SEO for Beginners - Wappow Reloaded Workshop
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Transcript of SEO for Beginners - Wappow Reloaded Workshop
![Page 1: SEO for Beginners - Wappow Reloaded Workshop](https://reader034.fdocuments.us/reader034/viewer/2022052310/55596f54d8b42a65298b47df/html5/thumbnails/1.jpg)
What is SEO?
Search Engine Optimization for Beginners
Jenn Mathews@SEOGoddess
![Page 2: SEO for Beginners - Wappow Reloaded Workshop](https://reader034.fdocuments.us/reader034/viewer/2022052310/55596f54d8b42a65298b47df/html5/thumbnails/2.jpg)
What is SEO?
“SEO” is Search Engine Optimization
1. User types in a word or phrase
2. Search engine shows them websites
3. User clicks your result
You wanna be here
![Page 3: SEO for Beginners - Wappow Reloaded Workshop](https://reader034.fdocuments.us/reader034/viewer/2022052310/55596f54d8b42a65298b47df/html5/thumbnails/3.jpg)
How Search Engines Work
• Search Engine’s scrub the websites
• Then store it all in a database called “Bigtable”
Bigtable is a distributed storage system (built by Google) for managing structured data that is designed to scale to a very large size: petabytes of data across thousands of commodity servers.
![Page 4: SEO for Beginners - Wappow Reloaded Workshop](https://reader034.fdocuments.us/reader034/viewer/2022052310/55596f54d8b42a65298b47df/html5/thumbnails/4.jpg)
• Letters on a page separated by spaces.
• Groups of letters are separated by periods.What Google
Sees
What’s Stored?
What you see
![Page 5: SEO for Beginners - Wappow Reloaded Workshop](https://reader034.fdocuments.us/reader034/viewer/2022052310/55596f54d8b42a65298b47df/html5/thumbnails/5.jpg)
More Than Just Words
• Meta Tags• Title• Keywords• Description
• Linking• Internal• External
![Page 6: SEO for Beginners - Wappow Reloaded Workshop](https://reader034.fdocuments.us/reader034/viewer/2022052310/55596f54d8b42a65298b47df/html5/thumbnails/6.jpg)
Meta Tags
• Title Tag
Controls what the user sees in the browser bar as well as the title in the snippet
![Page 7: SEO for Beginners - Wappow Reloaded Workshop](https://reader034.fdocuments.us/reader034/viewer/2022052310/55596f54d8b42a65298b47df/html5/thumbnails/7.jpg)
Meta Tags
• Keywords
Meta Keywords only work on Met Crawler Search Engines.
Best use is to keep focus on specific keywords while developing pages.
![Page 8: SEO for Beginners - Wappow Reloaded Workshop](https://reader034.fdocuments.us/reader034/viewer/2022052310/55596f54d8b42a65298b47df/html5/thumbnails/8.jpg)
Meta Tags
• Description
![Page 9: SEO for Beginners - Wappow Reloaded Workshop](https://reader034.fdocuments.us/reader034/viewer/2022052310/55596f54d8b42a65298b47df/html5/thumbnails/9.jpg)
Linking
• Internal Linking
Text links that point from one page to another within the site.
![Page 10: SEO for Beginners - Wappow Reloaded Workshop](https://reader034.fdocuments.us/reader034/viewer/2022052310/55596f54d8b42a65298b47df/html5/thumbnails/10.jpg)
Linking
• External Linking
Text links that point from one website to another website
![Page 11: SEO for Beginners - Wappow Reloaded Workshop](https://reader034.fdocuments.us/reader034/viewer/2022052310/55596f54d8b42a65298b47df/html5/thumbnails/11.jpg)
SEO Don’ts
• Hidden text
• Hidden links
• Redirects
• Keyword stuffing
• Duplicate content
• Purchasing Links
![Page 12: SEO for Beginners - Wappow Reloaded Workshop](https://reader034.fdocuments.us/reader034/viewer/2022052310/55596f54d8b42a65298b47df/html5/thumbnails/12.jpg)
SEO Terms
• Snippet – The title and description of a website that is displayed in the search engine results.