SEO and Social media - Website automation
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Transcript of SEO and Social media - Website automation
WHO IS TRACY MALONE@TracyAMalone – TWITTER LINKEDIN.COM/IN/TRACYSCHLOSS BLAB.IM/TracyAMalone
Without Question
DoThese
EvolutionSEO Changes Understatement
The RULES are always changing
SOCIAL MEDIA CHANNELS DOMINATES RESULTS
GAME of SEO began
When things got CROWDED
#WePaid
and PAIDtop COSTING keywords
$54 cpcPhoto credit - http://www.wordstream.com/articles/most-expensive-keywords
Local SEARCH results
PAID
ANSWERS
SOCIAL RANKED
LOCAL
ORGANIC
Google Answers and Builds data
Look at his social profile inks
social is hard to BEAT
GETTING STARTEDTying it allTOGETHER
GREAT CONTENT
GREAT CONTENT
GREAT CONTENT
GREAT CONTENT
GREAT CONTENT
GREAT CONTENT
GREAT CONTENT
WEBSITE
Blog – oxygen to websiteKeep CONTENT Fresh – get indexed quicker
Creates SOCIAL food to share
$120,000Blog Post
Tell STORIES
WEBSITE
BLOG
MOST important business asset – EMAIL LIST
Why do they want to subscribe?
Consistent delivery PLAN
LINK to YOUR website
WEBSITE
BLOG EMAIL
SHARE YOURS
SHARE THEIRS
Using these share features makes
Sharing easy
THEY ARE TALKING TO EACH OTHER
WEBSITE
BLOG EMAIL SOCIAL
YOUR ONLINE PROFESSIONAL PROFILE!
RESUME – Looks back at what you have done
LINKEDIN – Looks at what you CAN do!!
SEO
SOCIALProfilesRANK
MOST things on Facebook BELONG on BLOG
What you put on facebook is gone in a day unless someone goes to your page.
INDEXABLE - searchable
PIN FROM your WEBSITE
#HASHTAGS
AUTOMATION
WHY SO IMPORTANT??Coming up on first page
PEOPLE CHECK YOU OUT
We CAN control what they see on LinkedInWe can KICK ASS because we know SEO
Googleyourself
People are using Search on LinkedIn
KEYWORD THAT TITLE – WHAT DO YOU WANT TO BE FOUND FOR?
Add ALL contact information – Isn’t that the point?
Summary 2000 charactersWHO - do you help? WHAT - do you do?
WHERE - do you service? WHEN - How long have you been doing this? Experience must shineWHY – show your passion – Remember you are selling your services
Speak in 1st person – you are not a company
BLAB.IM
The New SEOSearch Engine Optimization
Simply Excellent Online
Search Engagement Optimization
USE YOUR mad SEO skills to Optimize
FollowME
Twitter – Twitter-TracyMalone.comLinkedIn – Linkedin-TracyMalone.comBlab – Blab-TracyMalone.comFacebook – Facebook-TracyMalone.com