SEO & SEM Prepared by Vincent Tong

ABOUT VINCENT TONG

1981 Born in Klang, Selangor, Malaysia

Studies:

1994 – 1999 Kwang Hua High School, Klang

2000 – 2004 TARC College, Kuala Lumpur

2005 - Sheffield Hallam University, UK

Working Experiences:

2006 – 2007 e-Learning Web Programmer in SG

2008 – 2009 Back to Malaysia & be a computer tutor

ABOUT VINCENT TONG

Entrepreneurship Journey:

2010 Oct – Founded HeartBeat.my

2012 May – Founded DIYPrintingSupply.com

2012 Sep - Founded MyBulkPrint.com

2014 – Founded 123Cheese.my

2015 Jan – Founded Justwebit.net

2015 June – Founded Printcious.com

ABOUT DIY PRINTING SUPPLY SDN BHD

Winners of “Young & Emerging” category from Sin Chew & Nanyang

(The biggest Chinese media in Malaysia)

AUDITED BY:

AUDITED BY:

FEATURED BY MEDIA & PRESS

TOPICS

Explain What are SEO & SEM

SEO

DIY SEO at ZERO cost

On-page SEO: content is king

Off-page SEO: linking is queen

SEM

How to reduce your SEM budget but still rank higher?

WHAT ARE SEO & SEM

SEO = Search Engine Optimization

SEM = Search Engine Marketing @ PPC Marketing

Google Adwords

Yahoo Search Marketing

SEM Network (see next slide)

Google Search Network (GSN)

Google Display Network (GDN)

GOOGLE SEARCH NETWORK (GSN)

GOOGLE DISPLAY NETWORK (GDN)

Popular Forum in Malaysia - http://www.lowyat.net/

SEO > ON-PAGE

STEP BY STEP

1. Keyword Research using Google Keyword Planner

2. Keyword Competitive Analysis with allintitle command

3. Keyword Placement

Objective of Step 1 & 2:

List of long tail keywords

More searches

Less competitive

SEO > ON-PAGE > KEYWORD RESEARCH

Title tag: KW+ trigger

Meta desc & keyword

H1

URL

Picture file name & alt text

SEO > ON-PAGE > KEYWORD PLACEMENT

TIPS:

Copywriting

New York vs New York

Eg: http://mybulkprint.com/mug-printing/

SEO > ON-PAGE > MORE TIPS

TIPS:

Mobilegeddon @ 21 Apr 2015

Mobile friendly

SEO > ON-PAGE > MORE TIPS

SEO > OFF-PAGE (LINKING IS A QUEEN)

QUESTION: Who rank #1 for “click here”?

SEO > OFF-PAGE (LINKING IS QUEEN)

ANSWER: adobe.com

SEO > OFF-PAGE (LINKING IS QUEEN)

ANSWER: adobe.com

SEO > OFF-PAGE (LINKING IS QUEEN)

More backlinks = More endorsements = Better SEO

SEO > OFF-PAGE (LINKING IS QUEEN)

How to get back links?

Link Bartering

Online classified ads

Become expert in your field

SEO > OFF-PAGE > INBOUND LINKS

Get inbound links from high DA websites

Check Domain Authority

http://www.seoreviewtools.com/website-authority-checker/

SEO > OFF-PAGE > INBOUND LINKS

How to get back links?

Press release

SEO > OFF-PAGE > INBOUND LINKS

SEO > OFF-PAGE > INBOUND LINKS (WARNING)

Help spiders to crawl deeper into your website

SEO > OFF-PAGE > INTERNAL LINKS

Help spiders to crawl deeper into your website

SEO > OFF-PAGE > INTERNAL LINKS

Give search engines a clear idea about your web page because of relevant links.

SEO > OFF-PAGE > OUTBOUND LINKS

Seed Keyword

phone

Comparison Keyword

iPhone vs samsung, iPhone specification etc

Buying Keyword

iPhone outlet kl, iPhone price

iPhone promo

iPhone package

SEM > GOOGLE ADWORDS

ADWORDS – CAMPAIGN STRUCTURE

ADWORDS – CAMPAIGN STRUCTURE

ADWORDS – KEYWORD & AD TEXT

ADWORDS – LANDING PAGE WITH ENQUIRY FORM

ADWORDS – RECEIVED ENQUIRY IN EMAIL

ADWORDS – HOW BIDDING WORKS

ADWORDS – 9 TIPS TO OPTIMISE YOUR AD TEXT

Show relevant ad text based on

search terms.

Tip: If search “magic mug”, don’t

show “magician”!

Show search term

(magic mug) on

headline too

Show localisation. Eg: Malaysia, Msia, RM8.xx

so people know you are Malaysia

website/company as there are TOO MANY

oversea websites can easily advertise on

Google Malaysia now.

Show real address

and contact to let

people know you

are REAL

business Add “Sitelinks extensions” to provide

more related products to search

terms.

Another reason is to make your ad

text “box” LOOK BIGGER ;D

Tips: If your keyword & ad text have high relevancy, don’t worry when there is a click. As all the clicks tend to be higher

conversion. Also, high CTR will have good quality score and reward you with low CPC.

Add “Callout

extension” to

convince people

click on your ad

Call to Action!

Repeat your kw on

display URL again as it

will be BOLD if match

with search term

When click on ad, you will land on a landing page

which is also 100% related to “magic mug printing”.

See http://mybulkprint.com/magic-mug-printing/

What other added values

are you offering me?

Eg: 3 Days Delivery, Quality Printing

ADWORDS – IF YOU FOLLOW THE TIPS, YOU WILL BE “TEN TEN” (10/10)!

Wish everyone all the best in your ADWORDS with high CTR , high QS and low CPC!

SUMMARY

SEO On-page SEO: content is a king

KW Research

KW Competitive Analysis

KW Placement

Off-page SEO: linking is a queen

Inbound Links @ Backlinks

Beware of Rubbish Inbound Links

Internal Links

Outbound Links

SEM

↑ Relevancy > ↑ CTR > ↑ QS > ↑ Ad Pos > ↓ CPC > ↑ conversion > ↑ ROI