SEO is Dead!

SEO is dead!

Long live SEO!

Information vs Services

= what people want

1. Find what they’re looking for quickly and easily

2. List of relevant results with information to help them choose which link to click on

3. The website they visit to work

4. The website they visit to be safe

5. The website they visit to be relevant to their search

= websites that people want

SEO is dead!

Long live SEO!Old fashioned black hat SEOIS DEAD

What does this mean for SEO today?

CONTENT

Social & sharing

Quality over quantity

Relevancy

Recent & up to date

Structured data

Content = Relevancy

When looking at relevancy there is some cross over with paid search advertising

Paid search equation

Google Quality Score

Maximum bid per click

Ad ranking

+

=

• Bounce rate is an important factor

• How many people click through to a page and then leave that site immediately?

• From Google’s point of view this page isn’t relevant to the user’s search query

• For PPC this means a lower Quality Score

In SEO terms this means a lower organic ranking

Content = Reputation

Two main questions:

• Does your site content enhance your reputation in your field or industry?

• Will people engage with this content and find it useful?

“By doing things that help build your own reputation, you are focusing on the right types of activity. Those are the signals we want to find and value the most anyway.”

Matt Cutts, Head of Webspam, Google

Content = Visibility

• Can you partner with other sites to

create content that engages relevant

audiences?

• How much traffic can you get through

those links you get?

• Is it going to be received well in social

media?

• Will people engage with it?

• Will people share it?If you make yourself

visible you will be found

Content = Click throughIt’s not just about rankings, but also about getting clicks

Why is this important?

As a webmaster you are rewarded for having a website which:

• Is safe and malware free

• Loads quickly and delivers a good user experience

• Has content that is relevant and useful

• Has valuable, trusted content is shared socially and linked to from other reputable sites

As a web user you are rewarded with websites which:

• Are safe and malware free

• Load quickly and delivers a good user experience

• Have content that is relevant and useful

• Have valuable, trustworthy content that has been shared socially and is linked to from other reputable sites

Everybody’s happy!