SEO AUDIT Performance, Gaps, Opportunities!

2014

TODAY THE CENTER OF POWER HAS SHIFTED FROM COMPANIES TO CONSUMERS.

PEOPLE LOOK FOR WHAT YOU OFFER AND SEARCH ENGINES ARE THEIR PERSONAL ADVISORS. BUT IF YOUR WEBSITE CANNOT BE FOUND BY SEARCH ENGINES YOU MISS OUT ON ALL THESE BENEFICIAL OPPORTUNITIES TO GROW YOUR BUSINESS.

Search Engine Optimisation (SEO) is a process involved into!the creation and modification of a website. Its primary goal is!to make websites easier for search engines to crawl, index!and serve content in Search Engine Result Pages (SERPs).!Subsequently, SEO best practices improve content which enhances!additionally the user experience.!!To accomplish this, we need to abide by a certain string!of rules identified by search engines. In order to do that, it is!essential to interpret and implement The SEO Loop philosophy.!!!

THE SEO LOOPBefore going into any kind of SEO project deployment, it is!vital to understand the complete process. This will be crucial!to every effective SEO campaign. To that end, we break the!process down into 5 steps. The purpose is to establish a logical,!viable and versatile roadmap.!!Significant also to The SEO Loop is that it is inherently iterative.!The success depends on on-going research!and analysis, constant improvements and willingness to adapt.!Hence, every strong SEO project must be perceived as an!ongoing process in long-term perspective.!

1 2 3

EXAMINE!!

We inspect your website thoroughly in order to determine weakness &

opportunity anchor points.!

ANALYZE

We assess in detail all insights to create a list of recommendations &

tangible actions.!

PRIORITIZE!

We determine the order of the recommended actions according to

their relative importance.!

SEO AUDIT

DELIVERABLESWe map and assess your current performance and potential through extensive internal and external analysis. Main focus is to identify high-opportunity areas reflected by highly qualified and relevant traffic to your website.!!We deliver the following report from the SEO Audit:!

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Performance Scorecard !!

Assessment of all key elements from the Areas of Analysis.!

Search Market Potential!

Analysis of the most viable keywords – contribution & potential.!

Roadmap !

Customized short- & long-term !SEO Roadmap.!

Checklist!!

Insights & prioritized !recommendations !

on tangible actions and MVPs*.!

* Most Viable Product – critical questions!

PROCESS

In Scope

Out of Scope

IMPLEMENT CHANGES &

ACTIONS FROM SEO AUDIT

SCOPE THE PROJECT

ASSESS CURRENT

PERFOMANCE & DETERMINE

WEAKNESSES

ESTABLISH A ROADMAP & PRIORITIZE

ACTIONS

MONITOR & SUSTAIN

via SEO REPORTS

DESCRIBE INSIGHTS &

RECOMMEND TANGIBLE ACTIONS

SATISFACTION FACTOR ANALYSIS!

PERFORMANCE FRAMEWORK

ONSITE ELEMENTS ASSESSMENT!

CONTENT ASSESSMENT!

CODE !REVISION!

KEYWORD PERFORMANCE!

BACKLINK PROFILING!

COMPETITIVE BENCHMARKING!

§  Performance Score!§  Importance!§  MVPs*!

PERFORMANCE SCORECARD !(INSIGHTS & RECOMMENDATIONS)!

AREAS OF ANALYSIS!

•  The performance scorecard aims to reveal the average state of the main areas.!

•  It summarizes and addresses the most important key takeaways.!

•  A set of MVPs actions is proposed which allows immediate improvements of SEO performance.!

* Most Viable Product – critical questions!

SATISFACTION FACTOR ANALYSIS!The Satisfaction Factor Analysis (SFA) section aims to assess the current traffic performance based on searchers behavior visiting the website. !

ONSITE ELEMENTS ASSESSMENTThe Onsite Elements Assessment (OEA) section aims to identify weak onsite spots that can be transformed into opportunities for competitive advantage.!  

CONTENT EVALUATION The Content Assessment (CA) measures the quality of your overall content – sentiment, quantity and structure type of analysis. !  

CODE REVISION The Code Revision (CR) section aims to identify any discrepancies in the code that might cause poor rankings or UX. The CR also shows how to improve website's overall technical performance in terms of speed and semantics.  

COMPETITIVE BENCHMARKINGThe Benchmarking process aims to compare the website’s SEO KPIs with those of the main online competitors*. As a result deficiency gaps can be identified, assessed and mapped.!* In the Competitive Benchmarking is included 1 keyword and top 5 competitors.  

BACKLINK PROFILINGThe Backlink Profiling (BP) aims to outline the authority and relevancy of the website around the web. Through the process a complete backlink profile of the website is created on a domain and page level.  

AREAS OF ANALYSIS

14% Keyword !Assessment!

7% Code!Revision!16% Content!Assessment!

20% Onsite Elements!Assessment!

5% Satisfaction !Factor Analysis!

KEYWORDS ASSESSMENTThe Keyword Assessment (KA) aims to determine the Effectiveness Index and potential of your currently used keywords.  

62%38%External !Optimization!(Backlink!Profiling)! Internal !

Optimization!

AREAS OF ANALYSIS IMPORTANCE

QUALITY ASSURANCE GATES ASSESSMENT

PRIORITY!

SCORE!

ADJUSTED WEIGHT!

RANK!

INSIGHTS!

RECOMMENDATIONS!

•  Every Area of Analysis consists of quality assurance gates (QAG) that must be assessed –question format.!

•  Every QAG is appraised and ranked accordingly.!•  Tangible actions for each QAG are

recommended based on data insights.!!

EXAMPLE!Area of Analysis, “Onsite Elements Assessment”, consists of 32 questions (QAGs) assessed and prioritized by using the presented criteria. !

PROJECT TIMELINE & COSTS: 21 HOURS!

ü  Satisfaction Factor Analysis!

ü  Onsite Elements Assessment!

Kick-off ü  Project & Client

Understanding!ü  Scoping and Alignment!ü  Matching Expectations!ü  Defining the purpose!

ü  Keyword & Content Assessment!

ü  Code Revision!ü  Backlink Profiling!

ü  SEO Audit Report Creation & Delivery!

ü  Handover!

Kick-off + Phase I 7 hours

Phase II 11 hours

Phase III3 hours

Phase I Phase II Phase III

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