Search Engine OptimizationSearch Engine OptimizationSearch EnginesSearch EnginesA program that searches for and identifes items in a database that correspond to keywords or characters specifed by the user, used especially for fnding particular sites on the World Wide Web.Some SEO: . Google 2. Yahoo 3. MSN 4. AOL 5. Altavista 6. Inosee! ". L#$os %. E&$iterepresent 88.86% of all search engines.SEO !efnitionSEO !efnition"he process of a#ecting the $isibility of a website or a web page in a search engine%s &natural& or un'paid (&organic&) search results.helps a site gain top positioning for rele$ant words and phrases.Anatomy of a Search EngineAnatomy of a Search EngineSea'$h (o&S)onso'e* Listings++,-O'gani$. /es0ltsOrganic *S ++,Organic *S ++,Why Search Engine -arketing.Why Search Engine -arketing./01 of all tra2c on the internet is referred from a search engine341 of all users don5t look past the frst 64 results (most only $iew top 4)-any websites aren5t e$en inde7ed, most are poorly optimized and get $ery little tra2c from the search engines,ost'e#ecti$e ad$ertising,lear and measurable 8O9E#ecti$eness of Web Search.:nderstanding more on ;oogle about functioning.8ole < E7ecution in the business.=istory=istorySO-E >A,"S "O ,O?S9!E8SO-E >A,"S "O ,O?S9!E8According to @Search, appro7imately /01 of the ,anadian 9nternet population conducts at least one search at the top engines each month (compared to A61 of the :.S. on'line population). ,anadians conducted appro7imately 0A0 mln searches last April, while .B bln :S searches made in -ay B44C.B/1 of ;oogle searches are for a &productDser$ice name&, 31 are for a &brand name& and 01 are searches for a &company name&./01E of all Web site tra2c and A41E of all online purchases originate from a search engine. (EFupiter 8esearch)-icro ,ommerce opportunities for new products and ser$ices will generate an estimated GH4 bln in re$enue per year by B40 according to ;artner. A micro purchase is a purchase $alued at less than G0 and conducted electronically, where the settlement can be either prepaid, by subscription, on'the'spot, or in$oiced. >or -ore >acts *isithttpIDDwww.itfacts.bizOptimization +re'siteSEO ElementsSEO Elements,ritical elements ' domain name, links, keywords, title, meta description, alt tags, submitting your website to SEs' keywords galoreI include in page copy, title, description, domain name, AJ" tags?o- Kash, image'only sites, image maps, frames, password protected pages, code errors8anking >actors8anking >actorsOn'+age >actors (,ode < ,ontent) "itle tags LtitleM =eader tags LhM AJ" image tags ,ontent, ,ontent, ,ontent (Nody te7t) LbodyM =yperlink te7t Oeyword fre@uency < densityO#'+age >actors Jink +opularity (P$otesQ for your site) R adds credibility Anchor te7tE)h'i$on 1e( Ma'!etingSEO 8anking >actorsSEO 8anking >actorsC0141C01,ontent ,ode JinkWhat !oes a (good) SEO !o.What !oes a (good) SEO !o. 8esearches desirable keywords and search phrases (Word"racker, O$erture, ;oogle AdWords) 9dentifes search phrases to target (should be rele$ant to businessDmarket, obtainable and proftable) P,leansQ and optimizes a website5s ="-J code for appropriate keyword density, title tag optimization, internal linking structure, headings and subheadings, etc. =elps in writing copy to appeal to both search engines and actual website $isitors Studies competitors (competing websites) and search engines 9mplements a @uality link building campaign +ushes for more contentS -onitors rankings for targeted search termsE)h'i$on 1e( Ma'!etingWhat SEO is ?O"What SEO is ?O" Search Engine Submission only PSubmit your website to 0,444 search enginesQ An o$ernight process (typically takes 6'C months to show signifcant results) A one'time process (in many cases re@uires a continual, long'term focus for best results) one'time feeSE)h'i$on 1e( Ma'!etingNusiness NeneftsNusiness Nenefts"ake the business into the ne7t le$elNrand AwarenessJow cost and high $alue9ncrease in "ra2c9ncrease 8e$enue,ost e#ecti$e.,ompany $isible form all'around the world,hallenges,hallenges9nformation O$erloadSlow +rocess in ,hange-odifcation and 8e'e$aluation of information of Organization-o$ement in "rend?ewly Sites are located at last+articipants may use unfair trade practice,onclusion < 8ecommendation,onclusion < 8ecommendation