SEO Best Practices for Web Developers
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Technical Insight to Search Engine Optimization
IT Industry for 15+ years BA – Philosophy MBA/TM – Global e-Commerce SEO/SEM/SMO Manager Social Media Hound Internet Entrepreneur Website Designer/Developer
Shannon [email protected]
SKSDesigns
in/shannonsteffen
Facebook.com/SKSDesigns
http://www.sksdesigns.com
Search Engine Optimization is a process that makes your website more attractive to the natural listings on a search engine, such as Google, Bing or Yahoo, so that your website can achieve higher ranking or placement. Crawlers, aka spiders or robots, such as Googlebot, Slurp or
MSNbot are computer generated tools that search engines have to grab content from websites and bring them back to the search engine index.
What search engines CAN do: Read your HTML source code, text and links Keep their process secret
What search engines CANNOT do: Can’t read JavaScript, Flash images, AJAX or imbedded text images Can’t fill in forms or log into online accounts
Sitemap Every page listed in site map Add to sitemap in main navigation or footer navigation Note this is different from Google Sitemap All links on your site in basic link format Use link code: <a href=”http://www.website.com/page.html”
title=”keyword”>Keyword in Anchor Text</a>
XML Sitemap Located at root directory Submitted to Google Webmaster Tools
301 Redirect Used to condense homepage versions, redirect single page/file, SEF
URLs or redirect entire site.
404 Redirect Capture lost visitors
W3C Compliant Validate code at http://validator.w3.org/
Page File Size Max 150 kilobytes Before CSS, images, other attachments
Number of internal links Max 150 unique links per page
URL Parameters Max two parameters
URL Depth Max four parameters
① Title Tag
② H1, H2, H3 Tags
③ Keyword Tag
④ Description Tag
⑤ Image File Name & Alt Tags
⑥ Internal Link Tags
⑦ External Link Tags
⑧ Robots.txt File & Tag
⑨ Meta Number Tag
⑩ Meta Country Tag
Write tags for every page of your website – specific to that page
Example:
<title>How to write a press release</title>
<meta name="description" content=”Learn how to write a press release by using our press release checklist." />
<meta name="keywords" content=”how to write a press release same press release checklist distributing a release to the media pr publication relations" />
<meta name="rating" content="General" />
<meta name="distribution" content="General" />
<meta name="revisit after" content="7 Days" />
<meta name="Robots" content="index,follow”/>
<meta name="Author" content=”XYZ Marketing Company" />
<meta name="copyright" content="©2010 XYZ Company" />
<meta name="verify-v1" content=”bibdwq87ndnaou9ueqsnkyi" />
Site Audit Phase 1: Sitemap SEO audit completed Phase 2: Site navigation audit completed & navigation
spider-able
Keywords Keyword research completed for site by specialist
Keyword Density Approximately 250 words of text & 10% keyword density
on key landing pages
Slow loading site Site should load in 30 seconds of less
Black listed Don’t use spamming or black hat tactics such as hidden text
Mirror site Don’t use mirror – same information as your website
Confused on domains Use 301 redirects (.htaccess file) to redirect www domains
Dynamic urls Rewrite structures if urls are too long
JavaScript Pull JavaScript and CSS files from external source
Google Webmaster Tools Use this free tool to check if there are any crawl errors on your site
[email protected] @SKSDesigns on Twitter in/shannonsteffen on LinkedIn SKSDesigns.com Call 414-455-1286