SEO & Social Media Sweden Social Web Camp 2009. The Big Three – or are they?
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Transcript of SEO & Social Media Sweden Social Web Camp 2009. The Big Three – or are they?
Search Engines Today?
Why can’t you say that Facebook or Twitter is
a Search Engine?
You do search, but in a different kind of way
Twitter & Facebook are
real competition to Google
SEO is not only Google...When I talk SEO I talk about
every Search Engine –
Twitter & Facebook included
SEO differs quite a bit
SEO for Facebook & Twitter
differs a lot from SEO for contextual results inGoogle/Bing/Yahoo
I will only go through ordinary SEO in this presentation.
SEO for which engine/site?
How do you click?89,7% - Click on First
page
5,93% - Click on Second page
4,37% - Click on page three and the rest
The Michael Jackson case6,12million * searched for
”Michael Jackson”in July
* Broad match, Sweden
The Michael Jackson case
The newspapers could dominate!
Aftonbladet & Expressen and other large
newspapers could have 2 results on
page one on Google for almost every search related to Michael Jackson
Let’s just say 10% Search Traffic =
612 000 visitors
The newspapers could dominate!
SEO vs Social Media?
75-100 000 Swedes have Twitter
1,9 million Swedes reads blogs
2,4 million Swedes have Facebook(almost ¼ of the population)
How many
Google?
SEO vs Social Media?
Search Engines Criterias(one way to see it)
TechnicalAspects
Keywords & Content
Links Everything regarding it
Domain & Language
1. Domain & Language (examples)
Age of domain Anchor text in domain name TLD (.se .dk .co.uk etc.) Language targeting Example: Canada – French and English
2. Technical Aspects (examples)
Unique Titles Unique META Information Crawling issues Sitemap.xml Robots.txt URL:s Technical On-Page - <h1>, <h2> etc.
“Technical Aspects are important”
3. Keywords & Content (examples)
Keyword research Keywords in Title Keywords in content Keywords in H1, H2, HX META Description text
“Content is King!”
4. Links – Gimme that Link Love!
Internal linking Keywords in anchor text Domain/Page Authourity
Pretty much everything else...
“Links are God!”
By searching in Social Media you can easily see what the customers want and how
they write and communicate.
You do search for products, news, companies on Social Media sites. You search for almost
everything!
But in another way...
Searching Social Media
What’s the difference between a status update and a search?
Facebook:“Do you know where I can find the cheapest Canon
Ixus cameras in Stockholm?”
Google:“Cheap Canon Ixus in Stockholm”
Content: Why not use Social Media?
The amount of links shared in Social
Medias are huge!
You can always get links from
Social Media Sites!
Links: How Do I Use Social Media
The Nofollow of Social Media
The Problem with nofollow (link condom)
Link condoms doesn’t promote link love
Where can I find pure Link Love without link condoms?
Blogs = Yes Blog comments = No (in most cases) Twitter = No Bloggy = Yes and No Facebook = No
But... Google may see this anyway...
If you get 10 000 links from
Facebook and 10 000 ReTweets from Twitter...
... Don’t you think Google will take this into consideration in
the SERPS?
Gimme that Social Link Love!
Important info when aquiring links
1. Many different domains linking to you is good
2. Popularity/Importance of Who’s sending the link?
3. Anchor text and content on linking page
4. Trust/Hosting/Spam(This can go wrong – Ted Valentin case)
You want link from this guy?
LinkBait – The Easy Classics
Look at Mashable.com “How To” “Top 12” “5 ways to... ” “25 XXX you have to follow on YYY”
Voddler / Spotify Bait
People will always love new hyped products
They will do anything to test it
Write about it – get links! Diss it! – Get links!
But best of all: give readers invites
– and you will get links! Lots of them!
Pirate Bait! Yarr!
“Tease a Pirate” Write about copyright. Against or For. Very much similarity with the “Ron Paul
Bait”
Example Trygghetsvakten: PR5 209 comments (!) 834 links (SiteExplorer)
Linkerati/Connector/Sneezer Principle
There are always people who link more than others.
There are also people who will just by linking get
even more to link and create virality.
Many of the Linkerati/Connectors sits in this room – it’s called Sweden Social Web Camp!
Gold Mine for every SEO!
How to I reach them?
Well... the Linkerati/Connectors/Sneezers
use Social Media...
A lot!
Where they are…