2010
30Tuesday, November 30, 2010
12
Social media optimizationStrategy #3
Consistent message across all platformsNovember 2010
31Tuesday, November 30, 2010
Building backlinksStrategy #4
Link Bait:
Content that entertains, informs and attracts inbound links (blogs, photos, videos)
November 2010 13
32Tuesday, November 30, 2010
14
Building backlinksStrategy #4
Be first - watch for news and issues in your industry and write about them
Focus on locally targeted content
Less is more. Be concise, attention spans are short.
Provide advice or a ‘how to’ guide. Share your expertise
x/#%"()$0*&12#$*3$-"%4($3*"$5%"6(1&%"$-#"2'
November 2010
33Tuesday, November 30, 2010
15
Useful online management toolsResources and tools
See if your brand name is available on 160 networks
Social network management
Shows the social impact a particular URL has
Search Forums for topics of interest
Set up alerts for your brand/keywords on social sitesx
x
x
x
x
November 2010
34Tuesday, November 30, 2010
16
Resources and tools
November 2010
35Tuesday, November 30, 2010
17
Resources and tools
November 2010
36Tuesday, November 30, 2010
18
Resources and tools
November 2010
37Tuesday, November 30, 2010
1319
Search Engine OptimizationBeyond the basics
YouTube.com/OurKidsDOTnet
Facebook.com/PrivateSchoolEducation
@OurKidsNet @AgnesStawicki
OurKidsMedia.com 1.877.272.1845 x31
November 2010
38Tuesday, November 30, 2010