SEO & PPC MARKETING

2019

www.spattermedia.com

SEO vs PPC, WHICH IS BETTER?SEO (Search Engine Optimisation) vs PPC (Pay Per Click)

Search Engine Optimisation is the process of

optimising your website so that it can be found

in the organic search results of search engines

such as Google.

Pay Per Click is a form of online advertising where

you buy advertising space for specific keywords on

search results pages, and then you ‘pay per click’

on your ad.

Large ROI Potential

Attract lots of clients with each

click being free.

Large ROI Potential

Have ads on the top of search

results almost immediately after

setting up a campaign.

PROS PPCSEO

Full Control

You can control the copy,

keyword and destination of ads.

Highly Targeted

Target your ideal customers by

controlling the geographical

region ads show.

Safe from Algorithm Updates

PPC ads are unaffected when

search engines update their

algorithms.

High Credibility

Searchers trust organic listings

over paid ones.

Exposure on Several

Search Engines

Quality SEO will rank your site on

several search engines.

Highly Scalable

As you keep getting better at SEO

its ROI (Return On Investment)

increases even more!

Delay On ROI

SEO can take weeks to months to

start seeing results.

Can be Very Expensive

The cost per click in certain industries

can be very high, eating through an

advertising budget very quickly.

CONS PPCSEO

Expertise Needed

If you don’t know how to use the ad

platforms you can easily waste money.

Must be Continuously Optimised

PPC campaigns must be continuously

optimised otherwise their

performance will fall.

High Competion

Some keywords have high competition

from high authority websites.

Susceptible to Algorithm Changes

Search engines can change their

algorithms causing your rankings to

drop when implemented.

As you can see there are pros and cons to both SEO and PPC.

What really matter to implementing a successful SEO or PPC campaign inyour business’ STRATEGY and how you employ one or both platforms.

Don’t have a strategy? We can help you get on Google!

Did You Know?1/4 Searches Delivers the Right Results

42% of searches requires refinement to get the wanted results

Your online presence is really important!Did you know that 85% of consumers search online for local businesses?

Dream Big. Create Identity. Achieve Brilliance.

Mediums Search, Email, Blog, Website

Advantages

Compatibility

Content Ownership & Control, First Touch Medium, Increased Website Traffic

Pull Marketing - Generating interest about your company and brand, this is perfect for on-demand visibility and targeted results.

First Tier Medium Marketing

WHY FIRST TIER MEDIUM MARKETING?

WHAT ARE YOUR OBJECTIVES?

EMAIL MARKETING- #1 For Retention and Loyalty Marketing- Complete Ownership and Control- Integrated Tracking and Analytics- Credible First Touch Medium- Low Costs

SEARCH ENGINE MARKETING AND SEO- Predictable Return on Investment (ROI)- Complete Ownership and Control- Cost-effective and Complete Budget Control- Integrated Tracking and Analytics- Localised Results

BLOGGING AND VLOGGING- Increases Search Visibility- Complete Ownership and Control- Communicate High-trust Content to Share- You own all data, including subscribers- Effective for Educating your Market

email

blog

WEBSITE AND ECOMMERCE- Represents Your Brand 24/7- Complete Ownership- Central Point for all Info- Builds Credibility- Cost-effective in the Short/Long Term

The most important question would be what your objective is for establishing a social media presence. These objectives may include:

- Driving traffic to your website or eCommerce store- Creating touchpoints for customers to interact with your brand- Sharing relevant content to your audience

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- Stimulating audience engagement- Simply to grow your online presence

Stopped advertising to save money?Try stopping the clock to save time...

Turning ideas into reality.We help you connect the dots to complete the picture...

idea

idea

reality

Dream Big. Create Identity. Achieve Brilliance.

Mediums Facebook, LinkedIn, Instagram, twitter

Advantages

Compatibility

High Portability, Extended Reach, Predictable Results, Cost-effective

Push Marketing - Compliments First Tier Medium Marketingby generating new leads for your company by marketing to people who might need your product or service, or to customers who are already doing business with you.

Second Tier Medium Marketing

WHY SECOND TIER MEDIUM MARKETING?

INSTAGRAM- Another Touchpoint to Directly Interact- Great Way to Create Exciting Content to Engage with- Great Portability- Full Control over Your Marketing Budget- It is Fun, Effective, and Allows for some Creativity

TWITER- Best Method for Sharing Important News Immediately- Insights let’s You See what Other People are Saying- Provides Leverage over Competitors- Customers Likes Direct Interaction with Businesses- Adds Another Dimension to Your Audience

LINKEDIN- Direct Contact Point with Potential B2B Clients- No Money Wasted on Expensive Recruiting- Build a Personal Persona- Showcase Personal Achievements- Showcase Recommendations from Connections

FACEBOOK- It’s Easier than You Think, Lots of Ad Options- Great Insights on What Your Audience Prefers- A Great Way to Connect with Your Customers- Full Control over Your Marketing Budget- A Great Space to Showcase Your Brand

ORGANIC VS PAID ORGANIC PAID

Organic marketing is based on unpaid, natural driven content, and can be optimized to be integrated with various social platforms and search engines through various SEO practices.

In contrast, paid driven content allows you to pay to have your website, or content displayed on the search engine results pages when someone types in specific keywords or phrases, or on social platforms by displaying ads related to the user’s interest on their timeline and on related pages.

Normal, free posts

Visible to current followers

Content is shared by followers

No “Call to Action” Options

Boosted, paid posts

Visible to anyone targeted

“Sponsored” Ads

Various “Call to Action” Options

Don’tCompromise.If you do, it’s time to change...

Dream Big. Create Identity. Achieve Brilliance.

This is where ideas become reality.

We’d love to work with you.

Our recipe for success is simple: Work hard and love what you do.

We work closely with our clients and achieve outstanding results together.

Office:

Email:

087 012 5005

info@spattermedia.com

Contact us and share your ideas over a coffee with us.

Software. Web. Branding. Marketing.www.spattermedia.com