SEO Presentation at Introbiz Business Show 2013

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Topics include: - What is SEO (search engine optimisation) - How do search engines work - On-site SEO and keywords - Off-site SEO and links - Local SEO and Google+ Local - Content creation ideas

Transcript of SEO Presentation at Introbiz Business Show 2013

  • Content Strategy, SEO and Social Media USING SEO TO GET THE MOST OUT OF YOUR WEBSITE
  • WHAT WE WILL COVER Part 1: SEO What is it? How do search engines work? How to be found
  • WHAT WE WILL COVER Part 2: On-site SEO How to pick keywords How to optimise web pages
  • WHAT WE WILL COVER Part 3: Off-site SEO How to build links Google+ Local
  • WHAT WE WILL COVER Part 4: Content How to create great content
  • WHY BOTHER? High rankings mean... Greater brand exposure More traffic More sales & enquiries
  • HOW GOOGLE WORKS Spiders crawl links Adds pages to the index Shows most RELEVANT results Orders results due to IMPORTANCE
  • RELEVANCE Keywords on your pages Keywords behind your pages
  • IMPORTANCE In-bound links Votes of confidence Relevancy Authority
  • CHOOSING KEYWORDS Assumption is the enemy of SEO So, use the Google Keyword Planner tool (its free and easy to use)
  • CHOOSING KEYWORDS Look at exact match keywords Compare volume with competition - find gaps in the market Mix quick-wins with long-term goals
  • SEO COPYWRITING Google ranks webpages, not websites 1-2 phrases per page Get them into your pages...
  • SEO COPYWRITING In your copy = headings, subheadings, body, call-to action, etc. Behind the scenes = page title, meta data, alt tag, URL, etc...
  • SEO COPYWRITING Strong messages and good keyword use are vital for clicks
  • LINK BUILDING Your site needs in-bound links Google is a popularity contest Many ways to get links...
  • LINK BUILDING Directories Niche specific (hotels, tourism, travel) Location specific
  • LINK BUILDING Content Guest blog posts Advice articles Online press releases
  • LINK BUILDING Relationships Suppliers Testimonials Business partners
  • GOOGLE+ LOCAL Local SEO Appear within the map results
  • GOOGLE+ LOCAL Keywords within your listing Citations Reviews
  • CONTENT Spend time on creating good regular content Your brand will stand out to visitors You will find new fans and followers
  • FINDING THE NEED Research what people are already looking for: Keyword tool Blogs Discussions
  • SEO & CONTENT Provide unique and relevant content that gives users a reason to visit your site...create a useful, information rich site - Google
  • SEO & CONTENT Google is constantly looking for content to show to users Link-bait = the best links Gets social links, which are now vital
  • SO...
  • YOU NEED TO Choose your keywords carefully Optimise your pages properly Build lots of links from external sites Set-up a Google+ Local profile
  • YOU NEED TO Find out what your market is interested in Create content that answers their questions and inspires them to act Distribute it socially
  • ANY QUESTIONS? Visit: Connect: Follow: @LibertyOnlineUK