SEO & CONTENT MARKETING IN 2015 - ADVANCED STRATEGIES THAT ARE WORKING RIGHT NOW!
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Transcript of SEO & CONTENT MARKETING IN 2015 - ADVANCED STRATEGIES THAT ARE WORKING RIGHT NOW!
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Advanced Content Marketing & SEO (SEM Rush Webinar)April 21st
By James Norquay – Twitter – @connections8
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@connections8
What have I been doing for the last 10+ years? 2004 > NOW
2004 – 2008 – Founded a successful network of content sites which generated 20 million + Unique visitors. These sites were mostly acquired by a US media company.
2009 – 2012 – Started the SEO & Content Marketing division for Columbus Search & Grew the unit to millions in revenue.
2012 – Headed up the SEO activity for Virgin Mobile Australia (Agency lead)
Late 2012 – NOW – Started my own Sydney CBD based Digital Agency Prosperity Media. Some recent clients include:
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@connections8
Search Metrics Ranking Reports (Link Building Still VERY important)
http://www.searchmetrics.com/en/knowledge-base/ranking-factors/
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@connections8
Remember with all projects set an actionable timeline!!!
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@connections8
Content Freshness Is Important
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@connections8
Always look out of Negative SEO
https://ahrefs.com/
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@connections8
Ensure that you DISAVOW all spam links QUICKLY
https://support.google.com/webmasters/answer/2648487?hl=en
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@connections8
Website Speed it highly important for Conversion + SEO
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@connections8
Make sure your sites are running HTTPS (Transactional)
https://yoast.com/move-website-https-ssl/
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@connections8
100% Make sure you are full mobile ready
Business Insider
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@connections8
Follow Google Updates – Google+ & Search Engine Land
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@connections8
Open Graph Tags, Facebook Mark up, Twitter Mark up ECT…..
Schema.org & Markup is VERY important
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@connections8
Social Buttons Get THEM RIGHT!!!
Good = Social Shares + Keep users on site
Not that great = Multiple touch points and takes users off site!
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@connections8
What Is Working
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@connections8
Giving out gifts and getting links and social traffic
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@connections8
Creators are important!
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@connections8
Creators are important!
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@connections8
How to Find Creators = Buzzsumo.com & Followerwonk.com
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@connections8
http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/
Interview someone REALLY interesting
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@connections8
Seed content via “creators”
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@connections8
TEN THOUSAND + Visitors to the Interview
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@connections8
Quizzes work for link building and traffic
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@connections8
COMPETITIONS work for link building and traffic
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@connections8
AWARDS & BADGES work for link building and traffic
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@connections8
Get your Facebook Fans to help make your content and then get them to share it!!!
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@connections8
Think about content which can be repeated each year
Business Insider
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@connections8
Small Business Survey Data
Thumbtack
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@connections8
EGO Bait in the finance niche via Twitter
Remember: Followerwonk or BuzzSumo to target mid-tier users.
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@connections8
Social Branded Profiles = Winning
About.meCrunchbase.com
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@connections8
Deals Website to promote all business offers = Winning
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@connections8
Emerging Image Sharing Sites = Winning
Polyvore.com
ImgFave.com
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@connections8
Whirlpool.net.au + Quora.com = Still driving HUGE TRAFFIC!!!
Search term “Buy Sunglasses Online”
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@connections8
Email influencers and ask them to SHARE content
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@connections8
Always link to your products in YouTube descriptions
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@connections8
Buzz Feed can work but you need the RIGHT content
Even CommBank is doing it now…
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@connections8
Creative Web Application - Death by Caffeine App
1,800 Backlinks
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@connections8
Hot SEO Tools
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@connections8
SEM Rush.com
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@connections8
Monitor Backlinks.com
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@connections8
Screaming Frog
www.screamingfrog.co.uk/seo-spider/
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@connections8
Truesocialmetrics.com
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@connections8
Ahrefs.com
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@connections8
smo.knowem.com
Social Media Optimizer Tool
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@connections8
Ahrefs Top Content Tool
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@connections8
Bing Webmaster Tools
http://www.bing.com/toolbox/webmaster
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@connections8
Find us Online : ProsperityMedia.com.au
Email me:[email protected]
Call Us: 1300 886 452
Thank You