SEO Presentation at Introbiz Business Show 2013
39
Content Strategy, SEO and Social Media USING SEO TO GET THE MOST OUT OF YOUR WEBSITE
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Topics include: - What is SEO (search engine optimisation) - How do search engines work - On-site SEO and keywords - Off-site SEO and links - Local SEO and Google+ Local - Content creation ideas
Transcript of SEO Presentation at Introbiz Business Show 2013
Content Strategy, SEO and Social Media
USING SEO TO GET THE MOST OUT OF YOUR
WEBSITE
WHAT WE WILL COVER
Part 1: SEO
What is it?
How do search engines work?
How to be found
WHAT WE WILL COVER
Part 2: On-site SEO
How to pick keywords
How to optimise web pages
WHAT WE WILL COVER
Part 3: Off-site SEO
How to build links
Google+ Local
WHAT WE WILL COVER
Part 4: Content
How to create great content
WHAT IS SEO?
WHY BOTHER?
High rankings mean...
Greater brand exposure
More traffic
More sales & enquiries
HOW GOOGLE WORKS
Spiders crawl links
Adds pages to the index
Shows most RELEVANT results
Orders results due to IMPORTANCE
RELEVANCE
Keywords on your pages
Keywords behind your pages
IMPORTANCE
In-bound links
Votes of confidence
Relevancy
Authority
ON-SITE SEO
CHOOSING KEYWORDS
Assumption is the enemy of SEO
So, use the Google Keyword Planner tool(it’s free and easy to use)
CHOOSING KEYWORDS
Look at ‘exact’ match keywords
Compare volume with competition - find gaps in the market
Mix quick-wins with long-term goals
SEO COPYWRITING
Google ranks webpages, not websites
1-2 phrases per page
Get them into your pages...
SEO COPYWRITING
SEO COPYWRITING
In your copy = headings, subheadings, body, call-to action, etc.
Behind the scenes = page title, meta data, alt tag, URL, etc...
SEO COPYWRITING
Strong messages and good keyword use are vital for clicks
OFF-SITE SEO
LINK BUILDING
Your site needs in-bound links
Google is a popularity contest
Many ways to get links...
LINK BUILDING
Directories
Niche specific (hotels, tourism, travel)
Location specific
LINK BUILDING
Content
Guest blog posts
Advice articles
Online press releases
LINK BUILDING
Relationships
Suppliers
Testimonials
Business partners
GOOGLE+ LOCAL
‘Local SEO’
Appear within the map results
GOOGLE+ LOCAL
Keywords within your listing
Citations
Reviews
CONTENT
CONTENT
Spend time on creating good regular content
Your brand will stand out to visitors
You will find new fans and followers
FINDING THE NEED
Research what people are already looking for:
Keyword toolBlogs
Discussions
SEO & CONTENT
“Provide unique and relevant content that gives users a reason to visit your site...create a useful, information rich site”
SEO & CONTENT
Google is constantly looking for content to show to users
Link-bait = the best links
Gets social links, which are now vital
SO...
YOU NEED TO
Choose your keywords carefully
Optimise your pages properly
Build lots of links from external sites
Set-up a Google+ Local profile
YOU NEED TO
Find out what your market is interested in
Create content that answers their questions and inspires them to act
Distribute it socially
ANY QUESTIONS?
Visit:LibertyMarketing.co.uk
Connect:uk.LinkedIn.com/in/MrGarethMorgan
Follow:@LibertyOnlineUK
