SEO Movers & Shakers

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© 2014, Grazitti Interactive Search Engine Optimization Movers & Shakers

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Grazitti Interactive http://www.grazitti.com/ New Year is round the corner and SEOs are busy making strategies and resolutions for 2013. But before we do that lets rewind 2012 to take note of Movers & Shakers of the year. What Happened in 2012? 1. Google Panda This year Google Panda has been updated 13 times which has majorly impacted websites having: Duplicate Content in high volume Poor quality inbound links Too many irrelevant ads above the fold Keyword Stuffing 2. Google Penguin Google Penguin was launched later in April 2012 to keep a check on web spamming. The following spam factors are being monitored by Penguin: Spam blog comments Black hat link building schemes Exact Match Domains e.g. (xyz.com, xyz.org, xyz.net, xyz.other) Exact Match Anchor Text Keyword stuffing 3. Increased Focus on Reputation & Trust Reputation here refers to the credibility of website's content, design, and external links. Google, Bing, and other search engines liked and promoted consistent quality of reputed and trusted websites whereas others lost their SEO value. 4. Increased Communication via Webmaster Tools In the first two months of the year, Google sent out 700K warnings via Webmaster Tools to websites notifying them for their black hat links. 5. Decreased Organic Search Listings per Page on Google It was noticed that Google was displaying less than usual 10 results on some SERPs since April 2012. The % of SERPs was 1-4% initially, later it jumped to 18% in August 2012. 6. Infographic & Guest Blogging Links In July, Matt Cutts said that Google may discount the value of links generated by infographics. The same way they did with widgets. A similar warning was given to guest bloggers in Oct 2012. 7. Indexing iFrame Content iFrame links/content is now being indexed by Google. Also it was observed that iFrame links/content is not visible in the text only version of the cached copy of Google. To stay posted on the latest in the world of SEO, Visit http://blog.grazitti.com

Transcript of SEO Movers & Shakers

Page 1: SEO Movers & Shakers

© 2014, Grazitti Interactive

Search Engine OptimizationMovers & Shakers

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PandaUPDATED20 TIMES

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Duplicate content in high volumePoor quality inbound linksToo many irrelevant ads Keyword stuffing

Panda

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Spam blog commentsBlack hat link building schemesExact match domainsExact match anchor textKeyword stuffing

Penguin

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Google, Bing, and other search engines increased focus on Website’s…...

and

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REPUTATION Refers to the credibility of website’s content, design, and external links

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TRUSTRefers to original content, organic links, website usability experience, and validity of website information

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GOOGLE INCREASED COMMUNICATION VIA WEBMASTER TOOLS

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In the first two months of the year,Google sent out 700k warnings via webmaster tools to the websites notifying them for their Black hat links

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decreasedper page

18%bylistings ORGANIC SEARCH

by August

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In July,Matt Cutts said

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“Google may discount thevalue of links, generated by Infographics”

The same way they did with Widgets

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that links/content is not visible in the text only versionof the cached copy of

It was observed

Google.

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To get SEO strategy advice or SEO execution help, visit www.grazitti.com

To stay posted on the latest in the world of SEO, visit blog.grazitti.com

The parameters of SEO success are being redefined everyday.

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© 2014, Grazitti Interactive

Thank you!