SEO for Pagination, Faceted Navigation & Canonicalization - Hits and Misses
-
Upload
adam-audette -
Category
Technology
-
view
5.723 -
download
3
description
Transcript of SEO for Pagination, Faceted Navigation & Canonicalization - Hits and Misses
SMX Advanced 2012
>Adam Audette>twitter.com/audette
A few SEO Clients
3
1. Pagination dos and don’ts
2. SEO for Faceted Navigations
3. Some rel canonical gotchas
Pagination, Facets, Canonicalization, oh my!
4
Pagination
6
http://www.zales.com/family/index.jsp?categoryId=3045659&kpc=1&pg=2
http://www.zales.com/family/index.jsp?categoryId=3045659
site:zales.com inurl:pg=2 intitle:Diamond Engagement Rings - Find Engagement Diamonds, Engagement Jewelry, an Engagement Diamond Ring and more from Zales.
Over 100 duplicate results
Noindex Pagination Method
pp. 2
• Hi-top fade
pp. 3
• Bel-Air
pp. 4
• One-strap overall
p. 1
Fresh Prince
(pages noindex, follow)
Noindex Pagination Requirements
pp. 2-N
Annotations:
• pages 2-N annotated with noindex, follow
• pages 2-N self-referencing rel canonical
• pages 2-N contain unique titles, URLs, and meta data
noindex, follow on pages
Rel prev/next Pagination Technique
pp. 2-N
Annotations:
• Pages 2-N annotated with rel next, prev
• pages 2-N self-referencing rel canonical
Noindex Pagination Method
p. 1
pp. 2-N
Rel prev/next Pagination Tactic
p. 1
pp. 2-N
[ rel prev / next ]
Conflicting signals with rel canonical & rel prev/next
With use of rel prev/next:
>Keep in mind Pages with rel next/prev can still be shown in results
But this is an extreme “edge case” Can optionally use noindex
Use of rel next/prev consolidates signals across the entire series
View All Pagination Requirements
Annotations:
• pages 2-N specify View All as rel canonical target
• View All page must load fast
• View All contains all data in the series
View All
pp. 2-N
Side Note: View Alls
>Challenges View All pages must be fast Big sites (esp. ecomm) sometimes dislike them … but users love them! (if they’re fast)
More cool methods!
28
Googlebot gets the first ~500 words
33
Recommendations
>When you have a great View All Add rel canonical targets to the View All on all component pages
in a series Ensure the View All contains all the data found on the component
pages Ensure the View All loads quickly
34
Recommendations
>When View All isn’t an option Use the rel prev/next method to consolidate signals across the
series Advantage over noindex method Use self-referencing rel canonical
35
Recommendations
>Two more options: Append parameters to the URL with a hash (#) Progressive rendering as user scrolls
Faceted Navigation
36
http://www.jpcycles.com/motorcycle-brake-calipers-and-kits
http://www.jpcycles.com/motorcycle-brake-calipers-and-kits?N=36367
http://www.jpcycles.com/motorcycle-brake-calipers-and-kits?N=36367
http://www.jpcycles.com/motorcycle-parts/brembo/brake-calipers-and-kits
http://www.jpcycles.com/motorcycle-parts/brembo/brake-calipers-and-kits?N=36371+28004518
42
Takeaways:
• Identify essential and overhead facets
• Always force the canonical path regardless of selection order
• Build URLs according to queries (how do your users search?)
43
Downsides:
• Solves nothing for decreasing crawl overheads
• Labor intensive and error prone
Canonical Action!
44
These are not the URLs you’re looking for.
http://www.llbean.com/llb/shop/590?nav=gnro-hp
http://www.llbean.com/llb/shop/590?nav=gnro-hp
http://www.llbean.com/llb/shop/51909?feat=590-GN1
http://www.llbean.com/llb/shop/51909?feat=590-GN1
54
Takeaways:
• Use rel canonical to signal the preferred URL, not as a “shortcut”
• Internal link signals should be consistent
• Careful with self-referencing rel canonical tags