Created by ATUL SHARMA

What is SEO? Search engine optimization (SEO) is the process of improving

the visibility of a website or a web page in search engines.

Higher on the page a site appears for relevent keywords, the more visitors it will receive from the search engines.

In Feb 2011, Google revealed that had 2 billion plus searches per day. Recent studies confirm that search engines bring almost 80% of your web site's traffic. That underlines the importance of SEO.

If your site is not found on first 2 pages of major search engines, there is very remote possibility that it can be found in these search engines as users rarely go beyond second page.

Steps to developing a good SEO strategy Identify search phrases to target (should be relevant to

business/market).

Create content which appeals to both search engines and actual website visitors.

Implement a quality link building.

Use Social media extensively to promote the site.

Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience.

Designing SEO friendly siteIf search engines can’t crawl your site because of poor navigation, they are

not going to find your site, let alone rank it.

The navigation must always be in text links. This ensures that all the pages in a site are indexed by spiders. Every page should be reachable from at least one static text link.

Try to use text instead of images. Google crawler doesn't recognize text contained in images. If you must use images for textual content, consider using the "ALT" attribute to include a few words of descriptive text.

If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

Designing SEO friendly site URLs with keywords that are relevant to your site's content are friendlier

for search engines.

Always ensure that there is one and only URL. For examplehttp://example.com, http:www.example.com, http://www.example.com/index.html are different URLs for search engines.

Select any one of the above as the preferred URL, and internal linking should be done keeping that in focus.

SEO TermsSpider - Also known as a bot, robot, or crawler. Spiders are

programs used by a search engine that browses the World Wide Web by means of hyperlinks.

Anchor Text Linked text on a web page. Example: This is anchor text. Anchor text

is important because search engines use it to determine what the destination page is about. Therefore, anchor text must be relevant.

BacklinksThe number of links from other websites to your website.

Conversion A visit to your site that results in an action being completed by the

user.

SEO TermsTitle tag - The title is what shows up in the top bar of your browser.

It is also the hyperlink that shows in search engine results page.

Meta description – The text that is shown below title tag in SERP ( Search engine results page ).

Alt attribute - An HTML attribute used within the IMG tag to provide alternate text when images cannot be displayed.

Keyword - a word that a search engine user enters to find relevant web page(s). If a keyword doesn't appear anywhere in the text of your web page, it's highly unlikely your page will appear in the search results

Keyphrase - Keyword is a single word. A keyphrase is a multi word search term.