SEO Long Tail - SEMTEC
description
Transcript of SEO Long Tail - SEMTEC
![Page 1: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/1.jpg)
SEO & Keyword Research
Keyword Strategies:Kill the head or get the tail
![Page 2: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/2.jpg)
AG
EN
DA
Skąd się bierze długi ogon?
Jak duże jest to zjawisko?
Czy warto?
Jak go znaleźć?
Długi ogon rośnie sam!
Efektywność SEO long tail
Źródło obrazka: www.novelr.com
![Page 3: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/3.jpg)
TH
E H
EA
D A
ND
TH
E T
AIL
Źródło obrazka: Edgewater
![Page 4: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/4.jpg)
TEN
DEN
CJE
W W
YS
ZU
KIW
AN
IU
![Page 5: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/5.jpg)
BE S
MA
RT
„…smart SEO, looking down the road, knows that it's not just the
head of the tail, it's the long part of the tail”
![Page 6: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/6.jpg)
HEU
RY
STY
KA
![Page 7: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/7.jpg)
KO
NK
RETN
E Z
AP
YTA
NIA Konkretne zapytania:
ile kosztuje przeciętna róża na walentynki pojedyncza?jakie rośliny wykorzystujemy w kwiaciarni do bukietów
![Page 8: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/8.jpg)
TEN
DEN
CJA
LIC
ZB
Y W
PIS
YW
AN
YC
H
SŁÓ
W
Źródło obrazka: Experian Hitwise
![Page 9: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/9.jpg)
Źródło obrazków: Experian Hitwise
TEN
DEN
CJA
LIC
ZB
Y W
PIS
YW
AN
YC
H
SŁÓ
W
![Page 10: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/10.jpg)
NIE
TR
ZEB
A S
IĘ W
YS
ILA
Ć
![Page 11: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/11.jpg)
LO
NG
TA
IL W
LIC
ZB
AC
H
Źródło obrazka: www.seomoz.org
![Page 12: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/12.jpg)
LO
NG
TA
IL W
PR
OC
EN
TA
CH
Źródło obrazka: www.seomoz.org
![Page 13: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/13.jpg)
KO
NW
ER
SJA
, B
AB
Y!
![Page 14: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/14.jpg)
LA
ST C
LIC
K
Źródło obrazka: www.distilled.co.uk
![Page 15: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/15.jpg)
FIR
ST C
LIC
K
Źródło obrazka: www.distilled.co.uk
![Page 16: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/16.jpg)
KO
NW
ER
SJA
W C
ZA
SIE
Źródło obrazka: www.distilled.co.uk
![Page 17: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/17.jpg)
LO
NG
TA
IL -
PP
C
Źródło obrazków: www.alanmitchell.com
![Page 18: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/18.jpg)
LO
NG
TA
IL -
PP
C
![Page 19: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/19.jpg)
LO
NG
TA
IL -
SEO
![Page 20: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/20.jpg)
QU
ALIT
Y N
OT Q
UA
NTIT
Y
![Page 21: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/21.jpg)
QU
ALIT
Y &
QU
AN
TIT
Y
bydgoszcz-kwiaciarnie płatne przez internet
![Page 22: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/22.jpg)
RES
EA
RC
H S
ŁÓ
W
![Page 23: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/23.jpg)
RES
EA
RC
H -
PP
C
Stworzenie kampanii PPC
Head keywordDopasowanie
szerokie
Minimalne stawki
Analiza słów kluczowych
![Page 24: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/24.jpg)
RES
EA
RC
H -
SEO
Analiza statystyk serwisu
Analiza słów kluczowych
Sprawdzanie pozycji
Optymalizacja treści na stronie
![Page 25: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/25.jpg)
INV
ISIB
LE L
ON
G T
AIL
![Page 26: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/26.jpg)
INV
ISIB
LE L
ON
G T
AIL bydgoszcz-kwiaciarnie płatne przez internet
![Page 27: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/27.jpg)
I TY
MO
ŻES
Z Z
OS
TA
Ć
JAS
NO
WID
ZEM
?
![Page 28: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/28.jpg)
INV
ISIB
LE L
ON
G T
AIL
![Page 29: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/29.jpg)
ŻY
WO
TN
OŚ
Ć S
ŁÓ
W K
LU
CZ
OW
YC
H
Czas
Liczba wejść
Czas
Liczba wejść
![Page 30: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/30.jpg)
CZ
YN
NIK
I M
AJĄ
CE W
PŁY
W N
A
PO
ZYC
JĘ
Źródło obrazka: www.seomoz.org
![Page 31: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/31.jpg)
Źródło obrazka: www.seomoz.org
SC
HEM
AT B
UD
OW
Y S
TR
ON
Y
![Page 32: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/32.jpg)
Dec/08 Jan/09 Feb/09 Mar/09 Apr/09 May/09 Jun/09 Jul/09 Aug/09 Sep/09 Oct/09 Nov/09 Dec/09 Jan/100%
50%
100%
150%
200%
250%
300%
350%
Liczba fraz kluczowych w wynikach organicznych
EFEK
TY
OP
TY
MA
LIZ
AC
JI
WEW
NĘTR
ZN
EJ
![Page 33: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/33.jpg)
LIN
KO
WA
NIE
WEW
NĘTR
ZN
E
![Page 34: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/34.jpg)
„Crucial step in site design”
„Keep important pages within several clicks from the homepage”
LIN
KO
WA
NIE
WEW
NĘTR
ZN
E
![Page 35: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/35.jpg)
Analiza statystyk serwisu
Monitoring pozycji
Wykorzystanie fraz w postaci linków wewnętrznych na stronie
AU
TO
MATYC
ZN
A O
PTY
MA
LIZ
AC
JA
![Page 36: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/36.jpg)
EFEK
TY
- W
IDO
CZ
NO
ŚĆ
![Page 37: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/37.jpg)
EFEK
TY
- K
ON
WER
SJE
![Page 38: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/38.jpg)
EFEK
TY
- K
ON
WER
SJE
![Page 39: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/39.jpg)
EFEK
TY
- K
ON
WER
SJE
![Page 40: SEO Long Tail - SEMTEC](https://reader035.fdocuments.us/reader035/viewer/2022062418/5563738ed8b42a4b628b4e80/html5/thumbnails/40.jpg)
www.semtec.pl
Miłosz WoźniakSEO Director
SEMTEC SP. z o.o.Al. Grunwaldzka 2/5, Gdańsk
Tel. +48 (58) 351 23 34E-mail: [email protected]