Seo for Business Videos

GET THE MOST SEO GET THE MOST SEO OUT OF YOUR OUT OF YOUR

BUSINESS VIDEOSBUSINESS VIDEOSWill Hanke

WhereIsMyBusiness.com

6:30-7:00 Networking7:00-8:30 Learn + Q&A


Upcoming Classes - $10eaUpcoming Classes - $10ea

Using Google Analytics to Make More MoneyApril 18

Finding Keywords That Turn into CashMay 23


NEW: Upcoming BootcampsNEW: Upcoming Bootcamps

The Ultimate WordPress SEO ClassSaturday April 13 – 9 Spots - $79Step by step instructions on making your WordPress 100% SEO ready for the search engines. Plugins, code tricks and lots of other tricks that help you get to the top of Google.


NEW: Upcoming BootcampsNEW: Upcoming Bootcamps

Website SEO Audit & Enemy ReconnaissanceSaturday April 27 – 9 Spots - $159How to do a step by step SEO Audit of your (or a competitor’s) website. What SEO tools, websites, and software gives you the best advantage.


Tonight’s Slides Will Be AvailableTonight’s Slides Will Be Available


Second Biggest Search EngineSecond Biggest Search Engine

Four Billion videos are viewed every day

YouTube Mobile: 600 Million Views/day

500 Tweets/min have a YouTube link


Three Functions & ApproachesThree Functions & Approaches


Approach One:Approach One:

Video for Ranking, Conversions & Rich

Snippets


First: Find a Good SERPFirst: Find a Good SERP


Stay Away From…Stay Away From…

• Shopping Queries

• Local Intent

• High PPC Results


Look For Queries With…Look For Queries With…

• Tutorial• Tips / Tricks• Review• Test• What is• How to• Demonstration• Explanation• Video about


Diverse Media TypesDiverse Media Types


Just One Video Per PageJust One Video Per Page


Keep Bitrates LowKeep Bitrates Low


Don’t Put it on YouTubeDon’t Put it on YouTube


Host it YourselfHost it Yourself


Or Vimeo Pro (NOT Free)Or Vimeo Pro (NOT Free)


Host it Yourself - AdvantagesHost it Yourself - Advantages

• Keeps visitor on your site

• No end of video distractions

• Total control of video player layout

• Stats you can count on/believe


Don’t Offer EMBED CodeDon’t Offer EMBED Code

<embed>


Use old EMBED CodeUse old EMBED Code


Submit Sitemap to GWMTSubmit Sitemap to GWMT

<xml>


Video Content TipsVideo Content Tips

• Longer than :30• Less than 5:00• Good content, not

fluff • Inbound, not ad• EX: Product

explanations, event trailers


Approach Two:Approach Two:

Video for Links


People Link to Videos 2 Ways:People Link to Videos 2 Ways:

• Embed on Site

• Link to Page with Video


Video TypesVideo Types


Host it YourselfHost it Yourself


Don’t Put it on YouTube/VimeoDon’t Put it on YouTube/Vimeo


Let it be Embedded EverywhereLet it be Embedded Everywhere


Add Social Share IconsAdd Social Share Icons


Submit Sitemap to GWMTSubmit Sitemap to GWMT

<xml>


Promote Your Page w/VideoPromote Your Page w/Video


Approach Three:Approach Three:

Video for Branding & Notoriety


So Obviously…So Obviously…


Host it EverywhereHost it Everywhere


Enable CommentsEnable Comments


Cognitive EngagementCognitive Engagement


Avoid (It Won’t Work)Avoid (It Won’t Work)


Approach Four:Approach Four:

The Holy Grail of Video SEO


Win!Win!


Hire Will


And That’s It!And That’s It!


Questions & AnswersQuestions & Answers


Please Rate This Meetup!Please Rate This Meetup!


Thank You!Thank You!


314-514-5SEO

Seo for Business Videos

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Transcript of Seo for Business Videos