Seo service
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Transcript of Seo service
Search Engine Optimization
Design | Development | Marketing
WHY SEO IS IMPORTANT
• Less than 5% of users click on Paid links
• 42% of users click on the 1st Organic link
• 26% of users click on the 2nd Organic link
• 13% of users click on the 3rd Organic link
Design | Development | Marketing
SEO TABLE OF CONTENTS• Keywords Research
• On-Page Optimization
• Business Catalyst Features
• Google Ranking Algorithm
• Other Ranking Factors
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SEO RESOURCES• Keyword Research Checklist
• Keyword Research Spreadsheet
• On-Page Optimization Checklist
• Business Catalyst Setup Checklist
• Links to SEO Services and Tools
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Search Engine Optimization
Part 2 – Keyword Research
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KEYWORD PROFILE• 10 Keyword Phrases
• “Low Hanging Fruit” Keyword Phrases
• Low Competitiveness
• Creative or Long Tale
• “Long Term Strategic” Keyword Phrases
• High Competitiveness
• High Volume
• Balance of Geo-Targeted and Broad Terms
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KEYWORD TARGETING• Local Geo-Targeting
• City
• County
• Regional Geo-Targeting
• State
• Country
• Non Geo-Targeted
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YOUR RESEARCH TOOLS• Google Keyword Tool
https://adwords.google.com/o/KeywordTool
• SEM Rush
http://www.semrush.com
• Word Tracker
• http://www.wordtracker.com
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INITIAL KEYWORD TARGETS• Client Questionnaire
• Customer avatar
• Product / service
names
• Competitors names
• Google Analytics
• Traffic Sources
• Content
• Competitive Analysis
• Search initial list
• Analysis top 5 listings
• Grab top 10 terms for each
• Narrow down to 2 or 3 targets
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SELECTING KEYWORD TARGETS• High Volume and Low Competition
• At lease 1000 searches per month
• .6 or Less Competitiveness
• Look for “Honey Holes”
• Competitors and Brands
• Look for Terms that Convert
• Customer Avatar
• Client Buy-In
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Search Engine Optimization
Part 3 – On-Page Optimization
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PAGE TITLE AND DESCRIPTION• Title Tag
• One Keyword Phrase Only
• Maximum of 70 Characters
• Meta Description
• Keywords Get Bolded
• Maximum of 150-160 Characters
• Meta Keywords
• Worthless
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HEADINGS• Primary Heading <h1>
• Required
• Secondary Heading
<h2>
• Required
• Tertiary Heading <h3>
• Optional
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BODY TEXT• Bold <strong>
• Italic <em>
• Link <a>
• 2-4% keyword density
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IMAGES• Alt attribute
• Title attribute
• URL path
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LINKING• Internal Links
• Move Up the Sitemap
• In-Content Links
• Blog Posts
• Product Pages
• External Links
• Useful References
• Non Competitors
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ADVANCED TACTICS• Closely Connected Terms
• Cat > Feline > Tiger > Pet
• Block-Level Optimization
• Header + Middle + Footer
• Happiness of Visitors
• Length of Visit, Returning Visitors
• Content Uniqueness and Formatting
• Length, Media, User Generated Content
• Reading Level, Spelling & Grammar
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Search Engine Optimization
Part 4 – Business Catalyst Features
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META DATA• Title Tag
• One Keyword Phrase Only
• Maximum of 70 Characters
• Meta Description
• Keywords Get Bolded
• Maximum of 150-160 Characters
• Meta Keywords
• Worthless
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URL PATHS• Include Keyword Phrase
• No Character Limit
• Folder Naming
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301 URL REDIRECTION• Permanent Redirect of A to B
• Avoid 404s
• Lost SEO efforts
• Use When…
• Moving a Website
• Changing URL Structure
• Passes Between 90-99% of Link Juice
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INDEXED CONTENT• Sitemap
• YourDomain.com/
sitemap.xml
• Auto generated
• Can upload your own
• Can disable it with
blank file
• Robots
• YourDomain.com/
robots.txt
• Disallow indexing of
content
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DUPLICATE CONTENT• Domain names
• businesscatalyst.com
• worldsecuresystems.c
om
• Secondary domain
names
• System Pages
• .ASPX pages
• Robots.txt Disallow
• Canonical tag
Design | Development | Marketing
WEBMASTER TOOLS• Google Webmaster Tools
http://www.google.com/w
ebmasters
• Bing Webmaster Tools
http://www.bing.com/tool
box/webmaster
• Setup
• Sign Up Client’s Email
Address
• Register Sitemap.xml
• Register Robots.txt
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Search Engine Optimization
Part 5 – Other Factors
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GOOGLE RANKING ALGORITHM
• 24% - Trust Authority of the Host Domain
• 23% - Link Popularity of the Specific Page
• 20% - Anchor Text of External Links to the Page
• 15% - On-Page Keyword Usage
• 7% - Registration and Hosting Data
• 6% - Traffic and CTR data
• 5% - Social Metrics
http://www.seomoz.org/google-algorithm-change
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DETERMINING AUTHORITY• Domain Age
• Internal Linking
• Pages Indexed
• Aggregate Score of Pages
• Inbound Links
• Natural Linking Balance
• User Generated Content
• Outbound Links
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OTHER SEO FACTORS
• Content Development
• Understand Your Client
• Post Good, Regular
Content
• Hire an SEO Copywriter
• Target Long Tale
Keywords
• 60 Blog Posts Required
• User Generated Content
• Link Building
• Hire an SEO Expert
• Get links for authoritative
domains
• Get links from a volume of
domains
• Obtain “Deep Links”
• Local Links for Local Rankings
• Getting the Anchor Text
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CONTACT US
http://marketing.clicksbazaar.com/search-engine-optimization
http://clicksbazaar.com | [email protected]
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