1. Keyword ranking

2. Opportunities for ranking for most profitable keywords

3. On-page analysis

Duplicate Content

HTML and XML Sitemaps

Robots.txt files

Title Tags

Meta Descriptions

Indexed Pages

Content

Speed

4. Off-page analysis

Competitors

Traffic

Domain Matrices

Inbound Link and Anchor text

5. Social presence analysis

Study presence on all social networks

Online reputation

6. Advanced SEO opportunities

Pagination

Structured data

Navigation and crawl errors

Paid Audit – Websites penalised by Google We also provide comprehensive paid audit report for websites penalised by Google to determine the issues and their remediation.

We offer Google Penalty Removal service for such websites to help them recover and enhance their ranking.

List of Terms Used:

1. CTR: Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well

as the effectiveness of an email campaign by the number of users that clicked on a specific link

2. Impressions: An impression (in the context of online advertising) is a measure of the number of times an ad is seen.

6. External Links: External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source).

7. Anchor Text: Anchor text is the clickable text in a hyperlink

8. Backlinks: Backlinks, also known as incoming links, inbound links, in links, and inward links, are incoming links to a website or web

page.

9. Social Presence: Activity of your website on social media platforms

10. Domian Authority: Domain Authority represents Moz's best prediction for how a website will perform in search engine rankings.

Higher the domain authority higher will be the chances of it being ranked higher.

11. MozRank: MozRank represents a link popularity score. It reflects the importance of any given web page on the Internet. Pages earn

MozRank by the number and quality of other pages that link to them. The higher the quality of the incoming links, the higher the

MozRank.

Keyword Ranking

Targeted Keywords

These Keywords are targeted in our SEO campaign

Keyword ranking By Search Term

Keywords that have shown up after SEO

Campaign

Keyword opportunities

Following are the rankings that can be used to get high converting traffic.

Onsite Analysis

Duplicate Page Title:

Duplicate Page titles can lead toward duplicate content penalty.

Meta Description

Meta Description are missing on the website. Meta description is an important component in SERP,

hence it is important to have Meta description in your website.

Heading 1

Heading one is missing on every page

Heavy Images

The above images are over 100 kb. This can affect website speed and hence position in SERP.

Mobile Speed

Mobile site optimization is required as more and more people are using mobile phones to surf the web.

Offsite Analysis

Competitor Analysis

The competitor analysis shows that Paktravels.com lacks far behind its competitors.

Backlink Analysis

The total no of backlink are 15 which is quite low.

No of referring pages have decreased over the past year.

Inbound Link Text Analysis

Social Media Analysis

The website does not show any kind of social media activity. Social media is one of the most important

factors behind ranking. It is important to have an optimized social media campaign.

Traffic Analysis

91% of the total traffic is paid. Only 4.4% traffic is organic.

Online Reputation

Online Reputation management is required for this website.

Recommendations:

1. Onsite errors should be removed.

2. Link building strategy is required in order to grow this website.

3. Social Media campaign is required.