SEO Strategies for 2013
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Transcript of SEO Strategies for 2013
![Page 1: SEO Strategies for 2013](https://reader035.fdocuments.us/reader035/viewer/2022062513/5552877fb4c905b4598b52f1/html5/thumbnails/1.jpg)
SEO Strategy for 2013
![Page 2: SEO Strategies for 2013](https://reader035.fdocuments.us/reader035/viewer/2022062513/5552877fb4c905b4598b52f1/html5/thumbnails/2.jpg)
2012: Year of the Panguin
CONTENTEngagement
FreshnessRelevancy
LINKSLow QualityAnchor Text
Social
![Page 3: SEO Strategies for 2013](https://reader035.fdocuments.us/reader035/viewer/2022062513/5552877fb4c905b4598b52f1/html5/thumbnails/3.jpg)
Stay Relevant to Your Site
![Page 4: SEO Strategies for 2013](https://reader035.fdocuments.us/reader035/viewer/2022062513/5552877fb4c905b4598b52f1/html5/thumbnails/4.jpg)
Results Focusing on Relevancy & Intent
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Get Chunky With The Long Tail
Source: http://www.seomoz.org/blog/illustrating-the-long-tail
![Page 6: SEO Strategies for 2013](https://reader035.fdocuments.us/reader035/viewer/2022062513/5552877fb4c905b4598b52f1/html5/thumbnails/6.jpg)
Stop Keyword Stuffing
Avoid repetition in page titles as well
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Remove Low Quality Content
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Stop Watching Daily Rankings
It is more important to focus on overall keyword trends, movement, and reaction to Google updates than daily
rankings.
![Page 9: SEO Strategies for 2013](https://reader035.fdocuments.us/reader035/viewer/2022062513/5552877fb4c905b4598b52f1/html5/thumbnails/9.jpg)
Stop Building Low Quality Links
Source: http://www.seomoz.org/blog/unnatural-link-warnings-blog-networks-advice
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10
SEO Strategies for 2013
Content Optimization
Technical SEOMobile
Local Search
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Become Strategically Integrated
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The New Ways to Measure SEO
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Improve your CTR Curve
Source: http://www.seomoz.org/blog/mission-imposserpble-establishing-clickthrough-rates
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Search Queries & Impressions
![Page 15: SEO Strategies for 2013](https://reader035.fdocuments.us/reader035/viewer/2022062513/5552877fb4c905b4598b52f1/html5/thumbnails/15.jpg)
Create Content for Consumers, Not Google
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Understand Content MarketingTarg
et Audience(Personas
)
Online
Behavior(Interest)
Content
Developme
nt(Messaging
)
Content
Placement(Platforms)
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Produce All Kinds of Content
Source: http://www.seomoz.org/
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Shotgun vs. Rifle
Source: http://www.slingshotseo.com/blog/rifle-shot-vs-shotgun-blast-the-value-of-coordinated-content/
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Write Content for Influencers
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Use These Social Media Platforms
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Evaluate the Current Link Profile
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Set Up & Optimize Local Listings
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Choose a Mobile Design Strategy
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Make your Site Crazy Fast
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Use Schema To Stand Out
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