Seo by Vũ Lê
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Working with Search Engines
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Transcript of Seo by Vũ Lê
Working with Search Engines
How it work?Crawling the Web
Indexing Documents
Processing Queries
Ranking Results
Remember – Search Engines index, process and present pages not sites
How it work?
3 KEYS of SEO
Technical
LinksContent
Basic Onsite SEO Factors
Contextual Keywords
Title Tag ( with Keyword)
Meta Description ( Consistent with Title Tag)
URL’s
Keyword Density in body text
H1/h2/h3 Tags ( with Keyword)
Graphic Alt Text ( with Keyword)
Keyword Hyperlinks (anchor Texts)
Google categorise pages in 3 levels
Navigational mực in
Informational mực in thay thế, mực in tương thích
Transactional mua bán mực in, giá bán mực in
Good practice
Short unique and good sales pitch (65characters -around 15 words)
Accurately describe the page's content
Avoid using default or vague titles like "Untitled”
Avoid keyword stuffing
Create unique title tags for every page on your site
Avoid using a single title tag across all of your site's pages or a large group of pages
Good practice
Short unique and good sales argument (Google allows around 160 characters)
Accurately describe the page's content
For humans and for search engines
Connected to the Title
Use unique descriptions for each page
Good practice
Words rather than numbers. Provide one version of a URL to reach a document redirect
www or non-www (canonical) to concentrate all reputation 301 Redirections
These URLs are all different:
www.example.com
example.com
www.example.com/
example.com/
www.example.com/index.html
example.com/index.html
www.example.com/Home.aspx
example.com/Home.aspx
www.example.comOrexample.com
301 r
edir
ect
Good practice http://www.domain.com/sitemap.xml
Should follow Google's XML standard http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=183668
Good practice http://www.domain.com/robot s.txt
Structure:User-agent: *
Disallow:
Good practice Offer exclusive content.
Create content primarily for your users, not search engines
Create fresh, unique content
Don’t do Duplicate Content.
Stuffing
Cloaking
Having blocks of text like "frequent misspellings used to reach this page" that add little value for users
Good practice Use Only One H1 Element on any page
Use <h1> for top-level heading
Accurately describe the page's content
Unlike the title, this element can include links, emphasis and other HTML phrase elements
Good practice Choose a logical file name that reinforces the keywords.
Label the file extension.
Make sure that the text nearby the image that is relevant to that image.<img src=”http://www.domain.com/images/good_image.jpg” alt=“these are the keywords I’m targeting” width=”75″ height=”100″/>
Don’t do You can use hyphens in the file name to isolate the keyword,
but avoid to exceeding two hyphens.
Avoid using underscores as a word separator
Good practice Descriptive text
Think about anchor text for internal links too
Tìm hiểu về mực in tương thích
Instead of
Tìm hiểu về mực in tương thích ở đây, hoặc nhấp vào liên
kết sau: http://www.vmaxtoner.com
Basic Basic Offsite SEO Factors
Competition Analysis
Link Building
Good practice
Blogging about new content or services Social Media
Online PR
Promotions
Add your business to the local council or association
Add your business to Google Maps / Google Local / Google Base
Exchange IDEAS (not links) with your peers
Remember
SEO is not free (but it can deliver a high ROI)
SEO is a tactic but it requires a strategy
SEO is an asset - building it takes time
SEO changes constantly (keep updated)
No one can guarantee a #1 ranking on Google.
