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Source: https://www.apsense.com/article/what-constitutes-onsite-optimisation.html

What Constitutes Onsite

Optimisation? Till a few years back, the craze of SEO was on the rise, but it has experienced a kickback

with the arrival of another concept called "onsite optimization". This concept brought several

new features as compared to SEO that made it gain immense popularity in a very short

period of time. It helped a lot in improving the overall face of the business website. At the

back-end, it helped by simplifying and strengthening the coding and technical setup.

In a very short period of time, the

onsite optimization in Sydney

emerged as the foundation stone on

which the off-site optimization

depended. The importance grew so

much that the experts from the

search engine optimization

companies started assuming that

without onsite optimization off

site optimization is a waste of

time. The process was wide-ranging and varies greatly from one website to another.

1. Checking for and fixing the broken and faulty links

2. Improving the readability and formatting of the content

3. Ensuring that each page has a unique and descriptive title

4. Canonicalization of the URLs

5. Reviewing the opportunities to enhance the user interaction

6. Ensuring that no page is located more than 5 clicks away from the homepage

7. Improving the website’s content to make it match and surpass the quality of the closest

competitor’s content

8. Ensuring that all the important content is available right in front of the eyes and the

user don’t have to scroll up or down

9. Ensuring that all the important pages of the portal are indexed on the Google

10. Assessing and improving the page loading time

11. Creating a logical navigational system

12. Creating specific landing pages to ensure that the users get exactly what they are

looking for

13. Adding relevant and interesting content to the pages that have low views

14. Ensuring that meta descriptions are the representatives of the page content

15. Removing unnecessary outbound links

16. Reviewing opportunities to improve the conversion rate

17. Setting up different google analytics and webmaster tools

18. 301 redirect inbound links that point to non-existent URLs.

19. Creating user-friendly Error 404 pages

Here are some of the main points that constitute to form onsite optimization.

20. Add additional and interesting content to target additional relevant keywords and

phrases

21. Remove all instances of keyword stuffing

22. Adding social media sharing buttons

23. Adding relevant images to the "text only" pages

24. Adding in-content link to the required places

25. Analyse inbound link profile

26. Redirecting link juice to the important pages

27. Ensuring that every page can be accessed by a link from at least one other page

28. Creating as well as submitting an XML sitemap

29. Checking for duplicate content and removing it as soon as it is found

30. Ensuring that call to action are located at strategic locations

31. Ensuring that the important pages are just 2 clicks away from the main page

32. Creating and uploading robot.txt files

33. Removing or merging the pages that have similar looking, less important or less content

in them

34. Adding keywords to the URLs, title tags, meta descriptions, header tags and ALT tags

35. Checking that the website loads easily in different browsers and on different screen

resolutions