SEO lecture basic understandings by Geoffrey Davies - TRAVIX
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TODAY IMPORTANCE OF SEO SEO ALGORITHM COMPONENTS ON PAGE SEO OFF PAGE SEO LINK BUILDING TACTICS KPI’S
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Basics and understanding of SEO for OTA's travel industry
Transcript of SEO lecture basic understandings by Geoffrey Davies - TRAVIX
TODAYIMPORTANCE OF SEOSEO ALGORITHM COMPONENTSON PAGE SEOOFF PAGE SEOLINK BUILDING TACTICS KPI’S
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Importance of SEOPosition and click through rate
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Importance of SEO
GOOD SEO REDUCES COST OF SEMGOOD SEO EXPANDS YOUR REACHGOOD SEO IS GOOD FOR BRANDING
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Page Rank
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Domain Authority/ Trust
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Page Rank
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Page Rank
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Page Rank
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On Page SEO
ON-PAGE OPTIMISATION (ON-PAGE SEO) IS WHAT CAN BE DONE
ON THE PAGES OF A WEBSITE TO MAXIMIZE ITS PERFORMANCE
IN THE SEARCH ENGINES FOR TARGET KEYWORDS RELATED TO
THE ON-PAGE CONTENT.
ON-PAGE OPTIMIZATION STANDS FOR ALL OF THE TECHNIQUES
AND METHODS USED ON YOUR WEBSITE THAT IS HOSTED ON A
SERVER.
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On page SEO
ON PAGE SEO ELEMENTSContentURL structure & domain nameCreate Title tagsMeta tagsALT tagsHeader(H1,H2) tagsInternal LinkingRelevant keywords near your inbound linkKeyword densitySite mapsUsability
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On page SEO
CONTENT IS KINGGoogle evaluates quality of content for SEOGood SEO content is based on keywordsKeyword research essential
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On page SEOContent
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On page SEOContent
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On page SEOContent
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On page SEOSearch Friendly URL’s
Single domain
Shallow folder structurewith relevant words
Keywords in page name,separated by hyphen
www.nationalgeographic.com/animals/african-elephants
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On page SEOSearch Friendly URL’s
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On page SEOSearch Un-Friendly URL’s
UnnecessarySubdomain Dynamic URLs don’t perform as well as
static and engines recommend against more than two parameters
No keywords in the URL string
Xyz3.nationalgeographic.com/a/?q=31z&mg=vv7z&sd=8
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On page SEOTitle Tags
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On page SEOMETA tags
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On page SEOImage Alt attribution
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On page SEO
Anchor Text @Internal linking
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Off Page SEO
OFF-PAGE OPTIMIZATION (OFF-PAGE SEO) IS WHAT CAN BE DONE OFF THE PAGES OF A WEBSITE TO MAXIMIZE ITS PERFORMANCE IN SEARCH ENGINES FOR TARGET KEYWORDS RELATED TO THE ON-PAGE CONTENT AND KEYWORDS IN OFF-PAGE DIRECT-LINKS
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Off page SEO
OFF PAGE SEO ELEMENTSSearch engine submission.Link exchangeLink buyingSocial Bookmarking submission.Article submission.Press release submission.Blog creation & Posting .Forums & comment posting.
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Link popularity
LINK POPULARITY REFERS TO THE NUMBER OF LINKS POINTING TO YOUR SITE FROM OTHER SITES ON THE WEBBUILDING LINKS IS ONE OF THE MOST IMPORTANT FACTORS IN GETTING TOP POSITIONS IN SEARCH ENGINESNOT THE QUANTITY OF LINKS BUT THE QUALITY OF THOSE LINKS IS IMPORTANT
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How does SEO work?Crawling and indexing
Without links, the engines might never
find this page
#1 - Manual Link Submissions/Requests
#2 - Competitive Link Research/Acquisition
#3 - Links via Embedded Content
#4 - Linkbait & Viral Campaigns
#5 - Partnerships, Exchanges & Trades
#6 - Paid Links
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KPI’SSERPVISITSCONVERSIONS
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KPI’s
SERP Search Engine Ranking Positions
