Seo presentation

Search Engine Optimization


What is SEO?

It is the process of optimization of websites so that higher ranking and visibility

could be achieved in organic searches through various search engines.

Optimized content

Improved visibility

High Ranking

High Traffic


Why do we need SEO?

Improved visibility

High Ranking

High Traffic

More Leads & Ads

Business Conversion


What do we do in SEO?

On page Optimization

Off page Optimization

Development of Rich &Unique Content


Types of Search Engines

Crawler-Based

Crawler-based search engines such as Google, Yahoo and Bing, compile their listings automatically. They "crawl" or "spider" the web, and people search through their listings.

Directories

Directories such as Open Directory depend on human editors to compile their listings. Webmasters submit an address, title, and a brief description of their site, and then editors review the submission.


Types of Search Engines

Paid Inclusion

Some directories offer some form of paid inclusion. Paid inclusion guarantees your website is reviewed and/or indexed promptly.

How does Search Engine work?

Step1Crawling & Indexing

Step2Ranking of web pages / Web contents

Step2Answering to searches

How do search engines determine relevance and popularity?

Do’s & Don'ts in SEO


How do search engines determine relevance and popularity?

Moz surveyed over 120 leading search marketers who provided expert opinions on over 80 ranking factors.

To see the Results Click http://moz.com/search-ranking-factors

http://moz.com/search-ranking-factors

Major functions of Search Engines

Crawling Functions

The web spider or the crawler is a fundamental part of the search engine. It basically finds out from the Internet addresses of the websites and their contents of the storage in the database of search engine.

Indexing Functions

After Crawling, it does the filing or indexing the content which is based on the amount of the keyword in every website.

Storage Functions

For fast and easy searching the Storage of the web content within the database is necessary. The quantity of the content existing to the user depends upon the quantity of the available storage space.

Major functions of Search Engines

calculating relevancy

Ranking of Websites

Serving Results / Answering Queries

Types of Keywords

Research Keywords

keywords tend to contain one or two words.

Consideration Keywords

keywords tend to contain two or three words.

Purchase Keywords

keywords tend to be long tail – having three or more words

Loyalty Keywords

keywords are brand based. These tend to be shorter.

Negative Keywords

Keywords are using terms like free, gift , downloads.

Types of Keywords

Latest SEO Trends in 2015

www.digitalplatters.com

Seo presentation

Education

Transcript of Seo presentation