Find Target AudienceFind Target Audience

This will be one of important knowledge This will be one of important knowledge that anyone who care about SEO or that anyone who care about SEO or online business should know since it online business should know since it

decides your success. Let’s learn about decides your success. Let’s learn about “Find Target Audience”“Find Target Audience”

People with different purpose can find your People with different purpose can find your site, but you only sell products or services site, but you only sell products or services for the ones who need. So, to get the most for the ones who need. So, to get the most from SEO efforts, you have to service their from SEO efforts, you have to service their

taste. I mean you should design and taste. I mean you should design and optimize your website for optimize your website for your target your target

audiencesaudiences. .

The question may be thought of is who The question may be thought of is who are your target audiences? You know, are your target audiences? You know, “Your target audience” is known as the “Your target audience” is known as the group of people that you are trying to group of people that you are trying to reach through your online marketing reach through your online marketing efforts. Target audiences are often efforts. Target audiences are often

defined by demographics such as age defined by demographics such as age groups, nationalities, or specific groups, nationalities, or specific

interests.interests.

For example, if your site is about job For example, if your site is about job hunting, the target audiences should be hunting, the target audiences should be

students, or most of the ones around students, or most of the ones around the age from 18 to 30. Or if the site is the age from 18 to 30. Or if the site is about about currency exchangecurrency exchange, it will be , it will be easier since the audiences will rank easier since the audiences will rank wider. However, we still can mostly wider. However, we still can mostly focus on trader and investor teams. focus on trader and investor teams.

Understanding who are your target Understanding who are your target audiences and what they are searching for audiences and what they are searching for can greatly increase the effectiveness of a can greatly increase the effectiveness of a

SEO campaign.SEO campaign.

The first thing we should note about is The first thing we should note about is make sure you are speaking your make sure you are speaking your target audiences’ language when target audiences’ language when

optimizing your siteoptimizing your site..People who can find your customers’ People who can find your customers’

site may come from different regions or site may come from different regions or countries. They may use different countries. They may use different

languages, but we cannot serve all of languages, but we cannot serve all of them. That’s why we need to think of them. That’s why we need to think of target audiences. Use the language target audiences. Use the language

that most of the target audiences use.that most of the target audiences use.

For example, if your site is focus on a For example, if your site is focus on a specific country, use its language specific country, use its language instead of English unless they use instead of English unless they use English as their mother tongue or English as their mother tongue or

second language. You know, we use “second language. You know, we use “timtim viecviec” in Vietnamese in stead of “job ” in Vietnamese in stead of “job

hunting”.hunting”.

So, how can we find them or in what So, how can we find them or in what way we should do to have this step way we should do to have this step

done?done?Research and analysis uncovers the key Research and analysis uncovers the key words, terms or phrases that web users words, terms or phrases that web users

are searching for. If it seems hard for are searching for. If it seems hard for you, don’t worry since there are free you, don’t worry since there are free

available tools supporting you in doing available tools supporting you in doing this task.this task.

To learn about SEO or SEO tips, are To learn about SEO or SEO tips, are people searching for “seo”, “search people searching for “seo”, “search

engine optimization” or “search engine engine optimization” or “search engine optimisation”?optimisation”?

Can you answer immediately?Can you answer immediately?To have a better answer, you can To have a better answer, you can

search for free tools on the internet or search for free tools on the internet or use a useful tool like use a useful tool like Google TrendsGoogle Trends to to

discover trends in the popularity of discover trends in the popularity of different search queries.different search queries.

Another reason why we should Another reason why we should focus on finding target audience focus on finding target audience

task is knowing your target task is knowing your target audience also provides you the audience also provides you the

opportunity to identify other online opportunity to identify other online marketing opportunities. If your marketing opportunities. If your target audience is primarily the target audience is primarily the

teenage demographic, marketing teenage demographic, marketing on platforms such as MySpace on platforms such as MySpace

could be lucrative. could be lucrative.

Or if they are mostly young college Or if they are mostly young college graduates, marketing on a social graduates, marketing on a social

network like Facebook may provide network like Facebook may provide benefit.benefit.

To sum up, to learn To sum up, to learn SEO tipsSEO tips, we need , we need to bear in mind that the benefits of to bear in mind that the benefits of having a full understanding of your having a full understanding of your

target audience cannot be overlooked. target audience cannot be overlooked. Search for them as the first task in the Search for them as the first task in the

list of SEO steps rather than waste time list of SEO steps rather than waste time trying to figure out what that audience trying to figure out what that audience

is later!is later!