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Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO). SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. Search Engine Optimization refers to the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo, Microsoft).

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SEO- Whats is SEO ?

Search engines perform several activities in order to deliver search results. Crawling - Process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider (or Google bot, in case of Google).Indexing - Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular key words. Processing - When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the data base. Calculating Relevancy - It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string. Retrieving Results - The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser. Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control. Although the basic principle of operation of all search engines is the same, the minor differences between their relevancy algorithms lead to major changes in results relevancy.

How Search Engine Works ?


SEO Copywriting is the technique of writing viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms. Along with viewable text, SEO copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description, Keywords tags, headings, and alternative text. The idea behind SEO copywriting is that search engines want genuine content pages and not additional pages often called "doorway pages" that are created for the sole purpose of achieving high rankings.

What is SEO Copywriting ?


When you search any keyword using a search engine, it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If a search engine is putting your web page on the first position, then your web page rank will be number 1 and it will be assumed as the page with the highest rank.SEO is the process of designing and developing a website to attain a high rank in search engine results.

What is Search Engine Rank ?


A keyword is a term that is used to match with the query a person enters into a search engine to find specific information. Most people enter search phrases that consist of two to five words. Such phrases may be called search phrases, keyword phrases, query phrases, or just keywords. Good keyword phrases are specific and descriptive.The following concepts related to keywords, help in optimizing the keywords on a web page.

Keyword Frequency-This is calculated as how often does a keyword appear in a website title or description. You do not want to go overboard with frequency, however, since on some engines if you repeat a word too many times, you are be penalized for "spamming" or keyword stuffing.In general though, repeat your keyword in the document as many times as you can get away with, and up to 3-7 times in your list of meta tags.

SEO - Optimized Keywords


Keyword Weight-It refers to the number of keywords appearing on your web page compared to the total number of words appearing on that same page. Some search engines consider this while determining the rank of your website for a particular keyword search. One technique that often works well is to create some smaller pages, generally just a paragraph long that emphasizes a particular keyword. By keeping the overall number of words to a minimum, you can increase the "weight" of the keyword you are emphasizing.

Keyword Proximity -It refers to the placement of keywords on a web page in relation to each other or, in some cases, in relation to other words with a similar meaning as the queried keyword. For search engines, that grade a keyword match by keyword proximity, the connected phrase home loans will outrank a citation that mentions home mortgage loans assuming that you are searching only for the phrase "home loans".

Optimized Keywords


Keyword Prominence It is a measure of how early or high up on a page, the keywords are found. Having keywords in the first heading and in the first paragraph (first 20 words or so) on a page are best.

Keyword Placement-Where your keywords are placed on a page is very important. For example, in most engines, placing the keywords in the Title of the page, or in the Heading tags will give it more relevancy. On some engines, placing keywords in the link text, the part that is underlined on the screen in a browser, can add more relevancy to those words.

Keyword Optimiztion


Keywords in the <title> tag(s).Keywords in the <meta name="description">. Keywords in the <meta name="keyword">. Keywords in <h1> or other headline tags.Keywords

in the <ahref="http://yourcompany.com">keywords</a> link tags.Keywords in the body copy.Keywords in alt tags.Keywords in <!-- insert comments here> comments tags.Keywords in the URL or website address. Finding Keywords There are many different ways to find keywords for your website. Some good keyword ideas are: The potential words, people would use to find your product or service.

Best Places to Put KeywordsHere is a list of places where you should try to use your

main keywords.

Types of SEO On Page SEO Keyword Research & Target Meta keyword Meta Tittle, Meta Description Image & video Optimization URL Optimization How to create (sitemap.xml)file How to use H1 to H5 Tags Duplicate Content finder Removal Internal Linking Affiliation linking & Targeting Alt Tag & image Tittle Tag Webmaster & analytics Tools

OFF Page SEO Directory Submissions Social Bookmarking Submissions Blog Hosting & Blog Post Article Submissions Blog Commenting Classified add Posting PPT Submissions Video Submissions Profile Creations Link Wheel Social media Marketing


On Page Optimization is the most important and complex part of search engine optimization. This website helps your search engine ranking through their keywords need. It should be kept based on which some great tips on optimizing your site for articles while the page is going. This website helps you rank your page or your keywords to increase search engine ranking will depend on the page of your website search engine optimization on any kind of score. It is mainly seen on page factors of your index page, set your keyword rankings. Page optimization is often forgotten these days, because we focus more and inbound links with targeted anchor text to get more of our time. - Optimization page, but you quickly to do something yourself an extra boost in the SERPS can offer. There is great for a list page SEO technique that search engine optimization is considered in the evaluation process. Recognizing these factors, but are not limited to: words in the web page URL, title tags, meta tags, headlines, sub headlines, keyword density, words start page, page content, words that are bold in touch , words, site navigation, website link structure and a number of other reasons.

On Page SEO


1. URL Naming:If your domain name as possible, try to prime your targeted keywords, if still does not include your keywords in the url.

2. Title Tag: Title tag, the first words that you place your keywords Place and after using the word can attract visitors.

3. Meta Description: Many search engines use the description tag at any time, but it is best to set it properly just in case. Put your keywords in the beginning of the first meta description and your website attract visitors do yo tour.

4. Meta Keywords:Yes many search is now not counted meta keywords, but use less engine search engine keyword tags, meta keywords using the search engine is still worth something to have your site rank.

On page optimization tips:


5. Use Alt Text for Image Optimization: Are unable to see images for Crawlers. Thus, appropriate displays using Alt tag your content with targeted keywords to optimize the images.

6. Static URL: Remember that all of your important pages should be short and static URLs. Check Domain AgeDomain Age Checker Tool

7. Use Headings: H1, h2, and use the h3 title tag to define their key subject categories, and putting your keywords in style at least once a title.

8. Valid HTML: Use the W3C HTML validator on your page's HTML is valid. A web page for more HTML errors will create not rank well in SERPS.



9. Robots. Txt: Your website for search engines with robots.txt file you can restrict access. Check on your website with robot.txt is apposite crawler information is required.Create Robots.txt

10. Sitemap XML: Create your XML Sitemap XML Sitemap using search engines crawl your pages.Sitemap Builder

11. Keep Your Body Text To ReadUse your keywords in the text body, but keep your body text readable. Not in my drywall text keywords you drywall drywall stuff by humans until the drywall dry wall is unclear.

12. Internal LinkInternal link between the construction related posts.



Directory Submission: Many people may say that directory submission is dead! I believe that it isn’t as you are increasing the likely hood of people seeing your website. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. You could submit to general directories, but for maximum effect, you are better off submitting to niche directories. Of course, I agree that it gives quite delayed results, but it is worth doing it.

Social Bookmarking : Social Bookmarking Social bookmarking is refers to off-

page optimization process of saving your URL and other details (Title, Meta tag, Meta description and user profile) online bookmarking to website and sharing with friends.

OFF PAGE SEO


Blog creating : Blog creating Blog" is an abbreviated version of "weblog," which is a term used to describe website that maintain all information about your site. Blog creating is refers to off-page process of adding all information about your site to blog.

Article submission :Article submission Article submission is refers to off-page optimization process in which you write new or old information about your website, services or products. Article submission is a very good way to increase traffic and quality back links.

Blog Commenting : Blog commenting is an essential process for interaction between bloggers and blog readers, and a very effective way to get backlinks

PPT sharing : PPT sharing is refers to off-page optimization process in which you can give information through ppt to video content to social media

OFF PAGE SEO


Video Marketing : ust like photo sharing, if you have any videos that you have used on your site, then you can submit them to sites like; YouTube, Vimeo, Dailymotion etc. allowing people to find your content in other ways

Link Wheel : The link wheel is one such idea where several similar themed websites get together and create a circle of links. So website A links to website B which links to website C which then links back to website A. Link wheels can contain any number of websites from the three in this example upwards. The link wheel is one such idea where several similar themed websites get together and create a circle of links. So website A links to website B which links to website C which then links back to website A. Link wheels can contain any number of websites from the three in this example upwards.

OFF PAGE SEO


Local Business Listing : search engines can easily view your website and fetch the content, will be much better. This will help you to reach a targeted audience. Submit your website to sites like; Google Local, Maps, Yahoo Local, Yellow Pages, etc.

Classifieds submission :Classifieds submission Classifieds submission is refers to off-page optimization process. Classifieds is advertising form in which you can advertise your service, product, business website.

Social Media Optimization : (SMO) is defined as a process and technique for producing good publicity via social media, online communities and websites in an optimized manner. These methods of SMO comprise of additional social news buttons, blogging and RSS feeds.Social Media Website List1 | Facebook2 | Twitter3 | LinkedIn4 | Pinterest5 | Google Plus+6 | Tumblr7 | Instagram

OFF PAGE


How to Make Money Online Earn Online writing Content & PPC YouTube Video Marketing Social Media Marketing Blogging AdSense Bidding Online Project Take online SEO SMM SMO Word press etc Facebook like share group posting add posting etc


WHY US Digital Marketing Training in Chandigarh India Marketing experience 10 years Online Marketing Experience 5 years 90 % Practical Training Up-to-date and depth knowledge of all the technologies. Live Project Training 100% free course materials, with lots of example. 100% Placement Assistance support.


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